Reinvent Yourself

I specialize in helping people break into six-figure tech roles by implementing proven systems that deliver results. I am a PMP® and CSP®-SM certified tech professional with over 15 years of experience in program management across more than five industries. I previously worked as a Technical Program Manager at Amazon and a Techno-Functional Reporting Analyst at Harvard University. With over 15 years of experience in the field, I have developed a framework that has transformed the career journeys of over 50 clients, helping them land their dream job offers

My clients have landed positions at top companies such as:
- Amazon
- Microsoft
- Facebook
- Sonos
- Coinbase
- Uber
and many more.

I will help you:
✅ Gain clarity in your career  
✅ Build confidence in your career  
✅ Acquire the knowledge, tools, and skills to lead as a Program Manager successfully
✅Apply to jobs strategically
✅Build Your Personal Brand

Founder

Limelight

• Provide brand advice and recommendations for new features at Limelight.
• Support testing of new features and give recommendations on launch strategies.
• Collaborated with Founder teams to ensure successful feature launches.
• Provide advice on new features to be launched based on market trends to inform feature development decisions.

Advisor

Amazon

Technical Program Manager

Built Business Intelligence (BI) solutions including but not limited to ETL and Tableau Dashboarding.

Business Intelligence Engineer

Harvard University

-Collaborated with Business Analysts and the Student Information Systems team to assess Business Intelligence and reporting requirements and integrate into a cohesive delivery.
-Followed an Agile methodology, designed and delivered reporting solutions, including standard reports.
-Designed several OBIEE semantic layer data models, reports, and dashboards.
-Supported SIS internal teams, end users, and Product Owners with the design and delivery of business intelligence content; supported the implementation of production support mechanisms and the BI competency center for SIS and student .
- Provided support for my.Harvard and business intelligence, including in-depth analysis, troubleshooting, researching and recommending resolution options.
- Served as Scrum Master.

Techno Functional Reporting Analyst

The Ironside Group, Inc.

Data Integrator/ DI Developer Technical Environment: Microsoft Visual Studio 2008, MS SQL Server 2008

- Collaborated with the Data Architect to design and enhance Data Warehouse models for the      purpose of high performance Analytics.
- Developed  and implemented +20 ETL process using SQL Server Integration Services (SSIS) to  extract  from different sources.
- Provided detailed documentation and knowledge transfer to customers.
- Assisted the Project Manager to prepare project estimates, timelines and proposals.

Business Intelligence Consultant

AGS USA

Sovereign Bank– Produban/Santander
Data Analyst/Report Specialist, Technical Environment: Microsoft Visual Studio 2008, MS SQL Server 2008

- Responsible of the development and implementation of a new reporting platform in Microsoft BI Suite.
- Analyzed and understood critical data to create reports.
- Developed and implemented ETL process using SQL Server Integration Services (SSIS) to extract data from different sources.
- Worked in the database design and data modeling.
- Assembled reports related to application usage, incident tracking, system performance and others.

Data Analyst/Report Specialist

Delaware Consultoria S.L

Vodafone Spain
- Responsible for the strategic development and implementation of RDP design (OLAP Design) using     OBIEE Administration Tool.
- Developed +300 reports using OBIEE Presentation Layer.
- Designed  +5 Interactive Dashboards and Front End interface using OBIEE Presentation Layer.
- Analyzed all information business requirements and make a proposal to be approved.
- Gathered customer requirements and provided a constructive feedback.
- Supported technical incidents using OBIEE.

