Elliott Garcia

Daily SDR Content | Lifetime Student | Espresso Please! | Story Teller | Community Influencer | Bilingual | Theater Nerd |

WELCOME 👓

What started as a coffee shop conversation that pulled me into SaaS turned into a career built around one thing: creating high-quality conversations that convert into real outcomes.

Today, I work as a Senior Sales Development Specialist, owning the full outbound motion across B2C channels for Annuity Association. My focus is simple but disciplined, connecting retirees and pre-retirees with fiduciary advisors who help them make confident, informed decisions about lifetime income, asset protection, and long-term financial security.

At Annuity Association, we help clients avoid common retirement pitfalls by building plans that include:
• Predictable income guaranteed for life
• Safe growth with no market risk
• Long-term care solutions
• Thoughtful legacy planning

My role sits at the front of that experience driving relevant, trust-based conversations through phone, email, and multi-touch outreach that respects the consumer while delivering a consistent pipeline for advisors.

Before moving fully into this role, I led and scaled SDR teams and founded TopMountaineer, a full-cycle outbound firm built from the ground up. That experience sharpened every part of my outbound skill set, including ICP development, messaging, call frameworks, sequencing, objection handling, and conversion optimization across both B2B and B2C environments.

I’m known for:
• Veteran-level outbound execution across channels
• Building trust quickly in high-consideration, consumer conversations
• Translating complex financial concepts into clear next steps
• Creating repeatable, ethical pipeline at scale

I enjoy connecting with sales leaders, outbound practitioners, and operators who care about quality conversations, disciplined execution, and long-term value creation.

-ELLIOTT

Growth Manager & Partner 

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

I don't have an MBA, but since co-founding AudienceLed (my first business) in Feb 2025, we grew to $65k MRR.

Feb last year we closed a good month's start at ~$27k MRR. About 2.3x growth (in MRR).

MRR is nice, then we learned cashflow wasn't 100% (about 60% to start).

Since then, we've improved cashflow to ~80% and are aiming for 100% (thanks to Lauren Makielski).

Now we sit at $65k MRR ($780k annualized) contractually.

I reflected this weekend on what that means. Most businesses don't even make money in their first 6 months, even from seasoned business folk.

Since Feb of last year I have also:
- sold my home
- gotten engaged
- saw my brother get married
- went to Italy for another wedding
- went to Nicaragua for another one
- went to 2 conferences (out of pocket)
- planned a wedding (we'll my fiancé did most of it)
- had an offer accepted on a new home (firming conditions this week! 🤞)
- hired 3 people that were supposed to stay on and become partners but... life happens

... and of course interviewed hundreds of third party experts on behalf of our clients.

I am learning at scale. My brain is flooded with information across GTM and business at large.

AudienceLed is a conduit of knowledge share with, for, and through the ecosystem, funneled into our clients.

... and we have yet to even do our own marketing...

I am FIRED UP.

My grandma, who beat breast cancer twice, reminds me:
- buying/selling a home
- planning a wedding
- running a business
- having kids

... are all the top stresses of life.

Well grandma, I decided to take on 3/4 of those at once 😂

And I am grateful for the pain and effort this requires. 

Focusing on humanizing business and operationalizing relationships is worth it...

... every god damn hour of the day.

And I would not be here without the help of my network. Way too many to thank and show appreciation to... even if you've played a small part so far:

THANK YOU ALL SO MUCH! 🙏

And a big thank you to our clients, our partners, and of course our legendary team that gets deep into the trenches to deliver and manage the chaos... Rob, Lauren, Sam, Amy, Lydia, Dani, and anyone else who has been with us for the ride.

Happy Monday everyone. Much love.

If I can do it, so can you.

Get after it.

My entire career has been in go-to-market tech. Common Room has completely leveled up our craft. That's why I'm excited to share...

... that I get the honour to share that excellence - with and through people just like you - out to the market.

On Thursday Feb 26 @ 4PM ET we will have our first instalment of the new industry event "GTM Heroes Live" where you'll learn:

Real plays
From real customers
And real practitioners
With real experiences
And the real outcomes

AI is not coming for your job. But it will give you leverage.

I first came across Common Room during my time at Reveal (acquired by Crossbeam) and immediately thought about how data can be properly contextualized.

"This is exactly what partnerships needs to impact revenue..." I thought.

Then I dove in. Got an account. Created content with them. Became an advocate for them. And now we work together at AudienceLed.

Sales leaders and practitioners who are stressed to build pipeline do not need another data tool. They don't need more lines of commoditized information to weed through. They don't need another custom CRM field.

They need a place to take action. 
They need prioritized, contextualized information at the ready.
They need PIPELINE gosh darn it!!!

👉 AI doesn't need new gatekeepers.

The promise from other vendors has been leverage for everyone... but then they've created a "specialist trap."

They force you to confuse complexity with leverage. But complexity is a barrier, especially when it is outside of the system of action. 

Leverage should REMOVE work... not add additional headcount.

Common Room has built GTM AI that gives leverage. Not replacement of people. It solves for stale data, research time, CRM management, and figuring out who to prioritize, what to say, and when to say it.

We are going to show you how.

Right from the people - just like you - in the field.

If this resonates with you and you want content that actually moves the needle, join us this Thursday, February 26 @ 4 PM ET to hear from Saad Khan, Jacki Leahy 🪄... with a special appearance from Heath Barnett 🤙, your peers, and YOU.

Everyone is welcome on stage!

Let's figure this out - together.

Here's the link. Bring your hot topics and questions: https://lnkd.in/gS3_W4tP

"You're wrong, do this" will never work in an industry trained to click easy-buttons to build pipeline... especially when it no longer works.

Instead, we need to:
- Align with their incentives
- Integrate into their existing workflows + behaviours
- Still give them an easy button (perhaps even easier than before)

The first wave of partnerships failed.

Not because it was wrong. Not because it didn't work... but because it was being gate-kept with jargon and vendor-speak.

(I should know...)

I'm on a mission to change that - to create seamless integration of a buyer-first mentality into GTM motions. Through trust. Through the ecosystem.

Full convo with Olivier Roth and The Swarm 🔆 here: https://lnkd.in/gqD32yUF

Top GTM teams turn partner overlap + signals into ready-to-send emails. NOT showing up to a meeting saying "where are my leads?"...

Pipeline moves faster in the tools you already have.

In my recent piece with Crossbeam, I broke down what actually makes AI useful in B2B sales.

No 28 step workflow with a dissertation of a prompt.
It’s better context.

Here’s the simple system I advise teams to run:
➡️ Pull second-party partner overlap from Crossbeam
➡️ Layer in first-party CRM data + third-party signals like funding
➡️ Let automation move it into the CRM and sequencer
➡️ Use AI to explain why it matters and draft the opener

Not as a Slack alert alone.
Not as a random CRM field.
But inside the rep’s existing workflow.

Sellers need to stay in rhythm.

In this flow, the message references a real partner their prospect already trusts.

Static data → active workflow.

AI is only powerful when it connects dots sellers don’t have time to connect.
Otherwise it’s just an email assistant.

In the article, I also break down:
✅ The 6 biggest mistakes teams make when introducing partner data
✅ How to make signals explainable so managers trust them
✅ The minimal stack I recommend to operationalize this
✅ A simple checklist to pilot ecosystem-powered AI without overwhelming RevOps.

If AI isn’t improving win rates or cycle time, it’s probably missing ecosystem context ;)

Full article here: https://lnkd.in/gu4s8Qd9

Thanks for having me Andrea V. + Crossbeam!

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