Luxury Branding for exclusive leaders that magnetically attracts high-end clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Everyone wants a luxury brand, and I can show you 
how to build one that commands premium prices 
and magnetically attracts the right clients. 

As a Luxury Brand Strategist & Visual Design Leader, 
I help CEO’s & C-Suite, Founders, and Entrepreneurs 
turn their business into an elegant, timeless brand 
that radiates trust, authority, and sophistication, 
building a luxurious lifestyle as a result. 

Results: 

➤ Featured in 2 prestigious global publications 
    alongside other high-end Luxury brands, 
    showcasing the power of luxury branding 
    as a business multiplier 

➤ Visual Design Leader for 500+ world-class accounts 
   (Charles Schwab, Fortune 500 companies, 
    Tech Startups) 

➤ Top 3% Creator Worldwide (Brand) 

Here’s how I can help you: 

- Craft a cohesive luxury brand system across all media 
- Position your business to command premium prices 
- Build a magnetic, heritage-driven brand world 
   that elevates trust and authority 

Beyond branding, I find balance in tennis, yoga, running, 
and long walks. Starting my day with a great cup of tea 
while listening to music, reading, and writing helps me 
sharpen clarity. These simple rituals remind me that 
true luxury is found in both stillness and legacy. 

If you’re ready to stop leaving money on the table, 
step into your next level of authority, and elevate 
your brand into a world of timeless elegance 
— welcome, you’re in the right place. 

Thank you for taking the time to visit! 🖤

Emily Rossetta

Introverted leaders’ true advantage: 

→ High emotional intelligence (EQ) 

Research shows that introverted leaders 
have 2 key valuable assets: 

→ More innovative and engaged teams 
→ Higher employee and client retention 

8 Additional Benefits of Leaders with High EQ: 

1 / Authentic 
2 / Innovative 
3 / Empathetic 
4 / Deep Thinker 
5 / Active Listener 
6 / People-First Approach 
7 / Thoughtful Decision Maker 
8 / Openly Receptive to New Ideas 

When we embrace quiet leadership 
and share our authentic selves, 
others feel more comfortable 
doing the same. 

Often, this allows teams to thrive. 

Promoting innovation, 
collaboration, and engagement. 

And ultimately leads to increased 
employee and client retention. 

Paving the way for the company 
to achieve profound success. 

“People who have a high spiritual intelligence 
  don’t just read words. They read moods, 
  they read energy, they read vibes and 
  body language. Their senses are supreme. 
  They might not say much, but they 
  notice everything.” (Unknown source) 

Cheers to the introverts! 

Have introverted leaders made a difference 
in your life? 

I’d love to hear. 


Thanks for reading! 


Find this helpful? If this resonates, please: 
♻️ Repost + empower others to lead with EQ. 
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Research Credit: Forbes 
Image Credit: Pinterest

Luxury Brand Leader | Creating timeless brands for exclusive C-Suite, Founders, & Entrepreneurs | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Run your own race. 

This is the mindset that most top 1% leaders embrace: 

(And it’s many top Luxury Brands’ philosophy) 

99% of people don’t realize the rest is just noise. 

I was talking to a multi-million dollar entrepreneur 
last week, who was struggling to gain visibility. 

My solution? 

It’s all about distinction 
and how you differentiate yourself. 

At times, we all feel it. 

Self-doubt 
Envious 
Stuck 
Lost 

Feeling like someone else’s life, career, 
or success is better than our own. 

But the harsh truth is that the grass 
is truly greenest where you water it. 

Here are 5 ways you can stop comparing yourself 
to others and start thriving: 

1 / Reality check 

     → What you see in front of you 
          is usually not the full picture 

     → Behind every “perfect” life is hard work 
          and challenges you don’t see 

     → Reflect: Would I really trade everything, 
          or just the highlight reel? 

2 / Invest in what truly moves the needle 

     → Invest in yourself instead of watching others 

     → Small daily wins ultimately grow into 
          profound success over time 

     → Set 1 small goal today, then celebrate it 

3 / Comparison detox 

     → Limit your time on social media 
          if it makes you feel inferior 

     → Follow people who inspire you, 
          not trigger you 

     → Track your own progress, 
          not someone else’s 

4 / Shift your mindset to gratitude 

     → When you envy someone, flip it: 
          Ask yourself: What am I grateful for? 

