Luxury Branding for exclusive leaders that magnetically attracts high-end clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Everyone wants a luxury brand, and I can show you 
how to build one that commands premium prices 
and magnetically attracts the right clients. 

As a Luxury Brand Strategist & Visual Design Leader, 
I help CEO’s & C-Suite, Founders, and Entrepreneurs 
turn their business into an elegant, timeless brand 
that radiates trust, authority, and sophistication, 
building a luxurious lifestyle as a result. 

Results: 

➤ Featured in 2 prestigious global publications 
    alongside other high-end Luxury brands, 
    showcasing the power of luxury branding 
    as a business multiplier 

➤ Visual Design Leader for 500+ world-class accounts 
   (Charles Schwab, Fortune 500 companies, 
    Tech Startups) 

➤ Top 3% Creator Worldwide (Brand) 

Here’s how I can help you: 

- Craft a cohesive luxury brand system across all media 
- Position your business to command premium prices 
- Build a magnetic, heritage-driven brand world 
   that elevates trust and authority 

Beyond branding, I find balance in tennis, yoga, running, 
and long walks. Starting my day with a great cup of tea 
while listening to music, reading, and writing helps me 
sharpen clarity. These simple rituals remind me that 
true luxury is found in both stillness and legacy. 

If you’re ready to stop leaving money on the table, 
step into your next level of authority, and elevate 
your brand into a world of timeless elegance 
— welcome, you’re in the right place. 

Thank you for taking the time to visit! 🖤

Emily Rossetta

Introverted leaders’ true advantage: 

→ High emotional intelligence (EQ) 

Research shows that introverted leaders 
have 2 key valuable assets: 

→ More innovative and engaged teams 
→ Higher employee and client retention 

8 Additional Benefits of Leaders with High EQ: 

1 / Authentic 
2 / Innovative 
3 / Empathetic 
4 / Deep Thinker 
5 / Active Listener 
6 / People-First Approach 
7 / Thoughtful Decision Maker 
8 / Openly Receptive to New Ideas 

When we embrace quiet leadership 
and share our authentic selves, 
others feel more comfortable 
doing the same. 

Often, this allows teams to thrive. 

Promoting innovation, 
collaboration, and engagement. 

And ultimately leads to increased 
employee and client retention. 

Paving the way for the company 
to achieve profound success. 

“People who have a high spiritual intelligence 
  don’t just read words. They read moods, 
  they read energy, they read vibes and 
  body language. Their senses are supreme. 
  They might not say much, but they 
  notice everything.” (Unknown source) 

Cheers to the introverts! 

Have introverted leaders made a difference 
in your life? 

I’d love to hear. 


Thanks for reading! 


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♻️ Repost + empower others to lead with EQ. 
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Research Credit: Forbes 
Image Credit: Pinterest

Luxury Brand Leader | Creating timeless brands for exclusive C-Suite, Founders, & Entrepreneurs | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Run your own race. 

This is the mindset that most top 1% leaders embrace: 

(And it’s many top Luxury Brands’ philosophy) 

99% of people don’t realize the rest is just noise. 

I was talking to a multi-million dollar entrepreneur 
last week, who was struggling to gain visibility. 

My solution? 

It’s all about distinction 
and how you differentiate yourself. 

At times, we all feel it. 

Self-doubt 
Envious 
Stuck 
Lost 

Feeling like someone else’s life, career, 
or success is better than our own. 

But the harsh truth is that the grass 
is truly greenest where you water it. 

Here are 5 ways you can stop comparing yourself 
to others and start thriving: 

1 / Reality check 

     → What you see in front of you 
          is usually not the full picture 

     → Behind every “perfect” life is hard work 
          and challenges you don’t see 

     → Reflect: Would I really trade everything, 
          or just the highlight reel? 

2 / Invest in what truly moves the needle 

     → Invest in yourself instead of watching others 

     → Small daily wins ultimately grow into 
          profound success over time 

     → Set 1 small goal today, then celebrate it 

3 / Comparison detox 

     → Limit your time on social media 
          if it makes you feel inferior 

     → Follow people who inspire you, 
          not trigger you 

     → Track your own progress, 
          not someone else’s 

4 / Shift your mindset to gratitude 

     → When you envy someone, flip it: 
          Ask yourself: What am I grateful for? 

