Generate 5+ leads/wk with irresistible offers | 5x Founder | Former CRO & VP of Marketing

Hey there! 👋

I help entrepreneurs, consultants, coaches and creators build a Client Acquisition System for high-ticket offers on LinkedIn and close $2-5k clients without any sales experience. 

No more 'cringe pitching' DM's or soul destroying sales tactics. 

Just real conversations that lead to booked calls and clients. 
(it took me 6 years to perfect this for social selling on LinkedIn).

And I use this exact client acquisition systems to build my business on LinkedIn.

I’m on a mission to help entrepreneurs like you ditch the cringe-pitch and build revenue-generating machines on LinkedIn without needing a massive audience. 

Here’s the deal:

- You’re juggling building your business, creating content, and trying to actually land clients.
- Leads feel inconsistent, and outreach can feels awkward and salesy.
- You know LinkedIn has potential, but you’re not sure how to make it work for you.

That's where I can help. The first business I built was acquired in 2020. Before that I: 
- started 4 businesses 
- spent 12 years as CRO 
- sold those 4 businesses 
- 3+ yrs as VP of Marketing 
- got a search engine as a client 
- ran DTC and B2B business models 
- built a brand showcased in GQ & WIRED 
- built partnerships with multi-$bn companies 
  (and learned from plenty of mistakes along the way) 

With 20+ years of experience building my own businesses, I know how to create offers, strategies, and conversations that convert easily without the discomfort.

If you're still on the fence, get my exact 5-Day Client Acquisition System sent to your inbox:

Here's How to Close $2k-5k Client without any Sales Experience: 
Signup here --> www.creatorbuiltsystems.com

You'll learn: 

✅ Where to find + create ICP-qualified lead lists
✅ The fastest way to generate consistent leads
✅ How to craft DM's to book more calls
✅ How I close clients same day
✅ PLUS get my DM framework FREE

But if you're ready to skip all that and want to start building consistent revenue month > month:

👉 Let’s connect and see if my 1:1 coaching program is right for you.

Elliott Duck

Last month I rebuilt my business for more freedom, and it’s made me more productive too.

I was chained to my desk 5 days/wk. 

OK, maybe 6, because I would work some of the weekends too. 

But I had a good reason. 

I was building my business, in growth mode, build mode, client acquisition mode. . . 

I had all the excuses for it to make sense.

And I hated it. 

I was burning out. 
Delivery was taking over my week. 
I want building the schedule I wanted. 

My business that was eating my schedule. 

Like a freedom-tornado. It sucked up all my spare time and energy. 

In the beginning I wanted my own business FOR more freedom, a flexible schedule, time with fam. 

But somewhere along the line id given that up. 

So I decided to take control back. 

I rebuilt my delivery model and reworked my schedule to get a whole day back! 

It actually worked better for clients too. 

They get more structure for their schedule. 
And they get better results and more momentum. 

It was a huge boost for my program overall. 

A serious win win. 

It took me less than a day to do it.

If you want to know how to get a day free each week without sacrificing client results, hit the follow button.

Ditch the feast-or-famine revenue rollercoaster | Build a scalable coaching business with fewer moving parts, predictable revenue and more freedom | 5x Founder, Former CRO & VP of Marketing

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I talked with 3 coaches doing over $1m/yr this month. Here's what they're building instead of 'funnels' in 2026.

They all said the same thing.

A simple sales funnel got them started a few years ago, but that's not how people buy anymore.

Their customers KNOW when their in a sales funnel now. 

And so they've changed their buyer journey to fit this model instead.

There are a couple variations to this, but essentially you need to 3 things to make it work: 


1. Get them engaged with something LOW friction. 

This could be a lead magnet, a newsletters or a low ticket offer for example.

(although 2 of them were actually abandoning their low ticket offers in favour of a shorter buying journey to high-ticket MRR). 


2. Help them level-up with an easy next-step.

This is a simple "if that helped, this will too" offer. 

Your goal here is to help them know, like and trust you enough to engage with your core offer. 

Keep it simple, bingeable and offer it sooner than you think you should.


3. Make accessing your core-offer an EASY next-step.

Remember, we're helping them 'ascend', in this model.

They need to know what you core offer is, how it helps them and have a clear, easy path to access it. 

Don't hide it in a 7-day email course. 

Make it easy for them to buy from you. 
(this is where 97% of coaches go wrong).


You need to stop trying to stuff hundreds and thousands of people into the top of your funnel hoping a few will drop out as clients. 

You can sell more, with less effort, to your small audience if you just help them level up.

And make it easy for them to take the next step.


If you want to learn how to do this in 2026, hit follow. 
I'm going to show you how.

