Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

Menstrual WISE Coaching

👉 PMS-related presenteeism costs UK businesses an average of 8.4 lost days per year?

That's a staggering loss of £673 in earnings per employee, totalling a massive £6 billion per year for UK businesses!

And all because there is a simple lack of education and support for an experience women and those with periods have no choice or control over.

Without support available, they are left with no option but to ‘go through the motions’ at work, whilst battling through cramps, headaches, nausea and fatigue!

This reality leaves employees feeling frustrated, unsupported, undervalued and burdened by the expectation to endure discomfort to fit into workplace norms.

This lack of understanding sends a clear message….

👉 Their needs are overlooked and empathy is glaringly absent.

Things must change! We can do better! 

And this is why I am passionate about being able to change the conversation around being in a body that bleeds.

PLUS menstruation Education delivers massive ROI:

- Enhanced workforce productivity, leading to a reduction in costs associated with presenteeism and absenteeism.
- Decreased expenses linked to high turnover, as employees feel valued, respected, and supported, fostering trust and loyalty within the organisation.
- Attraction and retention of valuable talent, as individuals are supported through their cycles and into peri/menopause.

This inclusive approach creates a positive work environment that cultivates long-term commitment and engagement. Everybody benefits!

Progressive businesses that prioritise their employee well-being know that their staff are the most valuable asset they have!

And by supporting them they cultivate a better work culture that allows everyone to thrive. 

- Culture is elevated,
- The workforce is empowered, 
- Those with cycles will feel seen and respected,
- Those without cycles will help their teams to feel supported.

That is simply an ROI that can't be ignored! 

DM me to find out more about my services.

Menstrual Education Coach

Root & Rise is a virtual studio that delivers movement designed to help you build an intelligent practice that honours your cyclical energy.

➡️  It's like having your own personal dance party with Mother Nature. By syncing with your cyclical energy, you can tap into your body's inner wisdom so you can move in a way that feels totally aligned!!

➡️ Stop forcing yourself into the same old exercise routine every month only to wonder why it's not working. Cycle syncing is like having a personalised workout plan tailored to your body's needs in each cycle phase.

➡️  With over 100 practices to choose from and a new one dropping every week, it means no matter what phase you're in, you'll be sure to find a practice that will have you feeling more centred and energised than ever before.

Yoga Teacher

Moleroda Finishing Systems

As head of marketing, I was responsible for all sales marketing strategy and creation across all social media platforms and websites as well as for advertising campaigns and trade events. I also maintained and updated multiple websites and e-com sites, including the creation of images and video materials.

-Social Media - Facebook, Twitter, Instagram, Etsy, Pinterest and YouTube
-E-Commerce - Management of eBay, Amazon and Website
-Website - Maintenance, Editing and Posting - WordPress and WooCommerce
-Marketing Strategies and Planning - Excel, Trello, Asana & GoogleDrive 
-Video Production - Filming and Editing Pinnacle, Adobe Premiere Pro & Rush
-Annual Catalogue Design and Editings - Adobe Indesign,  Illustrator, Canva and PicMonkey
-New Brand Launch - Logo Design, Brand Guidelines and Strategies.
-Trade Shows - Flyers and Marketing materials - Vista Print & Local
-Sales and Customer Services - Sage

Head Of Marketing

Greenoke Energy Limited

-Managing all contracts and agreeing project objectives.
-Managing 9 installers and their customers.
-Issuing proposals and contracts
-Providing advice to clients on the management of the project.
-Collating data from projects and creating detailed evidence packs in line with the government's specifications for ESOS.
-Making sure that all objectives of the project were met.
-Organising specialists, diary management and monitoring to ensure guidelines are maintained.
-Processing Green Deal applications.
-Credit Checks.
-Internal validation of measures installed.
-Issuing guarantees.

