Elliot Scott

Content, Social Media & Marketing

Founder & CEO at ElliotDigital | Retention marketing for DTC brands | Email & SMS marketing

Hey, I’m Elliot — founder of ElliotDigital, a multi award-winning retention marketing agency helping leading eCommerce brands turn browsers into loyal customers through world-class email & SMS.

Since launching in 2021, we’ve had the pleasure of working with some of the most loved DTC brands on the planet, including:

- CRAFTD London
- Candy Kittens
- Magic Mind
- Untamed
- Cake Box
- Heights
- Free Soul
- SURREAL
- Days brewing

Too many brands treat retention as an afterthought. They pour time and budget into paid ads, but leave money on the table with clunky email design, shallow segmentation, or disconnected customer journeys.

That’s where we come in.

We combine data-driven strategy with beautiful, high-converting creative, to boost LTV, drive repeat orders, and make retention a brand-building channel.

Founder & Owner

Been looking back at our work in 2025…

Thousands of emails.
Dozens of launches.
Unbelievably cool brands.
(Some very full inboxes.)

Proud of everything we’ve shipped for our partners!
The strategy, the copy and the design.

It was hard to pick, but here are 24 of my favourite emails we sent in 2025 ✉️

Scroll through and tell me which one’s your favourite 👉

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

Retention marketing for DTC brands | Founder & CEO at ElliotDigital | Email & SMS marketing

ElliotDigital - Emails of the Year 2025

I studied Biomedical Science at university…

So it’s no surprise we have a real affinity for health & wellness brands at ElliotDigital.

When brands talk ingredients, mechanisms, claims, or compliance -
I genuinely love it.

It also means:
• We don’t oversimplify
• We don’t over-claim
• And we know how to turn science into clear, compelling email storytelling

Because great health & wellness marketing isn’t about hype.

It’s about trust, education, and long-term retention!

And if design matters to you as much as science does…

Here’s a look at some of the work we’ve done for leading health & wellness brands 👉 

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If you’re a health or wellness brand looking for email that respects the science and still converts - Shoot me a DM.

ElliotDigital | Retention Marketing Agency

#retention #emailmarketing #healthandwellness #ecommerce #klaviyo

Health and Wellbeing Design inspo - ElliotDigital

Churn will always catch up with you

But the brands that slow it down don’t just rely on reminders or discounts.

They build stickiness into the subscription itself.

That’s why it’s encouraging to see loyalty finally being treated as part of the subscription system - Not just a hopeful bolt-on.

When loyalty, credits, tiers and referrals all live inside the subscription portal.

1. Customers see the value as they manage their orders

2. You can surface rewards at the exact moment someone is considering cancelling (and what they lose if these do)

3. And you can actually measure how loyalty impacts CLTV and churn, not just points issued

That connection matters.

I’m also a big believer that referrals help break the subscription death curve - that moment where growth flattens and you’re just replacing churn.

Using subscribers as an acquisition channel is powerful.

And when referrals are native to the subscription experience, it becomes frictionless.

The more loyalty is embedded into how subscriptions work, the more resilient the program becomes.

Big shout out to the Skio team who just launched all of these features in their new Loyalty update!!

We’ve been quietly using Skio Loyalty with a few select brands over the last few months, and needless to say, we're rolling it out across more & more brands.

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Wanna talk subscriptions? DM me.

#subscriptions #retention #loyalty #ecommerce #skio

Jack Green

Paper Run is a software platform that allows eCommerce brands to automate Direct Mail.

Physical, postcard marketing, integrated with the ecom stack (Shopify, Klaviyo, et al).

Our platform enables brands to launch Direct Mail as a Performance channel, with tracking, accountability, and measurement.

Co-Founder

TRIP is THE brand. 
My first ever customer at my first company, now launching a Paper Run case study.
I've been working with James, Daniel and Olivia's dream team for 5 years now and it's pretty wild to look at what they've achieved in this time:

TRIP just raised $40M at a $300M valuation 💰
Pioneering the category, sold from 50,000+ locations 🛍
Featured in Forbes' 30 under 30 🖼
Launched a huge campaign with celebrity investor, Joe Jonas 🍾

Meanwhile, me:
Still deliver stuff in the mail 📬
Saw Joe Jonas at the airport over Christmas 🎄
TRIP still take my calls...!

Case study in the comments

Co-Founder at Paper Run | Direct Mail for Shopify

My shortlist of 20 UK eCom brands to watch in 2026. 
At Paper Run we meet hundreds of brands every month; we see all sorts in product, SaaS tools, paid media strategy, and we get to see a bit of 'what works'. Very excited about the below brands:

🧬 Scandinavian Biolabs
Hair growth + scalp care
Clinical credibility with consumer-grade execution. Backed by Five Seasons Ventures who feature heavily on this list. 

🌿 Mother's Earth
Dishwasher and home cleaning products
Out of NL originally, strong trust in this seemingly boring category where LTV is absurdly high. Luca also a big boss.

☕ Top of the Mornin' Coffee
Specialty coffee & coffee drops.
Serial founder, Hugh Thomas, someone who understands brand building.

