Elliot Scott

Content, Social Media & Marketing

ElliotDigital

Founder & CEO

Distancewear

Founder & Owner

Instant eCare | Online Pharmacy

Founder & CEO at ElliotDigital | Retention marketing for DTC brands | Email & SMS marketing

Hey, I’m Elliot — founder of ElliotDigital, a multi award-winning retention marketing agency helping leading eCommerce brands turn browsers into loyal customers through world-class email & SMS.

Since launching in 2021, we’ve had the pleasure of working with some of the most loved DTC brands on the planet, including:

- CRAFTD London
- Candy Kittens
- Magic Mind
- Untamed
- Cake Box
- Heights
- Free Soul
- SURREAL
- Days brewing

Too many brands treat retention as an afterthought. They pour time and budget into paid ads, but leave money on the table with clunky email design, shallow segmentation, or disconnected customer journeys.

That’s where we come in.

We combine data-driven strategy with beautiful, high-converting creative, to boost LTV, drive repeat orders, and make retention a brand-building channel.

Looking for last minute Black Friday inspo?

I got you 👉

Here are a handful of my favourite emails we’ve already built and sent out this BFCM week!

Which one would you have clicked first?

Retention marketing for DTC brands | Founder & CEO at ElliotDigital | Email & SMS marketing

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Hunter and Gather Foods

At Hunter & Gather, we believe in the power of getting back to natural living. For us, this means drawing from our ancestors, who lived in harmony with nature and embraced habits aligned with the body’s natural rhythms.

In a world filled with distractions and synthetic solutions, we champion a return to real, whole foods, simplified lifestyles, and natural wellness. Through our award-winning products, educational content and a welcoming community, we empower people to rise above the noise and become the healthiest version of themselves.

Co-Founder

Lily's Kitchen Proper Food for Pets

National Account Manager

Key Account Manager

Warming Hearts, Feeding Souls, Enriching Lives. This is our mantra, our vision for the future. Lily’s Kitchen is dedicated to providing proper food for pets, with a commitment to tread carefully on the planet and actively engage with our community. 

We seek to transform the quality of the lives of pets and people through innovative, natural, healthy products and phenomenal customer care. This means not only promoting a new found respect for pets and acknowledging the value they provide to human life, but to bring passion, dedication, respect and a true sense of responsibility across all our relationships in conducting our day-to-day business.

Sales Executive

Mars Petcare

Regional Territory Customer Manager

Amy Moring

Still taking this all in. 🥣✨🦴

 Yesterday, we opened the doors to our first ever Hunter & Gather pop-up! A one-day bone broth café in Shoreditch - and honestly, it felt like a real milestone moment.

When we started this journey, it was with a very simple belief: real nutrition can change lives.

 To see a café filled with people coming together, drinking bone broth lattes, talking regenerative health, and celebrating nourishment… that was a “pinch me” moment for Jeff Webster and I.

We kicked off the day with a community run club - surrounded by friends, supporters and creators who truly get what we’re trying to do. 

Then came our invite-only bone broth panel, featuring voices we deeply admire: Julia Bradbury, Pauline Cox MSc, Melissa Hemsley Chef, Jeff Webster, Niamh McCormack (one of the incredible Holland & Barrett team). 

Hearing them speak about health, healing and the power of bone broth was amazing. 

And then finally opening the café to customers and the public … wow. To have a que of customers out the door waiting to come in was amazing!

 The bone broth latte and hot cacao were huge hits (still can’t believe how natural that felt to serve!), and the Sow & Arrow cheesy bone broth muffin were so good. Thanks Pauline Cox MSc and team for the snacks!

A huge heartfelt thank you to the entire Hunter & Gather team - the passion, graft, and creativity behind the scenes was next-level. And to Nobody's Café for the beautiful Shoreditch space and stunning café design - thank you for bringing our vision to life so thoughtfully.

