Generate 5+ leads/wk with irresistible offers | 5x Founder | Former CRO & VP of Marketing

Hey there! 👋

I help entrepreneurs, consultants, coaches and creators build a Client Acquisition System for high-ticket offers on LinkedIn and close $2-5k clients without any sales experience. 

No more 'cringe pitching' DM's or soul destroying sales tactics. 

Just real conversations that lead to booked calls and clients. 
(it took me 6 years to perfect this for social selling on LinkedIn).

And I use this exact client acquisition systems to build my business on LinkedIn.

I’m on a mission to help entrepreneurs like you ditch the cringe-pitch and build revenue-generating machines on LinkedIn without needing a massive audience. 

Here’s the deal:

- You’re juggling building your business, creating content, and trying to actually land clients.
- Leads feel inconsistent, and outreach can feels awkward and salesy.
- You know LinkedIn has potential, but you’re not sure how to make it work for you.

That's where I can help. The first business I built was acquired in 2020. Before that I: 
- started 4 businesses 
- spent 12 years as CRO 
- sold those 4 businesses 
- 3+ yrs as VP of Marketing 
- got a search engine as a client 
- ran DTC and B2B business models 
- built a brand showcased in GQ & WIRED 
- built partnerships with multi-$bn companies 
  (and learned from plenty of mistakes along the way) 

With 20+ years of experience building my own businesses, I know how to create offers, strategies, and conversations that convert easily without the discomfort.

If you're still on the fence, get my exact 5-Day Client Acquisition System sent to your inbox:

Here's How to Close $2k-5k Client without any Sales Experience: 
Signup here --> www.creatorbuiltsystems.com

You'll learn: 

✅ Where to find + create ICP-qualified lead lists
✅ The fastest way to generate consistent leads
✅ How to craft DM's to book more calls
✅ How I close clients same day
✅ PLUS get my DM framework FREE

But if you're ready to skip all that and want to start building consistent revenue month > month:

👉 Let’s connect and see if my 1:1 coaching program is right for you.

Elliott Duck

Last month I rebuilt my business for more freedom, and it’s made me more productive too.

I was chained to my desk 5 days/wk. 

OK, maybe 6, because I would work some of the weekends too. 

But I had a good reason. 

I was building my business, in growth mode, build mode, client acquisition mode. . . 

I had all the excuses for it to make sense.

And I hated it. 

I was burning out. 
Delivery was taking over my week. 
I want building the schedule I wanted. 

My business that was eating my schedule. 

Like a freedom-tornado. It sucked up all my spare time and energy. 

In the beginning I wanted my own business FOR more freedom, a flexible schedule, time with fam. 

But somewhere along the line id given that up. 

So I decided to take control back. 

I rebuilt my delivery model and reworked my schedule to get a whole day back! 

It actually worked better for clients too. 

They get more structure for their schedule. 
And they get better results and more momentum. 

It was a huge boost for my program overall. 

A serious win win. 

It took me less than a day to do it.

If you want to know how to get a day free each week without sacrificing client results, hit the follow button.

Ditch the feast-or-famine revenue rollercoaster | Build a scalable coaching business with fewer moving parts, predictable revenue and more freedom | 5x Founder, Former CRO & VP of Marketing

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I talked with 3 coaches doing over $1m/yr this month. Here's what they're building instead of 'funnels' in 2026.

They all said the same thing.

A simple sales funnel got them started a few years ago, but that's not how people buy anymore.

Their customers KNOW when their in a sales funnel now. 

And so they've changed their buyer journey to fit this model instead.

There are a couple variations to this, but essentially you need to 3 things to make it work: 


1. Get them engaged with something LOW friction. 

This could be a lead magnet, a newsletters or a low ticket offer for example.

(although 2 of them were actually abandoning their low ticket offers in favour of a shorter buying journey to high-ticket MRR). 


2. Help them level-up with an easy next-step.

This is a simple "if that helped, this will too" offer. 

Your goal here is to help them know, like and trust you enough to engage with your core offer. 

Keep it simple, bingeable and offer it sooner than you think you should.


3. Make accessing your core-offer an EASY next-step.

Remember, we're helping them 'ascend', in this model.

They need to know what you core offer is, how it helps them and have a clear, easy path to access it. 

Don't hide it in a 7-day email course. 

Make it easy for them to buy from you. 
(this is where 97% of coaches go wrong).


You need to stop trying to stuff hundreds and thousands of people into the top of your funnel hoping a few will drop out as clients. 

You can sell more, with less effort, to your small audience if you just help them level up.

And make it easy for them to take the next step.


If you want to learn how to do this in 2026, hit follow. 
I'm going to show you how.

Ai will end up in a similar historical category as the calculator.

1. Some entrepreneurs will use it to spell 80085.

2. A few will use it to solve the mysteries of the universe.

3. Everyone else will have one on their watch and use it to calculate tips.

It's human psychology.

HomeDepot is full of incredibly powerful tools.

Few use them correctly or can build something meaningful with them.

Most just collect them and then end up in the ER.


What do you think? 
Is Ai going to take your job?

If you don't have time to get new clients,

that's a warning sign your business is dyeing. 

