Luxury Branding for exclusive leaders that magnetically attracts high-end clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Everyone wants a luxury brand, and I can show you 
how to build one that commands premium prices 
and magnetically attracts the right clients. 

As a Luxury Brand Strategist & Visual Design Leader, 
I help CEO’s & C-Suite, Founders, and Entrepreneurs 
turn their business into an elegant, timeless brand 
that radiates trust, authority, and sophistication, 
building a luxurious lifestyle as a result. 

Results: 

➤ Featured in 2 prestigious global publications 
    alongside other high-end Luxury brands, 
    showcasing the power of luxury branding 
    as a business multiplier 

➤ Visual Design Leader for 500+ world-class accounts 
   (Charles Schwab, Fortune 500 companies, 
    Tech Startups) 

➤ Top 3% Creator Worldwide (Brand) 

Here’s how I can help you: 

- Craft a cohesive luxury brand system across all media 
- Position your business to command premium prices 
- Build a magnetic, heritage-driven brand world 
   that elevates trust and authority 

Beyond branding, I find balance in tennis, yoga, running, 
and long walks. Starting my day with a great cup of tea 
while listening to music, reading, and writing helps me 
sharpen clarity. These simple rituals remind me that 
true luxury is found in both stillness and legacy. 

If you’re ready to stop leaving money on the table, 
step into your next level of authority, and elevate 
your brand into a world of timeless elegance 
— welcome, you’re in the right place. 

Thank you for taking the time to visit! 🖤

Emily Rossetta

Introverted leaders’ true advantage: 

→ High emotional intelligence (EQ) 

Research shows that introverted leaders 
have 2 key valuable assets: 

→ More innovative and engaged teams 
→ Higher employee and client retention 

8 Additional Benefits of Leaders with High EQ: 

1 / Authentic 
2 / Innovative 
3 / Empathetic 
4 / Deep Thinker 
5 / Active Listener 
6 / People-First Approach 
7 / Thoughtful Decision Maker 
8 / Openly Receptive to New Ideas 

When we embrace quiet leadership 
and share our authentic selves, 
others feel more comfortable 
doing the same. 

Often, this allows teams to thrive. 

Promoting innovation, 
collaboration, and engagement. 

And ultimately leads to increased 
employee and client retention. 

Paving the way for the company 
to achieve profound success. 

“People who have a high spiritual intelligence 
  don’t just read words. They read moods, 
  they read energy, they read vibes and 
  body language. Their senses are supreme. 
  They might not say much, but they 
  notice everything.” (Unknown source) 

Cheers to the introverts! 

Have introverted leaders made a difference 
in your life? 

I’d love to hear. 


Thanks for reading! 


Find this helpful? If this resonates, please: 
♻️ Repost + empower others to lead with EQ. 
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Research Credit: Forbes 
Image Credit: Pinterest

Luxury Brand Leader | Creating timeless brands for exclusive C-Suite, Founders, & Entrepreneurs | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Run your own race. 

This is the mindset that most top 1% leaders embrace: 

(And it’s many top Luxury Brands’ philosophy) 

99% of people don’t realize the rest is just noise. 

I was talking to a multi-million dollar entrepreneur 
last week, who was struggling to gain visibility. 

My solution? 

It’s all about distinction 
and how you differentiate yourself. 

At times, we all feel it. 

Self-doubt 
Envious 
Stuck 
Lost 

Feeling like someone else’s life, career, 
or success is better than our own. 

But the harsh truth is that the grass 
is truly greenest where you water it. 

Here are 5 ways you can stop comparing yourself 
to others and start thriving: 

1 / Reality check 

     → What you see in front of you 
          is usually not the full picture 

     → Behind every “perfect” life is hard work 
          and challenges you don’t see 

     → Reflect: Would I really trade everything, 
          or just the highlight reel? 

2 / Invest in what truly moves the needle 

     → Invest in yourself instead of watching others 

     → Small daily wins ultimately grow into 
          profound success over time 

     → Set 1 small goal today, then celebrate it 

3 / Comparison detox 

     → Limit your time on social media 
          if it makes you feel inferior 

     → Follow people who inspire you, 
          not trigger you 

     → Track your own progress, 
          not someone else’s 

4 / Shift your mindset to gratitude 

     → When you envy someone, flip it: 
          Ask yourself: What am I grateful for? 

