Emma Lo

Customer Success & RevOps Leader | Podcast host of CS In Focus | Help businesses accelerate in customer-led growth

Results-driven Customer Success executive and SaaS startup founder with 13+ years of experience in tech and e-commerce. Passionate about leveraging data-driven strategies to boost customer satisfaction, retention, and revenue growth.

💼 Career Highlights:

- Founded and scaled customer success teams, increasing NPS from 79% to 89%
- Drove $35M+ in revenue, achieving 40% increase in retention
- Built and led high-performing remote teams across customer success, marketing, and operations
- Developed strategies resulting in $7MM ARR from enterprise B2B accounts
- Maintained 119% Net Revenue Retention with zero logo churn

🚀 Expertise:

- Customer Success Strategy & Operations
- Revenue Growth & Retention Optimization
- SaaS Startup Leadership & Scaling
- Cross-functional Team Management
- Data-Driven Decision Making


🔧 Tech Stack:

ChurnZero, Gong, Salesforce, Zendesk, HubSpot, Atlassian, and more

Combining a unique background in healthcare research with tech leadership, I bring an analytical approach to solving complex business challenges. 

--------------

🤝 Let's connect if you're interested in:

- Customer-centric growth strategies
- SaaS scaling and operations
- Revenue optimization in tech startups

Always open to discussing new opportunities and sharing insights on customer success and revenue growth in the tech industry.

#CustomerSuccess #SaaS #RevenueGrowth #StartupLeadership

Manager, Customer Success

- Organize Quarterly Customer Advisory Board
- Implement digital customer success strategies to provide scalable support.
- Utilize data analytics to understand customer behaviour and needs.
- Ensure effective onboarding and adoption of Noibu's platform by customers.
- Proactively identify risks and reduce churn.
- Enhance customer satisfaction and retention through targeted digital interactions.

Emma Lo 🧩

My first Thanksgiving memory is not the turkey. 🦃

It is a teacher.



I was 5.
New to New Jersey.
New to English.

Mrs. Johnson asked us to cut out paper turkeys.
She talked about harvest and pilgrims.


A local newspaper came that day.

They took a picture of me dressed as a pilgrim,
sitting at a tiny table, eating pumpkin pie.

I do not remember how the pie tasted.
I remember her kindness.


After school, she would sit with me one on one.

Point to an apple.
Say “Apple.” 🍎
Wait for me to repeat it back.

Day after day, she gave me something my grades could not show yet.

Belonging.

——————————-


Life moved on.

I grew up, built a career, moved countries.

But I never forgot her.


Years later, as an adult, I wrote a letter to thank her.

The school forwarded it to her family. 

A few weeks later, a reply arrived from her retirement home in Florida. 

She still remembered me.
Almost 40 years later.

——————————-

When people talk about opportunity, this is who I think of.

Yes, my parents worked hard.
Yes, I worked hard.


But before all of that, there was a teacher who made room for a quiet five-year-old immigrant at the table.

Who slowed down.

Who showed me, in a new country, that I was not an outsider.



This Thanksgiving, I am grateful for the Mrs. Johnsons of the world.

The people who:

→ Explain the simple things without making you feel small

→ Notice who is struggling and stay a little longer

→ Remember you, even decades later



If someone did that for you, this is your reminder.

Write the letter.

Send the message.

Say thank you while you still can.


#thankful #gratitude 

P.S. do you still remember the cords  📞

Emma Lo🧋

CS & RevOps Leader | Driving Scalable Customer-Led Growth Across GTM | Top 100 CS Strategist 2025 & CS In Focus Podcast and Owner

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Meet James Alarcon 


We first met at the ChurnZero event 

Since then, he has been the friend who checks in, calls when you are in town, and makes time to connect.

I watched him move from team lead to director. 

He built with what he had.

Tested, iterated, and defended his team when it mattered.


Everyone can talk strategy.

Few can influence a vision and get people aligned.

Even fewer roll up their sleeves and do the hard work. 💪


Now he is in a new role, with his playbook tested and the land mapped.

He is hiring for CSMs🔥


If you want to work for a leader who grows both people and revenue, talk to James Alarcon. 