     → Write down 3 things you love 
          about your life right now 

     → Gratitude shifts focus from 
          scarcity to abundance 

5 / Focus on your own path 

     → Your path to success is unique, 
          it’s often not linear 

     → Comparing paths is a waste of energy, 
          instead use it to build your own path 

     → These are all yours - Your journey, 
          your timeline, your wins 

Life is a marathon, not a sprint. 

Fully appreciating what you have 
while relentlessly focusing on 
achieving your long-term goals 
ultimately builds momentum. 

Success and growth compound over time. 

It’s all about consistent effort. 

The best version of yourself 
is built by your daily choices. 

Invest in yourself and your own life consistently, 
and often success will naturally follow. 


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Image Credit: Respective Owner

Own your unfair advantage. 

It can truly change your life. 

Your true power? 
→ No one is you 

This is how to differentiate yourself. 

As a person. 
And as a brand. 

Right before you’re about to succeed, 
the desire to quit is often the greatest. 

No matter how challenging it is, 
you will thank yourself later if you: 

Go all in. 
Keep going relentlessly. 
Persevere through adversity. 

Do it for you. 
Do it for your future self. 

You’re the only one who can: 

✨ Do what you’re meant to do 
✨ Build what you’re meant to build 
✨ Become who you’re meant to become 
 
Celebrate your victories. 

Every single one of them. 

→ Personal and professional 
→ Large and small 

No one else truly understands exactly 
what it took to achieve these victories. 

Kindly remember: 

There is a future version of you 
who is proud you didn’t give up. 

The most successful people are uniquely driven. 

Relentlessly focusing on achieving their dreams 
and becoming the person who their future selves 
would be proud of. 


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1 lesson I learned in Corporate + Entrepreneurship: 

→ Positive obsession is truly a gift 

(Contrary to popular belief) 

Never apologize for being obsessed. 

Being successful as an entrepreneur 
and as a high-performing leader 
requires emotional intelligence 
and mastering the mentality 
of a great athlete. 

It’s all about fully accepting 
that there are seasons in life. 

And being willing to live a few years like 
most people won’t so that they can spend 
the rest of their lives like most people can’t. 

So, when people criticize you for being 
a relentless overachiever in your pursuits… 

Like: 

Staying in the gym for 3 hours 
Pulling an all-nighter for your business 
Reading your new book for the entire day 
Finessing every detail of your design/product 

Just remember… 

Positive obsession is a gift. 

Not a behavior to be suppressed. 


✨ Always strive for excellence ✨ 


What are you passionately obsessed with? 

I’d love to hear. 


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Executive presence begins with a calm mind 
and emotional intelligence. 

Most leaders don’t realize the quiet power 
of a calm mind and how it: 

Clears the noise 
Sharpens your thoughts 
Helps you lead with quiet strength 

I was talking to a young 6-figure entrepreneur 
about how a calm mind and emotional intelligence 
ultimately leads to executive presence 
and quiet confidence. 

They are the foundation of great leadership 
and true luxury. 

The calmer you are, the clearer you think.  

(From what I’ve learned along the way 
  both in entrepreneurship and corporate)

You stop reacting. 

And instead, you start making thoughtful decisions 
with peaceful precision. 

Quiet leadership doesn’t chase attention. 

It earns trust and respect. 

And luxury isn’t always what you wear or drive. 

Sometimes, it’s the calm you embrace. 

Stillness is a status symbol. 

One that is truly timeless. 


What are your thoughts on executive presence? 

I’d love to hear. 

Share your thoughts below. ↓ 


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Image Credit: Respective Owner

You are always one decision away 
from a totally different life. 

Success is all about timing and taking action. 

It may come with isolation. 
It may come with adversity. 
It may come with discomfort. 

But ultimately when you design your own life, 
it leads to pure fulfillment. 

To true luxury. 

I learned this at a young age. 
 
My grandfather once told me something 
I will never forget. 

Every morning you have 2 choices: 

→ Continue to sleep with your dreams 
→ Wake up and chase them 

Opportunities are infinite. 

But they also expire…eventually. 