     → Write down 3 things you love 
          about your life right now 

     → Gratitude shifts focus from 
          scarcity to abundance 

5 / Focus on your own path 

     → Your path to success is unique, 
          it’s often not linear 

     → Comparing paths is a waste of energy, 
          instead use it to build your own path 

     → These are all yours - Your journey, 
          your timeline, your wins 

Life is a marathon, not a sprint. 

Fully appreciating what you have 
while relentlessly focusing on 
achieving your long-term goals 
ultimately builds momentum. 

Success and growth compound over time. 

It’s all about consistent effort. 

The best version of yourself 
is built by your daily choices. 

Invest in yourself and your own life consistently, 
and often success will naturally follow. 


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Image Credit: Respective Owner

Own your unfair advantage. 

It can truly change your life. 

Your true power? 
→ No one is you 

This is how to differentiate yourself. 

As a person. 
And as a brand. 

Right before you’re about to succeed, 
the desire to quit is often the greatest. 

No matter how challenging it is, 
you will thank yourself later if you: 

Go all in. 
Keep going relentlessly. 
Persevere through adversity. 

Do it for you. 
Do it for your future self. 

You’re the only one who can: 

✨ Do what you’re meant to do 
✨ Build what you’re meant to build 
✨ Become who you’re meant to become 
 
Celebrate your victories. 

Every single one of them. 

→ Personal and professional 
→ Large and small 

No one else truly understands exactly 
what it took to achieve these victories. 

Kindly remember: 

There is a future version of you 
who is proud you didn’t give up. 

The most successful people are uniquely driven. 

Relentlessly focusing on achieving their dreams 
and becoming the person who their future selves 
would be proud of. 


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1 lesson I learned in Corporate + Entrepreneurship: 

→ Positive obsession is truly a gift 

(Contrary to popular belief) 

Never apologize for being obsessed. 

Being successful as an entrepreneur 
and as a high-performing leader 
requires emotional intelligence 
and mastering the mentality 
of a great athlete. 

It’s all about fully accepting 
that there are seasons in life. 

And being willing to live a few years like 
most people won’t so that they can spend 
the rest of their lives like most people can’t. 

So, when people criticize you for being 
a relentless overachiever in your pursuits… 

Like: 

Staying in the gym for 3 hours 
Pulling an all-nighter for your business 
Reading your new book for the entire day 
Finessing every detail of your design/product 

Just remember… 

Positive obsession is a gift. 

Not a behavior to be suppressed. 


✨ Always strive for excellence ✨ 


What are you passionately obsessed with? 

I’d love to hear. 


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Executive presence begins with a calm mind 
and emotional intelligence. 

Most leaders don’t realize the quiet power 
of a calm mind and how it: 

Clears the noise 
Sharpens your thoughts 
Helps you lead with quiet strength 

I was talking to a young 6-figure entrepreneur 
about how a calm mind and emotional intelligence 
ultimately leads to executive presence 
and quiet confidence. 

They are the foundation of great leadership 
and true luxury. 

The calmer you are, the clearer you think.  

(From what I’ve learned along the way 
  both in entrepreneurship and corporate)

You stop reacting. 

And instead, you start making thoughtful decisions 
with peaceful precision. 

Quiet leadership doesn’t chase attention. 

It earns trust and respect. 

And luxury isn’t always what you wear or drive. 

Sometimes, it’s the calm you embrace. 

Stillness is a status symbol. 

One that is truly timeless. 


What are your thoughts on executive presence? 

I’d love to hear. 

Share your thoughts below. ↓ 


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Image Credit: Respective Owner

You are always one decision away 
from a totally different life. 

Success is all about timing and taking action. 

It may come with isolation. 
It may come with adversity. 
It may come with discomfort. 

But ultimately when you design your own life, 
it leads to pure fulfillment. 

To true luxury. 

I learned this at a young age. 
 
My grandfather once told me something 
I will never forget. 

Every morning you have 2 choices: 

→ Continue to sleep with your dreams 
→ Wake up and chase them 

Opportunities are infinite. 

But they also expire…eventually. 

Would you rather have: 

↳ Option 1. Comfort Now → Discomfort Later 
↳ Option 2. Discomfort Now → Comfort Later 

A client of mine (fellow founder) mentioned 
feeling stuck continuously climbing 
the traditional career path. 