#hiring #gta #customersuccess

Took my kids to see Wicked 2 this weekend.

I walked out thinking about all the themes

Living in a bubble.
No place like home.
Finding something worth fighting for.


My kids? 

Flying monkeys.
A green girl finally learning to use her powers.
And a lot of very loud singing. 🙉

P.S. Have you seen the movie?

AI in CS is stuck in the messy middle. 


At NY Success Week, I asked Brent Grimes from Reef.ai a simple question:
Where are GTM teams really with AI adoption?

His answer: 
Plenty of AI projects.
Very few signals strong enough to change a forecast, renewal plan, or board slide.

For GTM orgs, that is the real execution gap
→ Fewer signals, higher conviction.


What we should look into with AI: 

1️⃣  Revenue signal

Churn, down sell, and expansion probabilities 6 to 12 months out 
that influence your commit, not just a health score.


2️⃣ Value signal

Proof that customers are achieving outcomes 
that tie directly to renewal and expansion, not just logins or activity.

3️⃣ Coverage signal

Clear visibility into which champions, buyers, and users are engaged with those outcomes, and how recently.


If AI cannot help you see risk and expansion early enough to change the number, it stays in the experiment bucket.

Are you growning in dashboards and still guessing on renewals?

#reef #ai #GTM #renewals #cs

What happens when Tamagotchi grows wheels and runs on GPT?



As a kid, my “robot” was a Tamagotchi. 🐣

A few pixels on a keychain, and you had to remember to feed it.


Now we have Loona. 🐶 

A robot pet that follows your kid, remembers their face, reacts to emotions, chats with GPT, and helps with homework.


Cool, yes.

However, it subtly changes the meanings of “friend,” “play,” and “help.”


I’m excited about robots like Loona in kids’ lives. 

I’m just not sure I want them replacing relationships and learning. 

P.S. Would you let your kid have a GPT robot best friend?

The truth behind “healthy” accounts that still churn


Your post-sales pipeline is not a calendar.
It is proof that you are solving real business problems.

On CS in Focus Live, Roland Griesmayer and Anthony DeShazor said the quiet part out loud about forecasting:


Money follows problems.
Predictability follows clarity.


Roland’s bar for a real deal was simple:

If a rep cannot clearly explain the business issue the customer is paying to fix, the deal is not predictable.

“Making someone’s job easier” is not a business issue.
“More intuitive” is not a business issue.

You need answers like:

This fixes X.
This prevents Y.
This unlocks Z in revenue or removes Z in cost.


Anthony pushed the harder truth. 

Most teams don’t fail at delivering value.
They fail at telling the story of that value in a way a CFO will repeat in a budget meeting.

With just over five weeks left in Q4, post-sales pipeline reviews need to tighten up:

1/ Start with the business problem

For every renewal and expansion, ask:
What problem did we solve and how does the customer describe it?


2/ Tie the forecast to a real sponsor

Has the person with budget and authority engaged on that problem in the last 90 days?


3/ Require a written value story

One short paragraph per account: problem, impact, and why it matters now.

If your CSM cannot write it, you cannot forecast it.


4/ Use signals, not sentiment

Swap “they love us” for proof: outcomes achieved, milestones completed, risk removed, executive alignment.

5/ End every review with ownership

Each renewal and expansion needs an owner, a next action, and a date.
No “we will keep an eye on it.”

-------------------
That was the through line from the live:

Real problems make deals real.
Clear stories make revenue predictable.

P.S. What's your non-negotiable when reviewing a deal? 

#gtm #pipeline review

Forecast this in 30 seconds. 


DAUs are up 18%.
Your champion just left.
Procurement took control.
A second product POC is live.

What’s your renewal probability now...and why?


Most teams default to pipeline. 

However, operators weigh three things first: 
relationship health, user outcomes, buyer control. 

Which one would change your forecast today?

-------------------------

This Friday Eleanor (Ella) Eng and I will interview Anthony DeShazor and Roland Griesmayer on how they build forecasts that survive board inspection. 

We’ll dig into signals, weights, and the inspection cadence that keeps accuracy high.

