Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

Mathilde Bernard Funderburk (MBF)

Soulpreneuher

Have you ever thought about starting a business, only to end up buried in content that feels…

Dry. Bland. Bro-ish.

You know the kind:

Hustle harder.

Don’t sleep.

Grind until you burn out.

Force things.

Ignore your gut.

Copy the billionaires.

Hack the algorithm.

Sell sell sell.

Be anyone but yourself.

If that’s what it takes to be an entrepreneur… we’ll pass.

Because starting a business—especially one that’s close to your heart—can already feel overwhelming.

And when the only guidance out there feels soulless, it’s easy to think maybe you’re not cut out for it.

But here’s what we’ve learned (the hard way):

You don’t have to shove yourself into a box to be successful.

You don’t have to erase your softness, your intuition, or your humanity.

You can build something aligned, profitable, and powerful—your way.

We believe that business is spiritual.

That entrepreneurship is one of the most accelerated paths to self-growth.

And that the world desperately needs more women building their own thing.

That’s why we created Soulpreneuher, a Patreon community for intuitive, heart-led women who want to start and grow their business with soul, strategy, and support.

This community is for you if:

• You’re a spiritual and intuitive woman with a business idea (or ten)

• You want to build an online presence without losing your soul

• You crave business advice made for women—not repackaged tech-bro nonsense

• You’re interested in the energetics and spiritual aspects of entrepreneurship

• You want to learn the practical tools to build your dream without breaking the bank

Every month, we (Kris and Mathilde) will be going live to teach, share what’s worked for us (and what definitely hasn’t), and hold office hours so you can get personalized support as you build.

And we’re so excited to build with you.

This isn’t just about business—it’s about reclaiming your path, your voice, your vision.

Welcome to Soulpreneuher.

Let’s make magic 🪄

Co-Founder

MBF Agency

In 2021, I launched my own online coaching business to empower individuals at pivotal moments in their careers and personal lives to gain clarity, confidence, and direction. Helping them to figure out "what's next" for them.

Since its inception, MBF Agency has grown into a thriving platform:

Key Achievements:

- Supported 100+ clients through a range of personalized services, including coaching programs, one-on-one sessions, and tailored guidance, helping them navigate career transitions, clarify life goals, and achieve both professional and personal growth.
- Designed and delivered a comprehensive online coaching program featuring 30+ modules, interactive exercises, and weekly group coaching sessions, fostering a supportive community.
- Developed a strong personal brand across multiple social media platforms, significantly growing my following and engagement through strategic and impactful content creation.
- Hosted live sessions and webinars for a global audience, driving audience engagement and expanding community reach on LinkedIn and beyond.
- Produced high-quality, free resources, including a mini-course and downloadable tools, to attract and nurture prospective clients while promoting the MBF Agency brand.
- Created and executed targeted marketing campaigns that consistently delivered results, increasing client acquisition and brand visibility.
- Mentored clients on mindset shifts, and professional strategies, enabling them to take actionable steps toward their dreams.

Key Skills Demonstrated

Career and life coaching.
Community building and client relations.
Strategic marketing and personal branding.
Content creation and audience engagement.
Program development and delivery.

CEO / Founder

The Systems Duo by Jaemi & Mathilde

Provided strategic consulting to online businesses with revenues ranging from 6 to 7 figures, helping them optimize operations and drive growth.

Key Achievements

- Streamlined operational processes for various online businesses, enabling greater efficiency and scalability.
- Supported managers in the successful launch of products and services, ensuring seamless execution and impactful results.
- Designed and implemented processes and project plans tailored to support business growth and long-term success.
- Developed and executed strategic marketing plans that contributed to significant revenue increases for clients.
- Planned and managed online events, coordinating logistics and execution to achieve client objectives.
- Led recruitment efforts, hiring team members and contractors to delegate workloads effectively and support CEOs and managers in focusing on high-level tasks.

Maison de la région Occitanie // Sud de France New York

- Directed the US branch of the Occitanie Region, managing a 7-figure annual budget and overseeing all branch operations.
- Led a team of up to 7, including full-time staff and consultants, ensuring seamless collaboration across departments (Food, Wine, Tourism, and Technology).
- Developed and executed a comprehensive business and marketing strategy to promote Sud de France, the umbrella brand for Occitanie Region products (wine and food).
- Spearheaded high-profile events and strategic partnerships with notable organizations, including PBS WNET, French Embassy, MoMA, and the NY French Consulate.
- Represented the office in PR campaigns and media interviews, elevating brand visibility across the US.
- Managed international relationships between French and US partners, fostering collaboration and promoting business growth.
- Oversaw immigration sponsorship for employees, ensuring compliance with US regulations.
- Handled legal and administrative work for the US office, including negotiating a lease and managing the full relocation to a new office space.
- Established and nurtured connections between Occitanie businesses and US partners, particularly in sustainability and renewable energy sectors.
- Generated additional funding by renting office space to local businesses.
- Managed liaison with HQ in France, overseeing accounting, legal matters, HR, and performance reporting.

