Industry Asia Pacific

Editor

"I have no special talent. I am only passionately curious."

-Albert Einstein

 Now I am not saying that I am Albert Einstein but I would like to think I am passionately curious about ever thing. 

 When I was young I was the kid that was asking a lot of questions. I always wanted to know why, why..how, how...

 This leads me to figure out how things work, how things will be in the future. 

My areas of expertise are: 
automation, digitization




Elroy Fernandes

Solenis

Solenis is a leading global producer of specialty chemicals for water-intensive industries, including the pulp, paper, oil and gas, chemical processing, mining, biorefining, power and municipal markets. The company’s product portfolio includes a broad array of process, functional and water treatment chemistries as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets and minimize environmental impact. Headquartered in Wilmington, Delaware, the company has 41 manufacturing facilities strategically located around the globe and employs a team of approximately 5,200 professionals in 120 countries across five continents. For additional information about Solenis, please visit www.solenis.com |Twitter | LinkedIn.

l am responsible to develop and expand buisness in renewable energy mainly in Geothermals, Biomass energy, Chemical Processing Industry and Oil&Gas Market segment

Regional Manager

NEUCHEMIE

NEUCHEMIE is private specialties chemical company from Turkey. NEUCHEMIE is one of the largest and fastest growing water treatment, oil and gas, geothermal and mining companies in the market. An entrepreneurial spirit and relentless problem-solving approach are what uniqe our associates across the globe in the delivery of world-class products and services. NEUCHEMIE creates lasting partnerships and sustainable value by aligning entire organization around the common goal of making our customers more successful.
Long lasting strategical partnerships with global chemical giants and top-tier production capabilities provide edge-cutting industry know how for active felds. NEUCHEMIE guarantees best quality for customers with ISO 9001, ISO 14001 and ISO 18001 certifications.

I am responsible to develope and open new business channel in entity of ASIA region, with basic start to grow in region market of Geothermal, Oil&Gas, Process and Water business segment. Put to the foot step and positioning of NEUCHEMIE brand image in ASIA market by delivering value added service, different solution and quality result orientation.

Regional Manager 

Buckman

Buckman is USA Private Global Specialties Company, Operating in 6 continents with primary focus at three business division ; Pulp&Paper, Water Technologies and Leather. In Water Division there are some sub business focus on Performance Chemicals (Agriculture, Biofuel, Paint & Coatings, Metalworking and Wood Treatment). A part of Water Division was included Oil&Gas, Power & Utilities, Sugar & Ethanol, Heavy Industry and Middle Market. I was responsible in Water Technology and Performance Chemicals division for entity of South East Asia region . 

My responsible as Business Development Manager to develop business in South East Asia region and direct responsible for sales activities at Malaysia, Indonesia and Brunei area. This responsibe was budgeting, operate, preparing P&L, CAPEX , OPEC, set up business strategy, develop and expand new business in entity region. Special task force to support South Korea and Taiwan in delivering technical support to respective sales team members in such region, mainly for the business segment in Water Technology and Performance Chemicals. Developed product application and delivering technical support to all sales team members in the coverage region area. Create an opportunity in the industry market and open new business chanels to give full acces and support to sales team. Expand business in new emerging market with differentiation product application.

I was sucessfully developed new project in Sugar&Ethanol Industry, Power&Utility and Geothermal industry in Asia region. Creating enough marketing brochures, develop new product in all industrial segment and elevated case references from Asia region to global technical forum in USA. As case refererence resources in Sugar& Ethanol industry from Asia region. Open new access and channels on target key account target industry.

Business Development Manager-East Asia, Korea & Taiwan

After my successful career with Nalco, I was handpicked by one of Singapore headhunter company to joint with Buckman in last Nov 2008. I was a part of Buckman Great Team in Asia to develop company from "Good to Great" company under consulting project with Prosci Consulting Management-Singapore and Catalyst Consulting company from South Africa. The program as part of implementation of Jim Collin best seller book to be implemented in Buckman Asia organization.

Regional Manager Dirrect Water Technology and Performanace Chemical 

Responsible to sales operation in entity region of Singapore and Indonesia area. Preparing sales budget, CAPEX, OPEX, P&L, Monthly Sales Foresting of company in entity region area. As vocal point of sales and operation from both region during regular meeting in Asia head quarter office at Singapore.
Develop new business chanels distribution in both region area. Coordinated sales and technical support between all sales team members to customers and operation support team in Singapore office.