Senior Business Intelligence Consultant

VASS

Programmer Analyst (December 2009- March 2010)-AZKAR
•Developed reports using OBIEE Presentation Layer, design of Interactive Dashboards and Front End interface using OBIEE Presentation Layer.
Programmer Analyst (October 2009- December 2009)-ADIF
•Developed Web Application using Webfocus.
•Provided comprehensive system support, configuration, and maintenance using Webfocus.
Programmer Analyst (January 2009-September 2009) -OHSJD
•Developed +50 reports using OBIEE Presentation Layer, design of Interactive Dashboards and Front End interface using OBIEE Presentation Layer.
•Supported professionals while working.
Programmer Analyst (July 2007-December 2008) - HNA
•Analyzed data mart model checking the processes of load in the data Warehouse using SQL Server 2000/2005.
•Utilized Microsoft BI accomplishment of functions in alteration of the information in the data mart and resolved incidents in the same one 
•Created +20 Reports using Business Objects.
Programmer Analyst (February 2008- July 2008) ISBAN
•Developed of the extraction processes, transformation and load of information of multiple systems using DB2, files VSAM and Flat files using Informatica Power Center 7.5 for the analysis of the lending’s portfolio.
Programmer Analyst (December 2007- February 2008) ING Nationale-Nederlanden
•Analyzed the data mart model, checking the quality of the data.
•Developed +30 reports using OBIEE.
•Solved Incidents in the Data warehouse using Informatica Power Center 7.6
•Programmer Analyst (September 2007- October 2007) ING Nationale-Nederlanden
•Corrected +50 reports to adapt it from Siebel Analytics to OBIEE.
•Designed and developed +30 reports in OBIEE Presentation Layer.
•Designed OBIEE Presentation Layer (Interactive Dashboards).
Technologies: Oracle Business Intelligence 10 G, Siebel Analytics 7, Informatica Power Center 7.5, Microsoft BI 2000-2005, Business Objects 5, Business Objects XI

LinkedIn Top Voice | #8 Female Creator USA | Technical Program Manager | PMP®| Keynote Speaker |Advisor | Ex Amazon, Harvard University | Helping People Pass The PMP Exam & Land Their Dream Jobs

As a first-generation immigrant, I am living proof that building your personal brand from scratch is possible. 

I did not speak English when I moved to the USA in 2011.

In 2012, I faced over 100 rejections in America. 

In 2014, I landed my dream job at Harvard University.

In 2017, I landed my dream job at  Amazon.

In 2020, I transitioned from Business Intelligence Engineer to Technical Program Manager.

In 2020, I started posting on Linkedin, grew on LinkedIn from 0 to 160,000+, and became a LinkedIn Top Voice in 4 years. 

Today, I am on a mission to help one million job seekers gain the confidence to become leaders, build their personal brand, and land their PM/TPM dream job offers.

Keep reading to learn how!

If you need help 
- transitioning to Big Tech, 
- building your Personal Brand, 
- moving forward in your career, 
- preparing for your following job interview or 
- improving your public speaking skills...

Join the 50+ Professionals who already landed their dream job offer!

Please book a session with me: https://calendly.com/d/cqqf-dmt-9r3



Get my FREE Resume Template
https://www.reinvent-yourself.org/

➡️ Accepting LinkedIn Sponsorships
email: elvicaperonis@reinvent-yourself.org

🎁Join Break Into TPM Newsletter 
https://elvi-caperonis-newsletter.beehiiv.com/subscribe 

➡️ Join the waiting list for my Signature Coaching Program
Landing Your TPM/PM Dream Job Offer. 🚀https://calendly.com/d/cqqf-dmt-9r3

Elvi Caperonis

Dear Hiring Managers & Recruiters,

It’s 2025.
We can send a rover to Mars,
use AI to write code,
and 3D-print a house in 24 hours.

But for some reason…
we still can’t put the salary in job ads.

Here’s the thing:
💡 Job seekers shouldn’t have to guess if a role can cover their bills.
💡 Salary transparency saves everyone time.
💡 It builds trust between employer and candidate before the first interview.

Every week, I hear from professionals who:
→ Spend hours applying to “dream jobs” only to find the pay is far below market.
→ Get ghosted after asking about salary.
→ Feel undervalued because pay is treated like a secret.

Putting the salary in the job posting isn’t just “nice to have.”
It’s respect. It’s equity. It’s the future of hiring.

So let’s normalize it.
Post the salary. Every time.

Please share this post so more companies get the message. Should salary be part of the job description?

Elvi Caperonis, PMP®

AI & Tech Leadership Career Coach | Leveraging AI to help job seekers & leaders build confidence land their dream $150k-$300K job offers, earn promotions, or launch thriving businesses | Keynote Speaker | DM me “PB”

I used to take rejection personally.

Every “no” felt like a verdict:
❌ Not smart enough.
❌ Not ready enough.
❌ Not enough.

But here’s what I learned after dozens of rejections —
Rejection isn’t always a dead end.
Sometimes, it’s a redirection.