Key Achievements:

- Expanded brand visibility through partnerships, generating long-term benefits for Occitanie businesses.
- Organized events with 6-figure budgets, achieving significant ROI and stakeholder engagement.
- Transitioned office operations into a self-sustaining model by introducing a new revenue stream.

Executive Director - U.S. Branch 

- Advanced to Executive Project Manager after demonstrating expertise in business development for the Wine and Food departments.
- Led initiatives to connect Occitanie producers with US distributors, enhancing export opportunities and market penetration.
- Coordinated promotional campaigns and events to showcase regional products to US audiences.
- Maintained high standards of project delivery, ensuring alignment with HQ objectives and local market needs.

Executive Project Manager - US Branch

- Designed and executed strategic plans to grow Occitanie wine and food exports in the US market.
- Built relationships with distributors and retail partners, facilitating increased sales and product visibility.
- Collaborated with French and US teams to align marketing efforts and maximize promotional impact.

**The company hired me while I was working in France and sponsored me for a visa.

Project Manager - US Branch 

La Maison du Whisky - LMDW

- Handled all administrative tasks related to orders, ensuring compliance with legal regulations and accurate delivery.
- Acted as a key liaison for the sales team, providing essential support for field operations and addressing logistical challenges.
- Ensured seamless communication between departments, enabling efficient workflow and improved customer service.

Business and Administrative Development

Sopexa

- Assisted the manager with communication budgets from marketing recommendations to implementing multi-channel campaigns.
- Helped design, implement, and execute 360° communication plans, encompassing creative design, media, PR, operational marketing, web marketing, and performance reporting.
- Successfully assisted the manager in taking care of budgets for notable clients such as Qualité Landes, CIFG Floc de Gascogne, APEF, and CNIEL/EMF (European Milk Forum).

Key Responsibilities

Assisted in developing marketing strategies tailored to client objectives and market demands.
Delivered measurable results, ensuring client satisfaction and long-term partnerships.
Streamlined administrative processes for enhanced campaign efficiency and effectiveness.

Project Management - Sales and Marketing

Project Manager Assistant - U.S. Branch

✨ If there is a dream then there is life✨

Hi, I’m Mathilde! 👋 

A coach, mentor, and professional dream architect!

I am passionate about helping the ones "who don't know what's next" to listen to their hearts (and guts!) while building lives they truly love. 

Over the past 10+ years, I’ve had the joy of leading teams, managing projects (from wine events to live coaching webinars), and empowering people to find clarity and confidence to pursue their passions.

What lights me up? 

Seeing someone realize their potential and take bold steps toward their dreams. 

Whether I’m mentoring a team, coaching an individual, or organizing impactful events, my focus is always on connection, collaboration, and creating space for people to thrive.

I’ve worked with diverse teams across industries:

→ guiding them to streamline processes, 
→ spark innovation, 
→and achieve big goals. 

As a leader, I’m all about balance: structure with flexibility, strategy with heart, and ambition with kindness. 

👀 Oh, and I’ve learned a thing or two about making things happen while traveling the world and managing my own online business. Talk about multitasking! 🌍

What drives me is knowing that everyone has something unique to offer the world. 

I’m here to help people uncover what that is, trust themselves, and take the next step—whether it’s launching a project, building a business, or simply finding clarity in what comes next.

If you’re looking for someone who can mix strategic thinking with heart-centered guidance (and maybe with some french twist to it), let’s connect! 

Together, we can turn big dreams into real, actionable steps. 🌟

I’m a bit of a walking contradiction.

(Sorry, not sorry) 

I grew up in a spiritual household but I always worked in corporate roles that were incredibly pragmatic and driven by logic.

So here I am - an amalgamation of the spiritual and the practical.

I blend the stuff that makes sense with the ‘non-sensical’.

And it is because of this that my life - and my client's lives - have done a complete 360 in both their internal and external world.

You see, you can form a solid step-by-step action plan, but without spiritual direction and a laser-focused vision, you can still feel lost.

You can do manifestation, visualization, astrological readings, and tarot card readings, but without practical execution, you can still feel stuck on the HOW.

Now, combine the two together and you have a recipe for infinite possibility.

If you’re a spiritually curious, corporate escapee (or soon-to-be) and you want to explore how to build a lifestyle business that promotes freedom in the truest sense…

The Spiritual Freedom Blueprint offers everything you need to thrive in your transition.

Visualise - Plan - GO FOR IT!

Click the link in my bio, or DM me, for a lowkey exploration of how I can best support you to live the life you deserve.

“Mathilde has a unique gift of taking her client's big ideas and visions and mapping them. By doing this she was able to create a strong foundation for the business. Her attention to detail and process is unparalleled. Whether starting a business or shifting gears or looking to add more intention to your existing business, do yourself a favor and hire Mathilde. It will save you time, money, and energy in the long run” - Melanie

taplio

The Battle

Emma Loveday

Mathilde Bernard Funderburk (MBF)

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