Feeling invisible. 
Feeling alone. 
Feeling lost. 

Not realizing what a different life could look like. 

Investing in himself by building an iconic brand 
and becoming an entrepreneur has allowed him 
to turn his dreams into a reality. 

And the freedom to create a life on his terms. 

Don’t wait until it’s too late. 

Start now. 

Design your own lifestyle 
and fulfillment will naturally follow. 

What option will you choose? 


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Image Credit: Neuron Visuals

They say money can’t buy happiness. 

Fair point. Here’s the truth: 

Your brand can inspire it. 

It can build the luxurious lifestyle 
you’ve been imagining. 

Luxury isn’t just expensive. 
It’s emotional. 

Here’s how you can build a brand that feels rich 
(even beyond the price): 

Share a story 
→ People love feeling like they are a part 
     of the journey 

Design for emotion 
→ Make people feel something 
    (it’s all about human psychology) 

Sell the feeling, not the product/service 
→ People crave the feeling they experience  
     after receiving the outcome 

Every interaction matters 
→ Create delightful moments 
     (kind words, unpacking, luxurious details) 

Focus on making people feel seen 
→ People want to be invited into this world, 
     create a warm sense of belonging 

Luxury = meaningful impact + master craftsmanship 
→ When your brand feels like purposeful art, 
     people pay for more than a product/service 

After all, happiness isn’t guaranteed. 

It’s ignited and built by you. 

Create a luxury brand that builds a life 
you’re proud to lead. 

What’s one thing that would add 
happiness to your life? 


Thanks for reading! 


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      their own dream lives. 
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Image Credit: Respective Owner

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Luxury Brands win by creating movements. 

They elevate your lifestyle. 

A lifestyle that offers you true freedom. 

Here’s how building a luxury brand 
can change your life: 

▪️They are the authority. 
      They position themselves as the only choice 
      by setting themselves apart from 
      all of the noise. 

▪️They build trust by genuinely connecting 
      with people and their values.  

▪️They don’t just sell products/services. 
      Instead, they build brands that people 
      truly want to be a part of. 

Luxury Brands create a remarkably exclusive, 
cohesive experience. 

Here’s a 6-Step Branding Checklist 
to help you get started: 

1 / Define your Brand Strategy 
2 / Craft your Brand Story 
3 / Establish your Brand Voice 
4 / Design a Cohesive Visual Language 
5 / Build Brand Awareness 
6 / Engage & Measure 

Build a lifestyle, not just a Brand. 


Think about your brand. 

What excites you the most about building it? 

I’d love to hear. 
Share in the comments below ↓ 


Thanks for reading! 


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Image Credit: Studio Lanuè

Investing in your luxury brand = your ultimate freedom. 

During the early stages of entrepreneurship, 
you can feel like you’re lacking 2 important things. 

Time & Money 

With a strong luxury brand: 
How you spend your time is your decision. 
How you spend your money is your choice. 

The other day, I was talking to an entrepreneur 
who mentioned that they felt stuck and desperate. 

Desperate to make a lot of money. 
Desperate to succeed as fast as possible. 

The key? 

→ Help people by solving their challenges. 

Once you reframe your mindset 
and shift your focus from making money 
to creating value, money will naturally follow. 

This is where your luxury brand comes into play. 

Build authority. 
Define your vision. 
Live your mission, authentically. 

Remember: 

Money is a tool, not the goal. 
The goal is freedom. 

Richard Branson says it brilliantly: 

“Some entrepreneurs think how can I make 
  a lot of money? But the better way is to think 
  how can I make people’s lives a lot better? 
  If you get it right, the money will come.”  

It’s up to you. 

Remain invisible. 

Or 

Build an iconic luxury brand. 

Which one will you choose? 

Don’t know where to start? 
DM me “FREEDOM” and we can talk it over together. 


Thanks for reading! 


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       in their brands. 
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Image Credit: Respective Owner

At a young age, this 1 fact changed my life: 
▪️Your mindset affects everything 

Continually mastering emotional intelligence 
is what has carried me through (still to this day). 

It’s one of the most powerful skills 
people can have. 

How you show up 
How you perceive the world 

Ultimately shapes your entire reality. 

And can truly impact others’ reality. 

Showing up with genuine kindness is transformative. 

And costs you nothing. 

Adjusting how you respond to things 
that you feel are sent to disrupt 
your inner peace says a lot 
about your character. 

