Ellis Bennett ACCA

Have you given up on managing accountancy & taxes for your business?

Setting up a business is no walk in the park, let alone managing the financial aspect of it.

It requires intense efforts to make sure you’re on the right track.

Miss one tax deadline, and you might end up paying double in penalty.

I know it’s overwhelming as a founder.

Now imagine you have an expert who takes care of all your accountancy and tax situation.

You don’t have to worry about taxes.
You don’t have to panic while planning your budget.
You know where you stand in terms of profits and losses.
You have someone you can rely on to manage the financials.

Amazing, isn’t it?

That’s what getting an expert feels like.

I’m Ellis, an ACCA Chartered Accountant, Director at EA Accountancy, and Author of The Solopreneur Start-Up Bible.

I help, advise, and guide start-ups, businesses, and young entrepreneurs through the whirlwind of accountancy and taxes.

I’ve served over 300+ satisfied clients, and I’m all in to help you!

Now, I’m not the accountant who speaks to you once a year in a robotic tone.

I’m more like your business partner.

I help you every step of the way (even acting like a therapist if you need one).

My services include:

• VAT
• Accounts
• Payroll
• Pensions
• Tax Advice
• Tax Planning
• Personal Tax
• Bookkeeping
• Accounting Software
• Company Incorporations
• Registered Office Address
• Capital Gains Tax Disclosures
• Business Planning And Advice

I also offer consultation for new business owners or people looking to hire an accountant so you have clarity for your next steps.

If you think I can help you with any of the above or would like to connect over a Discovery Call, feel free to drop me a DM.

Chartered Accountant

Went skiing recently.

Good news: I survived.
Bad news: I’m awful.

No natural ability.

No transferable skills.

Just me falling over while kids flew past me like it was nothing.

Very humbling.

Also weirdly enjoyable.

Being bad at something you don’t tie your identity to is underrated.

10/10 would embarrass myself again.

Ellis Bennett FCCA

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

We said no to a client this month.

On paper, they were perfect:
– Good revenue
– Decent margins
– “Urgent” need for an accountant

But the red flags were obvious in the first conversation.

They wanted speed over clarity.

They wanted reassurance, not honesty.

They wanted someone to *clean things up*, not change how decisions were made.

That’s not a bad client.

It’s just not *our* client.

We’ve capped new work because I’d rather:
– Reply properly
– Think clearly
– Give advice that actually improves the business

Than grow for the sake of it.

Being selective isn’t arrogance.

It’s the only way professional services stay good.

Last year I made a conscious decision to simplify my life.

Not because I burned out.
Not because I had to.

Because I wanted to perform better.

Less noise.
Less forced social plans.
Less doing things out of obligation.

More:

– Work I actually care about
– Training properly
– Time with family
– Headspace

I’m taking the same approach into this year.

Probably even stricter.

It won’t look exciting to everyone.
It doesn’t need to.

If I want to humble myself emotionally, I’ll just watch Man Utd.

Job done.

We closed the books to new clients recently.

Not as a growth play.
Not as a marketing tactic.

Because unlimited growth is how service firms lose quality.

I like being able to:
– Reply without rushing
– Think before answering
– Give advice I’d actually stand by

That only works when capacity is respected.

Most firms chase “more”.

We protect standards.

And yes, that means saying no more often than saying yes.

Most accountants are paid to keep you calm.

Not to tell you the truth.

“You’re fine.”

“Nothing to worry about.”

“We’ll look at it at year-end.”

That isn’t advice.

It’s sedation.

If your margins are drifting, cash is tight, and decisions feel reactive, silence isn’t helping you, it’s delaying the problem.

Good advice is sometimes uncomfortable.

It forces trade-offs.

It challenges behaviour.

If your accountant has never made you pause and think,

they’re probably not advising, they’re just filing.

Just back from a stag do.

Here’s what it taught me about B2B sales:
1️⃣ Drink water
2️⃣ Pace yourself
3️⃣ Know when to leave the bar
4️⃣ Don’t trust the quiet bloke
5️⃣ Always have a plan

Only joking.

Not every life event is a “B2B sales lesson”.

