Generate 5+ leads/wk with irresistible offers | 5x Founder | Former CRO & VP of Marketing

Hey there! 👋

I help entrepreneurs, consultants, coaches and creators build a Client Acquisition System for high-ticket offers on LinkedIn and close $2-5k clients without any sales experience. 

No more 'cringe pitching' DM's or soul destroying sales tactics. 

Just real conversations that lead to booked calls and clients. 
(it took me 6 years to perfect this for social selling on LinkedIn).

And I use this exact client acquisition systems to build my business on LinkedIn.

I’m on a mission to help entrepreneurs like you ditch the cringe-pitch and build revenue-generating machines on LinkedIn without needing a massive audience. 

Here’s the deal:

- You’re juggling building your business, creating content, and trying to actually land clients.
- Leads feel inconsistent, and outreach can feels awkward and salesy.
- You know LinkedIn has potential, but you’re not sure how to make it work for you.

That's where I can help. The first business I built was acquired in 2020. Before that I: 
- started 4 businesses 
- spent 12 years as CRO 
- sold those 4 businesses 
- 3+ yrs as VP of Marketing 
- got a search engine as a client 
- ran DTC and B2B business models 
- built a brand showcased in GQ & WIRED 
- built partnerships with multi-$bn companies 
  (and learned from plenty of mistakes along the way) 

With 20+ years of experience building my own businesses, I know how to create offers, strategies, and conversations that convert easily without the discomfort.

If you're still on the fence, get my exact 5-Day Client Acquisition System sent to your inbox:

Here's How to Close $2k-5k Client without any Sales Experience: 
Signup here --> www.creatorbuiltsystems.com

You'll learn: 

✅ Where to find + create ICP-qualified lead lists
✅ The fastest way to generate consistent leads
✅ How to craft DM's to book more calls
✅ How I close clients same day
✅ PLUS get my DM framework FREE

But if you're ready to skip all that and want to start building consistent revenue month > month:

👉 Let’s connect and see if my 1:1 coaching program is right for you.

Elliott Duck

Last month I rebuilt my business for more freedom, and it’s made me more productive too.

I was chained to my desk 5 days/wk. 

OK, maybe 6, because I would work some of the weekends too. 

But I had a good reason. 

I was building my business, in growth mode, build mode, client acquisition mode. . . 

I had all the excuses for it to make sense.

And I hated it. 

I was burning out. 
Delivery was taking over my week. 
I want building the schedule I wanted. 

My business that was eating my schedule. 

Like a freedom-tornado. It sucked up all my spare time and energy. 

In the beginning I wanted my own business FOR more freedom, a flexible schedule, time with fam. 

But somewhere along the line id given that up. 

So I decided to take control back. 

I rebuilt my delivery model and reworked my schedule to get a whole day back! 

It actually worked better for clients too. 

They get more structure for their schedule. 
And they get better results and more momentum. 

It was a huge boost for my program overall. 

A serious win win. 

It took me less than a day to do it.

If you want to know how to get a day free each week without sacrificing client results, hit the follow button.

Ditch the feast-or-famine revenue rollercoaster | Build a scalable coaching business with fewer moving parts, predictable revenue and more freedom | 5x Founder, Former CRO & VP of Marketing

No alternative text description for this image

I talked with 3 coaches doing over $1m/yr this month. Here's what they're building instead of 'funnels' in 2026.

They all said the same thing.

A simple sales funnel got them started a few years ago, but that's not how people buy anymore.

Their customers KNOW when their in a sales funnel now. 

And so they've changed their buyer journey to fit this model instead.

There are a couple variations to this, but essentially you need to 3 things to make it work: 


1. Get them engaged with something LOW friction. 

This could be a lead magnet, a newsletters or a low ticket offer for example.

(although 2 of them were actually abandoning their low ticket offers in favour of a shorter buying journey to high-ticket MRR). 


2. Help them level-up with an easy next-step.

This is a simple "if that helped, this will too" offer. 