     → Write down 3 things you love 
          about your life right now 

     → Gratitude shifts focus from 
          scarcity to abundance 

5 / Focus on your own path 

     → Your path to success is unique, 
          it’s often not linear 

     → Comparing paths is a waste of energy, 
          instead use it to build your own path 

     → These are all yours - Your journey, 
          your timeline, your wins 

Life is a marathon, not a sprint. 

Fully appreciating what you have 
while relentlessly focusing on 
achieving your long-term goals 
ultimately builds momentum. 

Success and growth compound over time. 

It’s all about consistent effort. 

The best version of yourself 
is built by your daily choices. 

Invest in yourself and your own life consistently, 
and often success will naturally follow. 


Thanks for reading! 


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Image Credit: Respective Owner

Own your unfair advantage. 

It can truly change your life. 

Your true power? 
→ No one is you 

This is how to differentiate yourself. 

As a person. 
And as a brand. 

Right before you’re about to succeed, 
the desire to quit is often the greatest. 

No matter how challenging it is, 
you will thank yourself later if you: 

Go all in. 
Keep going relentlessly. 
Persevere through adversity. 

Do it for you. 
Do it for your future self. 

You’re the only one who can: 

✨ Do what you’re meant to do 
✨ Build what you’re meant to build 
✨ Become who you’re meant to become 
 
Celebrate your victories. 

Every single one of them. 

→ Personal and professional 
→ Large and small 

No one else truly understands exactly 
what it took to achieve these victories. 

Kindly remember: 

There is a future version of you 
who is proud you didn’t give up. 

The most successful people are uniquely driven. 

Relentlessly focusing on achieving their dreams 
and becoming the person who their future selves 
would be proud of. 


Thanks for reading! 


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1 lesson I learned in Corporate + Entrepreneurship: 

→ Positive obsession is truly a gift 

(Contrary to popular belief) 

Never apologize for being obsessed. 

Being successful as an entrepreneur 
and as a high-performing leader 
requires emotional intelligence 
and mastering the mentality 
of a great athlete. 

It’s all about fully accepting 
that there are seasons in life. 

And being willing to live a few years like 
most people won’t so that they can spend 
the rest of their lives like most people can’t. 

So, when people criticize you for being 
a relentless overachiever in your pursuits… 

Like: 

Staying in the gym for 3 hours 
Pulling an all-nighter for your business 
Reading your new book for the entire day 
Finessing every detail of your design/product 

Just remember… 

Positive obsession is a gift. 

Not a behavior to be suppressed. 


✨ Always strive for excellence ✨ 


What are you passionately obsessed with? 

I’d love to hear. 


Thanks for reading! 


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Executive presence begins with a calm mind 
and emotional intelligence. 

Most leaders don’t realize the quiet power 
of a calm mind and how it: 

Clears the noise 
Sharpens your thoughts 
Helps you lead with quiet strength 

I was talking to a young 6-figure entrepreneur 
about how a calm mind and emotional intelligence 
ultimately leads to executive presence 
and quiet confidence. 

They are the foundation of great leadership 
and true luxury. 

The calmer you are, the clearer you think.  

(From what I’ve learned along the way 
  both in entrepreneurship and corporate)

You stop reacting. 

And instead, you start making thoughtful decisions 
with peaceful precision. 

Quiet leadership doesn’t chase attention. 

It earns trust and respect. 

And luxury isn’t always what you wear or drive. 

Sometimes, it’s the calm you embrace. 

Stillness is a status symbol. 

One that is truly timeless. 


What are your thoughts on executive presence? 

I’d love to hear. 

Share your thoughts below. ↓ 


Thanks for reading! 


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Image Credit: Respective Owner

You are always one decision away 
from a totally different life. 

Success is all about timing and taking action. 

It may come with isolation. 
It may come with adversity. 
It may come with discomfort. 

But ultimately when you design your own life, 
it leads to pure fulfillment. 

To true luxury. 

I learned this at a young age. 
 
My grandfather once told me something 
I will never forget. 

Every morning you have 2 choices: 

→ Continue to sleep with your dreams 
→ Wake up and chase them 

Opportunities are infinite. 

But they also expire…eventually. 

Would you rather have: 

↳ Option 1. Comfort Now → Discomfort Later 
↳ Option 2. Discomfort Now → Comfort Later 

A client of mine (fellow founder) mentioned 
feeling stuck continuously climbing 
the traditional career path. 

Feeling invisible. 
Feeling alone. 
Feeling lost. 

Not realizing what a different life could look like. 