Subconsciously, you know that your actions 
speak louder than words. 

What you achieve in life is all about your mindset. 

Here are 3 lessons I’ve learned along the way: 

1/ Lead by example 

▪️Kindness and empathy go a long way. 
     They set the tone for how to treat others 
     and successfully collaborate. 


2/ Encourage growth 

▪️Elevate others by identifying 
     their strengths and weaknesses 
     and advocating for them. 


3/ Calmness, composure, and resilience 
     during a crisis are essential 

▪️They build confidence, trust, 
     and respect amongst others. 


What’s one lesson you’ve learned that has shaped 
your approach to life? 


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Quote Credit: Cory Allen 
Image Credit: Respective Owner

Entrepreneurship embraces a vision only you can see. 

And high emotional intelligence only you can build. 

It can be lonely 
It can be defeating 
It can be heart wrenching 

While at the same time, it can be 

Deeply aligning 
Immensely rewarding 
Truly fulfilling and heartfelt 

It all comes down to your mindset. 

And because of all of this, taking nothing personally 
has been my savior time and time again. 

2 things I’ve learned to distance from 
during this journey: 

1 / Caring what they think 
2 / Thinking that they care 

I’ve learned countless times that the true champions 
(the top 1%) adopt these 3 rare traits: 

▪️Resilience 
▪️Conviction 
▪️Determination 

All with the vision to ultimately achieve excellence. 

They keep going when no one is watching 
and no one is cheering them on. 

The reward isn’t in the recognition. 

It’s in who you’re becoming. 

Show up and stay in the game! 

Your future self will thank you. 

Who’s with me? 

How has taking nothing personally 
driven you closer to your dreams? 


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Image Credit: Respective Owner

Luxury brands win by quietly whispering. 

They are champions with high standards of excellence. 

Here’s how ↓ 

They move in silence and deliver distinctly. 

When it comes to capturing attention: 

They are not loud. 
They don’t chase. 

They just show up and perform. 

With boldness 
With sophistication 
With unapologetic authenticity 

Their magnetic presence says it all. 

They give the world something worth talking about. 

Remember: 

Noise fades. 
True excellence lasts. 

Luxury brands elegantly embrace differentiation. 

They leave a timeless legacy. 

It’s not for everyone. 

It can be lonely at the top. 

What’s your next move? 


Thanks for reading! 


Enjoy this? 

Join the exclusive 1% who deeply live 
this movement of luxury in all forms, 
building authority, becoming champions, 
and creating excellence along the way. 

I’m on a mission helping leaders 
turn their invisible brands to undeniable, 
luxury visionaries. 

Curious to learn how? Book a free strategy call 
with me. (Link is in my Featured section) 

Don’t miss your chance to own your brilliance. 
Limited spots available for 2025.

Most entrepreneurs feel invisible. 
They’re lost in a sea of noise. 

What they don’t realize? 

Their distinction is their signal. 

Their iconic signal. 

After speaking with a 6-figure entrepreneur 
1.5 weeks ago, she expressed that she (like many) 
secretly hates selling. 

She wants more freedom, more clarity, 
and a brand that speaks for her. 

She’s earned her impressive reputation, 
while scaling her business and balancing 
other ventures. 

But her digital brand narrative still felt generic. 

She thought she needed a large following to sell. 

But here’s the truth. 

It’s all about positioning. 

Positioning (when done right) sets you apart. 

If your brand world isn’t communicating 
trust, elegance, and authority… 

You’re leaving millions on the table. 

She didn’t need 200,000 followers to sell 
or another unoriginal, overused design. 

She needed to differentiate herself 
and a brand that reflected her true brilliance. 

Timeless. Sophisticated. Magnetic. Undeniable. 

For years, I've partnered with small start-ups 
without any branding as well as large world-class 
companies to elevate their brand presence. 

I’ve helped 6-8 figure high-level entrepreneurs 
and exclusive leaders step into that space. 

Where luxury is felt. 

Its quiet power rooted in something deeper. 

Where less says more. 
Where design becomes desire. 
Where people trust you before you speak. 

Many entrepreneurs are looking for a quick fix. 
Something they can do themselves 
and at their own pace. 

I’m working on something exciting 
that can quickly provide actionable next steps. 

And it needs to be customized to each individual. 