If you don't have time to focus on client acquisition, you don't have control over your business. 

Would you rather have control? 

Or hope you get lucky and it works out?

If you've tried newsletters, DM's, podcasting, webinars.

You're avoiding the work that will actually grow your business.

I've done it myself. 

You start a business in hopes of having more:
time,
money
and freedom.

You try to find "the one thing" that will make YOUR business grow.

And so you add more things to your plate.

And all you actually do is run around all day getting all of them to work about 20% as well as they could.

Instead of getting 1 of them to 90%.

Building a business isn't difficult. The strategy is easy. 

You probably already know what you need to do.

But it's HARD work. 

And we tend to avoid the thing that's hard and get distracted by shiny objects or 'the next' thing.

Pick one. 

Optimize the living daylights out of it until it's humming at, at least, 75% of it's actual potential. 

Then optimize even more to get it up to 90%. 

That's how you win. 

Successful businesses = Leaning into the repeat work. 

Just do the work.


What's the HARD thing you've been avoiding?

If client acquisition is your biggest problem. 

This is for you.

I guarantee you don't have just 1 thing to fix.

The coaches and consultants I work with on on this, usually have 3.

1. Their offer.
2. Their sales call process.
3. The actions they take each week. 

If you can nail these three, you can't fail. 

And this is where 99% founders go wrong. They try to do everything.

Newsletters.
Landing pages.
Podcast guesting.
Workshops.
Webinars.
Youtube. 
DM's. 
The list goes on.

They dial 10 things up to 20%. 

Instead of 1 thing up to 100%. 

Stop trying to do everything. 
Get out of creator-mode.

And get into founder-mode.

Your client acquisition problems will be a thing you leave in 2025.

There's a hidden cost to 1:1 coaching.

And it's why most coaching businesses fail.

You think having a packed out schedule full of 1:1 clients is the dream.

But when you get there, instead of living the dream. . .

You're in a delivery-tornado that sucks all your time and energy away from actually building your business.

Every month feels like you're restarting. 

You've got the skills, but nothing compounds.

You feel like you're running on the same hamster wheel week after week and then chasing new clients to keep it going.

It's a cycle most coaches never get out of.

You've accidentally built a business model that sucks all your time and freedom instead of protecting it. 

I found the solution for this last year.

It's been a gamechanger for my schedule. 

- I get more done, with a lot less effort.
- I got control back over my business and schedule. 
- I have more downtime to do the stuff I enjoy.
- I have time to get new clients without hustling.

And best of all, it unblocked my revenue ceiling so I can grow this thing without it wrecking my schedule.

It's called the Freedom-First Delivery Model.

If you want to see if this will work for your business shoot me a DM and I'll send you the breakdown of how it changed mine.

If you explained your business to a stranger. 

Would they say it’s simple or complicated?

Be honest! 

Your answer is going to change your whole year and potentially get your business moving again.

The simple truth is:

Simple scales. 

Simple got Matt Lakajev to $5m. 
Simple got Katelyn Bourgoin to $1m. 
Simple got Alisha Conlin-Hurd to $500k in 8mnths.

So what the heck are you building? 

You don’t need 15 ideal client profiles, 5 offers, a complicated ascension offer model, an open calendar and 3 VA’s to help you manage all the calls and platforms you’re posting on. 

You need 1 simple delivery method that helps you scale.

You can’t run in 2 directions at once. 

Pick a lane. 

Stay in it. 

Keep it simple. 

You’ll reach your goal 10X faster. 

——

What’s the thing you’re doing each week that feels hesvy, like you’re over complicating your business?

Tell me below.

How did you choose your business model? 

To max your $$$? or minimize your time spend?

I've built 6 businesses over the last 18+ years.

I used to choose my business model based on how much it would make it. I tried to maximize earning potential. 

But then as the businesses grew and started to make money, I realized that wasn't actually how I wanted to spend my time. 

I stopped PICKING a business model.

And started building my own based on minimizing my time spend, 

AND maximizing my earning potential. 

When you build for you, instead of choosing someone elses business model.

Things feel light and easy. 

As your business grows, you'll realize, 

how you spend your time is more important than how much you $$.

Optimize your time, and the $ will be easier to earn.

Do you work on vacation? 

Here's the dark side of entrepreneurship when you don't set proper boundaries. 

- You can't switch off and enjoy your surroundings.
- You spend every waking hour thinking about work.
- Stress builds. There's not enough time. 

A guy walked past me while I was working at the beach for an hour in Hilton Head, SC.

He said "You should ask your boss for a day off!" and then laughs as he staggered off.

I looked at him and said "I am the boss!". 

I was ticked-off for a bit, but then I realized the true value of entrepreneurial freedom. . . .

I have control. 
I can decide. 
It's my choice. Not someone else's. 

And it's glorious! 

I love the flexibility I have to work wherever I am in the world.

I've built my delivery model so that it feels light and easy. 

My business is about protecting my freedom, not anchoring me.

And I like to feel productive while Im on vacation. 
That's my happy place. 🙌🏼

But you have to set REAL boundaries and know when to close the laptop (or your phone . . . yeah you know).


What does your delivery model look like? 