Sometimes you just went on a stag do, got battered, and spent £11 on a vodka Red Bull.

LinkedIn… relax.

I keep seeing the same thing.

Agencies doing £400k–£600k turnover…
…but the founder still feels underpaid for the responsibility they carry.

The numbers usually look like this:
– Decent gross margin
– Team costs creeping up
– No forecasting
– Founder pay decided last, not planned

Revenue hides the problem.
Cash exposes it.

Turnover doesn’t fix poor structure.
And scaling a messy setup just makes the gaps bigger.

I don’t care if a business hits £1m.
I care how it got there.

If margins are thin,
decision-making is reactive,
and the founder can’t take money out consistently,
the number means nothing.

I run the firm the same way I train:
– Sustainable pace
– Clear limits
– Long-term thinking

Impressive screenshots don’t build good businesses.
Disciplined systems do.

Last week felt like everything that could’ve happened, happened.

Nothing went wrong.

Which somehow made it worse.

Just one thing after another:
“Oh and this as well.”

Inbox full.
Calendar stacked.
Brain running on low power mode.

Running a business is basically solving problems until you go to bed.

Then thinking about them anyway.

Still wouldn’t swap it.

I help founders and marketers use video and LinkedIn to build real trust and generate real revenue.

My path here wasn’t straight. I started in the service industry, earned a marketing degree at Marist, and found a passion for video production. When COVID accelerated my journey into business marketing, I saw a clear pattern: many professionals shine in person but struggle to translate that same presence online.

That’s where I come in. I work with people who are already great face to face, helping them show up with that same confidence and clarity on LinkedIn.

The results speak for themselves:
	• 3,600% increase in reach in the first month
	• 500% more exposure after a single post
	• Five-figure opportunities directly from video content

Why it works: I bring 5+ years of business development success and 10+ years of video experience. I’ve built a tested process that combines story-driven video with smart outreach, focused on trust not gimmicks, because sales follow relationships.

I run two main programs: 

One designed for founders and business developers who want a LinkedIn presence that consistently builds trust and generates opportunities. 

The other supports marketers and their teams who need expert video content to scale brand visibility, showcase results, and equip their executives to show up with confidence.

I work with founders, marketers, and small teams who want to:
	•	Build an online presence that reflects their real reputation
	•	Grow visibility and close opportunities through content
	•	Create a long-term system that supports their network

So they can stop relying only on word of mouth and finally turn content into pipeline, partnerships, and growth.

If this sounds like what you need, let’s connect.

Michael Harrison

Can't wait to beat your butt bowling at The Funplex East Hanover on Thursday! Love the opportunity to sponsor and support one of my Morris County Chamber of Commerce ambassadees at their Network After Work event.

I believe there's so more space so make sure you sign up on the event calendar!

Shoutout to the awesome Kegina Graham, my fellow sponsor Matthew Daly, and of course Kevin Murphy.

Word of Mouth -​> Building Trust Online w/ Video 🤝 Marketers and Founders 🤝

4 shovel sessions and 9 hike ups later... I'm a little sore.
Hanging in the edit suite today to rest up 🥱

Tech, cameras, and music are a huge love of mine, so this photo is like a kid in a candy shop. 

Did you know I was interim tech director at a local church for a short time during COVID?

Live AV isn’t my world, so it wasn’t a perfect fit (hence my self-titled interim position) but with experience managing the cameras and the live stream it was a cool experience to stretch. Luckily nothing serious broke in my time there - I'm not a pro on a mixing board or lighting controller.

Now I still get to direct the cameras (sometimes shooting in special events) and manage the tech 1-2x/mo for video capture services.

And I got to bring in some buddies to really make it sparkle on Christmas!

No alternative text description for this image

Want to know the inspiration behind my wacky posts?
It's a secret I never thought I'd share...

Manic episodes in the early morning.

Not sure if it's creativity or something more diagnosable, but I've continually refrained from filtering what I feel like sharing on here.

Maybe you all are just more sane than myself - but if you do happen to feel like getting a little freaky on the web... (no, don't slide into my DMs like that)

DO IT!