Your goal here is to help them know, like and trust you enough to engage with your core offer. 

Keep it simple, bingeable and offer it sooner than you think you should.


3. Make accessing your core-offer an EASY next-step.

Remember, we're helping them 'ascend', in this model.

They need to know what you core offer is, how it helps them and have a clear, easy path to access it. 

Don't hide it in a 7-day email course. 

Make it easy for them to buy from you. 
(this is where 97% of coaches go wrong).


You need to stop trying to stuff hundreds and thousands of people into the top of your funnel hoping a few will drop out as clients. 

You can sell more, with less effort, to your small audience if you just help them level up.

And make it easy for them to take the next step.


If you want to learn how to do this in 2026, hit follow. 
I'm going to show you how.

Ai will end up in a similar historical category as the calculator.

1. Some entrepreneurs will use it to spell 80085.

2. A few will use it to solve the mysteries of the universe.

3. Everyone else will have one on their watch and use it to calculate tips.

It's human psychology.

HomeDepot is full of incredibly powerful tools.

Few use them correctly or can build something meaningful with them.

Most just collect them and then end up in the ER.


What do you think? 
Is Ai going to take your job?

If you don't have time to get new clients,

that's a warning sign your business is dyeing. 

If you don't have time to focus on client acquisition, you don't have control over your business. 

Would you rather have control? 

Or hope you get lucky and it works out?

If you've tried newsletters, DM's, podcasting, webinars.

You're avoiding the work that will actually grow your business.

I've done it myself. 

You start a business in hopes of having more:
time,
money
and freedom.

You try to find "the one thing" that will make YOUR business grow.

And so you add more things to your plate.

And all you actually do is run around all day getting all of them to work about 20% as well as they could.

Instead of getting 1 of them to 90%.

Building a business isn't difficult. The strategy is easy. 

You probably already know what you need to do.

But it's HARD work. 

And we tend to avoid the thing that's hard and get distracted by shiny objects or 'the next' thing.

Pick one. 

Optimize the living daylights out of it until it's humming at, at least, 75% of it's actual potential. 

Then optimize even more to get it up to 90%. 

That's how you win. 

Successful businesses = Leaning into the repeat work. 

Just do the work.


What's the HARD thing you've been avoiding?

If client acquisition is your biggest problem. 

This is for you.

I guarantee you don't have just 1 thing to fix.

The coaches and consultants I work with on on this, usually have 3.

1. Their offer.
2. Their sales call process.
3. The actions they take each week. 

If you can nail these three, you can't fail. 

And this is where 99% founders go wrong. They try to do everything.

Newsletters.
Landing pages.
Podcast guesting.
Workshops.
Webinars.
Youtube. 
DM's. 
The list goes on.

They dial 10 things up to 20%. 

Instead of 1 thing up to 100%. 

Stop trying to do everything. 
Get out of creator-mode.

And get into founder-mode.

Your client acquisition problems will be a thing you leave in 2025.

There's a hidden cost to 1:1 coaching.

And it's why most coaching businesses fail.

You think having a packed out schedule full of 1:1 clients is the dream.

But when you get there, instead of living the dream. . .

You're in a delivery-tornado that sucks all your time and energy away from actually building your business.

Every month feels like you're restarting. 

You've got the skills, but nothing compounds.

You feel like you're running on the same hamster wheel week after week and then chasing new clients to keep it going.

It's a cycle most coaches never get out of.

You've accidentally built a business model that sucks all your time and freedom instead of protecting it. 

I found the solution for this last year.

It's been a gamechanger for my schedule. 

- I get more done, with a lot less effort.
- I got control back over my business and schedule. 
- I have more downtime to do the stuff I enjoy.
- I have time to get new clients without hustling.

And best of all, it unblocked my revenue ceiling so I can grow this thing without it wrecking my schedule.

It's called the Freedom-First Delivery Model.

If you want to see if this will work for your business shoot me a DM and I'll send you the breakdown of how it changed mine.