I've created a Luxury Brand Audit that shows you 
exactly what’s working, what’s not working, 
and what you can do next that can provide 
exponential results. 

I’m inviting 5 founders/CEO’s/entrepreneurs 
into a conversation to explore what’s missing 
in their brand presence and how to build a brand 
that commands premium pricing effortlessly. 

This is not to sell. It’s just to explore. 

No pitches. No commitments. 
Just clarity and refinement. 

DM me “BRAND” and we’ll find a time to chat. 

P.S. This is only for those who understand 
the importance of brand presence and 
the value it offers. 

A true luxury brand doesn’t chase relevance. 
It’s felt deeply and becomes part of your story, 
your heritage, and your lasting impact. 

Build a lifestyle. 
Not just a Brand. 


Enjoy this? Follow Emily Rossetta for more.

Luxury brands are magnetic. 

They create an intrinsic connection with you. 

Here’s how ↓ 

They create a timeless experience. 

Their own unique experience. 

A lifestyle. 

A lifestyle that takes time to build and define. 
A lifestyle the top 1% are relentless to win. 

A movement that everyone truly wants 
to be a part of. 

What people often don’t realize is this. 

Human psychology plays a large part 
in defining luxury and branding. 

According to Donatella Versace: 
“What defines luxury is uniqueness, 
  emotion, and desire.” 

With luxury comes: 

▪️Elegance 
▪️Exclusivity 
▪️Status 

Just like a great book where each chapter 
captivates you to keep reading more 
(at a rapid pace) … 

Luxury brands create their own unique story. 

Capturing your undivided attention. 

And influencing you to want to learn more. 
 
Luxury brands:  

▪️Create a world (a universally evolving system) 
▪️Make you feel special 
▪️Differentiate themselves  
▪️Show you an elevated lifestyle 
       that can be all yours 

And show you their true value. 

Showing you exactly why they are worth 
your undivided attention. 

After all, you can: 

▪️Become your own luxury brand 
▪️Create your own unique story 
▪️Build your own luxurious lifestyle 

“A great brand is the story 
 that never stops unfolding.” 
 — Tony Hsieh 

How would you define luxury? 

Write down 1 word. ↓ 


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       their own luxury brands. 
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Image Credit: NHU Design Studio

Wife & Mother of 7 | Venture Capital | Scientist | TOP 30 Patent Drafters | United States Patent Examiner | Violinist | Polyglot | STEM Children's Author | #1 LinkedIn Global Influencer in Innovation/IP Law

Kathryn Vatt is a scientist, former USPTO Examiner, and devoted wife and mother of seven, with over 25 years shaping the future of innovation. Recognized as one of the Top 30 Patent Drafters and Prosecutors and the #1 LinkedIn Global Influencer in Innovation/IP Law, Kathryn has built a career at the intersection of science, law, and business—helping inventors, startups, and global companies turn creativity into competitive advantage.

A graduate of the University of Pennsylvania (B.S. Biology) and Johns Hopkins University (M.S. Biotechnology), Kathryn is currently pursuing her Juris Doctor in Patent Law at the Franklin Pierce School of Law, one of the world’s leading IP programs. Her rare cross-disciplinary background gives her both the scientific insight and the legal strategy to protect ideas at the highest level.

At the USPTO, Kathryn examined thousands of patent applications, conducted exhaustive prior art searches, and made determinations that shaped industries and influenced global innovation. After leaving the Patent Office, she founded Vatt IP Management, where she develops bulletproof IP strategies, drafts airtight applications, and supports litigation teams in defending patents. She also mentors engineering and life science students through Arizona State University’s Edson Entrepreneurship + Innovation Institute and judges international startup competitions, nurturing the next generation of innovators.

Her entrepreneurial vision extends to her ventures:

My Startup Shield™, a founder-focused program that helps startups secure their innovations before they pitch. It protects ideas at the earliest, most vulnerable stage and positions founders to raise capital with confidence

My AI Examiner™, the world’s first proprietary patent search platform that combines examiner-trained AI Patent Examiners with Kathryn’s own human review. Unlike conventional tools, it doesn’t just search faster—it “thinks like an examiner,” offering inventors and startups clarity, precision, and strategy.

MyKidVentors™, a STEM-inspired children’s book series born from her seven children’s real “What if?” questions. Through these imaginative stories, she nurtures curiosity in the next generation, showing that every big invention begins with a single question.