Investing in himself by building an iconic brand 
and becoming an entrepreneur has allowed him 
to turn his dreams into a reality. 

And the freedom to create a life on his terms. 

Don’t wait until it’s too late. 

Start now. 

Design your own lifestyle 
and fulfillment will naturally follow. 

What option will you choose? 


Thanks for reading! 


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Image Credit: Neuron Visuals

They say money can’t buy happiness. 

Fair point. Here’s the truth: 

Your brand can inspire it. 

It can build the luxurious lifestyle 
you’ve been imagining. 

Luxury isn’t just expensive. 
It’s emotional. 

Here’s how you can build a brand that feels rich 
(even beyond the price): 

Share a story 
→ People love feeling like they are a part 
     of the journey 

Design for emotion 
→ Make people feel something 
    (it’s all about human psychology) 

Sell the feeling, not the product/service 
→ People crave the feeling they experience  
     after receiving the outcome 

Every interaction matters 
→ Create delightful moments 
     (kind words, unpacking, luxurious details) 

Focus on making people feel seen 
→ People want to be invited into this world, 
     create a warm sense of belonging 

Luxury = meaningful impact + master craftsmanship 
→ When your brand feels like purposeful art, 
     people pay for more than a product/service 

After all, happiness isn’t guaranteed. 

It’s ignited and built by you. 

Create a luxury brand that builds a life 
you’re proud to lead. 

What’s one thing that would add 
happiness to your life? 


Thanks for reading! 


Enjoy this? Please: 
♻️ Repost + empower others to build 
      their own dream lives. 
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Image Credit: Respective Owner

No alternative text description for this image

Luxury Brands win by creating movements. 

They elevate your lifestyle. 

A lifestyle that offers you true freedom. 

Here’s how building a luxury brand 
can change your life: 

▪️They are the authority. 
      They position themselves as the only choice 
      by setting themselves apart from 
      all of the noise. 

▪️They build trust by genuinely connecting 
      with people and their values.  

▪️They don’t just sell products/services. 
      Instead, they build brands that people 
      truly want to be a part of. 

Luxury Brands create a remarkably exclusive, 
cohesive experience. 

Here’s a 6-Step Branding Checklist 
to help you get started: 

1 / Define your Brand Strategy 
2 / Craft your Brand Story 
3 / Establish your Brand Voice 
4 / Design a Cohesive Visual Language 
5 / Build Brand Awareness 
6 / Engage & Measure 

Build a lifestyle, not just a Brand. 


Think about your brand. 

What excites you the most about building it? 

I’d love to hear. 
Share in the comments below ↓ 


Thanks for reading! 


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♻️ Repost + empower others to build a lifestyle. 
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Image Credit: Studio Lanuè

Investing in your luxury brand = your ultimate freedom. 

During the early stages of entrepreneurship, 
you can feel like you’re lacking 2 important things. 

Time & Money 

With a strong luxury brand: 
How you spend your time is your decision. 
How you spend your money is your choice. 

The other day, I was talking to an entrepreneur 
who mentioned that they felt stuck and desperate. 

Desperate to make a lot of money. 
Desperate to succeed as fast as possible. 

The key? 

→ Help people by solving their challenges. 

Once you reframe your mindset 
and shift your focus from making money 
to creating value, money will naturally follow. 

This is where your luxury brand comes into play. 

Build authority. 
Define your vision. 
Live your mission, authentically. 

Remember: 

Money is a tool, not the goal. 
The goal is freedom. 

Richard Branson says it brilliantly: 

“Some entrepreneurs think how can I make 
  a lot of money? But the better way is to think 
  how can I make people’s lives a lot better? 
  If you get it right, the money will come.”  

It’s up to you. 

Remain invisible. 

Or 

Build an iconic luxury brand. 

Which one will you choose? 

Don’t know where to start? 
DM me “FREEDOM” and we can talk it over together. 


Thanks for reading! 


Find this helpful? If this resonates, please: 
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       in their brands. 
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Image Credit: Respective Owner

At a young age, this 1 fact changed my life: 
▪️Your mindset affects everything 

Continually mastering emotional intelligence 
is what has carried me through (still to this day). 

It’s one of the most powerful skills 
people can have. 

How you show up 
How you perceive the world 

Ultimately shapes your entire reality. 

And can truly impact others’ reality. 

Showing up with genuine kindness is transformative. 

And costs you nothing. 

Adjusting how you respond to things 
that you feel are sent to disrupt 
your inner peace says a lot 
about your character. 