Assistant Project Manager

DDD Group Limited

-Daily MRP Expedites/Delays and all relevant supplier communication
-Commercial Purchase order Placement
-Cross functional Teamwork with NPD projects
-Maintaining Data accuracy for incoming deliveries for all packaging and chemical orders
-Responsible for mgmt of KPI data and Material Shortage Notifications

Planning Assistant

CERVANTES school of languages

Teaching English as a foreign language online using Skype. Most of my clients are professionals learning for corporate and business uses but I also teach individuals learning for personal reasons.

-Impeccable English skills. 
-Controlling my own syllabus and schedule and devising lesson plans.
-Goal setting and task prioritising. 
-Grammar, listening and conversation.
-Internal communications, proofreading, editing and translations.
-Gmail, Google Docs, Word and Excel.

English Studies Department Manager

The Setting Sun Pub

I started my role with this company as Assistant Manager and was quickly promoted to Manager at a second branch. I had complete responsibility for the day-to-day runnings my main duties included:

-Managing a team of 10/12 staff members. 
-Delegation, decision making and standard setting.  
-Generating new business and proposing new ideas. 
-Problem solving under pressure and in stressful situations.
-Understanding and enforcing rules of the premise license.
-Payroll, takings, change orders and money handling
-Stock ordering and Cellar Management with a good understanding and knowledge of real ales.

Manager

The Belgian Café

I also started my role with this company restaurant chain as Assistant Manager and was later promoted to Manager at a second branch. My main duties were:

-Team management and staff rotas. 
-Team motivation and confidence building.
-Following instructions from higher management. 
-Handling and solving customer complaints. 
-Orders and liaising with suppliers.
-Meeting targets. 
-Cash up, wages and safe control.
-End of week paperwork maintaining controlled cash flow and its application to cost heads.

Breaking workplace menstrual stigma with Bloody Marvellous Menstrual Workshops, to boost productivity & profit, and create an inclusive environment your staff would hate to leave! 🎓Educator & Speaker 🧠 Autistic ADHDer

👉 PMS-related presenteeism costs businesses an average of 8.4 lost days per year!

That amounts to a loss of £673 in earnings paid per employee.

Because so many women and people with periods are made to feel that allowances for symptoms of PMS and Menstruation simply aren't acceptable.

And so they battle through cramps, headaches, nausea and fatigue to ensure they receive the same professional courtesy as their male counterparts.

➡️ This reality leaves employees feeling frustrated, unsupported & undervalued.

>>> Burdened by the expectation to endure discomfort to fit into workplace norms.

This lack of understanding sends a clear message….

👉 Their needs are overlooked & empathy is glaringly absent.

Which does NOT foster an environment people WANT to work in or for! 

You risk losing valuable talent if employees seek environments where their needs ARE acknowledged & supported.

And the consequences for businesses? Amounts to billions!

PMS alone results in a staggering loss of over £6 billion per year in the UK, stemming from the simple lack of support for an experience women and those with periods have no choice or control over.

👉  It's my mission to dismantle the shame & stigma that exists around menstruation. 

To work with progressive businesses, like yours, who are committed to employee wellbeing. 

>>> Menstrual health education is an essential part of building a supportive, thriving workplace environment.

By offering in-house Training & Workshops….

🩸 My goal is to empower and elevate the potential of businesses and their employees by enhancing their understanding of menstrual health. 

And no! It's not easy to talk about! 

But as a Certified Cycle Coach with 3 years of working with business owners? 

>>> I have developed fun, relatable and informative training for every BODY!

Not only to increase awareness and knowledge for everyone?

👉 But also drive positive change within businesses.

By creating a culture of inclusivity and empowering employees to work with their cycles, you can:

> Retain your top talent
> Elevate workplace culture
> Optimise productivity by up to 50%
> Pioneer new-wave leadership in your industry
> Reduce costs that high employee turnover creates.
> Reduce costs that presenteism & absenteeism create!

So that your staff feel -

- Motivated
- Supported
- Respected
- Understood

Create an inclusive, equitable work culture that inspires, builds trust and sets the stage for long-term success - with employees that WANT to work for you! 

Contact me now and show the world what it means to be a company that cares!

taplio

The Battle

Emma Loveday

Samantha Garstin🩸Period Princess 👸

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?