Personal Brand Strategist | Speaker | Broadcaster | Champion for Female Leadership | CEO & Founder of Heartsong Live Radio

I help women leaders and changemakers own their voice and build personal brands rooted in identity, clarity and purpose.

Much of my work supports women who are capable, experienced and mission-driven, but feel overlooked, unseen or unsure how to communicate the value of what they carry. They know they are called to more, but don’t want to lose themselves trying to be visible.

My approach to personal branding is identity-led. Not trend-driven. Not performative.

When identity is clear, confidence steadies. Messaging sharpens. Presence strengthens. Visibility becomes intentional rather than exhausting.

Alongside my work as a personal brand strategist, I am a keynote speaker, facilitator and MC, working with organisations, networks and events to support leaders and teams around voice, identity, presence and purpose-led leadership. My sessions are grounded, practical and reflective, helping people communicate with clarity and confidence rather than performance.

I am also a broadcaster, author and the founder of Heartsong Live Radio, a values-led radio station I built from the ground up and grew onto mainstream DAB. Creating platforms where voices are heard, valued and elevated is not just what I teach. It is what I live.

As the first African woman to start a radio station in Scotland, my career has been shaped by navigating leadership, visibility and identity in spaces where women are often expected to shrink. That lived experience informs how I support others.

My work sits at the intersection of purpose, mission and profit. I believe meaningful work deserves to be resourced, and women should not have to choose between impact and sustainability.

If you are building something that matters and want your voice to reflect the vision you carry, let’s connect.

Eloho Efemuai

I have literally just got home from speaking at Glasgow Caledonian University for the Future Leader Experience, in the Small Group Conversations with Common Purpose. 

It was genuinely lovely connecting with so many future leaders, hearing their ideas, and having real conversations that were honest and hopeful.

I shared my leadership journey and kept it simple.

Leadership is not a title. It is influence. It is choosing to take responsibility for what you can see, even before you feel ready.

I took them back to where it all started me. Always love sharing my story. From organising concerts, to pulling people together and creating space. 

I quickly learned that people didnt just want an event. They wanted a place where they feelt seen, heard and their voice mattered which led to creating platforms such as Heartsong Live Radio and Adelphe Connect. 

I also shared a framework that I live by. As a leader, you are an I.C.O.N.

I. Identity: Know who you are, who you’re called to, what you stand for, your message and the solution that you bring.

C. Clarity: Clarity does not always come from thinking. It comes from taking action. Take the next step, and you learn what works, what not to do or what to do more of. Most leaders do not have it all figured out. They learn on the job. 

O. Opportunities: Say yes to opportunities. I love this Richard Branson line “If someone offers you an amazing opportunity and you are not sure you can do it, say yes, then learn how to do it later.”

N. Narrative: Your story matters. Not the polished version. The honest one. Your journey can give someone else permission to start, and to keep going.

These are some lessons I have learnt along the long way and still learning. Especially the part about staying consistent with the vision when it is quiet, messy, or slower than you planned.

Leadership is nurturing your vision. Nobody gives birth to a baby and abandons them. You carry it, protect it, feed it, and stay with it until it can stand.

What have you learnt in your leadership journey?

Thank you Common Purpose for having me. #evolvewitheloho

Personal Brand Strategist | Speaker| Broadcaster|Supporting Women in Transition & Changemakers to Own Their Voice and Build ICONic, Mission-Led Personal Brands Rooted in Identity, Truth & Purpose | CEO,Adelphe

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Today I realised I have been expecting myself to be superwoman again. 😉😜☺️

You know when you wake up tired, already behind, and you still have to “turn on the lights” for everyone else. 

You still have to show up, lead, respond, plan, decide, and carry the energy. That has been me lately.

Because behind the scenes, some really exciting things are happening with Adelphe Connect. We are building, tightening, and putting things in place that will make the work stronger and more sustainable.

And it matters to me because Adelphe is not just a project. It is people. It is women who need support that feels safe and practical. It is a vision I cannot shake.

But some days, I do not “have it”. Some days I am tired of being the one who keeps it moving. Some days I want to pause everything, but life does not pause. Then I catch myself feeling guilty for being human.

So I am practising something new. I am being kinder to myself in real time, in the middle of the juggle. And with that kindness, I am giving myself permission to go slow and do it properly.

If you are building something that matters, while still trying to be present for everyone else, I see you. 

What is one thing you need permission to put down this week? #evolvewitheloho

I have seen the “2016 is the new 2026” trend going around on instagram. I do not usually join trends, but this one I wanted to join 😉 and for good reasons. 

Because 2016 was a turning point for me.

In 2014, I released my first album, Arise. It was gentle. It was honest.

But by 2016, something had shifted. I was tired of being put in a box. Tired of shrinking. Tired of second-guessing what I already knew was in me.

So I titled my second album “Unrestrained”. Oh the backlash I got for the title and my album cover. The album was released at Engage 2016, our flagship worship event. 

That year, the mandate was to organise a mass choir too which saw people from different denominations come together to be a part of the choir, I still remember the moments leading up to the event and the atmosphere in the room on the day. That moment when my album was released felt like more than a music release. It felt like permission.

Around that same season, I was also studying a Master’s in Digital Marketing at RGU. I started in 2015, but 2016 was when it really stretched me. I was finding language for what I was building, and courage for what I was becoming.

I am grateful for the journey so far and everything it has come with. The wins, the lessons, the growing pains, the people, the open doors, and the closed doors that saved me.

Three lessons I have learnt on this journey  
	👉Your next level usually starts with one brave decision. Not a perfect plan. A decision.
	👉Confidence grows by movement. Clarity comes when you act, not when you wait.
	👉Being yourself costs you some approval, and it gives you your life back.

There’s a quote people often attribute to Martin Luther King Jr: “Faith is taking the first step even when you don’t see the whole staircase.” The wording is widely shared, but the original source is debated, and that is fine because the message still stands.  

What did you do ten years ago that quietly changed who you are today?

If you want to watch the video from that season, here it is: https://lnkd.in/ePSkcGJ8. 

P.S there’s a back story to all the photos but it will take several posts to share those so please just enjoy the photos 😉😜🤣☺️

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Co-founder and Director

Blackcircles.com

Head Of Financial Planning Analysis

Finance Manager

Capital Cooling Refrigeration Ltd.

Apart from the management accountant responsibilities (reviewing management accounts, preparing/ reviewing payroll, etc), I worked tightly with the CFO and MD of the company with preparing the weekly P&L reports to the Board, Quarterly business forecasts, Five year strategic plans, quarterly bank reports, etc. 

On a monthly basis I prepare the Group reports showing the performance of the company for the period and presenting future opportunities. In addition to that, it is my responsibility to prepare the statutory financial statements and tax computations.

Management accountant/ Finance management

I currently work on the audit of some of the biggest savings and investments businesses in Scotland and investment funds across different administrators.

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The Battle

Eloho Efemuai

Tsvetelina Hinova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eloho Efemuai's LinkedIn Performance

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