Do you take the laptop, or is that a no go?

If you slid your offer across the table on a piece of paper. . . 

Would the buy? 

Have questions?

Or ignore it completely? 

If the value of your offer isn’t clear enough that they take immediate action. . . 

It needs work. 

Adam tweaked his offer and got a $4,500 client in an hour after the first workshop. 

It’s the critical component most coaches don’t spend nearly enough time on.

- And they lose sales. 
- Spend hours in sales calls that go nowhere. 
- DM’s that ghost them. 
- Workshops that lead to crickets.
- And get stuck on the revenue rollercoaster. 
- Month after month. 

So in two weeks, I’m going to be working with a small group of coaches to build,

an offer that helps them close more clients and get sold-out, with fewer sales calls and less effort. 

If that sounds good to you, comment “OFFER” and I’ll send you the details.

Here's a simple truth every coach should know. 

It will make or break you. 

The architecture of your business determines whether growth creates freedom or overwhelm.

Read that again and let it sink in. 

Most coaches I talk to are building themselves a time-prison, not freedom.

And it all hinges on the architecture of their business. 

It's copied, chosen at random, or just came together by accident as they got clients. 

And so most growing coaches feel overwhelmed. 

If you want to ditch the overwhelm and design your business so that you earn more, while doing less, comment "DESIGN" and I'll send you the details.

Stephen Stanberry

Helping Brands Build Trust and Authority with Engaging Stories | Driving Sales with Persuasive Copy | Podcast Host🎙 | Helping Leaders Stand out with Video Content | Tips for Freelancers

There’s a version of your story that makes people say,
“Ohhh… now I get it.”
Let’s find that version.

Hi, I’m Stephen 👋🏾
And I help entrepreneurs tell better stories—
On video, on social, in writing.

But first, a little backstory…

I started as a sports journalist in Jamaica.
Quit my 9–5 in 2017 to freelance full-time.
Landed two remote roles while building my own thing.
Got fired from both.

In between?

I tried everything.
Dropshipping. Content creation. Tiny offers.
Some worked. Most didn’t.

But one thing always brought me back to life:
📖 Storytelling.

Telling mine.
Helping others tell theirs.
And realizing that the right story told the right way—
builds trust, clients, and confidence.

So that’s what I do now.

→ I coach founders through story clarity
→ I write conversion-led content and scripts
→ I teach the frameworks I wish I had 5 years ago

And I do it all while raising 3 kids, homeschooling twins,
and rebuilding my brand from scratch.

Here’s how I can help:

✔️ Done-for-you storytelling: ghostwriting, video scripts, launch copy
✔️ 1:1 clarity coaching: story-first positioning and messaging
✔️ Free content: follow me for sharp, story-led tips that convert

Building a business takes guts.
Telling your story takes heart.
I help you do both.

Professional Freelancer

A professional voice talent, writer and editor.

Since 2018, Jamaica’s birth rate has fallen sharply.

And the loud reaction is predictable.

Blame young people.
Blame culture.
Blame “modern thinking.”

Let’s talk about what is really happening.

Fertility now sits around 1.3 births per woman. Replacement level is 2.1.

That gap is not about values.
It reflects pressure.

I have three children. All five and under.
I love being a father.
I also know the cost.

Rent.
Food.
Transport.
Childcare.
Healthcare.
School fees.

Now place that inside an economy where youth unemployment remains in the mid teens and tourism still drives a large share of GDP and jobs.

When income feels unstable, long term commitments slow down.

Imagine the reverse.

→ If housing were affordable for young families
→ If childcare access expanded
→ If career paths felt clear and upward
→ If income growth outpaced basic living costs

You would see different decisions.
Birth rates respond to confidence.

People delay children when:

• Savings feel fragile
• Job security feels uncertain
• Public systems feel stretched
• The future feels narrow

This is not about telling young adults to value family more.
But, asking whether the structure supports family at all.

They are economic barometers.
Birth rates are not moral debates.
Lower pressure and fertility rises.
Increase stability and commitment follows.

And barometers tell you when pressure is building.

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Storytelling Strategist

$1.5 billion.

That’s how much Julian Robinson says Jamaica could generate from digital nomads.

But that’s not the idea everyone is talking about.

Here’s what happened.

During the Budget Debate, the Opposition finance spokesman proposed a Digital Nomad Programme.

Something Nikeisha Daley and I been singing from the top of our LinkedIn voices.

The concept is simple.
Invite remote workers to live in Jamaica…
while working for companies overseas.

Not a tax.
A visa.

Here’s what the proposal looks like:

→ A special permit for remote workers, freelancers, and entrepreneurs
→ US$2,000 visa fee
→ Target 5,000 participants in year one

Do the math.

That’s about $1.5 billion in visa revenue alone.

But the visa fee isn’t the real story.
The real story is how these people live.

Tourists visit.
Digital nomads live.

Tourists spend for a week.
Digital nomads spend for months.

Tourists take photos.
Digital nomads pay rent.

They rent apartments.
They eat at restaurants.
They use transportation.
They hire local services.

Which means foreign income enters the country…
and gets spent locally.

Now think about Jamaica’s advantage.