Also responsible to manage and coordinate engineering and project development team to cover for all Water Technology division  mainly in Heavy Industry and Middle Market segment to served and drive to achieve highest financial performance contribution. We developed project in water and wastewater related equipment to solved customer issue.  

As leader in sales operation, how to teaching, leading and keeping all sales team members in highly motivated and energized. 
As member of global technical forum, we try contribute to team on delivering value of technical expertise on knowledge sharing and proactive ideas..

Regional Sales Manager (Direct Water Technology) 

Nalco Water, An Ecolab Company

Nalco is USA public Global Company. Nalco is global leader in water treatment technologies. Now, Nalco Water, An Ecolab Company, specializes in industrial water, energy and air applications, helping customers reduce natural resource consumption, enhance air quality, minimize environmental releases and improve productivity and end products while boosting the bottom line. 


As Industrial Technical Consultant (ITC), my job function to give technical back up on problem solving to all sales team in Energy Service Division organization. Delivering technical sales training to all sales team at region. Develop new product application and make sure that all sales team members well known and equipped with the right technical knowledge and site application. As case reference resources for water and wastewater application in Asia region. 

During my job as ITC , I was successfully to developed seawater desalination technology and seawater macrofouling application technology. Both marketing tolls was developed together with related department in developing product, prepared detail application, case reference sharing , develop marketing brochure & PPT file, raw material produce resource selection and elevated the success story to globally.

Industrial Technical Consultant 

As Account Manager, I am responsible in sales operation in key account customer majoring in Energy Services Down Stream Division covering for Petrochemical, Chemicals, Oil Refinery, Heavy Industry and Chemical Processing Industry. I am responsible in budgeting of CAPEX, OPEX , P&L business in the all current key account local and global customer like BP, Mitsubishi, DOW, Asahimas, Mitsui, Air Liquid, Indorama, Rohm & Haas and Toyo. The local key account customer like PERTAMINA, Barito Pacific, SAMORA, Gajah Tunggal and Indonesian Fertilizer group under government.

Account Manager - Energy Service Down Stream Business 

My proudly carier on this position, I was always to be the best salesman in " quartely basis" around Pacific region . As ulitmated achievment was in 2003, I was to be the " Top Performance"  salesman achievement in ASIA, due to new bussines and sales growth.

Senior Technical Representative

Technical Sales Representative

Responsible in delivering service to Basic Industry, Petrochemical,  Chemical Industry and Heavy Industry in West Java Area.

District Sales Representative

ARCO Chemical

As Junior Process Engineer, Preparing operation report to production manager in daily production and utility aspect.
Preparing technical report in related to production and technical issue.

Junior Process Engineer

PT. AKR Corporindo, Tbk

Before as vice operation manager, I was graduated from Management Trainee Program conducted by AKR head office to select talented fresh graduated program from university. In the Management Trainee program, we learn company operation in logistic aspect, export&import processing, tank yard terminal operation, warehousing, chemical handling,chemical transport & it's operation and learning how to manage people. 

As vice operation manager, I am responsible to manage and handle loading & unloading chemical vessel at tank yard terminal and chemicals jetty.

Report to tank yard terminal manager in company operation and maintenance process. As first vocal point and contact person in charge from onshore people to offshore person during loading and unloading chemicals process to tank vessel to terminal yard or vice versa.

Vice Operation Manager - Anyer 

Pertamina EP Cepu ADK

PT.Pertamina EP Cepu, is  one of the subsidiaries of PT Pertamina (Persero) engaged in the oil and gas exploration and production business activities.

Process Engineer Trainee Program 

Chemical Engineer background with experienced more than 23 years worked as management level in multinasional specialties chemical company. Responsible in manage sales, marketing and operates company in South East Asia region. Hand on and expert coverage area in all specialties chemicals for water treatment industry, Performane Chemicals,Chemicals industry, Oil Refineries, Geothermal, Chemical Processing Industry,Petrochemical, Oil&Gas, Power, F&B process, Sugar&Ethanol, Paint&Coating, Primary Metal industry and Municipals industries. 

taplio

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Elroy Fernandes

Nur Choiri Amin

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