Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

Temporary Staffing Agencies

Completing various temporary jobs in the administration sector including working as a postal administrator and completing data entry on excel, postal duties. 

Working remotely at home in customer service and chasing up student attendance and replying to students via email.

Completing compliance checks and right-to-work documents and chasing references for candidates. Pre-screening candidates for covid-19 site officers for Pinewood studios.

Various Temporary Jobs

Marketing by Shani

As a mission-led business owner and creative you want to have the freedom to spend time on your business doing the things that are aligned such as seeing your clients make a breakthrough in your sessions together, recording your podcast, travelling on holiday and the fun things in your business (the money-making activities 💰✨)

You are stuck doing the back end of your business activities such as editing your podcast, repurposing your content to other social media platforms and writing. 

This is leaving you out of alignment and a one-way train to burnout 🫠.  This is where I come in and take the tasks that you hate to do so that you can step into your CEO energy. 

My services include:-
✨Ongoing Podcast Management 
✨Repurposing Audio Content
✨Podcast Launching 🚀 
✨Guest Management 
✨Podcast Monetisation 


For further information send me a DM or an email at marketingbyshani@outlook.com

Founder

Inspire North

My duties included preparing employee contracts and sending offer letters, completing DBS checks for both new and existing employees, advertised vacancies on various websites such as find a job, updated and maintained employee records using Chris21 and handled and maintained confidential information.

People Administrator

Rural Payments Agency

Administrative Officer

WYG Group

My duties included dealing with the incoming and outgoing post, booking both travel and hotel accommodation using Redfern, binding various documents, laminating, answered the phone, transferred calls and took messages and covered reception which included greeting visitors of various levels.

Business Support Assistant

Greencore

My duties included providing administrative support to the Safety, Health and Environment (SHE) Advisor, data entry on Microsoft Excel for open accidents, near misses, hazards, audits within health and safety, typed up risk assessments for the engineering team and completed environmental graphs, typed up arrangement policies from Microsoft Word to Excel and covered reception as and when needed.

Office Administrator

Forward Leeds

My duties included data entry on systmone, scanned various documents, handled and maintained confidential information, provided administration support during the interview process such as meeting and greeted candidates, provided support on reception during periods of absence and leave such as marked arrivals, booked appointments, answered the phone and took messages and ordered and maintained office supplies.

Administrator and Receptionist

Age UK Leeds

My duties included covering for reception during periods of absence and annual leave and this included answering the phone, calling candidates and booking them in for interviews, preparing starter packs, updating employee files transferred calls to members of staff and sent messages via email. Recorded staff members absences using Microsoft Excel, general administrative duties such as filing, scanning and photocopying and data entry on Charitylog.

Administration Assistant

ETHICAL HOMECARE LIMITED

My duties included general administrative duties such as filing, photocoping and scanning, answering the phone and taking messages, transferred the phone to the care coordinator and the office manager. Handled and maintained confidential information and maintained levels of stock on a weekly basis.

Administrative Assistant

Pulse Community Healthcare

My duties included answering the phones and transferring calls to relevant members of staff and taking messages, working with the in-house system IQX to upload documents such as application forms and contracts of employment onto the system, scanning documents, franking the post, sent off and chased references for candidates and adhered to compliance and confidentiality at all times.

Human Resources Administrator

✨ Imagine spending time with your friends and your family or having a cocktail on the beach 🏝️ knowing that your content has all been done for you. Your ideal client has found to you to you through a repurposed blog or podcast.

✨You are a mindful business professional and you love to write ✍️ your content and you have an abundance of content but you don’t have the time and the energy to repurpose your content onto various social media platforms such as Facebook or Instagram.

This is where I come in and I will repurpose your long form content such as:-

✨blogs, 
✨videos 
✨podcasts

Into shorter form content such as TikToks, reels, social media captions and graphics.

✨If you would like more information about my services please contact my email at: marketingbyshani@outlook.com or send me a message here.

taplio

The Battle

Emma Loveday

Shani C.

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