Climate.
Culture.
Global tourism brand.
Connectivity.

We already attract millions of visitors every year.

The real opportunity?

Some of them stay.

Imagine working for a company in New York…

while finishing your workday watching the sunset in Negril?

That’s the shift happening globally.

More remote workers.
More freelancers.
More entrepreneurs running companies from laptops.

Which means more people can choose where they live.
Countries paying attention are already moving.

→ Barbados launched a remote work visa
→ Portugal created a digital nomad program
→ Dubai built an entire strategy around remote workers

Here’s the real question.

Should Jamaica only market itself as a place to visit?
Or a place where global workers choose to live?

Because Jamaica already sells paradise.

The bigger opportunity is selling a place to live while working remotely.

And the countries that understand that shift early…
will win the next decade of global talent.

Caribbean professionals are invisible on LinkedIn.

Not because we lack talent. Because we lack VOLUME.

It's wild to think about this:

A founder in Nigeria with the same skills, same offer, same results will outperform a founder in Jamaica online.

The difference? They post. We lurk.

Let me break down why the region stays silent:

→ We treat LinkedIn like a job board. Update the profile when desperate. Ignore the feed when employed.
→ We fear "showing off." Culturally, humility wins. But online, silence loses.
→ We scroll, like, and leave. 90% consumption. 10% creation. 0% visibility.

Pause on this for a moment.

Some context:

→ LinkedIn has 1 billion users globally
→ Only 1% of users post weekly
→ The Caribbean doesn't even register in regional engagement stats

Here's what nobody wants to say:

When you stay silent, you stay invisible.
When you stay invisible, you lose deals to louder competitors.
When you lose deals, you blame the algorithm. But the algorithm rewards those who show up.

The real question: How many Caribbean founders are losing opportunities right now because someone in another country simply posted more?

Still waiting for the "right time" to share.
Still convinced humility means hiding.
Still watching others win while staying quiet.

The path forward is simple:

Post more than you consume.
Share results without apology.
Show up before you feel ready.

The global market doesn't adjust for cultural modesty.

What's stopping you from posting this week?

Your Story Is Losing You Clients | Ghostwriter & Storyteller for Founders, CEOs & Executives Who Have Real Results But Sound Like Everyone Else on LinkedIn | #1 🇯🇲 Writing & Storytelling (Favikon)

I'm Jamaican 🇯🇲.

Yet most of my LinkedIn connections are from foreign countries.

That's not by accident.

Here's what's happening.

1/ The 2006 trap

Most Jamaicans treat LinkedIn like a digital resume.

Upload your CV. List your job history. Wait for recruiters to call.

That was LinkedIn in 2006.

It's 2026 now.

The platform changed. The strategy didn't.

So LinkedIn feels dead here. Because nobody's using it the way it actually works.

Here's the truth.

LinkedIn isn't a job board anymore.

It's a publishing platform.

2/ When they show up

My most viral posts in Jamaica?

Hurricane Melissa. Development debates. Disaster coverage.

That's when Jamaicans come out of hiding.

To agree. To disagree. To argue in the comments.

I love it. Because the back and forth is exactly what the algorithm rewards.

But then the storm passes. The debate ends.

And they disappear again.

Until the next crisis.

Meanwhile the rest of my network is posting daily. Building. Engaging. Converting followers into clients.

3/ What LinkedIn actually is

LinkedIn is not a resume site.

It's a content engine.

Every post is a conversation starter.
Every comment is a relationship builder.
Every share is free distribution.

The people winning on LinkedIn right now aren't waiting for crises to show up.

They're showing up every week. Telling their story. Building their brand.

And here's what most people miss.

Your LinkedIn network isn't supposed to look like your phone contacts.

It's supposed to look like your opportunity map.

4/ My take

If your LinkedIn connections are only people you already know in real life, you're using it wrong.

The platform works when you connect with people who need what you offer.

Not just people who live near you.

I work with founders and executives globally because I built a network globally.

That didn't happen by accident.

It happened because I stopped treating LinkedIn like a resume.

And started treating it like a business.

What's keeping you from posting on LinkedIn right now?

when you have twins, no one notices the odd kid.

i have a 5-year-old son and 4-year-old twin daughters.

every time we go somewhere, the same thing happens.

people stare at the twins. point at the twins. "oh my god, twins!"

my son? standing right there. invisible.


sometimes he looks sad. other times i don't think he fully understands why no one is looking at him.

but who am i trying to get inside the brain of a 5-year-old.
(i can barely get inside my own brain most days.)

here's what i do know:

 1. the twins didn't do anything to earn the attention. they were born together. the attention is automatic.

 2. my son has to earn his.

and this is exactly how the market works.

most creators, founders, and freelancers are competing in a feed full of twins.