If you explained your business to a stranger. 

Would they say it’s simple or complicated?

Be honest! 

Your answer is going to change your whole year and potentially get your business moving again.

The simple truth is:

Simple scales. 

Simple got Matt Lakajev to $5m. 
Simple got Katelyn Bourgoin to $1m. 
Simple got Alisha Conlin-Hurd to $500k in 8mnths.

So what the heck are you building? 

You don’t need 15 ideal client profiles, 5 offers, a complicated ascension offer model, an open calendar and 3 VA’s to help you manage all the calls and platforms you’re posting on. 

You need 1 simple delivery method that helps you scale.

You can’t run in 2 directions at once. 

Pick a lane. 

Stay in it. 

Keep it simple. 

You’ll reach your goal 10X faster. 

——

What’s the thing you’re doing each week that feels hesvy, like you’re over complicating your business?

Tell me below.

How did you choose your business model? 

To max your $$$? or minimize your time spend?

I've built 6 businesses over the last 18+ years.

I used to choose my business model based on how much it would make it. I tried to maximize earning potential. 

But then as the businesses grew and started to make money, I realized that wasn't actually how I wanted to spend my time. 

I stopped PICKING a business model.

And started building my own based on minimizing my time spend, 

AND maximizing my earning potential. 

When you build for you, instead of choosing someone elses business model.

Things feel light and easy. 

As your business grows, you'll realize, 

how you spend your time is more important than how much you $$.

Optimize your time, and the $ will be easier to earn.

Do you work on vacation? 

Here's the dark side of entrepreneurship when you don't set proper boundaries. 

- You can't switch off and enjoy your surroundings.
- You spend every waking hour thinking about work.
- Stress builds. There's not enough time. 

A guy walked past me while I was working at the beach for an hour in Hilton Head, SC.

He said "You should ask your boss for a day off!" and then laughs as he staggered off.

I looked at him and said "I am the boss!". 

I was ticked-off for a bit, but then I realized the true value of entrepreneurial freedom. . . .

I have control. 
I can decide. 
It's my choice. Not someone else's. 

And it's glorious! 

I love the flexibility I have to work wherever I am in the world.

I've built my delivery model so that it feels light and easy. 

My business is about protecting my freedom, not anchoring me.

And I like to feel productive while Im on vacation. 
That's my happy place. 🙌🏼

But you have to set REAL boundaries and know when to close the laptop (or your phone . . . yeah you know).


What does your delivery model look like? 

Do you take the laptop, or is that a no go?

If you slid your offer across the table on a piece of paper. . . 

Would the buy? 

Have questions?

Or ignore it completely? 

If the value of your offer isn’t clear enough that they take immediate action. . . 

It needs work. 

Adam tweaked his offer and got a $4,500 client in an hour after the first workshop. 

It’s the critical component most coaches don’t spend nearly enough time on.

- And they lose sales. 
- Spend hours in sales calls that go nowhere. 
- DM’s that ghost them. 
- Workshops that lead to crickets.
- And get stuck on the revenue rollercoaster. 
- Month after month. 

So in two weeks, I’m going to be working with a small group of coaches to build,

an offer that helps them close more clients and get sold-out, with fewer sales calls and less effort. 

If that sounds good to you, comment “OFFER” and I’ll send you the details.

Here's a simple truth every coach should know. 

It will make or break you. 

The architecture of your business determines whether growth creates freedom or overwhelm.

Read that again and let it sink in. 

Most coaches I talk to are building themselves a time-prison, not freedom.

And it all hinges on the architecture of their business. 

It's copied, chosen at random, or just came together by accident as they got clients. 

And so most growing coaches feel overwhelmed. 

If you want to ditch the overwhelm and design your business so that you earn more, while doing less, comment "DESIGN" and I'll send you the details.

Increase demos without extra ad spend | Positioning for AI products running underperforming ads

Your AI product ads get clicks but garbage demos? It's not your traffic. It's your positioning.