Would you rather have: 

↳ Option 1. Comfort Now → Discomfort Later 
↳ Option 2. Discomfort Now → Comfort Later 

A client of mine (fellow founder) mentioned 
feeling stuck continuously climbing 
the traditional career path. 

Feeling invisible. 
Feeling alone. 
Feeling lost. 

Not realizing what a different life could look like. 

Investing in himself by building an iconic brand 
and becoming an entrepreneur has allowed him 
to turn his dreams into a reality. 

And the freedom to create a life on his terms. 

Don’t wait until it’s too late. 

Start now. 

Design your own lifestyle 
and fulfillment will naturally follow. 

What option will you choose? 


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Image Credit: Neuron Visuals

They say money can’t buy happiness. 

Fair point. Here’s the truth: 

Your brand can inspire it. 

It can build the luxurious lifestyle 
you’ve been imagining. 

Luxury isn’t just expensive. 
It’s emotional. 

Here’s how you can build a brand that feels rich 
(even beyond the price): 

Share a story 
→ People love feeling like they are a part 
     of the journey 

Design for emotion 
→ Make people feel something 
    (it’s all about human psychology) 

Sell the feeling, not the product/service 
→ People crave the feeling they experience  
     after receiving the outcome 

Every interaction matters 
→ Create delightful moments 
     (kind words, unpacking, luxurious details) 

Focus on making people feel seen 
→ People want to be invited into this world, 
     create a warm sense of belonging 

Luxury = meaningful impact + master craftsmanship 
→ When your brand feels like purposeful art, 
     people pay for more than a product/service 

After all, happiness isn’t guaranteed. 

It’s ignited and built by you. 

Create a luxury brand that builds a life 
you’re proud to lead. 

What’s one thing that would add 
happiness to your life? 


Thanks for reading! 


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      their own dream lives. 
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Image Credit: Respective Owner

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Luxury Brands win by creating movements. 

They elevate your lifestyle. 

A lifestyle that offers you true freedom. 

Here’s how building a luxury brand 
can change your life: 

▪️They are the authority. 
      They position themselves as the only choice 
      by setting themselves apart from 
      all of the noise. 

▪️They build trust by genuinely connecting 
      with people and their values.  

▪️They don’t just sell products/services. 
      Instead, they build brands that people 
      truly want to be a part of. 

Luxury Brands create a remarkably exclusive, 
cohesive experience. 

Here’s a 6-Step Branding Checklist 
to help you get started: 

1 / Define your Brand Strategy 
2 / Craft your Brand Story 
3 / Establish your Brand Voice 
4 / Design a Cohesive Visual Language 
5 / Build Brand Awareness 
6 / Engage & Measure 

Build a lifestyle, not just a Brand. 


Think about your brand. 

What excites you the most about building it? 

I’d love to hear. 
Share in the comments below ↓ 


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Image Credit: Studio Lanuè

Investing in your luxury brand = your ultimate freedom. 

During the early stages of entrepreneurship, 
you can feel like you’re lacking 2 important things. 

Time & Money 

With a strong luxury brand: 
How you spend your time is your decision. 
How you spend your money is your choice. 

The other day, I was talking to an entrepreneur 
who mentioned that they felt stuck and desperate. 

Desperate to make a lot of money. 
Desperate to succeed as fast as possible. 

The key? 

→ Help people by solving their challenges. 

Once you reframe your mindset 
and shift your focus from making money 
to creating value, money will naturally follow. 

This is where your luxury brand comes into play. 

Build authority. 
Define your vision. 
Live your mission, authentically. 

Remember: 

Money is a tool, not the goal. 
The goal is freedom. 

Richard Branson says it brilliantly: 

“Some entrepreneurs think how can I make 
  a lot of money? But the better way is to think 
  how can I make people’s lives a lot better? 
  If you get it right, the money will come.”  

It’s up to you. 

Remain invisible. 

Or 

Build an iconic luxury brand. 

Which one will you choose? 

Don’t know where to start? 
DM me “FREEDOM” and we can talk it over together. 


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       in their brands. 
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Image Credit: Respective Owner

At a young age, this 1 fact changed my life: 
▪️Your mindset affects everything 

Continually mastering emotional intelligence 
is what has carried me through (still to this day). 

It’s one of the most powerful skills 
people can have. 

How you show up 
How you perceive the world 

Ultimately shapes your entire reality. 