→ same hooks
→ same templates
→ same offers
→ same messaging
→ same "value bombs"

the market stares at what looks familiar. points at what matches what they've already seen.

if you're the odd one? nobody is looking at you.

not because you're worse. because you're different.
and different doesn't get automatic attention.


this might sound harsh. but stay with me.

you have two choices:

1. copy the twins. blend in. hope the algorithm notices you too.
2. make your own noise. give people a reason to look your way.

my son will figure this out eventually.

he'll learn the attention isn't coming to him. he has to go get the attention.

the question is: have you learned this yet?
because if you're sitting in the feed wondering why no one is noticing your work...

the twins didn't steal your spotlight.
you never built one.

this is exactly what i help founders and creators with.
finding the story making people stop scrolling and look at YOU. not the twins.


p.s. my son's current strategy for getting attention is screaming "DADDY DADDY DADDY" while doing a questionable dance move. not recommending this for linkedin. 😂

Or maybe I am 😎

boring content is a choice 😁 I help brands tell their story, and create narratives that actually convert • #1 in Jamaica for Writing & Storytelling (Favikon) Dad of 3 🇯🇲 Storyteller

Storytelling is now a "business skill." Not just creative.
Here's how I know.

In 2017 I walked away from journalism.
Sports radio. Press boxes. Live broadcasts.

I traded it for a "remote" corporate salary and told myself it was the smart move.

It wasn't.

→ Got fired. Once.
→ Got fired again.
→ Two years. Three kids under five. 

I had to ask myself one question.

What do I actually have?

Not the title. Not the salary. Not the corporate career I spent two years chasing.

Just the skill I walked away from in 2017.

Storytelling.

Here's what I learned rebuilding from zero.

The founders closing clients on LinkedIn aren't the ones with the best credentials.
They're the ones who can make a stranger feel something in 300 words.
Every pitch is a story. Every DM that turns into a retainer started with a post that made someone stop.

Good work doesn't speak for itself. Not on LinkedIn. Not anywhere.

The market doesn't reward the best operator.
It rewards the one who communicates their value most clearly.

Three things that changed everything:

→ Stop writing content. Start making arguments.
→ Stop summarizing what you do. Start showing why it matters.
→ Stop sounding professional. Start sounding like yourself.

Storytelling isn't a creative skill anymore.

It's how you close.

Are you treating it that way?

I needed to improve my writing so i started a newsletter.

Sounds backwards right? most people wait until they're "good enough" to publish.

I did the opposite.

I committed to writing 5 days a week. for 52 weeks. still going.

That's 260+ posts. and the first few? truly awful.

But here's what happened:

Week 1: wrote like a robot. too formal. too stiff.
Week 4: started finding my voice. still rough.
Week 12: people started replying. actually replying.
Week 24: strangers started DMing me about my writing.
Week 52: that newsletter now generates income every month. from something i started just to get better.

Here's what most people get wrong:

- They think you improve, then you publish.
- The truth? you publish, then you improve.
- Writing in private doesn't make you better.
- Writing in public does.

Because public has stakes. public has feedback. public has pressure that forces you to actually care about every sentence.

You don't need to be a great writer to start a newsletter.
You need to be willing to be bad long enough to become good.

That's it. that's the whole game.

If you've been waiting to feel "ready" to write publicly:

Stop waiting. start publishing.

Your first 10 posts will be rough. your next 10 will be better. your next 260 will change everything.

Trust me on this.

This is exactly what i help leaders do, find their voice and build a writing habit that actually sticks.

DM me "WRITE" if you want help getting started.

What's something you started before you were ready that ended up changing your trajectory?

PS. 260+ posts later. still not a "great" writer. still publishing. still improving. that's the point.

POV: Jamaica's government to tax digital services.

I'm no tax expert so I won't pretend to be.
But here's my 15%.

2016: "no new taxes" was a promise.
2026: "no new taxes" is a memory.

Hurricane Melissa revealed why building your entire economic identity on one phrase is now the riskiest fiscal strategy.

A decade ago, Jamaica celebrated discipline and restraint.

Now? Scrambling to close a gap created 4 months ago.

Here's what the budget tells us and the headlines won't:

While everybody's debating whether this is fair, the government already did the math.

And the math says you're paying.

The numbers:

→ US $8.8 billion in hurricane damage
→ 41% of GDP, erased in 48 hours
→ 10 consecutive budgets with no new taxes, ended
→ digital services tax expected to raise $4.2 billion by 2027/28

The uncomfortable part: your Netflix subscription is now a line item in the national recovery plan.

And so is your Canva. Your ChatGPT. Your Zoom.

Every tool you use to build? Taxable.

What most Jamaicans assume digital tax means:

- a few extra dollars on streaming
- minor inconvenience

What this actually impacts:

- every SaaS tool your business runs on
- every AI subscription helping you compete
- every booking platform tourists use to find you
- every payment processor moving your money

The government isn't taxing entertainment. They're taxing infrastructure.

Here's what stopped me mid-scroll...
 • Year one projection: $300 million.
 • Year two: $4.2 billion.

Not inflation. Expansion.
More services. More platforms. More cost.

This is a shift in who absorbs the weight of recovery.

And right now, the weight is landing on laptops, not landowners.

- Your Spotify isn't entertainment. The government sees revenue.
- Your Canva isn't a hobby. The government sees a tax base.
- Your ChatGPT isn't a toy. The government sees a line item.

While you're calculating whether to keep your subscriptions, the government is calculating how much they'll collect when you do.

While you're debating fairness, they're projecting billions.