♻️ UpCircle
Natural skincare made from upcycled ingredients.
Sustainability that feels premium. Strong giftability.

🧪 Nip+Fab
Active skincare (glycolic, salicylic, vitamin C etc.).
Founded by Mrs Rodial, Maria Hatzistefanis. Very well run across the digital marketing stack.

🍹 Agua de Madre | B Corp™
Water kefir + functional fermented drinks.
Distinct product + playful brand. Seeing them everywhere in retail and big growth online. 

🍲 Simmer
Meal delivery
You know Simmy Dhillon. You probably subscribe already. Galvanising this category where so many have struggled.

🧼 Purdy & Figg
Refillable home cleaning spray 
Turns cleaning into a lifestyle product. So Premium & epic team.

🩼 Cool Crutches & Walking Sticks
Stylish & ergonomic crutches
Amelia Peckham is taking a “medical” product and making it trendy. Inspirational founder and story.

🫧 Tallow + Ash
Again. Laundry detergent made DtC and desirable. 
Ciara McGurk killing it + Five Seasons Ventures striking again

🐟 The Fish Society
Premium seafood delivered (fresh + frozen).
Quality-first proposition. One of the strongest examples of food eCom, thanks to Jeremy & Jane.

👟 SikSilk
Streetwear/fashion.
Brand consistency and strong leaders. CC Chris Longshaw

💘 Skin Cupid
K-beauty skincare retailer
Viral store opening in Soho, epic growth, inspiring team.

🎀 Pom Pom London
Amazing designs and collectibility. Harry and Ben crushing it year after year.

💊 INDI | B Corp™
Daily supplements (beauty, gut, energy etc.).
Amazing products and packaging with big things on the way Helen Snook

Amazing founder stories:
⚡️ ZING. Enamel Whitening. Toothpaste, but magic.
Toothpaste
Follow Jacques' founder story as he documents the journey.  

💥 Collider
Nootropics and functional non-alc beer
Also documenting his journey, Harry Cooke, second brand (also founded Pale Fox Wines Ltd)

🏃‍♂️ Puresport
Performance supplements (electrolytes, collagen, hydration).
Community + credibility + exceptional team.
Five Seasons Ventures hatrick on this list.

🌸 Elle-Sera
Hormone balancing supplements
Amazing team, inc Kelly Bond quietly building a community-led winner. 

🍵 Mission
Functional teas + wellness blends.
Ritual-led product with strong storytelling cc Alex Green

"When I grow up, I want to be a Klaviyo Preferred Tech Partner"
- Jack, 12, from London

...
Only losers want to be astronauts.

Paper Run x Klaviyo

*mic drop*

I’m hiring a Salesperson in the UK. Working directly with me unfortunately.

You will learn:
→ How to sell Paper Run direct mail like it's half price gold
→ How to write snarky & facetious LinkedIn posts like me

Requirements:
→ Based in London
→ No eCommerce experience required
→ Can be a sharp graduate
→ Must not be Spurs fan

We are offering a $5000 referral fee for any successful introduction. No recruiters please. 

#DM me with an intro, even if it's you!

Hotdogs or legs? Or company offsite...

Grateful for our amazing commercial team. They were generous enough to fly out from grey rainy, -1°C London to spend the week in Miami ... to do yoga and other 'essential team building activities' 

If you're interested in joining the Paper Run team based on this post, please be advised that no such trip has been budgeted for FY 2026.

But we do have merch.

Performance is important; in exams, race cars, workouts, spelling bees and more. But mostly it's important for Black Friday.

Delighted to share our case study with the legendary Puresport , who trusted us to deliver their Direct Mail during BFCM and since.

Thanks to Julia and Daniel Temm + 
Five Seasons Ventures for the intro cc Niccolo & Andre!

And to those struggling on performance this quarter, Gabriel Loftus , head to Puresport and pick yourself up some electrolytes. 

Case study in comments!!

📬 🤌

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Poetry from Jérémy Courty. PERCIVAL Menswear nailing the Direct Mail channel. Awesome to see.

Natasha Dabell-Jones killing the game.
And shout out Alex Harley... somebody that we used to know

Head of Paid Search at Genie Goals | International Growth Advocate | Big Picture Performance That Delivers In A Changing World | Results For Today. Ready For Tomorrow.

PERCIVAL Menswear you never fail to amaze me.

I've been a loyal customer for many years, and you know it!

📉 Menswear, and clothing in general, have been really struggling. Consistent negative growth YoY, week after week (according to IMRG data).

Drop in consumer confidence and aggressive paid strategies by big retailers out there.

And as a consumer, you get flooded with emails (I ignore you most of the time, sorry!), ads, and any form of marketing.

But 𝗛𝗲𝗿𝗲. 𝗬𝗼𝘂. 𝗔𝗿𝗲. Appearing quietly through my letterbox (alongside my watter bill, let's just ignore that one) during my lunch break 👀

Offering me a 20% discount code. JUST FOR ME!!!

And 1 day before payday 🎉

Personalisation at its finest. Well done Percival.

𝗬𝗼𝘂 𝗴𝗼𝘁 𝗺𝗲

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