Subconsciously, you know that your actions 
speak louder than words. 

What you achieve in life is all about your mindset. 

Here are 3 lessons I’ve learned along the way: 

1/ Lead by example 

▪️Kindness and empathy go a long way. 
     They set the tone for how to treat others 
     and successfully collaborate. 


2/ Encourage growth 

▪️Elevate others by identifying 
     their strengths and weaknesses 
     and advocating for them. 


3/ Calmness, composure, and resilience 
     during a crisis are essential 

▪️They build confidence, trust, 
     and respect amongst others. 


What’s one lesson you’ve learned that has shaped 
your approach to life? 


Thanks for reading! 


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Quote Credit: Cory Allen 
Image Credit: Respective Owner

Entrepreneurship embraces a vision only you can see. 

And high emotional intelligence only you can build. 

It can be lonely 
It can be defeating 
It can be heart wrenching 

While at the same time, it can be 

Deeply aligning 
Immensely rewarding 
Truly fulfilling and heartfelt 

It all comes down to your mindset. 

And because of all of this, taking nothing personally 
has been my savior time and time again. 

2 things I’ve learned to distance from 
during this journey: 

1 / Caring what they think 
2 / Thinking that they care 

I’ve learned countless times that the true champions 
(the top 1%) adopt these 3 rare traits: 

▪️Resilience 
▪️Conviction 
▪️Determination 

All with the vision to ultimately achieve excellence. 

They keep going when no one is watching 
and no one is cheering them on. 

The reward isn’t in the recognition. 

It’s in who you’re becoming. 

Show up and stay in the game! 

Your future self will thank you. 

Who’s with me? 

How has taking nothing personally 
driven you closer to your dreams? 


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Image Credit: Respective Owner

Luxury brands win by quietly whispering. 

They are champions with high standards of excellence. 

Here’s how ↓ 

They move in silence and deliver distinctly. 

When it comes to capturing attention: 

They are not loud. 
They don’t chase. 

They just show up and perform. 

With boldness 
With sophistication 
With unapologetic authenticity 

Their magnetic presence says it all. 

They give the world something worth talking about. 

Remember: 

Noise fades. 
True excellence lasts. 

Luxury brands elegantly embrace differentiation. 

They leave a timeless legacy. 

It’s not for everyone. 

It can be lonely at the top. 

What’s your next move? 


Thanks for reading! 


Enjoy this? 

Join the exclusive 1% who deeply live 
this movement of luxury in all forms, 
building authority, becoming champions, 
and creating excellence along the way. 

I’m on a mission helping leaders 
turn their invisible brands to undeniable, 
luxury visionaries. 

Curious to learn how? Book a free strategy call 
with me. (Link is in my Featured section) 

Don’t miss your chance to own your brilliance. 
Limited spots available for 2025.

Most entrepreneurs feel invisible. 
They’re lost in a sea of noise. 

What they don’t realize? 

Their distinction is their signal. 

Their iconic signal. 

After speaking with a 6-figure entrepreneur 
1.5 weeks ago, she expressed that she (like many) 
secretly hates selling. 

She wants more freedom, more clarity, 
and a brand that speaks for her. 

She’s earned her impressive reputation, 
while scaling her business and balancing 
other ventures. 

But her digital brand narrative still felt generic. 

She thought she needed a large following to sell. 

But here’s the truth. 

It’s all about positioning. 

Positioning (when done right) sets you apart. 

If your brand world isn’t communicating 
trust, elegance, and authority… 

You’re leaving millions on the table. 

She didn’t need 200,000 followers to sell 
or another unoriginal, overused design. 

She needed to differentiate herself 
and a brand that reflected her true brilliance. 

Timeless. Sophisticated. Magnetic. Undeniable. 

For years, I've partnered with small start-ups 
without any branding as well as large world-class 
companies to elevate their brand presence. 

I’ve helped 6-8 figure high-level entrepreneurs 
and exclusive leaders step into that space. 

Where luxury is felt. 

Its quiet power rooted in something deeper. 

Where less says more. 
Where design becomes desire. 
Where people trust you before you speak. 

Many entrepreneurs are looking for a quick fix. 
Something they can do themselves 
and at their own pace. 

I’m working on something exciting 
that can quickly provide actionable next steps. 

And it needs to be customized to each individual. 

I've created a Luxury Brand Audit that shows you 
exactly what’s working, what’s not working, 
and what you can do next that can provide 
exponential results. 