And can truly impact others’ reality. 

Showing up with genuine kindness is transformative. 

And costs you nothing. 

Adjusting how you respond to things 
that you feel are sent to disrupt 
your inner peace says a lot 
about your character. 

Subconsciously, you know that your actions 
speak louder than words. 

What you achieve in life is all about your mindset. 

Here are 3 lessons I’ve learned along the way: 

1/ Lead by example 

▪️Kindness and empathy go a long way. 
     They set the tone for how to treat others 
     and successfully collaborate. 


2/ Encourage growth 

▪️Elevate others by identifying 
     their strengths and weaknesses 
     and advocating for them. 


3/ Calmness, composure, and resilience 
     during a crisis are essential 

▪️They build confidence, trust, 
     and respect amongst others. 


What’s one lesson you’ve learned that has shaped 
your approach to life? 


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Quote Credit: Cory Allen 
Image Credit: Respective Owner

Entrepreneurship embraces a vision only you can see. 

And high emotional intelligence only you can build. 

It can be lonely 
It can be defeating 
It can be heart wrenching 

While at the same time, it can be 

Deeply aligning 
Immensely rewarding 
Truly fulfilling and heartfelt 

It all comes down to your mindset. 

And because of all of this, taking nothing personally 
has been my savior time and time again. 

2 things I’ve learned to distance from 
during this journey: 

1 / Caring what they think 
2 / Thinking that they care 

I’ve learned countless times that the true champions 
(the top 1%) adopt these 3 rare traits: 

▪️Resilience 
▪️Conviction 
▪️Determination 

All with the vision to ultimately achieve excellence. 

They keep going when no one is watching 
and no one is cheering them on. 

The reward isn’t in the recognition. 

It’s in who you’re becoming. 

Show up and stay in the game! 

Your future self will thank you. 

Who’s with me? 

How has taking nothing personally 
driven you closer to your dreams? 


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Image Credit: Respective Owner

Luxury brands win by quietly whispering. 

They are champions with high standards of excellence. 

Here’s how ↓ 

They move in silence and deliver distinctly. 

When it comes to capturing attention: 

They are not loud. 
They don’t chase. 

They just show up and perform. 

With boldness 
With sophistication 
With unapologetic authenticity 

Their magnetic presence says it all. 

They give the world something worth talking about. 

Remember: 

Noise fades. 
True excellence lasts. 

Luxury brands elegantly embrace differentiation. 

They leave a timeless legacy. 

It’s not for everyone. 

It can be lonely at the top. 

What’s your next move? 


Thanks for reading! 


Enjoy this? 

Join the exclusive 1% who deeply live 
this movement of luxury in all forms, 
building authority, becoming champions, 
and creating excellence along the way. 

I’m on a mission helping leaders 
turn their invisible brands to undeniable, 
luxury visionaries. 

Curious to learn how? Book a free strategy call 
with me. (Link is in my Featured section) 

Don’t miss your chance to own your brilliance. 
Limited spots available for 2025.

Most entrepreneurs feel invisible. 
They’re lost in a sea of noise. 

What they don’t realize? 

Their distinction is their signal. 

Their iconic signal. 

After speaking with a 6-figure entrepreneur 
1.5 weeks ago, she expressed that she (like many) 
secretly hates selling. 

She wants more freedom, more clarity, 
and a brand that speaks for her. 

She’s earned her impressive reputation, 
while scaling her business and balancing 
other ventures. 

But her digital brand narrative still felt generic. 

She thought she needed a large following to sell. 

But here’s the truth. 

It’s all about positioning. 

Positioning (when done right) sets you apart. 

If your brand world isn’t communicating 
trust, elegance, and authority… 

You’re leaving millions on the table. 

She didn’t need 200,000 followers to sell 
or another unoriginal, overused design. 

She needed to differentiate herself 
and a brand that reflected her true brilliance. 

Timeless. Sophisticated. Magnetic. Undeniable. 

For years, I've partnered with small start-ups 
without any branding as well as large world-class 
companies to elevate their brand presence. 

I’ve helped 6-8 figure high-level entrepreneurs 
and exclusive leaders step into that space. 

Where luxury is felt. 

Its quiet power rooted in something deeper. 