For Kathryn, the same motherly instinct that guides her family fuels her professional mission: to protect, guide, and nurture startups with care, strategy, foresight, and integrity. She believes innovation doesn’t just start in labs or boardrooms—it starts in the curious minds of those brave enough to ask, “What if?”

Kathryn V.

FINDING YOUR BEAU


Founders don’t burn out because they’re weak.
They burn out because they care deeply…
because they carry the weight of a dream
long before anyone else can see it.

And sometimes the way back
isn’t to grind harder
or push through the exhaustion...
it’s to let something new in.

A fresh idea.
A different perspective.
A person or moment that brings light back into the work
and reminds you why you started.

You are not done.
You are not fading.
You’re simply waiting for your spark to find you again.

And it will...
often in a way you never saw coming. 💛

THE MAGICAL CHAIR


In a quiet salon somewhere in the world, a hairstylist welcomes women into his chair...
women who have carried life on their shoulders,
women who deserve to feel beautiful without needing a reason.

And with gentle hands and genuine kindness,
he transforms them.

Not just their hair…
them.

You can see it in their faces:
the way their eyes suddenly shine,
the smile that takes over their whole expression,
the way they sit a little taller, remembering a version of themselves they thought they had lost.

And something beautiful happens next…
their joy reflects right back into him.

He lights up.
He laughs.
He gets emotional right along with them…
because their joy becomes his joy.
It is pure, contagious happiness...the kind that can only come from lifting someone else.

He’s not just doing makeovers.
He’s restoring confidence.
He’s offering dignity.
He’s reminding people of their own light.

All through kindness.
All through care.
All through choosing to make someone else’s day a little brighter.

And maybe that’s today’s lesson:
We all have the power to change someone’s life…
not by doing something big,
but by helping them see the beauty they forgot was theirs.


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SPOIL THE WAG DAY

Today is Thankful For My Dog Day...
a day that asks us to pause
and really feel the quiet, steady love
that our dogs bring into our lives.

Because it’s easy to move through our days
and miss the little things they do...
the small gestures that speak louder
than any words ever could.

Like the way they greet us at the door
as if we’re a gift they’ve been waiting for.
Or the way they curl up beside us
when our heart is heavier than we’re willing to admit.
Or how they watch us...
really watch us...
with eyes that seem to say,
“I’m here. You’re not alone.”

Dogs love with a purity
that asks for nothing but presence in return.
They sit with us in our silence.
They celebrate with us in our joy.
They somehow know
when to nudge us outside for fresh air,
and when to press their head into our lap
because they sense we need grounding.

They don’t care about our accomplishments.
They don’t measure our worth.
They simply choose us,
every single day,
in the simplest, most beautiful ways.

And that’s what makes this day matter.
It’s a chance to honor the companion
who teaches us what loyalty really looks like,
what unconditional love truly feels like,
and how healing it can be
to be understood without needing to speak.

So today, do something extra for your sweet pup...
a longer walk,
a special treat,
a gentle brushing,
a moment of stillness where you just sit together.

Because our dogs give us
their whole heart,
their whole presence,
their whole life.

And being thankful for them
is the easiest thing in the world. 🐾💛



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NON-ARTIFICIAL STEPPING STOOLS


I read a great Substack today, Unicorn Parents, and I couldn’t agree more with David Y.: in a world racing toward AI, the thing that will matter most for our children is what makes them beautifully, unmistakably human.

Not their speed.
Not their efficiency.
Not their ability to compete with machines.

But their ability to love.
To serve.
To lead with heart.

And then I saw this video and it felt like the perfect illustration of that truth.

A little girl is washing her hands at the kitchen sink…and you suddenly realize why she can reach it:
Her older brother is already on the floor beneath her,
quietly acting as her stepping stool,
holding still so she can stand on his back without falling.

Then another brother walks in, sees what’s happening,
and immediately drops to the ground beside him…
positioning himself so that when she steps down,
she’ll land safely on his back too.

Then they switch.
They laugh.
They treat her tiny struggle like a chance to lift someone they love, literally.

It’s playful.
It’s innocent.
And it’s the kind of kindness that takes your breath away.

Because this is something no machine can ever replicate:
The instinct to serve without being asked.
The joy of helping someone else rise.
The quiet pride of being the reason someone feels safe, supported, and seen.