While you're reacting, they've already moved.

What's your take?
Necessary sacrifice or wrong pocket to pick?

200–400 JMD per hour.

That’s what many Jamaicans earn working in BPO.

About $1.28 – $2.56 USD.

And we call this economic development.

Let’s rewind for a second.

Over the last 20 years, Jamaica leaned heavily into call centers.

The pitch sounded great:

→ Thousands of new jobs
→ English-speaking workforce
→ Close to the U.S.
→ Lower costs for global companies

And it worked.

Today the BPO sector employs 40,000+ Jamaicans.

But there’s a catch.

The entire model depends on cheap labor.

Companies come here because wages are lower than in North America.

Which means the business model only works if wages stay low.

That’s the ceiling.

Now look at what’s quietly happening online.

Across the Caribbean, people are earning in U.S. dollars without leaving home.

Here’s how:

→ Virtual assistants in St. Lucia supporting U.S. startups
→ Marketers in Jamaica working with global brands
→ Developers in Trinidad building software for overseas teams
→ Writers and Content Strategists serving international clients

No office park.
No headset scripts.
No $2-per-hour limit.

Just skills + Wi-Fi + global demand.

And this shift is already happening.

Platforms like Upwork, Fiverr, and remote job boards now move billions of dollars in digital work every year.

Meaning the opportunity isn’t hypothetical.

It’s already here.

So here’s the real takeaway.
BPO jobs can be a starting point.
But they cannot be the destination.

Because the Caribbean doesn’t have a talent problem.
It has an exposure problem.

We train people for cubicles.
While the global economy is moving to laptops.

The regions that win the next decade will export skills, not cheap labor.

And the Caribbean has more than enough talent to do exactly that.

So the real question is simple.

What’s the biggest barrier stopping more Jamaicans from earning online?

Skills, infrastructure, or mindset?

This guy makes $5.3 million a year with zero employees.

His name is Pieter Levels. And he built his entire business empire from a laptop while traveling the world.

But getting there wasn't typical Silicon Valley scaling. This is the story of how simple beats complex every single time.

How it started

2014. Pieter is a self-taught developer bouncing around different countries. Music producer turned coder who learned programming in his late twenties.

Every time he lands in a new city, he's asking the same questions. What's the wifi like? How much does coffee cost? Are there other remote workers here?

No good place to find these answers.

So he creates a spreadsheet. City names. Cost of living. Internet speeds. Weather. Safety ratings.

Shares it on Twitter. The thing goes viral.

The model

Here's where most people would overthink it. Build an app. Raise money. Hire developers.

Pieter does the opposite.

Takes that spreadsheet data and throws up a simple website. 

Calls it Nomad List. 
No fancy framework. 
Just basic PHP and a database.

The site is free. But he adds one small twist: a paid chat group where nomads can connect in real time.

Started at $5 one-time. People kept paying. 
So he raised it to $25. 
Then $50. 
Then $75 per year recurring.

But he doesn't stop at one product.

2015: Launches RemoteOK, a job board for remote work
2021: Builds PhotoAI for headshot generation
2024: 40+ products total

Each one feeds the others. Nomad List members need jobs? RemoteOK. Job seekers need housing intel? Nomad List.

Zero employees. No office. No venture capital.

Just Pieter, his laptop, and whatever wifi he can find in Bali or Bangkok.

RemoteOK alone does over $2M annually. 
PhotoAI is scaling fast. 

The whole ecosystem is now pushing $3M+ per year combined.

All while traveling to 40+ countries and building in public on Twitter.


I see entrepreneurs all the time trying to build the next unicorn. 

Complex tech stacks. 
Huge teams. 
Million-dollar funding rounds.

Pieter proves you can skip all that noise.

His competitive advantage? 

He ships before things are ready. First version of PhotoAI was terrible. 

He admits it. But people paid anyway because it solved a real problem.

He could hire a team tomorrow. He chooses not to.

Because every employee makes you slower. Every fancy tool adds complexity. Every investor adds pressure to scale before you're profitable.

Pieter built for digital nomads because he IS a digital nomad. 
Deep customer understanding beats market research every time.

The lesson? 

Simple tech + real problems + recurring revenue = money machine.

While everyone else is building the future, he's making millions solving today's problems with yesterday's tools.

Sometimes the best business model is the one that just works.


What's one piece of complexity you could strip out of your business today? 


Photo Credit: levels.io

The biggest pushback to Jamaica’s digital nomad visa?

Kingston real estate will suffer.

Let me say this clearly.

Kingston is not Jamaica.

I’ve been watching this conversation closely.

And I think we’re getting one thing wrong.

Where remote workers actually choose to live.

Because globally, digital nomads don’t rush into crowded cities.

They move away from them.

Recent reports show a majority prefer smaller towns, coastal areas, or rural settings over dense urban centers.

Why?

Lower cost.
More space.
Better quality of life.

You see it everywhere.

→ In Indonesia, nomads choose Bali’s outskirts over Jakarta
→ In Portugal, Madeira and the Algarve compete with Lisbon
→ In Mexico, Tulum grew faster than Mexico City

This is not a theory.

It’s a pattern.