Where less says more. 
Where design becomes desire. 
Where people trust you before you speak. 

Many entrepreneurs are looking for a quick fix. 
Something they can do themselves 
and at their own pace. 

I’m working on something exciting 
that can quickly provide actionable next steps. 

And it needs to be customized to each individual. 

I've created a Luxury Brand Audit that shows you 
exactly what’s working, what’s not working, 
and what you can do next that can provide 
exponential results. 

I’m inviting 5 founders/CEO’s/entrepreneurs 
into a conversation to explore what’s missing 
in their brand presence and how to build a brand 
that commands premium pricing effortlessly. 

This is not to sell. It’s just to explore. 

No pitches. No commitments. 
Just clarity and refinement. 

DM me “BRAND” and we’ll find a time to chat. 

P.S. This is only for those who understand 
the importance of brand presence and 
the value it offers. 

A true luxury brand doesn’t chase relevance. 
It’s felt deeply and becomes part of your story, 
your heritage, and your lasting impact. 

Build a lifestyle. 
Not just a Brand. 


Enjoy this? Follow Emily Rossetta for more.

Luxury brands are magnetic. 

They create an intrinsic connection with you. 

Here’s how ↓ 

They create a timeless experience. 

Their own unique experience. 

A lifestyle. 

A lifestyle that takes time to build and define. 
A lifestyle the top 1% are relentless to win. 

A movement that everyone truly wants 
to be a part of. 

What people often don’t realize is this. 

Human psychology plays a large part 
in defining luxury and branding. 

According to Donatella Versace: 
“What defines luxury is uniqueness, 
  emotion, and desire.” 

With luxury comes: 

▪️Elegance 
▪️Exclusivity 
▪️Status 

Just like a great book where each chapter 
captivates you to keep reading more 
(at a rapid pace) … 

Luxury brands create their own unique story. 

Capturing your undivided attention. 

And influencing you to want to learn more. 
 
Luxury brands:  

▪️Create a world (a universally evolving system) 
▪️Make you feel special 
▪️Differentiate themselves  
▪️Show you an elevated lifestyle 
       that can be all yours 

And show you their true value. 

Showing you exactly why they are worth 
your undivided attention. 

After all, you can: 

▪️Become your own luxury brand 
▪️Create your own unique story 
▪️Build your own luxurious lifestyle 

“A great brand is the story 
 that never stops unfolding.” 
 — Tony Hsieh 

How would you define luxury? 

Write down 1 word. ↓ 


Thanks for reading! 


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Image Credit: NHU Design Studio

Progressive Business Coach for Founders, Teams & Rebels In Corporates | We boost profit & sanity beyond bureaucracy - with self-managing teams, systems & human-centric AI | $50M+ scale-ups & 9-fig exits | Keynote speaker

You’re the brave one, with everything on the line.
Whether you’re starting out, building a team, or scaling to exit, you want a trusted guide riding shotgun.

I deliver clarity in decisions, discipline in delivery, and practical human-centric AI that turns data into insights, automation into time back, and leads into predictable pipeline and revenue.

Ex-CEO & PwC-trained Chartered Accountant, I've led or advised start-up to £50m+ scale ups, 9 figure exits, turnarounds, and AI rollouts for founder-led SMEs/SMBs. £75m funds raised to date. I don’t just coach it. I’ve lived it.

I work with founders, and the leaders they trust.

My no-BS, emotionally intelligent coaching clears the mental, emotional, and operational blocks that hold you back. This unlocks performance across the business.

I call out the bullsh*t, push where others won’t, and hold you to growth—without losing the big picture.

How we do it:

We use my Profit & Sanity framework - a simple Diagnose → Design → Deploy system - to turn plans into outcomes across the following core areas:

Foundations & Systems: Lock in purpose, culture, operating rhythm, and cash discipline. AI can’t be applied to a broken system.

Inclusive Culture: Build environments that harness diverse thinking to fuel innovation and sustainable growth.

AI & Automation: Apply practical tools to grow revenue, reduce cost, and scale what works.

Choose your path:

Content: 
🔔 Follow for straight-talk on leadership, AI, org design, and the emotional side of growth.

Newsletter: 
📨 Subscribe to Founder Group Therapy for disruptive strategies and real-world stories.