Ai will end up in a similar historical category as the calculator.

1. Some entrepreneurs will use it to spell 80085.

2. A few will use it to solve the mysteries of the universe.

3. Everyone else will have one on their watch and use it to calculate tips.

It's human psychology.

HomeDepot is full of incredibly powerful tools.

Few use them correctly or can build something meaningful with them.

Most just collect them and then end up in the ER.


What do you think? 
Is Ai going to take your job?

If you don't have time to get new clients,

that's a warning sign your business is dyeing. 

If you don't have time to focus on client acquisition, you don't have control over your business. 

Would you rather have control? 

Or hope you get lucky and it works out?

If you've tried newsletters, DM's, podcasting, webinars.

You're avoiding the work that will actually grow your business.

I've done it myself. 

You start a business in hopes of having more:
time,
money
and freedom.

You try to find "the one thing" that will make YOUR business grow.

And so you add more things to your plate.

And all you actually do is run around all day getting all of them to work about 20% as well as they could.

Instead of getting 1 of them to 90%.

Building a business isn't difficult. The strategy is easy. 

You probably already know what you need to do.

But it's HARD work. 

And we tend to avoid the thing that's hard and get distracted by shiny objects or 'the next' thing.

Pick one. 

Optimize the living daylights out of it until it's humming at, at least, 75% of it's actual potential. 

Then optimize even more to get it up to 90%. 

That's how you win. 

Successful businesses = Leaning into the repeat work. 

Just do the work.


What's the HARD thing you've been avoiding?

If client acquisition is your biggest problem. 

This is for you.

I guarantee you don't have just 1 thing to fix.

The coaches and consultants I work with on on this, usually have 3.

1. Their offer.
2. Their sales call process.
3. The actions they take each week. 

If you can nail these three, you can't fail. 

And this is where 99% founders go wrong. They try to do everything.

Newsletters.
Landing pages.
Podcast guesting.
Workshops.
Webinars.
Youtube. 
DM's. 
The list goes on.

They dial 10 things up to 20%. 

Instead of 1 thing up to 100%. 

Stop trying to do everything. 
Get out of creator-mode.

And get into founder-mode.

Your client acquisition problems will be a thing you leave in 2025.

There's a hidden cost to 1:1 coaching.

And it's why most coaching businesses fail.

You think having a packed out schedule full of 1:1 clients is the dream.

But when you get there, instead of living the dream. . .

You're in a delivery-tornado that sucks all your time and energy away from actually building your business.

Every month feels like you're restarting. 

You've got the skills, but nothing compounds.

You feel like you're running on the same hamster wheel week after week and then chasing new clients to keep it going.

It's a cycle most coaches never get out of.

You've accidentally built a business model that sucks all your time and freedom instead of protecting it. 

I found the solution for this last year.

It's been a gamechanger for my schedule. 

- I get more done, with a lot less effort.
- I got control back over my business and schedule. 
- I have more downtime to do the stuff I enjoy.
- I have time to get new clients without hustling.

And best of all, it unblocked my revenue ceiling so I can grow this thing without it wrecking my schedule.

It's called the Freedom-First Delivery Model.

If you want to see if this will work for your business shoot me a DM and I'll send you the breakdown of how it changed mine.

If you explained your business to a stranger. 

Would they say it’s simple or complicated?

Be honest! 

Your answer is going to change your whole year and potentially get your business moving again.

The simple truth is:

Simple scales. 

Simple got Matt Lakajev to $5m. 
Simple got Katelyn Bourgoin to $1m. 
Simple got Alisha Conlin-Hurd to $500k in 8mnths.

So what the heck are you building? 

You don’t need 15 ideal client profiles, 5 offers, a complicated ascension offer model, an open calendar and 3 VA’s to help you manage all the calls and platforms you’re posting on. 

You need 1 simple delivery method that helps you scale.

You can’t run in 2 directions at once. 

Pick a lane. 

Stay in it. 

Keep it simple. 

You’ll reach your goal 10X faster. 

——

What’s the thing you’re doing each week that feels hesvy, like you’re over complicating your business?

Tell me below.

How did you choose your business model? 

To max your $$$? or minimize your time spend?

I've built 6 businesses over the last 18+ years.

I used to choose my business model based on how much it would make it. I tried to maximize earning potential. 

But then as the businesses grew and started to make money, I realized that wasn't actually how I wanted to spend my time. 

I stopped PICKING a business model.

And started building my own based on minimizing my time spend, 

AND maximizing my earning potential. 

When you build for you, instead of choosing someone elses business model.

Things feel light and easy. 

As your business grows, you'll realize, 

how you spend your time is more important than how much you $$.

