Kaleidocopy

Conversion copywriter & email strategist

Oracle

Creative Campaign Support 

If you’re here, reading my profile, one thing is for sure: you want to make more money.

And you want to do that either by:

1) Wringing an already successful sales page or email sequence (in other words, optimizing it for even BETTER conversions)

OR

2) Crafting your sales assets from scratch the way only a conversion copywriter can successfully do

The good news is… I’ve done both these things. 

Repeatedly. With results that usually exceeded my clients’ expectations.

Take my latest sales page, for example, that made my client an extra $50,000 since we launched.

Or my latest optimization project that increased another client’s conversion rates by 15% (that’s an extra couple thousand dollars that he’s now making every single month!).

Or any of the other dozens of projects I worked on with huge and small brands alike.

So if you truly want to make more money with your business, you’ll consider hiring me.

Because unlike many other copywriters, I don’t use templates (every situation is unique and a template simply can’t give you the results you’re looking for).

I also *don’t* use ChatGPT to research your ideal customers (not only is AI making stuff up from time to time, but real customer research goes way beyond asking a chatbot about their pains and desires).

And lastly, I don’t make promises that get your hopes high only to be crushed with low conversion rates and disappointing results.

If I don’t think I can help you based on our initial conversation, I’ll tell you from the start.

So… still want to make more money?

Great! Use the link below to book a call with me (so we can chat about your current project):

👉🏼 https://calendly.com/emiliatanase/strategy?month=2024-04

Or, if not quite ready to move forward yet, join my email list here:

👉🏼 Kaleidocopy.com

It'll show you what I can do for my own brand (and tell you more about other clients I helped and how).

Emilia Tanase

In Power Sector since 2011| Content Writer| LinkedIn Growth| Mindset| More in the About section...

I minimize breakdowns, ensuring the healthiness of the protection systems through routine maintenance.

Hello, I’m Baljeet Singh with 15+ years of diverse experience in the power sector.

I have worked in different divisions, such as Facility & Utility Management, Electrical Maintenance Division, Test, etc., in various MNCs with technical job profiles, such as Deki Electronics Limited, Kosan Crisplant, and UPRVUNL.

Presently, I am serving the state working in Uttar Pradesh Rajya Vidyut Utpadan Nigam Limited (An UP Govt. Enterprise) as a JE (Electrical) since 2011. 

Here, I am responsible for the following activities in thermal and hydropower projects of the UPRVUNL.

✅ O&M of 6.6KV Switchgear,
✅ O&M of 132KV/220KV SWYD,
✅ Estimation & Budget Preparation
✅ Writing, Editing, Proofreading,
✅ Energy Management Accounting,
✅ 220kV Power Station Protection,
✅ Preventive & Breakdown Maintenance,
✅ Power Transformers (1.5MVA to 315MVA),
✅ Testing of Electromagnetic & Numerical Relays,

Sharing your experience and knowledge with your fellow members makes you more confident & stronger. It helps to see the problems with more eyeballs using different perspectives.

(Save Energy, Save Future)

***

Baljeet Singh

The Madhya Pradesh government signed agreements with Torrent Power, Adani Power, and Hindustan Power for 4,000 MW of electricity generation, involving ₹60,000 crore investment. 

The plants to be set up in Anuppur district on the DBFOO (Design, Build, Finance, Own and Operate) model and expected to generate power from 2030.

These projects will help to create around 8,000 jobs and ensure 100 percent power availability to meet state demand.

(Save Energy, Save Future)

Thermal & Hydro Power| Simplifying Power Sector Insights |

NTPC Limited and MAHAGENCO acquired the Sinnar Thermal Power Ltd. for ₹3,800 crore.

This 1,350MW TPS will boost NTPC total installed capacity to 86.9GW. 

(Save Energy, Save Future)

NHPC Limited in collaboration with UPNEDA invited bids for 1200 MW solar park in Jalaun (Uttar Pradesh).

Name of Work: Development of Power Evacuation Infrastructure for 1200 MW Jalaun Solar Park including 400kV/33kV PSS-1, 400kV/33kV PSS-2 (Part-A & Part-B), Internal & External 400kV Power Evacuation Transmission Lines with all EHV Equipments, HV Equipments for Solar Power Pooling, Park Control & Monitoring System and all Electrical, Mechanical, Civil & Structural Items along with 03 years of Comprehensive Operation & Maintenance of the system.