Join us on CS in Focus LinkedIn Live

📆 Friday, Nov 21 · 12:00–12:45 ET

🔗 https://lnkd.in/gthvhXX5

P.S. What’s your non-negotiable metric in a 2026 forecast, and why?

#gtm #forecast #linkedinlive #cs

Feeling overwhelmed by Black Friday deals?

Same.


Yesterday, I was browsing the Apple website like a lost child in a corn maze.

So many models. So many chips. So many display options.

And then I met Cierra over the phone.

The best Apple Sales Rep a confused customer could ask for.



I told her all my fears:

What if I pick the wrong chip?
What if I regret the memory?
What if I’m stuck with a machine that hates me by January?

She didn’t rush me.
She didn’t push a promo.

She listened.
She broke down the decision.
She made sense of my chaos.

With the kind of calm only seasoned retail heroes have during BFCM.

But the part that stayed with me?

She shared my excitement.

I told her I’m starting a new chapter. A new season of life. 

She lit up and cheered me on like I was Dorothy stepping onto the yellow brick road, with a brand-new MacBook and ready to click my red heels. 👠 

Somewhere in that call, I realized something simple:

You don’t need the most expensive laptop to get the best outcome.
You need the one that actually fits your work, your life, and your next chapter.


It reminded me that good customer service isn’t about the product.

It’s about the person who helps you believe you’re making the right choice.


Cheers to you, Cierra. 🎩 

You turned Black Friday chaos into a little moment of courage.
And I’m grateful for it.

#blackfriday #apple 

P.S. The best email I got from BFCM.

Jessie Lizak

Reveting

Founder & Host

BDEX

Podcast planning, hosting, management, and syndication for the Deconstructing Data podcast. Development and management of BDEX website content, blog posts, email marketing, newsletter, organic social content across channels, digital ads, promoted posts, PDFs.

Fractional Chief Marketing Officer

•	Co-Host on Deconstructing Data Podcast. 
•	Expand search engine marketing campaigns to meet defined goals and strategic objectives. 
•	Provide forecasts for cost, traffic and ROI for search marketing channels. 
•	Analyze and report on key metrics for SEO and PPC campaigns in Google and LinkedIn. 
•	Work effectively with a broad spectrum of both internal team members and external vendors/clients. 
•	Build, analyze and test SEO and PPC (Sponsored Search) campaigns and strategies including landing page and ad testing. 
•	Manage all aspects of SEM reporting including daily activity reports, tracking codes and technical campaign requirements. 
•	Analyze categories with competitive websites to gain market intelligence. 
•	Plan and oversee content marketing strategies to coordinate all content strategy, creation, implementation and promotion strategies. 
•	Plan and oversee management and creation of sales materials while interfacing with sales and engineering teams to develop sales messaging that clearly demonstrates value proposition and benefits of services to potential clients. 
•	Work in collaboration with vendors for design elements for web site and sales materials. 
•	Work in collaboration with PR company to promote company expertise to industry periodicals and web sites.
•	Work in collaboration with engineering teams to drive product development towards sales/marketing goals.
•	Become a BDEX brand ambassador in podcasts, webinars, interviews, tradeshows, etc.
•	Periodically Present our marketing plan to the board including a measurable “Growth Plan”.
•	Help the team innovate to build functionality that will address customer needs.
•	Participate in weekly executive meetings to present any updates on market analysis, growth potential, competition, new industry trends.

Head Of Marketing

Sales Community

Home of the CRO - Sales Community is the Premier Tech Sales Organization for Sales Leaders to Learn More and Sell More

Advisory Board Member

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Click-Cause

Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

SendHub

Tapped for leadership potential and earned rapid promotion through the ranks of management. Top-ranking executive credited with driving aggressive organic business growth and pushing the company to the next level, directing and implementing all full-funnel marketing efforts including demand, SEO, PPC, SMS and email. Led through major initiatives, including management and implementation of all CRM and CMS and martech migrations
• Took big picture approach to develop sales, marketing, support, billing and operations
• Revitalized the organization culture, instilling a result-driven spirit and empowering teams on Salesforce (including Service Cloud), Active Campaign, Pardot, HubSpot, and other tools
• Restructured team, recruited, coached, mentored new leadership talent, building a fully engaged and dedicated team of leaders with heightened sense of accountability; led high performing sales, marketing, support and billing teams
• Drove team reviews leveraging analysis and KPIs for disciplined management
• Fueled growth, innovation and drove revenue and productivity by building B2B SaaS strategies & analysis
• Led and managed all marketing and demand generation projects and initiatives