Optimize your time, and the $ will be easier to earn.

Do you work on vacation? 

Here's the dark side of entrepreneurship when you don't set proper boundaries. 

- You can't switch off and enjoy your surroundings.
- You spend every waking hour thinking about work.
- Stress builds. There's not enough time. 

A guy walked past me while I was working at the beach for an hour in Hilton Head, SC.

He said "You should ask your boss for a day off!" and then laughs as he staggered off.

I looked at him and said "I am the boss!". 

I was ticked-off for a bit, but then I realized the true value of entrepreneurial freedom. . . .

I have control. 
I can decide. 
It's my choice. Not someone else's. 

And it's glorious! 

I love the flexibility I have to work wherever I am in the world.

I've built my delivery model so that it feels light and easy. 

My business is about protecting my freedom, not anchoring me.

And I like to feel productive while Im on vacation. 
That's my happy place. 🙌🏼

But you have to set REAL boundaries and know when to close the laptop (or your phone . . . yeah you know).


What does your delivery model look like? 

Do you take the laptop, or is that a no go?

If you slid your offer across the table on a piece of paper. . . 

Would the buy? 

Have questions?

Or ignore it completely? 

If the value of your offer isn’t clear enough that they take immediate action. . . 

It needs work. 

Adam tweaked his offer and got a $4,500 client in an hour after the first workshop. 

It’s the critical component most coaches don’t spend nearly enough time on.

- And they lose sales. 
- Spend hours in sales calls that go nowhere. 
- DM’s that ghost them. 
- Workshops that lead to crickets.
- And get stuck on the revenue rollercoaster. 
- Month after month. 

So in two weeks, I’m going to be working with a small group of coaches to build,

an offer that helps them close more clients and get sold-out, with fewer sales calls and less effort. 

If that sounds good to you, comment “OFFER” and I’ll send you the details.

Here's a simple truth every coach should know. 

It will make or break you. 

The architecture of your business determines whether growth creates freedom or overwhelm.

Read that again and let it sink in. 

Most coaches I talk to are building themselves a time-prison, not freedom.

And it all hinges on the architecture of their business. 

It's copied, chosen at random, or just came together by accident as they got clients. 

And so most growing coaches feel overwhelmed. 

If you want to ditch the overwhelm and design your business so that you earn more, while doing less, comment "DESIGN" and I'll send you the details.

Marketing Nerdy

DFY Lead Magnets That Grow Your LinkedIn & Fill Your Sales Calendar

Chief Executive Officer

ASC English

Since 1993, we have built a strong community of international students in historic Boston. Using our decades of ESL experience, we have created a legacy of successful, fluent English speakers who confidently succeed in their goals and dreams.

We have developed a diverse range of English classes and test prep courses that support your success in the American educational system. Our commitment to you fosters a strong understanding of your needs as a foreign student embarking on an exciting journey.

Our broad foreign language programs are taught by highly experienced teaching staff. Our warm and welcoming environment is enriched with resources that are tailored to your individual needs, including English test prep, tutoring, and speaking training.

A few factors that make ASC’s English language school a great place to learn English:

• Professional and passionate test preparation instructors with years of experience teaching international students

• A set of programs that addresses the specific language and academic skills you will need as a student in an American university

• Flexible schedules for all programs, including weekend and summer courses

• Guaranteed personal attention from dedicated instructors and staff

• Familiarity with the specific needs of students from nations all over the world

• High-quality services for adults, from recent high school graduates through college and post-graduate students

We offer the following English Programs at ASC english school:

• ESL Classes

• TOEFL IBT Preparation

• Skills Classes

• Private English Lessons

Chief Marketing Officer

Mailbox Power

Mailbox Power is THE all-in-one platform for automating business direct mail and gifting.
If you do any direct mail for your marketing, you can now
-Send Unlimited Thoughtful Cards & Gifts Automatically.
-Wow Your Customers With Highly Personalized Mail At Scale.
-Track & Analyze Your Direct Mail Campaign Performance With
  Dynamic QR Codes.
- Integrate Direct Mail Into Your Funnels & Websites.

If you want to automate direct mail into your marketing strategy, check out Mailbox Power.