AI might shape the future of work.
But our children...the way they care for each other and the communities they build...
that is what will shape the future of the world. 💛

Check out David Y.'s full article here: https://lnkd.in/g75sVRfe

If you haven’t followed David Y.’s work before, treat this as your invitation.
I love how he describes Unicorn Parents:

“Each week, I share practical insights and reflections to help you build a profitable business without missing the magic at home. If you’re serious about winning at work while raising great kids, you’ve come to the right place. This is a community built for ambitious parents who want both.”

It’s rare to find someone who understands the reality of building something meaningful at work while nurturing something even more meaningful at home. Thank you, David Y. 🙏 

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CONES OF LOVE


It’s recess time...
and while most kids run toward the playground,
a teacher walks toward one child.

Gently, he lifts him from his wheelchair
and helps him sit in a chair to begin their practice.

Step by step, they move together...
weaving through cones, building strength, building courage.

And when the boy reaches him on his own,
he falls into his teacher’s arms…
a hug filled with trust, pride, and pure joy.

But what makes this scene just as powerful
is what’s happening around them.

The other children gather close.
They witness compassion in action.
They see what patience looks like.
They learn what love can do.

And without a single lecture or lesson plan,
this teacher is shaping them too...
quietly teaching kindness, empathy, and the truth that every person deserves a chance to rise.

Because sometimes the most powerful lessons
don’t happen at a desk or in a book…
they happen in moments like this.

One teacher.
One child.
One act of love that changes everyone who sees it. 💛


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NO MORE POOL WATER


With Thanksgiving just days away,
I find myself thinking about the people
who make this world softer, safer, and more beautiful
just by the way they choose to love.

People like the couple in this video.
They didn’t walk past suffering.
They didn’t turn away because it was inconvenient,
or because they were on vacation,
or because helping would take time and effort and heart.

They saw a life that needed them...
and they stepped in.
They cared when they didn’t have to.
They stayed when it got hard.
They fought for a little dog
who had no one else to fight for her.

They crossed countries,
sat through vet visits,
endured uncertainty,
and carried her through treatments
that would have scared most people away.

Not for recognition.
Not for praise.
Just because compassion whispered,
“Do something,”
and they listened.

It’s easy to talk about love.
It’s easy to talk about kindness.
But living it...
especially when it costs you time, comfort, and ease...
that is something sacred.

And today,
I am thankful for people like this.
People who choose empathy.
People who open their hearts wide.
People who make room for the vulnerable,
the hurting,
the overlooked.

They are the quiet heroes among us.
The ones who remind us that goodness still wins.
The ones who show us what love looks like in action.

As we continue into this week of gratitude,
may we notice them.
May we celebrate them.
And may we strive to be more like them...
people who don’t just pass through the world,
but leave a trace of kindness wherever they go. 🧡🐾


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✨ Founder Friday Spotlight: Kevin Jurovich ✨

Today I want to highlight someone who represents everything this series is meant to celebrate: courage, reinvention, resilience, integrity, and the kind of leadership you don’t just notice…you feel the moment he walks into a room.

Kevin Jurovich.

He is the person founders call when the noise gets too loud, the pressure gets too high, and the path forward feels impossible. The person who helps you breathe again. The one who guides people through big decisions not with ego, but with grounded wisdom and the kind of kindness you can see in his eyes.

And he took that instinct...that rare ability to steady others...and built something extraordinary from it.

That “something” is Hubble.
A platform reshaping how startup due diligence, fundraising, and investor-founder trust actually works.
Not performatively.
Not theoretically.
But practically.
Systematically.
Intelligently.
Humanely.

If you’re a founder, you need to know what Hubble is doing.
If you’re an investor, you can’t afford not to.

But what makes Kevin stand out...what makes him someone truly exceptional...isn’t just what he’s building.

It’s who he is.

A founder with heart.
A leader with humility.
A thinker who listens before he speaks.
A builder who cares deeply about the people he serves.
A human who shows up for others again and again, even when he doesn’t have to.

The founder journey isn’t linear. It’s filled with highs, lows, pivots, and pressure…
but how you show up for people can stay steady.
And Kevin shows up every single time.

If you want to see what real grit, real vision, and real integrity look like in a founder...explore what he’s building at Hubble.

Some people build companies.
Some build movements.
Kevin is building both.