Co-CEO

-Define and develop sales, marketing, support, and billing strategies
-Document policies to encourage behavior aligning with our SaaS revenue model
-Build B2B sales strategies & analysis to drive revenue and productivity
-Drive team reviews leveraging analysis and KPIs for disciplined business management
-Build, coach, inspire and lead high performing sales, support and billing teams
-Salesforce Administrator and Salesforce Partner
-Direct all online advertising including Google Ads, Bing Ads, Facebook Ads and more

Director of Sales, Marketing and Operations

-Identified and drove continuous improvement to sales & marketing initiatives 
-Coached the sales team and trained on Salesforce, Pardot, HubSpot 
-Manged significant projects, including timelines and deliverables to ensure sales operational needs 
-Maintained digital marketing assets including Google My Business, Google Analytics, Google Ads, Hubspot, Pardot, Salesforce, RingDNA, Capterra, all social media,  Wordpress, Webflow, digital content and more
-Maintained awareness of competitors, markets, consumers, industry developments and quality 
-Questioned and listened to the response of the employees, linked to their daily jobs and vision
-Managed migration from HubSpot to Salesforce and Pardot
-Continued to also train teams in billing and support
-Built SendHub in Facebook ads manager

Sales and Marketing Manager

-Attended Trade Shows to develop new business opportunities
-Managed digital marketing channels and developed free business from Google organic searches
-Managed demand generation

Business Development Manager & Marketing Manager

-Drove online sales penetration - achieving 56% increase in revenue
-Managed all marketing efforts including product launches, trade shows and external communications
-Trained new support, sales, and billing team members to build new teams
-Created and launched digital marketing campaigns ad programs targeting SMBs, Education, and Healthcase

Sales, Marketing, Support, and Billing Expert

Cameo Global, Inc.

Brought fresh leadership to marketing department, serving as marketer post acquisition transition with newly acquired SendHub; leveraged marketing background to managed SendHub’s website and email campaigns
• Assisted President of the Board on research literature review
• Worked for the President of the Board and CEO on his contact center research initiatives

Market Analyst

FriendMedia, Inc.

Promoted to Marketing Manager after only two months of being Social Media Marketing Manager.

In this advance position, took a “big picture’’ perspective to managed SEO/SEM campaigns including PPC on Google, LinkedIn and Facebook. Strategically planned all tradeshow aspects including working with suppliers to order all trade show services
• Successfully led all demand gen, drove campaigns, trade shows press releases and communications
• Created and implemented email campaigns, press releases and all company communications

Marketing Manager

Alameda County

H.E.A.T. (Human Exploitation and Trafficking) Watch is multi-agency approach to combat human trafficking, facilitated by Alameda County District Attorney Nancy E. O'Malley. Managed H.E.A.T. (Human Exploitation & Trafficking) Watch’s website, mass emails and social media
• Published human trafficking statistics as well as qualitative and quantitative research
• Collaborated with programmers and officials to build child sex trafficking database

Research Analyst & Data Manager

Building personal brands that drive B2B revenue by leveraging live streaming, podcasting and AI | Reveting's WinsDay Host | Fractional CMO | Deconstructing Data Co-Host | Marketing Coach |

Struggling to Close the Trust Gap with Buyers?

You’re putting yourself out there. Posting, maybe even running ads. But something’s still off. There’s no trust, no connection that gets your audience hooked. Maybe imposter syndrome is creeping in, or maybe your marketing isn’t hitting the mark. Or you just need help without the overhead of a marketing team.

Sound familiar? You’re not alone—and that’s where I come in.