VP of Marketing

Ukiyo-e Heroes

This company transforms popular stories from video games and internet culture into the old Japanese Ukiyo-e style. They hired me to help me increase their influence and grow their internal lists utilizing funnels. Currently, I have been able to increase their large internal list by an additional 22% with my front-end funnels. shop.ukiyoeheroes.com

Funnel Campaign Manager, Funnel Designer, & Sales Copywriter

Well Fed Illustrators

Well Fed Illustrators creates info products to help illustrators learn how to use their art skills to make money in the real world. In our Kickstarter campaign, my sales copy and design earned this company $219,000 in one month and $150,000 later through our funnels. This company is helping a lot of artists out there. www.wellfedillustrators.com

Campaign Manager, Funnel Designer, Sales Copywriter

Little Heroes

Absolutely amazing Kickstarter campaign to work on. This company created beautiful art inspired by pop culture. On average in a month of comic-cons, this company would earn around $20,000+. I was able to earn them $47,000 in a week from this Kickstarter Campaign.

Campaign Manager, Funnel Designer, and Sales Copywriter

Viceroy Kicks

I handled the product development, shipments, and inventory of the products for Viceroy Kicks. I have personally designed products and established connections with factory representatives in China to bring these products to life. I tested ideas, validate with potential customers, and iterate where needed efficiently & leanly as possible.

Product Development Manager

Leading a group of students in Academic enrichment activities.
I was in charge of a particular age group of students varying from grades 2-8 where I would lead them through Academic activities to further their knowledge and learning.

Academic Advisor

Lead Magnet Specialist | Award-winning Marketer | VP of Marketing - Mailbox Power

Here's a well-kept secret about those lead magnet posts crushing it on LinkedIn...





Many of those 20+ page documents with frameworks, scripts, & trainings weren't actually created by the person posting them... 

They hired us to build it for them.

(GASP!)


Hi, I'm Ian Nelson. I'm a Lead Magnet Specialist. 

What that means is we're a DFY service that builds you lead magnets that grow your LinkedIn...

AND fill your sales calendar with booked appointments. 

(This last part is a secret)


We've built over 200 lead magnets to date and we're not stopping.


If you're looking for help with your lead magnet, I'll help you map out your entire lead magnet strategy for free (normally I charge $2000).

https://www.marketingnerdy.com

Ian Nelson

Hey LinkedIn. It's been a minute. Actually, it's been a year.

I disappeared. Completely. But I’m back with news:

Hormozi said go do some cool stuff, then talk about it. (Only he didn't use the word "stuff.")

So that's exactly what I did.

Here's what happened while I was gone:

First, I jumped on as CMO for my parents' company, ASC English and A-Plus Program.

They needed help navigating a really tough market. We hit some real challenges along the way. But we’re figuring it out, and now we've got serious momentum heading into 2026.

I'm proud of what we're building there.

Then, months later, I started a second company. Marketing Nerdy.

I went from a one-man team to an eleven-person team.

And I grew. Fast.

Maybe too fast.

Because then I had to figure out operations. How to clone myself. How to not be the bottleneck in two businesses at once.

That part? Not glamorous. Not LinkedIn-post-worthy. Just hard.

But during that year, my team and I went deep on lead magnets and go-to-market strategy.

We served companies I never imagined I'd be working with:

Reddit.

Bill.com.

Pilothouse.

Stride/K12.

Plus B2Linked, marketing agencies, home service companies, kitchen remodelers, naturopathic clinics, ecommerce brands, ADU builders, Sales Dojo, Tribe, and more.

We've now built over 600 lead magnets.

I figured out how to use lead magnets to enhance EVERY channel of marketing. Cold outreach. Paid ads. LinkedIn. All of it.

And I couldn't have done any of it without some incredible people.

Shoutout to Cory Blumenfeld, AJ Wilcox, Trenton Hughes, and Scott Frazier. For helping me get a strong footing. Thank you guys!

So why am I back?

Because I finally feel like I'm flying. Operations figured out. Team in place. And a year's worth of frameworks, lessons, and strategies that I haven't shared with anyone yet.

That changes now.

For those who don't know me: I'm Ian Nelson. I'm a GTM & Lead Magnet Specialist. I help businesses reduce their cost per lead while increasing bookings and lead quality.

My goal this year? Help you win.

I'm going to share everything I know about lead magnets, funnels, go-to-market strategy, and turning cold leads into booked calls. All of it. Right here.

But enough about me.

I want to hear from YOU.

Whether we go way back or you're brand new here.

Drop a comment and tell me: Who are you and what are you working on right now? I'd love to get to know the people in this community.

Let's make 2026 the year we all win.

Lead Magnet Specialist | DFY GTM Strategy & Lead Magnets That Get You More Leads, Bookings, & Sales.

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The Battle

Elliott Duck

Ian Nelson

Followers

Posts

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Performance ScoreElliott Duck's LinkedIn Performance

Performance ScoreIan Nelson's LinkedIn Performance

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taplio

The Battle

Elliott Duck

Ian Nelson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliott Duck's LinkedIn Performance

Performance ScoreIan Nelson's LinkedIn Performance

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