A signal from the universe that you deserve:
→ More alignment.
→ More purpose.
→ More respect.

That “no” you’re facing today?
It might be the space being cleared for your “yes.”

Because the job that ghosted you…
The client who passed you over…
The opportunity that slipped away…

They weren’t the last chance.
They were the wrong fit.

Now, I help professionals rebuild after rejection,
and step into roles and businesses that finally feel right.

Have you ever been rejected and landed a better opportunity?

AI & Leadership Career Coach | Leveraging AI to help job seekers & leaders build confidence land their dream job, earn promotions, or launch thriving businesses | Keynote Speaker | DM me “PB”

Some people will only notice your value once you stop offering it to them.

I’ve been there, sitting at a table where I gave everything I had.
My ideas.
My energy.
My best work.

And still, I felt invisible.

I kept showing up, thinking consistency would earn clarity.
But all it did was teach me this truth:

“Some people don’t understand what you bring to the table until they see you at another table.”

I've learned that early in my career.


Here’s what I learned about knowing when it’s time to move on ⤵️

1️⃣ You’re always proving your worth.
If you have to explain your value over and over, you’re sitting at the wrong table. 
The right one recognizes contribution, not justification.

2️⃣ Your ideas are heard, not implemented.
When others get credit for what you built, it’s time to invest your energy elsewhere.

3️⃣ You’ve stopped growing.
The wrong environment doesn’t challenge you, it contains you.

✅ What I did instead:
→ I built my own table.
→ I surrounded myself with people who celebrated my progress.
→ I stopped asking for a seat, and started creating the space.

That decision changed everything.

Because when you choose respect over comfort, your career — and confidence, start to rise.

💡 Save this as a reminder: You don’t need to fight for a seat when you can build your own table.

I pray you land your dream job offer this week!

Job searching is one of the biggest tests of resilience you’ll ever face.

After facing 100+ rejections and helping hundreds of professionals, I’ve learned patterns that can completely change how you approach the search.
Here’s what I wish more people knew 👇

Because let’s be honest…
Job searching doesn’t just test your skills, it tests your patience, confidence, and sometimes even your hope.

I know how hard it can feel.
The self-doubt.
The ghosting.
The quiet mornings wondering if your next opportunity is even out there.

I’ve been there. And I see you.

Here’s what I’ve learned through experience 👇

1️⃣ You are not your job title. Your skills and value don’t disappear with a role.
2️⃣ Shift rejection into preparation. Update your resume, refine your story, keep moving.
3️⃣ Level up while you wait. A new skill, certification, or book can shift your entire perspective.
4️⃣ Talk to yourself kindly. You’d never call a friend a failure, don’t do it to yourself.
5️⃣ Rejections are redirections. Use them to improve yourself.
6️⃣ Your network is the main plan. Don’t just scroll, connect.

Say hi. Comment. DM. Show up.
Your next opportunity may not come from applying, it may come from a conversation.


Your dream job offer is coming soon. 💫

I’m praying for you, may the right door open soon. 🙏

Years ago, I remember scrolling through LinkedIn and seeing people share their wins:
→ New jobs
→ Speaking gigs
→ Book deals
→ Clients pouring in

I was happy for them, but I asked myself:

“Why not me?”
“Am I falling behind?”
“Will it ever be my turn?”

I wasn’t bitter, I was just tired.
Tired of doing the work and seeing no results.
Tired of clapping with empty hands.

But something shifted when I stopped treating other people’s success as a threat.
I started treating it as evidence.
Proof that it was possible.

So I clapped louder.
Not out of obligation, but out of hope.

Because if it’s happening for them,
It means it can happen for me.
And if I can celebrate others in their moment,
I’ll be more than ready when mine arrives.

Today, I don’t scroll with envy.
I scroll with belief.
I know my turn is coming, and when it does,
I hope you’ll hear the thunder of the people I clapped for…
clapping right back for me. 🙌🏽

→ Who’s someone you’re celebrating today?

If you have been laid off, this is for you.

Your value does not change based on your employment status. Take this time to reinvent yourself.

Here are 15 Remote Job Boards You Didn’t Know Existed.