People don’t leave their country to live the same life in a different city.

And I’ve seen it right here in Jamaica.

People I know chose:

→ The Blue Mountains for quiet and cooler air
→ Portland for lifestyle and coastline
→ Westmoreland for space and slower pace

Not Kingston.

Yes, some will choose the city.

That will happen.

But most are not coming here for traffic, higher rent, and a fast pace.

They’re coming for something different.

So the real issue isn’t:

“Will Kingston become more expensive?”

The real issue is this:

Are we designing policy for concentration…

or for distribution?

Because if we get this wrong:

→ Pressure builds in a few areas
→ Prices move faster than local income
→ Communities shift without protection

But if we get this right:

→ Spending reaches rural communities
→ Small businesses grow outside Kingston
→ Opportunity spreads across the island

This is not just about attracting people.

It’s about directing impact.

Jamaica is bigger than Kingston.

The opportunity should be too.

So let’s ask the real question.

Do digital nomads concentrate in Kingston…

or do they reshape the rest of the island?

Unpopular opinion: you don’t have to engage to land a client on LinkedIn.

Yeah. I said it.

There’s a proverb: "A good tree needs no proclamation."

I used to think I needed to be LOUDER.

You know the advice.

Comment 30 times a day.
Live in the threads.
Build relationships publicly.

So I tried that for a bit.

But there was a stretch where I stopped.

Not intentionally.

Just… TIRED

Tired of forcing comments.
Tired of performing visibility.

So I went back to what I know how to do.

WRITE.

Think out loud.
Share what I actually believe about storytelling.
Hit publish. Log off.

And honestly?

It felt quiet.

A few likes.
No big discussions.
No viral comment sections.

You know the kind.
The kind that makes you wonder if you’re invisible.

Then one Tuesday morning, I opened LinkedIn.
There was a DM.

“I’ve been reading your posts for weeks. I like how you think. Can we talk about working together?”

Wait, WHAT?????

I checked their profile.

No likes.
No comments.
No public trail.

They had been reading in silence.

Scrolling back through older posts.
Piecing together what I stand for.
Watching how my brain works.

That’s when it clicked.

Not everyone buys through conversation.
Some people buy through clarity.

They don’t need to debate you in the comments.
They need to understand you.

The engagement crowd isn’t wrong.
But they’re incomplete.

Because while you’re counting comments…

Someone is binge-reading your last ten posts.
Making a decision quietly.

A good tree needs no proclamation.
The fruit speaks.

The real question isn’t how many comments you left today.

It’s this:

If someone studied your content for 30 minutes…
Would the decision feel obvious?

I went to Frenchman’s Cove few years ago and stood at the water longer than I planned.

Cold river on one side.
Warm Caribbean on the other.

Both running into the same spot.

No barrier. No explanation. Just two different things sharing one place.

I didn’t take a photo for a while.
I just watched it.

Portland, Jamaica has a way of doing that to you.

Making you forget you were supposed to be somewhere else.

Have you ever been to a place that slowed your whole body down?

PS: That’s what Roots & Routes is about. 500+ people finding the Jamaica that doesn’t show up in the resort brochure. Come find it with us: https://lnkd.in/e2Xmcp5Z

May 2017. I'm sitting in the radio studio for the last time.

Microphone in front of me. Headphones around my neck.
The pay was wack. My mental health was worse.

So I walk away from the one place I knew how to make people stop and listen.

2018: Land a remote role.
2022: Fired.

Pick myself back up.

2023: Fired again.

Two years. Two jobs. Three kids under five. 

At some point the question stops being "what went wrong" and starts being "what did I become?"

Because somewhere between the first job and the second firing, I stopped sounding like myself.

Emails written like policy documents. 
LinkedIn updated like a press release.
Everything that made people stop at that microphone, stripped out.

Replaced with titles. Bullet points. Words like "leveraging."

I thought that's what professional looked like.
It just looked like everyone else.

Here's what I know now.

People don't stop for credentials.
They stop for the person behind them.

Your LinkedIn is full of credentials.

Where's the person behind yours?

LinkedIn has more personal brands than ever.
And fewer real people than ever.

Every founder, exec, CEO, content creator wants a personal brand.

So they do what makes sense.

They find the people winning on LinkedIn and study them.

The hooks. The frameworks. The posting schedule. The "here's what I learned" structure.

They take notes. Buy the course. Follow the system.
And it works.

Follower count goes up. Impressions climb. A few comments roll in.

But the DMs don't come.
The clients don't come.

And somewhere around month three they're staring at a post that looks right, sounds right, follows every rule in the playbook.

And feels completely empty.

Here's what happened.

Personal branding became an industry.

The industry produced gurus. The gurus built templates. The templates got sold to thousands of founders who all wanted the same result.

So they all started posting the same way.
Same hooks. Same structure. Same three lessons at the bottom.

The guru's voice. Not theirs.

And here's the problem with borrowing someone else's voice.

It has no story behind it.

The guru built that voice from 10 years of specific failures, specific wins, specific moments only they lived through.

You copied the surface.
The story didn't come with it.
That's why the post feels empty.
Story-driven content isn't a format.

It's the only thing on LinkedIn that can't be copied.