Engagements: 
🎤 Keynotes on the future of business in an AI world.

Advisory, Coaching & Fractional: 
💬 1:1 and more involved sessions - based around my profit & sanity framework - tailored to your business; 

🏢 Company-wide programmes fusing AI, cashflow, and practical coaching.

My mission is to remove your blockers and propel you toward durable, compounding growth. While having a life. 

Your revolution - personal and professional - starts here.

Si Conroy

You don’t need another genius on your team.
You need someone who finishes what genius starts.

You try to be the big thinker and the finisher.
That’s why you feel stretched, stalled, or stuck in the weeds.

History proves the same pattern again and again 👇🏼

1. Walt & Roy Disney 🎢
Walt imagined worlds.
Roy kept the money and risk under control.
→ Without Roy, Disneyland was a beautiful overdraft.

2. Steve Jobs & Steve Wozniak 🍎
Jobs set the bar for meaning and design.
Woz built the boards, circuits, and machines.
→ One raised the vision.
→ One stayed in the lab until it worked.

3. Page & Brin with Eric Schmidt 🔍
Page and Brin explored ideas fast.
Schmidt added systems, hiring discipline, and real structure.
→ Exploration + execution.
→ Research + company-building.

4. Bowerman & Knight (Nike) 👟
Bowerman experimented with soles.
Knight built the brand and supply chain.
→ One tinkered.
→ One scaled.

5. Dalí, Picasso & their dealers 🎨
The artists reshaped culture.
The dealers priced, sold, and defended the work.
→ Art has no impact if no one sees it.

6. Watson & Crick + Rosalind Franklin 🧬
Watson and Crick built bold models.
Franklin produced the images and data that proved them right.
→ Vision + proof.
→ No data, no double helix.

We retell these as stories of lone geniuses.
They never were.

If you’re a founder or leader 🧠
Ask yourself:

1. Which mode do you default to — imagination or execution?
2. Who balances you out?
3. Where are you forcing yourself (or someone else) to carry both roles?

Your next breakthrough may not be a new idea.
It may be the right pairing.

Where do you need to remix the brains in the room?

🔔 Follow Si Conroy and ♻️ Share if you like this.

📩 Weekly sanity in my Founder Group Therapy newsletter:
 https://lnkd.in/erk_vfQc

Profit & sanity for founder-led SMEs/SMBs | Ex-CEO, PwC-trained Chartered Accountant | Fix the basics → build systems & teams → layer human-centric AI | Founder Coach & Fractional CFO

Your company’s biggest risk isn’t the market.

It’s your mind.

Most businesses assume leaders see clearly and decide rationally.
Daniel Kahneman* spent decades proving we don’t.

Here are 5 lines every founder, exec and board should treat like operating instructions.

“The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”

Your strategy isn’t reality - it’s a narrative your brain glued together.
Treat every strategy as a test, not a truth.

“The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct.”

The loudest person often wins because their story is cleaner, not smarter.

Fix this by changing the system, not the people:
 ↳ Pre reads
 ↳ Written bets
 ↳ Silent, blind voting before debate

This strips out ego and forces judgment, not performance.

“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”

Inside companies, repetition turns guesses into “how we do things around here”.

Run monthly assumption audits:
 ↳ List your top 5 “truths”
 ↳ Try to break each one
 ↳ Keep only the survivors

This is how progressive orgs evolve fast - and how traditional teams avoid drift.

“Nothing in life is as important as you think it is when you are thinking about it.”

You’ve seen this:
One crisis hijacks a whole week.
Then becomes irrelevant a month later.

Create one meeting a week where you cannot talk about this week.
Only systems, bets, direction.
This single ritual upgrades judgment more than any offsite.

“The illusion that we understand the past fosters overconfidence in our ability to predict the future.”

Most retros and board packs quietly overfit to last quarter.
Then the same flawed narrative drives next quarter.

In every review, separate:
 ↳ Facts
 ↳ Interpretations
 ↳ Guesses

Label them. Decisions get clearer instantly.
Behind all this is noise -
the invisible variation in how different leaders judge the same CV, pitch, experiment or performance.

Noise runs your hiring, reviews, promotions and investments - unless you redesign the system.
None of this means humans are broken.