I’m inviting 5 founders/CEO’s/entrepreneurs 
into a conversation to explore what’s missing 
in their brand presence and how to build a brand 
that commands premium pricing effortlessly. 

This is not to sell. It’s just to explore. 

No pitches. No commitments. 
Just clarity and refinement. 

DM me “BRAND” and we’ll find a time to chat. 

P.S. This is only for those who understand 
the importance of brand presence and 
the value it offers. 

A true luxury brand doesn’t chase relevance. 
It’s felt deeply and becomes part of your story, 
your heritage, and your lasting impact. 

Build a lifestyle. 
Not just a Brand. 


Enjoy this? Follow Emily Rossetta for more.

Luxury brands are magnetic. 

They create an intrinsic connection with you. 

Here’s how ↓ 

They create a timeless experience. 

Their own unique experience. 

A lifestyle. 

A lifestyle that takes time to build and define. 
A lifestyle the top 1% are relentless to win. 

A movement that everyone truly wants 
to be a part of. 

What people often don’t realize is this. 

Human psychology plays a large part 
in defining luxury and branding. 

According to Donatella Versace: 
“What defines luxury is uniqueness, 
  emotion, and desire.” 

With luxury comes: 

▪️Elegance 
▪️Exclusivity 
▪️Status 

Just like a great book where each chapter 
captivates you to keep reading more 
(at a rapid pace) … 

Luxury brands create their own unique story. 

Capturing your undivided attention. 

And influencing you to want to learn more. 
 
Luxury brands:  

▪️Create a world (a universally evolving system) 
▪️Make you feel special 
▪️Differentiate themselves  
▪️Show you an elevated lifestyle 
       that can be all yours 

And show you their true value. 

Showing you exactly why they are worth 
your undivided attention. 

After all, you can: 

▪️Become your own luxury brand 
▪️Create your own unique story 
▪️Build your own luxurious lifestyle 

“A great brand is the story 
 that never stops unfolding.” 
 — Tony Hsieh 

How would you define luxury? 

Write down 1 word. ↓ 


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       their own luxury brands. 
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Image Credit: NHU Design Studio

Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

This mindset shows up in every strong leader:
“I don’t know how, but I’ll find a way.”

It’s a belief that has fuelled countless success stories.

It helps you see challenges as opportunities,
and it keeps you moving forward when things get tough.

Here's why it's so powerful:

It’s rooted in resilience
↳ It helps you push through uncertainty.
↳ It lets you return stronger after setbacks.

It runs on creativity
↳ It helps you see solutions others miss.
↳ It turns obstacles into new possibilities.

It thrives on adaptability
↳ It helps you adjust quickly when things shift.
↳ It keeps you steady in uncertain moments.

It’s sustained by persistence
↳ It keeps you moving until the goal is met.
↳ It turns consistency into meaningful results.

With these traits, you’ll always find a way forward.
And when you do, you can turn it into a scalable system.

That’s how you build something that runs without you.
That’s when grit starts turning into growth.

Once you understand it you have to apply It.

Here's how:

Build repeatable systems
↳ If you solved it once, document it.
↳ Make it easier for the next person.

Create clear strategies
↳ Set goals that align your team.
↳ Make sure everyone knows what success means.

Use tools that support people
↳ Give your team tools that help them move smarter.
↳ Then trust them and get out of the way.

Remove bottlenecks (starting with you)
↳ If everything needs you, it won’t scale.
↳ Build something bigger than your inbox.

Here are 3 ways to start today:

Document one win
↳ Think of a time you had to find a way.
↳ Write the steps so someone else can repeat it.

Check in with your team
↳ Do they have clarity to act without you?
↳ Do they have the tools to move faster?

Simplify one process
↳ Make it easier, faster, or clearer for everyone.

The “I’ll find a way” mindset will take you far.
But turning that mindset into systems?

That’s how you scale.
That’s how you lead.
That’s how you win.

Ready to make your wins repeatable?
I help MSP owners build systems to grow.
If this resonated with you, DM me!

♻ Found this valuable? Share it with a fellow leader
🙌 Shoutout to Case Kenny for the quote!

MSP Coach | Helping Founders Build High-Performing Companies

I have an exciting announcement to make...

On Monday December 1st, I'm launching a podcast!
It is called Beyond Technology, and I can't wait to share.

The idea for this show came from conversations
I've been having with top founders and leaders.

Conversations about how they build, how they think,
and how they use technology to support their growth.