Because it happened to you.

Not the guru.

I could be completely wrong about this.
Am I?

My client sounded like Google Gemini.

Now he sounds like himself.

Here's the 3-question exercise i use to find anyone's real voice.

(took 15 minutes. changed everything.)

He came to me with 6 months of Linkedin posts.

Every one read like AI wrote them:

"a strategic alignment session addressing key value drivers..."

I asked: "do you actually talk like this?"

He laughed. "absolutely not."

Here's the problem.

Most people write how they think they should sound.
Professional, polished, perfect, SAFE.

But safe is boring. boring gets scrolled past.

So i asked him 3 questions:

1. "what do you say when you're frustrated with your industry?"
2. "what do most people in your space get completely wrong?"
3. "how would your closest friend describe your advice style?"

His answers were raw. opinionated. real.

Nothing like his posts.

So we rewrote everything using HIS words. not Linkedin words.

Here's what changed:

→ his copy stopped sounding like a consultant wrote a consultant
→ people actually read past the first line
→ calls shifted from "tell me more" to "how do we start"

Same person. same expertise. different words.

Most people skip this work.
They go straight to posting.
Then wonder why they sound like everyone else.

If your content sounds like AI wrote the whole thing, DM me "VOICE".

i'll send you the full exercise.

Your story is worth more than your content strategy. Ghostwriter & Storyteller for founders CEOs and executives who have real results but sound like everyone else on LinkedIn. #1 🇯🇲 Writing & Storytelling (Favikon)

I had virtual coffee with two guys last week.

One of them raised $2M.
The other cleans carpets.

Wait! What???.

The $2M guy has been at it 18 months. Team of 12. Burning $150K every single month.

I asked him how revenue was going.

"$3,200 last month," he said.

I kept my face neutral.

Then I talked to the carpet guy.

$47,000. Last month. Just him and two trucks.

Here's the part that got me sitting at my desk thinking about my own business.

The carpet guy, call him Mike, doesn't talk about "product-market fit" or "total addressable market."

He talks about Mrs. Johnson needing her office cleaned Thursday.

That's it.
That's the whole strategy.

No pitch deck. No funding round. No burn rate conversation.

Just: dirty carpet. Phone call. Clean carpet. Get paid.

Meanwhile the $2M guy is still trying to figure out who his customer is.

I've been the $2M guy before. Not with that kind of money but with that kind of thinking.

Chasing the complex version of a simple skill.

Building for "someday" instead of solving for Tuesday.

The boring version of your expertise is usually the profitable one.

Sound familiar?

If you're a founder with a real story but nobody knows it yet that's your dirty carpet.

DM me the word STORY

I almost didn't post this video.

Too vulnerable. Too basic. Who wants advice from a guy still figuring it out?

Then I remembered 2017 me.

Working a job I hated. Too scared to start. Mixing business money with personal money. No structure. No clue.

I would've killed for someone to tell me what I know now.

So I hit record.

34 seconds. 4 lessons. 8 years of tuition.

Watch it. Then drop yours in the comments.

What do you know now that you didn't know then?

Most founders think they need 10 stories to build trust on LinkedIn.

They don't.

Three is enough.

But here's what most people get wrong about those three.

They make themselves the hero.

Wrong move.

Your audience needs to see themselves in your story.

Not you.

Here's the framework I use with every founder I work with:

Story 1 — Why you do this work.
Not your resume. Your reason.
The moment that made this personal.
People don't buy your service. They buy why you care.

Story 2 — A client transformation.
Before and after.
Specific. Real. Provable.
This isn't bragging. It's evidence.

Story 3 — How you're different.
Not "I'm passionate and detail-oriented."
Your actual approach. The thing only you do.
This is what makes someone pick you over the other ghostwriters in their inbox.

Three stories. That's the whole system.

I break down exactly how to build each one in the video below.

Watch it. Then tell me which of the three stories is hardest for you to tell?

I neglected my LinkedIn newsletter for 18 months.

Then on this random Saturday night, I hit publish.

Here's what that taught me about building an audience.

Most people think consistency means posting every day.

Wrong.

Consistency means showing up on a schedule you can actually keep.

Here's the approach that works:

 1. Pick one day. Could be Tuesday mornings. Thursday afternoons. Whatever fits your life.

 2. Commit to that day. Not "when I feel inspired." Not "when I have time." That specific day.

 3. Don't break it. Miss one week and it becomes two. Two becomes a month. A month becomes 18 months.

Young creators want the results now:
 • 100K followers in 90 days
 • Viral posts every week
 • Instant authority

Doesn't work like that.

I've built multiple businesses online. Some worked. Most didn't.

The ones that worked? I showed up consistently.
The ones that failed? I got inconsistent.

That year and a half I was gone? That was the lesson.
You can't build an audience if you're not there.

So here's what I'm doing:

Picking my day this week. One post. Every week. No exceptions.

That's the system.

Pick your day. Commit to it. Don't break it.

If you can't commit to once per week, you're not ready to build an audience.

Start now.

You can write the perfect story. Perfect structure. Perfect emotion. Clear message. But if only 12 people see it, what's the point? Here's the thing. 

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