ABOUT ME:
I’m Jessie Lizak, CEO of Reveting, and I help B2B professionals build REAL personal brands across ALL the social platforms that matter—LinkedIn™️, TikTok, YouTube, Instagram. But I specialize in LIVESTREAMING because nothing builds trust faster than going live. Whether you’re an exec, marketer, or solopreneur, I’m here to help you build a brand that pulls in loyal customers who TRUST you from day one.

WHAT I DO:

FULL-SERVICE LIVESTREAMING: If going live terrifies you, we’ve got you covered. We handle all the tech and help you go live like a pro, building real-time engagement and trust.

PERSONAL BRANDING ACROSS CHANNELS: LinkedIn™️ is great, but it’s not the only game in town. We help you create a consistent personal brand across LinkedIn™️, TikTok, YouTube, and more.

TAKING UP SPACE PROGRAM: Got imposter syndrome or feel lost in marketing? This program’s your guide to building a personal brand with livestreams, podcasts, and B2B marketing strategies. It’ll give you the confidence to OWN YOUR SPACE online.

WHY LIVESTREAMING?
Because trust is everything. Your buyers need to see you LIVE—no filters. Livestreaming lets you break down barriers and build a connection you can’t get from posts or ads. And guess what? Most of your competitors are too scared to go live. If you can do it (with my help), you’ll already be winning.

WINSDAY:
Every Wednesday, we host WinsDay—a sponsored live show full of sales and marketing insights, guest interviews, and even some fun prizes. It’s where you’ll learn how to ACTUALLY grow your business using livestreaming—and have a good time doing it.

OUR APPROACH:
At Reveting, we’re focused on REAL connections. No fake stuff. We use DATA-DRIVEN STRATEGIES that make sure your brand hits the right audience. And we help you show up AUTHENTICALLY so that trust—and sales—come naturally.

READY TO OWN YOUR SPACE?
If you’re tired of playing small and ready to build your brand across social platforms, let’s talk. Whether you need full-service livestreaming, a killer personal branding strategy, or coaching that gets real results, I’m here for you.

Let’s make something REAL together.

Most people talk about consistency like it is a nice-to-have in marketing.

I built my entire business on it.

Three years ago I started going live every Wednesday.

No fancy studio.
No script.
No “perfect moment.”

Just one simple promise to myself.

Show up.
And I did.
Week after week.

Through client work, burnout, success, solo-parenting chaos, growth, pivots, and every season in between.

WinsDay became the anchor that built my brand long before my agency had a name.

Now I help other businesses go live on LinkedIn™ and I see the same pattern over and over again.

Consistency is the separator.
Strategy is the accelerator.
Tactics are the last thing that matter.

If you do not know your audience, if you cannot speak to their pain, if your message is unclear, then no tactic will fix that.

LinkedIn™ Live will not fix that.
SEO will not fix that.
Posting more will not fix that.
Ads will explode your problems.

Marketing becomes one big scientific test until the strategy is aligned. 

You literally set a hypothesis and go test it with tactics. Science.

Some founders are willing to stay consistent long enough to figure out what works. In science you want statistical significance. So you need DATA and you can't get that without testing. Meaning, you need to show up.

Som keep showing up.
They refine.
They get sharper.
They start saying the thing that finally clicks for their audience.
And suddenly everything feels easier.

Others jump from tool to tool and channel to channel looking for the tactic that will save them.

It never does.

The clients who thrive with livestreaming always have one thing in common.

They already know who they serve and what they need to say.

Our work amplifies what is already clear.

The clients who struggle are still building that clarity.

They are not behind.

They simply need to treat visibility as practice, not performance.

Tonight I go live again for WinsDay.

Three years in.

Still showing up.

Still learning in real time.

Still proving that consistency is the most underrated growth strategy on LinkedIn.

If you have been wanting to start livestreaming or become more visible on LinkedIn, take this as your sign.

Start now.
Stay long enough to get good.

And if you want help building a livestream that actually drives revenue and audience trust, Reveting would love to partner with you.

See you tonight at 8 PM ET for my weekly livestream.

Jessie Lizak at the Women Wave Retreat in Georgia in 2025. In this post she is talking about going live and how it changed things for her. And how strategy is crucial in marketing.