We talk about the decisions that drive growth,
the systems that build real momentum, and
the role technology plays in modern leadership.

The guests bring real experience from building
companies, and offer perspectives you don't hear often.

I've handpicked leaders who think deeply about growth,
and who speak clearly about what shaped their journey.

Each episode is short and focused, built for
listeners who want practical business insights.

A new episode will drop every second Monday,
with ideas and advice you can apply right away.

If you care about leadership and modern business,
the Beyond Technology Podcast is for you.

More details coming soon.
Stay tuned!

Want to double your revenue?

In just 6 months I scaled an MSP from $1M to $2M ARR.

Here’s what we did and how you can too:

1️⃣ We Built a Strong Operational Foundation
• They weren’t struggling to get clients.
• They were struggling to keep up with growth.

So we:
→ Built SOPs for onboarding, delivery, and retention.
→ Documented workflows to replace verbal handoffs.
→ Added weekly check-ins to catch issues early.

Growth feels chaotic without systems.
We eliminated that chaos, one process at a time.

2️⃣ We Gave Them Strategic Vision
• They didn’t have a revenue problem.
• They had a focus problem.

So we stopped the “grow for the sake of growth” cycle.

We got crystal clear on:
→ Quarterly revenue milestones with exact targets.
→ A defined ICP so they only pursued qualified leads.
→ A 3-channel growth strategy

When you focus on the right clients, growth speeds up.

3️⃣ We Created Financial Clarity
• They were making money.
• But they couldn’t see where it was going.

So we got hyper-clear on the numbers:
→ A 12% minimum profit margin target.
→ A real-time dashboard for MRR, churn, and profit.
→ Cut poor-fit clients to free up high-value capacity.

More revenue means nothing if you can’t measure profit.

Growth isn’t about hustling harder.
It’s about removing friction.

Stop chasing unqualified leads.
Stop running your business on guesswork.
Stop celebrating revenue without tracking profit.

This MSP didn’t need more effort.

They needed clarity, structure, and control.
And once they had it, growth became predictable.

What would doubling your revenue change for you?

More freedom?
More impact?
More control over your future?

If you’re ready to build a real growth engine...
DM me or book a free scale call.

Let’s build the business you actually want to run.

P.S. Enjoy this selfie of Frida and I!

Leadership doesn't mean carrying everything alone.

You can be the one others rely on and
still need people to lean on yourself.

That's not weakness.
That's wisdom.

There are parts of leadership no one sees.
→ The late nights
→ The quiet wins
→ The rejections
→ The doubt you never admit out loud

It gets heavy when you hold it solo.
The pressure builds when you pretend you're fine.
The pace slows when no one is beside you.

But things shift when you have the right people around.
People who challenge your thinking.
People who support your vision.
People who steady you when the pressure rises.

Leaders rise higher when they're supported.
They move faster when doubt is not driving.
They build better when they're not alone.

That's why community matters.
Not as a strategy, but as a multiplier.

If you're an MSP and want to grow with people
who get it, I have a community you'll want to join.

Send me a message, and I'll share the details.

Your pricing should reflect your value.
Not your fear of losing the deal.

Underpricing is one of the fastest ways to stall growth.
Yet more MSPs do it than you think.

Charging $50 per user.
Winning clients on price.
Then wondering why growth never gets easier.

The truth?

Clients who choose you because you are cheap
are the same ones who churn, scope creep,
or drain every ounce of your time.

You don't build a strong MSP by underpricing your value.
You build it by knowing exactly what that value is.

→ Do you help clients run a stronger business?
→ Do you help them achieve their goals?
→ Do you make their teams more effective?
→ Do you improve their bottom line with tech?

If yes, stop racing to the bottom.

There are plenty of clients who will pay more
when you make it clear why you're worth more.

But it starts with your mindset.

From scarcity to abundance.
From guessing to clarity.
From surviving to scaling.

If you are unsure about your pricing or how to
communicate your value, book a call with me.

Let’s make sure you're not holding your business back.

Behind-the-scenes at our first recording session.

Some great conversations are coming your way.
Check back Monday for the first of many.

#BeyondTechnologyPodcast

Every business owner eventually notices the same thing. Technology is no longer a side piece of the business. It’s woven into every decision, every sy

Open article: Introducing the Beyond Technology Podcast by Shawn Freeman • 4 min read

Introducing the Beyond Technology Podcast

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The Battle

Emily Rossetta

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Emily Rossetta's LinkedIn Performance

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