These are hidden gems that actually post verified, high-quality remote jobs,  from startups to tech giants:

1. Remote OK — https://remoteok.com/
2. FlexJobs — https://www.flexjobs.com/
3. Wellfound — https://wellfound.com/
4. We Work Remotely — https://lnkd.in/e4cBn_vm
5. JustRemote — https://justremote.co/
6. JobTogether — https://jobtogether.com/
7. Remote.co — https://remote.co/
8. Remotive — https://remotive.com/
9. SkipTheDrive — https://lnkd.in/eUZwcuA6
10. BuiltIn — https://lnkd.in/ew3eh_GS
11. Underdog IO — https://lnkd.in/efbtYhah
12. StillHiringToday — https://lnkd.in/erYF-gDB
13. Jobspresso — https://jobspresso.co/
14. Working Nomads — https://lnkd.in/e5CSthGf
15. Web3 Jobs — https://web3.jobs/

💡 Tip: Bookmark at least 3 of these and set up alerts, as new roles appear daily.

Your next opportunitty is coming soon. Keep going!

PS: Which one will you try first?

Sundus Tariq

Ancorrd

As the CMO of Ancorrd, I help businesses improve their online presence, grow revenue, and create better customer experiences. With over 10+ years of experience in conversion rate optimization (CRO) and digital marketing, I’ve worked with multiple clients to deliver measurable results.

What have I achieved so far that led me here?

Led a team of experts in executing advanced A/B testing, multivariate testing, and behavioral analysis using platforms like Google Optimize, Optimizely, and VWO, resulting in an average 40% uplift in client conversion rates and significant growth in customer acquisition.

Integrated Martech: Strategically implemented marketing technology stacks using HubSpot, Salesforce, Klaviyo, and Marketo, enabling businesses to streamline workflows and increase efficiency, leading to a 30% boost in campaign ROI across multiple verticals.

Optimized Customer Journeys Across Channels: Designed personalized omnichannel marketing campaigns using tools like Google Analytics, SEMrush, Segment, and Hotjar, driving an average 25% increase in lead conversion rates and improving customer retention rates by 35% for clients.

Increased eCommerce Performance: Delivered eCommerce optimization projects with platforms like Shopify, WooCommerce, and BigCommerce, achieving up to 20% higher average order values and improving checkout flow efficiency, reducing cart abandonment rates by 15%.

Developed Loyalty and Retention Programs: Implemented customer segmentation and loyalty frameworks using tools like Yotpo and Smile.io, which resulted in a 40% growth in customer lifetime value and strengthened brand affinity.


I am proud of my achievements and ready to solve my clients' problems with my experience and knowledge.

ESP Inspire, Inc. 

Oversaw a successful brand relaunch, utilizing Google Analytics and social listening tools like Brandwatch and Hootsuite, resulting in a 30% increase in brand awareness and a 21% boost in website traffic.

Developed and implemented a data-driven content marketing strategy using HubSpot, SEMrush, and ContentKing, generating 51% more qualified leads year-over-year through targeted campaigns and SEO optimization.

Built and mentored a high-performing marketing team of 10, leveraging Asana, Slack, and Zoom to foster a culture of innovation and collaboration, ensuring smooth project management and communication.

Spearheaded a new omnichannel marketing campaign using Marketo, Salesforce, and Google Ads, driving a 15% increase in online sales and a 10% increase in in-store sales through integrated messaging across digital and physical touchpoints.

Launched a loyalty program with the help of Klaviyo and Yotpo, resulting in a 23% growth in customer retention and a 36% increase in average order value through personalized email campaigns and incentives.

Implemented a customer segmentation strategy using Google Analytics, Segment, and Optimizely to enable personalized marketing campaigns, leading to a 45% uplift in conversion rates through tailored content and offers.

Successfully navigated a brand crisis by using Cision, Meltwater, and Google Alerts for proactive communication and strategic PR efforts, minimizing negative impact and maintaining brand reputation through timely and transparent responses.

Chief Marketing Officer

Interlink Advertising Pvt. Ltd.

Established free Social Media and SEO Audit before the final meeting by leveraging tools like SEMrush, Moz, and Sprout Social to provide detailed insights into a client’s current performance, enabling data-driven recommendations.

Launched a Lead Generation campaign using Facebook Ads, LinkedIn Ads, and Google Ads, which received almost 1,000 entries on its first day through targeted audience segmentation and compelling CTAs.