Estimate: ₹614.21 Crore
EMD: ₹6.10 Crore
Completion Period: 16 months

(Save Energy, Save Future)

Quick Update: Adani Group started building a 570 MW hydroelectric power project in Bhutan.

(Save Energy, Save Future)

Thermal & Hydro Power | Simplifying Power Sector News & Insights |

The Public Investment Board (PIB) approved ₹26,069.50 crore for the Kamala Hydroelectric Project (1720 MW) in Itanagar (Arunachal Pradesh).

This project will be developed jointly by NHPC Limited & State Government. Once completed, it will be capable of generating 6.86 billion units of green energy annually.

(Save Energy, Save Future)

The union government approved the fiscal support of ₹2500 crore for the small hydroelectric power (SHP) projects rated up to 25 MW.

The government is aiming to double the installed small hydro power capacity up to 10 GW in the next decade.

Most of the SHPs are canal based or Run-of-River projects, which don't require the dam or huge water storage.

(Save Energy, Save Future)

Unpopular Opinion: Job pressure is nothing compared to the pressure of being unemployed.

Be respectful towards your job.

Torrent Power topped the list of best performing integrated utilities, outpacing the other 65 private & state-run Discoms by the Ministry of Power.

The ranking was derived considering the various parameters like T&D losses, AT&C losses, Reliability, etc.

(Save Energy, Save Future)

Quick Update: The Indian power sector has an investment potential of over ₹40 lakh crore, the Union Power Minister said during the Bharat Electricity Summit 2026.

(Save Energy, Save Future)

Unpopular Opinion: Remember, you're replaceable at your work place, but not in your family.

Give your maximum with highest level of concentration at wherever you're.


(Save Energy, Save Future)

After several years of unbundling of the State Electricity Boards, Discoms recorded a positive (Profit After Tax) PAT.

Yearwise Collective PAT of Discoms:

FY2024-25: +2,701cr
FY2023-24: -25,553cr
FY2013-14: -67,9623cr

This journey from the loss making Discoms to profit building Discoms is the outcome of government policies, reforms in Electricity Act and implementation at ground level.

Source: PIB

It was 20:45 Hrs on Saturday, weekend mode was ON and when the food arrived, my phone started buzzing.

I was enjoying a peaceful dinner with my family outside.

And, that call was from the control room of the powerhouse, look what happened.

Me: Hello.

Shift Incharge: Sir, Unit No. 02 is rolling at rated speed, but the Field Circuit Breaker is not closing from the control room.

Me: Did you try from the local panel?

Shift Incharge: Yes sir, but it is not working.

Me: Okay, de-roll the unit and put in the breakdown. We’ll be reaching soon.

Call ends.

Silence, a pin drop silence.

Suddenly, every family member starts staring at me.

At that moment, I officially became the villain of the weekend movie. 😄

No arguments. 
No drama.

Just quick calculations in the head, informing seniors, calling team members, and heading straight to the powerhouse, no matter where you are or what you were doing.

That was not an exception.

It is a normal day in the life of maintenance engineers working in essential services.

Fault doesn’t care about your dinner time or party moments.

Failures don’t check calendars.

Hats off to the all engineers, technicians, and operators who quietly keep the lights on, while missing dinners, movies, and weekends.

PS: Share your "weekend interruption" story in comment section.

Dinner plate loaded with Dal Tadka, Butter Paneer Masala and Tandoori Roti.

A life of maintenance engineer

As on Nov, 2025, The official data shows that total power generation capacioty of India is now 509.74 GW, non-fossil fuel energy contributing 51 percent.

India recorded 104.4 percent of growth since 2014.

(Save Energy, Save Future)

Bharat Electricity Summit 2026 will be held in march at New Delhi as informed by union power minister.

The summit will bring global stakeholders together at common plateform to discuss sustainable electricity systems, clean energy transition, innovation and cross-border collaboration.

(Save Energy, Save Future)

taplio

The Battle

Emilia Tanase

Baljeet Singh

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taplio

The Battle

Emilia Tanase

Baljeet Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Baljeet Singh's LinkedIn Performance

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Performance ScoreBaljeet Singh's LinkedIn Performance