Weird stands out. Bold stands out. And I'm too short to stand out in person so take it from me - it's worth participating.

You don't have to be any good at it, especially at first. I mean, look at me.

Now look in the mirror.

You have a booger in your nose.

Go get 'em. 

If you're never showing up, you're never seen.

.
.
.

If you got this far, make sure to let your friends with "Marketing" in their title know I'm available to bring their creative marketing ideas to life with my outstanding video team.

And if you want a consistent and credible presence that extends past your abilities in-person, our Handshake program has launched so well. The base layer of content and outreach has allowed my clients to focus on the real opportunities that LinkedIn has while building their presence.

Hope your day is exceptional!

Quick trip to Florida recently to capture for my mother-in-laws restaurant! Permit challenges meant photos only, just wait until they open in the next few weeks 🔥 

Yes, I did get to eat all this after. Shoutout Leo Justiniano for teaming up on this shoot!

"That's a great question!" is my biggest compliment, and honestly I hear it a lot. 
Does that sound like a flex to you?

For me, it's a funny one. It's not a skillset that is really measurable, but something felt by my clients when they feel interesting or understood.

Being understood makes someone feel really good, and sharing that golden moment when someone is ecstatic about a question makes for much more impactful content than any script.

And it makes me think - how did I get good at that anyhow?
Probably from the now hundred + interview scenarios I've directed.

I haven't really thought about just how many questions I've asked, but after 5 years of spending time on site with clients it's definitely something I've done more than most other things now.

Funny how this skillset is best when there is a camera involved, I find I still struggle to consistently pull strong questions when I'm at a networking event. Maybe pointing the camera at someone else gives me a space to think without much pressure. 

I've learned asking really good questions is a fun skillset, and one we can work on to make others feel interesting and well understood. A great way to show love for others, and they won't hate you for it either.

Happy Thursday, friends!

Dec-Jun: 1,533 impressions
July-January: 61,850 impressions
3,934% growth in just 6 months!

I always liked math more than art classes, and graphs are the perfect mix of visual and factual that can just tickle me. And these graphs tickle me.

This kind of curve doesn’t come from hoping or guessing, it comes from doing the right few things over and over until momentum and opportunities arise. 

Consistency isn’t flashy - there's no giant spikes of virality in here. Just someone doing what they do in person, consistently, on this free networking resource we are gifted to have.

If you're looking to make an impact online it doesn't have to be too hard. If you want access to a recent presentation I shared on LinkedIn at the chamber shoot me a DM and I can email you the files. 👍 

Oh P.S. this client does not participate in our outbound program, so these are all personal relationships going deeper. If they were doing outbound these numbers would be WAY different (and mean different things to our strategies)

Marketing team: We need good content to show we do things!
Content person (me): Cool, that's my job. Here's good content!
Marketing team: Immediately updates website ->

Open article: Bethel Church of God in Christ — Servant's Heart Ministry by servantsheartnj.org

Bethel Church of God in Christ — Servant's Heart Ministry

PSA: InMail is a stupid, flaming red flag. Not worth the $ and there's much better ways to do targeted outreach.
I do like a good meme opportunity though

Kenneth, I bet your nice and I'm sorry to make an example of you. This was more palatable than 90% of InMail but I love the Whitest Kids U' Know too much to miss sharing this GIF.

and I can show you how to do it a little better if you slide in my DMs for real.

Back to channeling my inner Emily Iaquinta against these InMails

Do I know any HR professionals willing to volunteer consulting time with a nonprofit? A christian nonprofit I know needs help figuring out where to start with HR before making any larger commitments. Would love to connect!

If you thought of someone please share!

LinkedIn is acting funky today with delays in posting! If you had a scheduled post it likely didn't get launched until way late (if at all). 
Keep an eye out on your content until this clears!

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The Battle

Ellis Bennett ACCA

Michael Harrison

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taplio

The Battle

Ellis Bennett ACCA

Michael Harrison

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ellis Bennett ACCA's LinkedIn Performance

Performance ScoreMichael Harrison's LinkedIn Performance

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Performance ScoreEllis Bennett ACCA's LinkedIn Performance