Emilie Åsberg

Havguard AS

Inspired by biomimicry (animal behaviour) our technology Orcanet (tm) came to life - optimising the way technology and animals can co-exist in our oceans 🌊

In Havguard AS we use artificial intelligence to make our underwater communication system auto-adaptive to environmental conditions, designed to reduce:
 
- energy consumption
- emission power
- time the fauna is exposed to communication signals
- usage of frequency bands used by animals to limit disturbance
- usage of sound and light in communication, and more usage of the magnetic field

Our team is inspired by our love and care for animals, and based on that we found ways to reduce human impact on nature, simultaneously increasing the quality of service. 

The Orca inspired us because it has a highly complex and yet efficient way of communicating. Their communication signals are using a complex modulation scheme and is adaptable for short and long distances. It's a discrete and interesting animal 🐋

Our technology was developed based on our core values, and the same values motivates us to believe we have a role to play in developing the next generation #underwater technology 🌊

Co-founder, CEO and board member

Ethica Invest AS

Founder, CEO & Chairwoman

Nanize AS

Head of Business Development

Nord University

University Lecturer

Norwegian University of Science and Technology (NTNU)

PhD candidate at NTNU from apr 20 - sept 23. Co-lead a large science project, and first authored three scientific papers published in well known journals.

PHD Candidate

University lecturer

CEO Havguard | Real-time underwater communication equivalent to 5G| AI | dual-use| Norwegian 🇳🇴

Welcome to my profile 🇳🇴

I'm Emilie, a Norwegian entrepreneur and CEO of the deeptech company Havguard AS. 

The world-class expertise in Havguard has spent 14 years of work solving problems in underwater communication and sensing. This has resulted in new and revolutionary technology beyond the state of the art. Since the start of our company in January 23 we have had quite a journey; for instance we were a scouted company for the 401 Tech Bridge/ NavalX cohort BlueTIDE, on panel of disruptive technologies in NATO HQ for the Digital Ocean, venture in the selected CDL Atlantic Ocean program and last but not least a company in the Masschallange BlueTech program. 

My background (PhD.c) is from the Norwegian University of Science and Technology (NTNU), as well as the Nordic program for Innovation and Entrepreneurship (Karolinska Institutet, University of Oslo, University of Copenhagen, and NTNU). I have two abroad courses (Kings College of Applied Security Studies): one in “AI for national security” and another one in “Wargaming and Strategy”.

Additional to Havguard I have founded Ethica Invest (🇳🇴).

Deep tech company. Establishing eyes underwater using unique hardware and AI (underwater industrial Metaverse) 

Morrow Batteries

At Morrow Batteries, we’re on a mission to safeguard our planet and our way of life for future generations. While my colleagues are in the labs trying to develop and deliver the most cost-effective and sustainable battery cells in the world, I’m devoting my time and effort to tell our story.

Director of Marketing and Communications

GroGro

GroGro is a Scandinavian start-up providing nutritionally superior baby food made of large cut and cold-pressed vegetables. You find GroGro in Oda, Meny and Coop stores across Norway and Sweden. Read more at grogrofood.com

Joined the board of GroGro to help them grow with value-based brand marketing & communications advisory as they prepare to expand into new markets in 2022. They got a constructive challenger on board, and I get a close-up on female entrepreneurs on a mission to help parents give their children a better start with better nutrition.

Board Member

THE NORWEGIAN KINDERGARTEN IN LONDON

Privately held charity in Wimbledon located together with The Norwegian School in London which has served the Norwegian - British community since 1982. Learn more at norwegiankindergarten.org.uk.

Delivering a new strategy together with the board and driving organizational change at kindergarten in response to the pandemic and volatile marked conditions post-Brexit. As a board director, I have been operationally involved in general management and re-organization to navigate challenges related to financing, HR, and operations.