I've helped +30 B2B AI products (Seed-Series A) increase demo bookings 3x in 90 days without touching ad budgets.

90 Day Demand Sprint:
→ Fix your ICP
→ Fix your positioning 
→ Fix your landing pages and ads

You keep the same budget. You get more demos.

Recent client: 47% demo increase, 31% CAC drop in 8 weeks.

Running $5K+/month on ads with stalled conversions?

Get your ads roasted for free at koganmarina.com

Marina Kogan 🌊

Here's how to fix 3 months of flat conversions without touching your ad budget:

Month 1: Find what's broken

- Score your ad/LP combos across 8 dimensions.
- Map the patterns killing conversions.
- Baseline your funnel before changing anything.

Not guessing. Diagnosing.

Month 2: Rebuild the message

- Create messaging pillars tied to real pain.
- Rewrite ads and landing pages from positioning up.
- Build rules your team can follow without you.

Not more content. Better positioning.

Month 3: Prove it works

- A/B test against your Month 1 baseline.
- Same budget. Same audience. Different message.
- Lock what works into a playbook your team owns.

Not theory. Revenue.

That's 90 days.
After that, scaling your budget makes sense.

Increasing spend before fixing positioning
is like turning up a broken speaker.
Louder doesn't help if the message is wrong.

That's what my 90-Day Demand Sprint delivers.
DM me 'SPRINT' and I'll send you
exactly what the first week looks like for your ads.
_____________________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

Marina Kogan

Increase demos without more Ad spend | B2B AI products Ads | LinkedIn Top 1% | #1 SaaS Marketer on Favikon

Most  B2B AI founders think their Ads fail cause of budget or targeting. But  I found the real problem after auditing 50+ campaigns:

Your positioning speaks to everyone and connects with no one.

Here's what I see in every underperforming ad:

1. Generic value propositions

• "Transform your business"
• "Save time and money"
• "Increase productivity"

Nobody clicks that.
Because nobody believes it.

2. Feature-first messaging

• Lists what the product does
• Misses their real decision criteria
• Ignores what the buyer actually needs

3. Weak differentiation

• No clear reason to choose you
• Sounds like every competitor
• Leaves buyers confused

The pattern is clear:
→ Messaging without clear differentiation gets scrolled past
→ Ads that don't speak to specific pain points get ignored
→ Positioning that tries to appeal to everyone converts nobody

Here's what changed everything for my clients:

I started diagnosing ads like a doctor diagnoses symptoms.
Not guessing what's wrong.
Actually analyzing the disconnect between message and market.

The result?
→ Messaging that speaks directly to buyer needs
→ Clear understanding of positioning gaps
→ Ads that actually stop the scroll

Remember:

Your LinkedIn ads don't need more budget.
They need better positioning.
The conversion problem you're facing?
It's hiding in your messaging.

P.S.:  Stop guessing what's wrong with your LinkedIn ads.
Get them diagnosed at http://koganmarina.com/
Discover exactly where your messaging loses prospects.
_________________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

It's Monday morning. Your CTR is up 12%. Demos booked? Flat. For the 4th month running. You blame the agency. They blamed the algorithm. The real reason:

I see this dashboard every week with founders:
Ads are crushing it.
Landing page traffic is solid.
Click-through rates keep climbing.
But demo requests stay frozen.

The panic sets in:
• Your board asks why CAC jumped 40%
• Sales says leads are "low quality"
• Marketing blames the algorithm
• Budget keeps burning
• Nothing moves

Here's the real problem:

Your ads promise one thing.
Your landing page delivers another.

Prospects click because the ad speaks to their pain.
Then they land on a page full of features and tech specs.
The gap kills urgency instantly.

I discovered this pattern everywhere:
The ad-to-page disconnect is what inflates CAC
and keeps demos flat - not the algorithm.

When your ad says "Stop wasting hours on manual reports"
but your page leads with "AI-powered analytics platform,"
you've lost them.

They came for relief from their pain.
You gave them a product tour.