It means:
🧠 Ignore cognitive science and you operate with a buggy OS.
🧠 Design with it and your org - hierarchical or progressive - becomes sharper, calmer and far more accurate.

Cognitive science isn’t a nice to have.
It’s the user manual for judgment.

Which of these cognitive traps is costing your org the most right now - hiring, meetings, or strategy? 👇

🔔 Follow Si Conroy and ♻️ Share if you like this. 

📩 Weekly sanity in my ‘Founder Group Therapy’ newsletter: https://lnkd.in/erk_vfQc

*Daniel Kahneman - Nobel laureate, author of Thinking, Fast and Slow, and one of the most cited psychologists on the planet - spent a lifetime proving leaders are far less rational than they think.

You only have one life. 

Choose carefully.

The chart shows you spend more waking hours with your team than with anyone else.

That is not good or bad. 
The question is whether you chose it.

Look at the other lines:
1️⃣ Parents and siblings → time drops fast in your early 20s.

2️⃣ Friends → time fades almost every decade.

3️⃣ Children → time peaks for a short spell, then falls as they leave home.

4️⃣ Alone → time with yourself keeps rising.

Every hour you give to one line comes from another.

The real risk is drifting into these trade-offs without noticing.

I’m not talking about “work–life balance”.

Life moves in seasons:

🌋 Season of obsession → you pour energy into building something that matters.

😌 Season of exhale → you choose more space, more connection, slower days.

Both can be great.
Both can hurt if you sleepwalk into them.

I’ve worked with ultra high net worth founders at both ends:

💼 Some in their 50s, 60s and 70s still work most hours and feel alive doing it → they love what they do.

🌅 Others have stepped back, sold, or shrunk things and now enjoy quiet, planned lives.

The happiest are not the richest.
They are the most intentional.

The least happy did not land where they are on purpose.

Work crept outwards → time with the people they care about shrank.

Only later did they see the cost.

Neither path is wrong.

🏢 You can build a company you live inside of → if you choose that life with open eyes.

🏡 You can design a calmer life → if you choose that with the same intent.

What matters is this:
1️⃣ You know yourself.

2️⃣ You are honest about what you want from this one life.

3️⃣ You decide how you spend your time to match that.

You cannot avoid trade-offs.
You can avoid a lot of regret by choosing on purpose.

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📩 Weekly sanity in my ‘Founder Group Therapy’ newsletter: https://lnkd.in/erk_vfQc

Nothing kills motivation faster

than seeing laziness rewarded.

McKinsey found that top performers can be 400% more productive than the average employee – and up to 800% in complex roles.

When poor performers coast, you don’t just lose fairness.
You lose your best people.

Here’s the real problem:
High performers and low performers need different support.
Treating them the same drags everyone down.

Below is the simplest way to build two clear paths.

7 ways to develop your good team members:

1. Give them autonomy, not extra work
 ↳ Let them choose how to reach the goal. Don’t load them with more tasks.

2. Rotate them into high-impact roles
 ↳ Short roles like “Sprint Owner”, “Customer Insight Lead”, or “Debrief Host”.

3. Use a simple decision process
 ↳ Gather input.
 ↳ Consult the right people.
 ↳ Make the call.
 ↳ Share the reasoning.

4. Pair them with strong peers
 ↳ Growth comes from equals, not from carrying others.

5. Show a clear path forward
 ↳ Make the next skill and next level visible.

6, Increase challenge, not hours
 ↳ Give harder problems, not heavier loads.

7. Let them fix one broken workflow
 ↳ Ask: What would you redesign first?
 ↳ Then give them room to do it.

7 ways to improve your struggling team members:

1. Make work clear and visible
 ↳ Use simple plans, checklists, or weekly expectations.
 ↳ Confusion is often the real issue.

2. Separate skill issues from system issues
 ↳ Fix unclear workflows before judging performance.

3. Create small, specific commitments
 ↳ “Deliver X by 3 pm” is better than “Improve this week”.

4. Use short, frequent check-ins
 ↳ Five minutes for clarity beats a long, vague meeting.

5. Focus on one skill at a time
 ↳ Remove overwhelm. Build momentum.

6. Let them shadow someone who excels
 ↳ People learn fastest by seeing the work done well.

7. Set a clear improvement window
 ↳ Define the timeframe and support.
 ↳ Standards stay high. Dignity stays intact.

Most leaders avoid this work because no one taught them how to run two paths at once.