Here’s to extraordinary humans building extraordinary things.
Happy Founder Friday, Kevin. It’s an absolute honor to know you and be part of the incredible community you’re building. ✨

THE MAGIC OF MEETING IN REAL LIFE

There’s something special about meeting someone you’ve only ever known through screens:
the messages, the Zoom calls, the Slack threads...
and then suddenly, there they are… right in front of you.

That was my Sunday with Sasha from Hubble. 💛

We were supposed to meet earlier this week at a Hubble meetup,
but schedules got in the way
(and yes…I was so bummed to miss her while she was visiting from London).

After Thanksgiving, I checked in...
“Are you still in AZ?”
She was.
She leaves Monday.
And just like that, we planned a little coffee walk.

What I thought would be a short visit
turned into hours of talking about life,
our journeys,
our dreams,
and of course…how incredible the Hubble community is. 😊

And here’s the thing:
It’s no surprise she’s Hubble’s Head of Community.
Sasha makes you feel cared for the second you meet her.
Warm, thoughtful, deeply present...
she embodies everything community is supposed to feel like.

Just look at this sweet handwritten card from Sasha and the Hubble team.
Yes, handwritten.
Old-school.
Intentional.
The kind of gesture that says,
“I see you. I appreciate you.”

There are big things that make the Hubble community special...
the platform, the vision, the mission...

And then there are little things.
The impromptu meetups.
The unexpected kindness.
The way people within this network make you feel at home.
Sasha does that effortlessly.

Feeling grateful today for community, connection,
and the beautiful real-world friendships that start online
and only get richer in person.

Thank you, Sasha Cayward.
My heart is full. 💕

THE THANKSGIVING LINE-UP

Today, homes everywhere are filling with familiar scenes:
the cool cousins, the football fans, the honorary chefs,
the picky eaters, the Black Friday planners,
the ones keeping the kids entertained,
and the uncle who always ends up in a food coma before dessert.

Thanksgiving has a way of gathering all the characters we love.
And I hope this video makes you laugh…
a little humor, a lot of personality,
and a reminder that family, in all its beautiful chaos,
is something to be grateful for.

But holidays hold many stories.

For some, today is full of laughter.
For others, it’s a quieter kind of day.
Maybe someone you love isn’t at the table this year.
Maybe you’re missing a voice, a chair, a presence.
Maybe this holiday feels different…or a little heavier.

Wherever you are:
in a full, lively home,
in a peaceful, quiet one,
or somewhere in between…
I hope today brings you something gentle:
a warm moment,
a good laugh,
or a memory that makes you smile.

I’m especially grateful today for the friendships born right here on LinkedIn.
The serendipitous connections,
the kind messages,
the “small-world” moments that turned strangers
into mentors, supporters, and friends.

This community has brought some of the kindest, brightest souls into my life,
and I’m thankful for every conversation,
every encouragement,
every bit of humanity we’ve shared along the way.

Wishing you a day filled with love, grace, gratitude,
and the reminder that your presence matters…
today and always.

Happy Thanksgiving, friends. 🧡


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🌟 FOUNDER FRIDAY: Michele Costa of GoSadi

Some meetings just feel meant to be.

Thanks to our amazing mutual friend, Bettina Briz (who truly has a gift for connecting the right people at the right time), I finally got to meet Michele in person. 

From the moment we started talking, it felt effortless.
Then came the most unexpected surprise:
our shared connection to Naperville.

We both lit up talking about Anderson’s Bookshop
and, of course, Two Bostons...
the happiest dog treat store on earth.
It made the world feel wonderfully small in the best possible way.

Michele is the co-founder of GoSadi, a platform helping fiber artists create, sell, and organize without getting tangled in tech - but what struck me most wasn’t just what she’s building.

It was her.
Her warmth.
Her kindness.
Her energy that somehow leaves you feeling lighter, inspired, and excited about what’s possible.

After our meeting, she sent me the sweetest message about our Naperville connection being “serendipitous.”
And she was right.

Because this work we do isn’t just about building things.
It’s about the people we meet along the way...
the unexpected threads (pun intended 😉 ) that connect us, and
the communities that form in the spaces between.

Michele is one of those people who makes the world brighter simply by being in it. I’m grateful our paths crossed, and I can’t wait to cheer on everything she’s creating. 

Here's a special Two Bostons video…
just for you, Michele. 🐾💛

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