Here's what changes everything:
Match your landing page message to the exact pain your ad triggered.
Word for word. Benefit for benefit.

When I help founders fix this:
• Sales gets warmer leads
• Board meetings get easier
• Demo requests jump within days
• CAC drops without touching ad spend
• "Just browsing" turns into "Let's talk this week"

This is what I do:
1. Audit your ad-to-page messaging gaps
2. Align every touchpoint to buyer pain
3. Turn clicks into actual pipeline

The result?
Your traffic finally converts
because prospects see the same promise everywhere.

Because when your message stays consistent from ad to demo booking,
that's when CTR and demos both climb.

P.S.: If this has been your Monday for months,
it's not going to fix itself with another creative refresh.

My Ad Positioning Audit scores 5 ad/LP combos and
shows you exactly where your messaging loses buyers
between the click and the demo.

DM me 'AUDIT' to see if it's a fit.
___________________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

Increase demos without more ad spend | LinkedIn Top 1% | Positioning for B2B AI products running ads

Worse AI products sometimes get funded first.
Frustrating, but there's a pattern you can copy.
Here's the breakdown:


I've seen this pattern repeat:

A competitor raises Series B.
The founder panics: "How? Our product is objectively better."

But here's what actually happened:

Their competitor's ad positioned the product in one sentence.
Prospects understood the value in 3 seconds.
Your product took 3 meetings to explain.

The gap isn't product quality.
It's speed to understanding.

Their ad: "We cut invoice processing from 3 days to 3 minutes for logistics companies."

Your ad: "AI-powered platform that streamlines workflows and drives operational efficiency."

Same category. Different results.

Their prospect gets it immediately.
Books a demo already convinced.
Closes in 15-20 days.

Your prospect clicks, gets confused.
Needs multiple meetings to decode what you do.
Takes 60-90 days to close - if they close at all.

Here's the painful truth:

Investors don't fund better products.
They fund traction.

Traction comes from closing deals fast.
Fast closes come from prospects understanding your value before the demo.
That understanding starts in your ad.

Your competitor didn't raise because they built something superior.
They raised because their positioning made it easier to buy.

Without clarity, your product is invisible.
With clarity, it becomes irresistible.

Wondering if your ads explain it fast enough?
Free ad positioning roast at koganmarina.com
You'll know in 2 minutes.
_______________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

What to do when your ads book demos but your demos don't close (hint: more budget won't fix it):

Your ad spend books demos.
Your ad positioning decides if those demos close.

Most founders confuse the two.

They see demos not closing.
So they increase the budget.
More demos. Same close rate.

Here's what's actually happening:

Your ad is doing Job 1.
Getting clicks. Booking demos.
The math works.

But it's failing Job 2.
Pre-selling the value
before the prospect shows up.

So every demo starts the same way:

"Can you walk me through what you do?"
"I thought this was more of a..."
"How is this different from [competitor]?"

That's not a demo problem.
That's your ad talking to everyone
and preparing no one.

Here's what vague ad positioning costs you:

First 15 minutes of every demo?
Re-explaining what the ad should have said.
That's not selling. That's catching up.

The prospect leaves uncertain.
"Let me think about it."
The deal takes 60+ days or dies.

Now here's what happens
when the ad does both jobs:

Prospect arrives already getting it.
Demo starts at "show me how this works."
Objections are specific, not vague.
Decision happens in 15-25 days.

Same product.
Same founder on the demo.
Same prospect.

Only difference?
What the ad told them before they showed up.

The worst part?

When positioning is broken,
more spend = more confused prospects.
You're scaling the leak.

Every extra dollar books another demo
that won't close at the same rate.

The fix isn't more budget.
It's fixing your ad positioning
to do both jobs: book the demo
AND prepare the prospect.

That means rewriting ads
around buyer pain,
not product features.