But if you want a team that grows instead of stalls?

Build a system that lifts your strongest people and helps your struggling ones rise, without treating everyone the same.

💭 When have you been frustrated by the treatment of a low performing colleague?

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📩 Weekly sanity in my ‘Founder Group Therapy’ newsletter: https://lnkd.in/erk_vfQc

Box someone in and you miss their humanity.
Too quiet. Too loud.
Too foreign. Too old.

Too queer.
Too “not like me.”

But what if we stopped sorting and started seeing?

Because behind every accent is a story.
Behind every call centre voice is a family.

Behind every faith is a fear overcome.
Behind every difference is the same beating heart.

When we unbox others, something powerful happens:
We return to the source.
We remember we are one.

You see - 
It’s not just about diversity checklists or “inclusive” language.

It’s about choosing kindness as a leadership skill.

About treating the cashier, the colleague, the stranger on the bus -
with the same reverence we reserve for our ‘inner circle.’

Whether they grew up in a war zone or a wealthy suburb...
Whether they believe in God, Gaia, or nothing at all...
Whether they’re transitioning, grieving, celebrating, or surviving...

They are us.
We are them.

🌍 We’ve all danced.
💔 We’ve all felt lonely.
🌈 We’ve all longed to be seen.

So next time you feel the urge to divide - 
Pause.
Choose to connect.

🌀 Let’s lead with love.
And build teams where every human belongs.

What’s one stereotype you’ve unlearned recently?
Let’s swap stories.👇

—

♻️ Share this to remind someone that we’re all more alike than we think.

🔔 Follow Si Conroy for fresh takes on leadership, culture, and consciousness at work.

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🎥 ©️ TV 2

AI is eating tasks.
Automation is eating workflows.
Systems are eating whole management layers.

But nothing replaces the inner world
of the people who make your business work.

Which is why the sentiment:
“If you don’t understand people, you don’t understand business.”
Today, means something very specific.

It’s not about being nice, empathetic, or “good with customers.”
It’s about recognising the forces that quietly drive every choice you, your team, your customers and your investors make:

🧠 Attention under pressure
 ↳ People notice what feels urgent, not what you wish they cared about.

🧩 Meaning-making
 ↳ They remember the moments that confirm their story about you.

⚠ Threat detection
 ↳ Fear of loss outweighs any logical argument.

🎯 Mental shortcuts
 ↳ When time shrinks, bias wins.

💓 Emotional regulation
 ↳ Stress changes judgment more than data ever will.

🤝 Trust calibration
 ↳ Safety determines honesty, not job titles.

🔥 Identity cues
 ↳ People protect who they believe they are - always.

These forces shape:
✅ how employees show up
✅ why customers buy
✅ when investors back you

Once AI standardises the work,
this is the only real advantage left.

You can’t outrun these forces.
You can only design for them.

Here’s what that looks like in practice:
⚙ Reduce friction
 ↳ Make the next step obvious so people don’t have to think twice.

🧭 Make decisions visible
 ↳ Show how choices were made so people don’t fill the gaps with fear.

🕯 Create simple honesty rituals
 ↳ Quick check ins. Clean conflict. Real debriefs.

📌 Build clarity into the environment
 ↳ Clear norms. Clear ownership. Clear constraints.

🤝 Pair humans with AI to protect attention
 ↳ Let tools filter noise so people can stay present.

🎚 Tight where accuracy matters, loose where creativity matters
 ↳ The brain likes certainty in some places and freedom in others.

👐 Give real agency
 ↳ People commit more when they choose, not when they’re told.

Because now that machines handle the easy work,
people are left with the hard work:

❤️ Meaning.
❤️ Focus.
❤️ Courage.
❤️ Interpretation.
❤️ Connection.
❤️ Judgment.

If you don’t understand those in your people, customers and investors…
you don’t understand business in 2025.

You can automate the work - not the human mind.

💬 What is one human pattern in your world that your systems still ignore?

🔔 Follow Si Conroy and ♻️ Share if you like this. 

📩 Weekly sanity in my ‘Founder Group Therapy’ newsletter: https://lnkd.in/erk_vfQc

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