Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

LIVHUWANI FOOD PHOTOGRAPHY

Are you having trouble creating attention grabbing food content? 

✴️ I'm here to help you consistently develop your visual brand identity through attractive food imagery that aligns with your vision. As a result, you will be able to stand out in the online space, attract a new audience, and generate revenue ✨

➡️ You don't have to figure it out on your own. After all, you have a business to run. As a food photographer, I am here to assist you in creating meaningful images that will allow you to connect with your audience in meaningful ways. That sounds good, right? 

One thing to remember...

➡️ Before your audience buys, they want to see for themselves that you have a fantastic, tasty-looking product that will benefit them ♥

➡️ They want to feel enticed and inspired by what you have to offer, and the best way to pique their interest is to show them engaging visual content. 

In this digital age we are in, It is not enough to say it with words alone; you need to clearly illustrate the irresistibility of your meals and food products 😋

✅ You can demonstrate to your audience how your food products and meals will satisfy their needs.

Photography is a powerful tool that, if used right, can tell compelling visual stories and speak to your audience in an effective way 📸

With great food photography, you will be able to: 

✔️ Engage with your audience
✔️ Turn audience into customers Be the top food brand.
✔️Drive your mission forward 
✔️Increase sales

Are you ready to take your biz to the next level? 🔝

📧 hello@livhuwani.com
👩🏾‍💻 www.livhuwaniphotography.com
 📞 Book a FREE call here: https://calendly.com/itslivhuwani/chat
#️⃣ Follow my LinkedIn #makemoreplantbasedchoices

Food photographer 📸

LIVHUWANI RECIPE CREATION

Entice your audience with delectable recipes they could prepare using your products. This will offer them practical ways and inspire them to continue purchasing your products 💡🤩

I'm here to help you to create exciting, mouth-watering plant-based food recipes for your audience to try at home 🍃

You will be able to:

✅ Introduce your audience to new ideas on how they can use your products 
✅ Your customers will love your products even more
✅Your brand will be able to stand out and win more customers 🔝

How it works:

➡️ We'll get together and talk about your business.
As a recipe creator, I have the opportunity to learn as much as possible about you and how I can best serve you. We'll come up with creative recipe ideas for your food products.

Are you ready to excite your audience?

It's time to grow your business 💰⬆️

LET'S TALK

📧 hello@livhuwani.com
👩🏾‍💻 www.livhuwani.com
 📞 Book a FREE call here: https://calendly.com/itslivhuwani/chat
#️⃣ Follow my LinkedIn #makemoreplantbasedchoices

Recipe Creator & Blogger 🍃

I'm Livhuwani, A food photographer & recipe creator 📷🍃 I help food brands and producers to create eye-catching food imagery and content to increase visibility, connect with audiences, and increase sales. Let's elevate your brand 🔝

Are you looking to grow your food business and find new customers? 👀 Then you are in the right place!
I help food brands and food producers create powerful visual stories to connect with their audience in a meaningful way.

As a food photographer and recipe creator with over 4 years of experience, I've got the tools to help you take your brand to the next level ⬆️

Some of my past work with various brands across the UK includes Waitrose & Partners, Quorn, Baxters, Tea Pigs, & Glorious Foods.

I'm a food photographer who also enjoys cooking and creating plant-based recipes. As part of my work, it is my goal to encourage people to eat more plants 🍃

I share plant-based recipes and food stories on my blog. Some of my recipes have been published in Vegan & Food Living, PlantBased Magazine, Vegan Life, and Alive Magazine.

HERE'S HOW I CAN HELP YOUR BUSINESS GROW?

▶️ I'm here to help you connect with your audience through high-quality, captivating, and visually appealing content. In addition to the content, you will receive additional tools and resources to help you grow 😊

You will be able to:

✔️ Attract a new audience and connect with them in a meaningful way. 
✔️ Turn your audience and website visitors into customers.
✔️ Increase your social following
✔️ Beat your competitors and become the go-to food brand.
✔️ Drive your mission forward. Make more money.

HOW IT WORKS

✴️ I offer attention-grabbing brand and product food photography packages that best suit your visual marketing needs. The good news is that I can help you by creating powerful visual imagery that will not only entice your audience but also leave a lasting impression in their minds.
It all starts with a FREE call where I get to ask you a lot of questions to learn more about your business and how I can best serve you and help you achieve your goals. We will go through your website and social media. You will receive practical, focused, and actionable advice tailored to your specific needs 🎯

🗣️  Let's have a conversation; I'm really interested in learning more about your business, it's purpose and where you see it going in the future.

It's time to grow your business 💰⬆️

LET'S TALK

📧 hello@livhuwani.com
👩🏾‍💻 www.livhuwani.com
 📞 Book a FREE call here: https://calendly.com/itslivhuwani/chat
#️⃣ Follow my LinkedIn #makemoreplantbasedchoices

taplio

The Battle

Emma Loveday

Livhuwani Ravele - F.

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