Check if yours is doing both jobs: 
Free ad positioning roast at koganmarina.com
_________________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

This founder spent $60K on AI-generated ads. Their conversion rate stayed at 2%. Here's what actually happened to their budget:

I see this pattern constantly with B2B SaaS founders.
They feed ChatGPT their product details.
Get 50 polished headlines back.
Launch campaigns with $10K/month behind them.

But here's the problem:

The ads look professional. The targeting is sharp.
But the message is about what your product does, not what your buyer needs.

You're paying LinkedIn to show the wrong message to the right people.

Here's how the waste compounds:

Layer 1: $10K/month on ads built on broken positioning.
Three months in, you've spent $30K on polished irrelevance.

Layer 2: Clicks that cost $8-25 each but never convert.
Your landing page converts at 2% instead of 8% because both were built on vague positioning.
That's 4x more clicks needed per demo.

Layer 3: Unqualified demos filling your calendar.
Your sales team burns 50+ hours across six months on prospects who can't sign.

Layer 4: Your competitor spent the same budget with clear positioning.
They're converting at 3x your rate while you're testing headline #47.

The math:
$60K in ad spend over six months.
$45K wasted on clicks that were never going to convert.
Six months of lost pipeline.

That ChatGPT subscription cost you $200.
The ads it wrote cost you $45K.

The $3-5K for positioning isn't extra expense.
It's what stops your ad budget from leaking.

Without it, every dollar you spend is confirming your positioning is broken.

Slowly. Expensively.

Sound familiar?

DM me 'AUDIT' - I'll diagnose the positioning
underneath your ads and show you where it breaks.
_________________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

"Positioning sounds abstract."
Here's how abstract looks when it adds $200K to your pipeline in 90 days (with actual numbers to prove it):


I used to hear this objection constantly.
Founders would say positioning felt too theoretical to justify the investment.

Then I started tracking the numbers.
Turns out, positioning isn't abstract at all when you measure what matters.

Here's what happened with one client:

Before repositioning:
- Cost per qualified lead: $340
- Demo booking rate: 12%
- LinkedIn ad CTR: 0.8%

After repositioning (same audience, same budget):
- LinkedIn ad CTR: 2.4%
- Demo booking rate: 31%
- Cost per qualified lead: $95

Same product. Same market. Different message.

The shift?

We stopped talking about what the product did.
We started talking about what the buyer actually cared about.

- Then we positioned the solution around that specific problem.
- First, we identified their real pain point (not what we assumed it was).
- Finally, we made the benefit impossible to miss in every touchpoint.

Result: $200K in qualified pipeline within 90 days.

That's not abstract. That's revenue.

Here's what I learned:

Positioning isn't theoretical when you tie it to metrics.
Every positioning decision should move a number that matters.

Better click-through rates mean your message resonates.
Lower cost per lead means you're speaking to the right pain.
Higher demo rates mean buyers finally understand your value.

The founders who see positioning as abstract?
They're the ones not measuring its impact.

So remember:

1. Track your metrics before repositioning.
2. Measure what changes in your funnel.
3. Make one clear positioning shift.

Positioning stops feeling abstract the moment you connect it to pipeline.


P.S.: Want to know what repositioning could do for your metrics?
Get your campaigns roasted at http://koganmarina.com/
_____________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

The red flag the marketing agency you hired won't mention about AI product Ads. It's costing 50% of your leads:

You hired a marketing agency.
They launched your ads.

Calendar filled up.
Leads started flowing.
You were thrilled.

Until the demos started.

50% of leads were unqualified.
No budget. No authority. No real need.

The agency's fix:
Add qualification quizzes.
Tighten targeting.
Adjust audience filters.

All valid moves.
None of them fixed it.

Because none of them were the problem.

The problem was what you handed them
before they started:

"AI-powered platform that automates [process]
for [industry]."

That sentence describes
200 products on LinkedIn right now.

Your agency took it.
Built campaigns around it.
Optimized beautifully.

And delivered a message that lets everyone in.

Here's what agencies are great at:

Getting your message in front of the right people.
Optimizing cost per click.
Testing formats and placements.
Building funnels that convert.