This was the first ever activation of its kind for us and it won’t be the last.
 Feeling proud. Feeling grateful. Feeling excited for what’s next. 👏

Special thanks to  Susanne Ritzdorf Thom Nowell Sophie Thomas Hattie Smith Joanna White Harry Noel-Smith 👏


#HunterAndGather #BoneBroth #RealFoodMovement #FirstOfMany #FounderLife #Shoreditch #FoodAsMedicine #CommunityMatters

Amy Moring 

🚀Co-Founder & CEO Hunter & Gather® (Certified B Corp) Investor & Mentor 📖 Alantra UK Food & Beverages 'Fast 50’ 2023 🏆 Forbes 30 under 30 Alumni ✅ 🥑 Get Back to Natural Living.

70% above launch forecast 🚀 & epic Waitrose magazine feature

We’re beyond proud to share that our launch into Waitrose has absolutely smashed expectations - selling over 70% more than forecasted in just the first three weeks and above hurdle rates! 🥳 All whilst not cannibalising our sales in Tesco, Ocado or Online - Winning!

To see our products flying off the shelves at Waitrose is an incredible moment for our small but mighty team - especially after it taking 7+ years of trying! A 7 year overnight success 🤣

We’re supporting this launch with some brilliant online campaigns and a wonderful collaboration with Julia Bradbury - starting with a front cover and triple page spread in their internal magazine!

A massive thank you to our amazing community, the team at Waitrose, and everyone who’s supported us on this journey so far - we truly couldn’t do it without you.

Epic work Ian Wilkinson Julia Bradbury Jeff Webster Thom Nowell and all others involved.

Oakley on the other hand couldn't care less - and is much more interested in eating his hand 🤣

When you know your team cares as much as you do 🤣

Behind the bone broth event was our amazing team and Sophie Thomas stood out for me with this picture I got sent from Thom Nowell the night before it went live!

Most people past 5pm would down tools and say that's me done for the day... the team not only pushed on and put in some serious graft but Sophie, oh Sophie - she opened a box of our Tshirts for the event and realised that the orange on our brand & sign was bright neon orange and not the right tone at all. 

So what did Sophie do - close the box and pretend she hadn't seen it? 

NO 

Sophie found a textile marker and recoloured all the stitching on all the teams Tshirts to the perfect brand colour-way. 

She sweats the small stuff for brand and being sent this as a Founder - I know that I can trust the team with the big and the small details to deliver a fantastic event... which they absolutely smashed it!

What a small but impactful moment 🧡

Open article: Hunter & Gather launches powdered bone broth into Holland & Barrett by thegrocer.co.uk

Hunter & Gather launches powdered bone broth into Holland & Barrett

Thank you Niamh Curran Times Entrepreneurs Network for shining a spotlight on Hunter & Gather and sharing our story - the highs and the lows of growing a FMCG brand. From kitchen table to hundreds of thousands of houses across the UK and beyond 🙌❤️ 

Jeff Webster

Open article: Healthy recipe for success straight from the kitchen table by thetimes.com

Healthy recipe for success straight from the kitchen table

Still reflecting on the impact of the Hunter & Gather Cafe ❤️

The day brought together our community, partners and industry voices in a way that highlighted something important. People are actively seeking spaces that bring real food, real connection and real learning back into everyday life.

The turnout confirmed that this movement is not slowing down!

We began with a run through Shoreditch, powered by our Restore Electrolytes, to then return to steaming mugs of bone broth that demonstrated exactly why ancestral nourishment still has a place in modern routines.

Throughout the day, we welcomed customers, friends, health leaders, and curious passersby who stepped inside to learn more about the future of real food.

Our panel conversation explored how ancestral wisdom and modern innovation can coexist and why people are returning to simpler, more functional ingredients. The discussions in the room showed just how engaged and informed our community is.

Thank you to everyone who joined us, contributed to the conversation and helped shape a powerful moment for our brand and mission.

Meeting so many of our tribe reinforced our commitment to leading with clarity and with purpose.

If you missed the event, this video should give an idea of what it was like!

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The Battle

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