I used to hide the parts of my story that made me who I am.

But lately those are the parts I’m most proud of.

My mom ran a small cleaning business when I was a teenager.

Just her, a vacuum, a spray bottle, and me tagging along from time-to-time.

She cleaned for professors, doctors, people who felt so far from the world I lived in.

I dated a doctor's son and I was embarrassed she cleaned for his doctor friends.

And I also remember being embarrassed walking into those houses with her.

Not because of her.
Because of what I thought it said about me.

Looking back now, it was probably my first exposure to entrepreneurship.

Bootstrapped.
Client-based.
Reputation-driven.
Word-of-mouth before social media existed.

My mom was meticulous.

She learned to clean when she was a teenage hotel housekeeper, and she carried that same level of pride into every home she touched.

She made spaces feel inviting.
Warm.
Safe.

Funny enough, that’s what I try to do with my work now, just in a different medium.

Help people feel seen.
Help brands feel human.
Help leaders walk into the digital world with the same care she put into those living rooms.


The parts of your story you once tried to shrink are probably the things that shaped your capacity to lead, create, and serve.

I used to wish my story looked more “professional.”

Now I realize this is my advantage.
It taught me work ethic.
Humility.
And how to build something from nothing.

Think about one part of your story you used to hide or downplay.

What strength did it actually give you?
What did it teach you about the work you do today?

Your story is already your brand.
Owning it is where everything starts.

Here’s a picture of my mom and me over Thanksgiving weekend. (She's not on here or I'd tag her).
🖤

Power doesn’t come from the big moments.

It comes from what we choose to feed.

We fed our bodies with warm soup and fresh salads at the Women Wave Retreats.

We fed our minds with honest conversations.

We fed our vision with quiet mornings and open space.

We fed our attention with ritual.

We fed our devotion with stillness.

We fed our truth with connection.

That weekend reminded me how easy it is to forget the basics when life gets loud.

The meals.
The water.
The breath.
The choices we make without even thinking.

But the women who lead, create, and carry so much don’t rise by accident.

We rise because we nourish the parts of us that make our work possible.

Feed your body.
Feed your mind.
Feed your spirit.
Feed the version of you that’s trying to come alive.

Because when you nourish yourself, you expand.
You strengthen.
You grow.

You show up with a power that can’t be manufactured.

🖤

Most B2B brands say they want visibility.

Very few are willing to show their face.

You can’t build trust from behind a carousel post.

And in 2025, audiences aren’t fooled by polished graphics, AI scripts, or stock videos of “collaboration.” They’re scrolling past all of it.

What they do stop for?

A real human talking.
A real conversation.
A real moment happening live.
Livestreaming is the only content format that hits every stage of the funnel at once:

– Awareness (you’re literally on screen)
– Engagement (people can respond in real time)
– Conversion (long-form content = deeper buyer intent)

And LinkedIn™ knows this.

 If you want a 20–30+ minute video on LinkedIn™, you have to go live.

Regular video uploads cap out around nine minutes.

Which means the founders and executives willing to hit “Go Live” are lapping everyone else.

We’re seeing it across industries:
-Data companies.
-Financial leaders.
-Fractional operators.
-Tech founders.
-Retail innovators.
-Not profits

The ones growing fastest aren’t just posting.

They’re showing up, consistently, on camera, in their own words. 

A weekly livestream equips the marketing team.

Messaging straight from the source.

Transcripts they can turn into thought leadership.

Clips they can push across every channel.

Content queues that never run dry.

A true POV, not another AI summary.

It’s fuel for the entire brand.

This is why at Reveting, we turn executives into the face of their brand without adding more to their plate. We arm the marketing team with a full content engine every single week.

If your company says it wants visibility
If your leadership says they want inbound
If they say they want to grow on this LinkedIn™
If your brand wants to be known
Start going live.

And if you want it done right, reveting.com is where you start 🖤

taplio

The Battle

Emma Lo 🧩

Jessie Lizak

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taplio

The Battle

Emma Lo 🧩

Jessie Lizak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Emma Lo 🧩's LinkedIn Performance

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