Increased online sign-up conversion from 13% to 21% by optimizing landing pages through Unbounce, Hotjar, and Google Optimize, as well as A/B testing different user flows.

Decreased CPC from $100+ to below $50 using Google Ads and Facebook Ads Manager by refining bidding strategies, improving ad quality scores, and using granular audience targeting with tools like AdEspresso.

Implemented a new website design and enrollment platform by working closely with developers and designers, utilizing WordPress or Webflow, and integrating Shopify or WooCommerce for a seamless user experience and streamlined enrollment.

Improved brand awareness from 13% to 38% by running cross-channel campaigns using Hootsuite, Buffer, and Google Display Network, focusing on consistent branding and frequent touchpoints.

Developed direct mail pieces/Email Marketing Campaigns using Mailchimp, HubSpot, and Brevo, achieving an average 2.7% response rate over 6 months through personalized content and strategic segmentation.

Worked closely with various internal teams (developers, PR, etc.) and external teams (1st parties) using collaboration tools like Trello, Asana, and Slack to ensure smooth communication and coordination across departments.

Created and monetized new digital ad positions and programs using Google Ad Manager and DoubleClick, driving new revenue streams by identifying and utilizing prime ad placements.

Head Of Digital Marketing

Aodour (Pvt.) Ltd 

Took charge of all marketing assignments following a 49% reduction in the marketing department, ensuring uninterrupted delivery and strategic execution of key projects using Trello for task management and Asana for tracking team workflows.

Spearheaded a comprehensive corporate rebranding initiative across Instagram, LinkedIn, and Facebook, while updating sales collateral using Adobe Creative Cloud and internal marketing assets via Canva, resulting in a cohesive and enhanced brand identity.

Partnered with the SEO team, utilizing SEMRush and Google Search Console to optimize and successfully execute a digital marketing campaign, improving search visibility and organic traffic.

Monitored social media ROI using Google Analytics and Hootsuite, implementing new tactics that boosted engagement and returns, improving overall campaign effectiveness.

Revamped monthly social media reporting via Google Data Studio, focusing on key actionable metrics, which helped improve insights and decision-making for marketing strategies.

Developed and rolled out an analytics system using Google Analytics 4 (GA4) and HubSpot, increasing monthly views from 1,000 to 20,000 within six months, providing a significant boost to data-driven marketing efforts.

Director Of Digital Media

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

I help eCommerce brands increase revenue through conversion-optimized marketing strategies — from high-converting ads to CRO, email automation, and content that sells.

With 10+ years of experience, I’ve worked with DTC startups, and global skincare brands. Our agency (US-registered with a second office in Pakistan) delivers premium quality with affordable execution.

💡 Whether you're struggling with low ROAS, poor retention, or a website that just doesn’t convert — I can help.

🔧 Services:

Performance Marketing (Meta, Google, TikTok)

Shopify & Website Optimization

Email Automation (Klaviyo/Flows)

Full-funnel CRO

Content Strategy & Branding

📩 Let’s connect or book a free 2-hour Audit.

Want more revenue from email?

 Clean your list.

Most brands think list cleaning is just about deliverability.

 It’s not.

It’s about $$$.

Here’s why 👇

Unengaged contacts drag down open rates.

Low opens = lower sender reputation.

Lower reputation = less inbox placement.

Less inbox placement = less revenue.

Simple math.

Remove the dead weight → boost engagement → drive more sales.

💡 Pro tip:

 Sunset anyone who hasn’t opened/clicked in 90–120 days.

Smaller list.

 Higher engagement.

 More revenue.

Stop paying for ghosts.

I help eCom brands scale with ROI-driven Performance Marketing, CRO & Klaviyo Email | Shopify Expert | CMO @Ancorrd | Book a Free Audit | 10+ Yrs Experience

taplio

The Battle

Elvi Caperonis

Sundus Tariq

Followers

Posts

Engagements

Likes

Performance ScoreElvi Caperonis's LinkedIn Performance

Performance ScoreSundus Tariq's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Elvi Caperonis

Sundus Tariq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elvi Caperonis's LinkedIn Performance

Performance ScoreSundus Tariq's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElvi Caperonis's LinkedIn Performance