Here's what was never their job:

Answering the one question
your buyer is asking:

"How is this different from the other 15 AI tools
I saw this week?"

That's ad positioning.
And it needs to exist
before your agency touches anything.

When you hand them clear positioning:

Their targeting pre-qualifies.
Their creative tests show real differences.
Their funnel converts higher.
That 50% unqualified rate drops -
not from better quizzes,
but because the ad filtered them out
before the click.

Your agency isn't the problem.
What you handed them to work with is.

Fix the positioning first.
Then let them do what they're great at.

Every month without fixing this,
you burn more budget
on leads that were never going to close.
DM me 'AUDIT' - I'll diagnose your ad positioning
before next month's spend starts.
_____________________________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

If you're not clear on who your ICP is, you need to know this before your next Ad spend:


A founder came to me last week ready to scale paid ads across LinkedIn, Meta, and Google.
I asked one question: who's your main ICP?
"That's the problem  -  it's pretty much everyone."

They weren't launching a marketing strategy.
They were launching six half-strategies because they were afraid to commit.

Here's what staying broad actually costs you:

The agency you hired can't write specific ads without a specific ICP.
You give them "service providers."
They write "the platform for modern service providers."
Nobody reads that and thinks "they're talking to me."

Your landing page can't convert without a specific problem.
Broad ICP means broad pain points.
"Save time and grow your business."
The prospect lands, skims, and thinks "maybe, but I'm not sure this is for me."
They leave unconvinced.

Your pipeline fills with the wrong people.
When the ad speaks to everyone, everyone clicks.
Operators who can't buy.
Companies outside your sweet spot.
People who are curious but not in pain.

Your calendar fills with demos that go nowhere.

You blame the channel.
The channel delivered exactly what you asked for  -  everyone.

The shift that changes everything:
Pick one ICP.
Speak directly to their specific situation.
Watch qualified prospects start raising their hands.

P.S: This is exactly what my 90-Day Demand Sprint fixes.
Month 1: I find who feels the pain enough to buy now.
Month 2: Your ads and LP get rebuilt around that one ICP.
Month 3: Watch close rates climb while spend stays flat.

DM me 'SPRINT' to find out who's ready to buy
and build your ads around them.
_______________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

Here's how to break through in an AI-saturated market:



Everyone's talking about AI features.
Most sound identical to their competitors.
Prospects click but don't convert.

This is where tight positioning becomes your competitive advantage:

Stop talking about AI features.
Start showing what makes you different.


Here's exactly how I do it:

1️⃣ Align your message everywhere

Your Ad, landing page, and pitch need to say the same thing.
One clear message that cuts through the noise.
No confusion, no disconnect.

2️⃣ Position against the crowd

Everyone talks about AI capabilities.
You need to own a specific problem or outcome.
Make it impossible to confuse you with competitors.

3️⃣ Make it scientific, not guesswork

Tight positioning isn't about creative taglines.
It's about understanding what your buyers actually care about.
Then speaking directly to that.


Don't take my word for it:

"Marina is an absolute B2B SaaS guru when it comes to positioning and messaging.

In a world where every startup is talking about AI features, it's more imperative than ever to ensure paid ads and landing pages work in sync with tightly articulated positioning.

Marina's work is extremely thorough and scientific in its approach."

I apply this exact process to AI product Ads in my 90-Day Demand Sprint.

DM me 'SPRINT' to get the plan for increasing demos from your current Ad spend.
____________
Marina Kogan​
LinkedIn Top 1%
Positioning for AI products running underperforming ads

taplio

The Battle

Elliott Duck

Marina Kogan 🌊

Followers

Posts

Engagements

Likes

Performance ScoreElliott Duck's LinkedIn Performance

Performance ScoreMarina Kogan 🌊's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Elliott Duck

Marina Kogan 🌊

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliott Duck's LinkedIn Performance

Performance ScoreMarina Kogan 🌊's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElliott Duck's LinkedIn Performance