Chair Of The Board Of Directors

Fursetgruppen 

Fursetgruppen (The Furset Group) is the leading restaurant group in Norway with more than 30+ restaurants, event venues, and canteens in the larger Oslo area with 2000 employees*. Founded in 1997 by the renowned chef Bjørn Tore Furset. Read more at www.fursetgruppen.no

✔️Responsible for brand identity, internal and external communications, and marketing. 
✔️Developed new corporate strategy, values, brand identity, and visual profile. 
✔️Delivered the first management forum in the company’s history with 50+ leaders. 
✔️Launched a new service training concept rolled out across all business areas. 
✔️Successfully built up the new business area, canteens, with a new team and business strategy together with the management team. 
✔️Headed up the digital transformation strategy for the group in partnership with VIPPS.

*500+ FTEs, total number fluctuates with the seasons

Marketing & Communications Director

Wallenius Wilhelmsen Logistics

Wallenius Wilhelmsen delivers global logistics and shipping solutions for cars, trucks, rolling equipment and breakbulk. They are headquartered in Oslo, Norway with 8 200 employees in 29 countries worldwide. Total income for 2020 was USD 2.96 billion. Learn more at www.walleniuswilhelmsen.com.

✔️Responsible for strategic brand management, marketing, web presence & PR. 
✔️Delivered a digital first strategy to optimize team performance and deliver more cost-efficient marketing.
✔️Worked closely with IT, sales & customer care to drive changed mind-sets and methods applied by the commercial teams.
✔️Spearheaded the creation of a customer journey platform. 
✔️Lead team of four across Oslo, Bangkok, New York and Tokyo.

Global Head of Marketing & External Communications

Wilhelmsen group

With 4,500 marine professionals servicing 2,200 ports in 125 countries, Wilhelmsen has the largest maritime services network in the world. Wilhelmsen Ships Service is a global provider of standardized product brands and service solutions to the maritime industry, focusing on marine products, marine chemicals, maritime logistics, and ships agency. Find more at wilhelmsen.com

✔️Responsible for internal and managerial communications, PR, web and crisis communications. Worked closely with the VP Corporate Communications in Wilhelmsen to drive value & identity-based communications in the WSS network.
✔️Delivered communications training for managers, enabling them to build and protect the corporate DNA, employer brand and external reputation across regions. 
✔️Provided leadership in messaging and communications strategizing together with top management on several M&A/re-structure projects. 
✔️Change communication lead for global ERP upgrade, working alongside Accenture, using their change management method to drive employee engagement.
✔️Initiated Maritime Experts, a thought leadership/PR program which increased coverage in the premium trade media from zero to 35-40 stories annually.

Head of Communications

Gambit Hill+Knowlton Strategies

Gambit Hill+Knowlton Strategies is a public relations company part of a global network with over 80 offices around the world. H+K delivers deep sector knowledge across sectors and their three business areas; market communications, corporate communications, and public affairs. Gambit H+K has offices in Oslo and Stavanger with almost 60 employees solving complex communications challenges for its clients. Read more at hkstrategies.no.

✔️Instrumental in developing new offerings, such as brand identity consultancy and digital PR services.
✔️Developed brand strategy model and set up an internal training program. Created a digital PR course program for clients and prospects. 
✔️Helped form a digital crisis communication practice. Account management of several large clients in scope and revenues, including Statoil and Oslo Municipality (Oslo kommune). 
✔️Supervised Account Executives and Account Coordinators. 
✔️Responsible for a wide range of business development initiatives.

Senior Account Executive 

Scandinavian Design Group

Project lead for the brand identity of Statoil after merging with Hydro.

Account Manager

Siegel+Gale

Supported the thought leader and author, Larry Ackerman, on the strategy team and provided marketing assistance to the Business Development team.

Strategy & New Business Coordinator

Abstract Edge

Supported sales & marketing operations and assisted in client strategy projects.

New Business & Strategy Coordinator

Director of Marketing & Communications @ Morrow Batteries | People & Organization Energizer | Strategic Communicator | C-Suite Advisor | Non-Executive Director | Connector & Lifelong Learner

Learning something new every day💡

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The Battle

Emilie Åsberg

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