Female Founders Rise 💥| Advisor | Mum of 4 | Digital + Media + Marketing | Exited Founder

I'm on a mission to make entrepreneurship more accessible.
I set up my first business at 25, and since then, I have successfully set up, grown and sold multiple companies (and had a few failures on the journey too!)
Entrepreneurship is what I love.  

Most recently, I’ve been focused on Female Founders Rise [FFR] - a community of 10K female and non-binary founders 
>> https://femalefoundersrise.com/

I’m also a micro-investor in 30 women-led businesses, a speaker, and co-host of The Fundraising Grind (a podcast about helping you get your business funded with my friend Mae Yip)

At FFR, our mission is to empower women to achieve financial freedom through entrepreneurship.  

We do that through 4 pillars:

➕ Community - we come together for connection, collaboration, and support.  Being a founder can be a lonely journey, and we want to be there for each other

➕ Funding - we've launched Cohort 4 of our fundraising accelerator - a free 8-week program to help 60+ female founders at a time on their fundraising journey

➕ Business Fundamentals - we run regular sessions and masterclasses on all things fundamental to growing a successful, sustainable business

➕ Awareness - we celebrate female founders and help them share their voices.  So far 700+ women have taken part in our personal branding challenge

We have partnered with brands like London Business School, Lloyds Bank, and Google, and hosted events for 100's of women all over the UK.  We have been featured in The Times, Sifted, and Forbes.

Come and join us on our mission 👉 femalefoundersrise.com


Why do I care?

I want the same opportunities for women entrepreneurs as their male counterparts. 
When I heard about the funding gap, I was shocked and decided I'd try and do something about it.  
In the last few years, I have found my "Why" and a great deal of joy from being around so many incredible women doing amazing things.   

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👋 Follow me for daily posts on entrepreneurship, female founders, and my journey investing in women-led businesses.

👉 Join Female Founders Rise free and connect with 10k
female founders >>femalefoundersrise.com
Curated resources, fundraising support, business fundamentals + connection

👉 Find Female Founders Rise on LinkedIn >> https://www.linkedin.com/company/female-founders-rise/

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For paid consultancy/speaking engagements, please enquire at hello@femalefoundersrise.com

Emmie Faust

All go at Female Founders Raise

Kicked off with a brilliant session from Dan Bowyer 

And now hearing from some fab investors 🙌

Jasmin Thomas 
Martin Carruthers 
Rodney Appiah 
😃 David Fogel 

Thank you all for joining us today! 

Let’s go and get more women funded 🚀

Serial Founder building a community of 10K Founders | Sharing the Real Journey of Entrepreneurship + Growth | Join ⤵️

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Co-Founder & CMO at Better Nature Tempeh 🌟

Hi! I’m Elin. I co-run Better Nature - we're on a mission to SAVE the world from so-so protein, chicken, and get everyone eating SUPERCHARGED protein, tempeh. Learn more here: betternaturetempeh.co 

When I’m not chewing your ears off about the latest at Better Nature, why we all need to be eating better protein or sharing my hundreds of learnings over the years, I talk about how supercharging your life supercharges your business.

To me, supercharging your life means living a life that’s fun, energising, healthy, interesting and purposeful - in the way that works for you. 

As a founder, I’ve seen firsthand the impact that prioritising this has on running a business. I’ve been on both ends of the spectrum, and the difference in how I've felt in myself and how my business has fared has been huge. 

As a founder, an EMCC-certified Executive Coach, a former counselling student, and an Experimental Psychology graduate, I've spent a lot of time thinking about how to supercharge our lives. And wondered why it's not more prioritised in the business world. 

I want to change that. I'd love for you to join me.

Elin Roberts

What a way to kick off 2026!

I've been waiting to share this for months...

Introducing Better Nature's brand new look & range 🤩

We've made some BIG changes...

⭐ New logo

⭐ New packaging

⭐ Consolidating of the range (no more Pieces)

⭐ A brand new zingy flavour to help give chicken the night off: Peri Peri 🔥

Last year was a big year of listening, learning and growing.

It often felt uncomfortable and at times pretty sad (our old packaging was my baby!).

But we knew things had to change.

To achieve our mission to get millions of people in the UK and beyond to give chicken the night off.

We needed to:

⭐ Stand out better on shelf

⭐ Make our proposition clearer and more appealing

⭐ Showcase just how delicious and easy to cook our products are

⭐ Make our range easier to shop

⭐ Be bolder about being a supercharged chicken swap

⭐ Bring our joyful, energetic, supercharged brand to life

Quite the challenge...

So we set to work.

Through the hard work, creativity, insight and courage of Noora Pärssinen, Ursa Dornik, Victoria Harrison, Ruby Smith, Fabio Rinaldo, Helen Atkinson, Dr. Ando Ahnan-Winarno, Christopher Kong, Eluney González, the fab team at White Rabbit Creative Ltd., the wonderful Tessa Stuart and our excellent partners and advisors, we've created a refreshed look and range that I'm really proud of.

Through all the consumer feedback we've gathered throughout the process (a lot!!), I'm confident we've nailed the brief.

And I cannot wait to see the results!

Watch this space 🤩

PS. Peri Peri is now in 226 Tesco stores across the country and Mediterranean is now in 526 Tesco stores as well as Ocado Retail 🔥

PPS. Big thanks to Packshot Factory Ltd for our brilliant front of pack images and Amy Grover and Vicki Smallwood for our gorgeous new brand imagery. Very lucky to be working with such talented people.

Co-Founder & CEO at Better Nature 🌟 I Forbes 30U30 I Qualified Executive Coach

BIG news. We've made the Startups.co.uk 100 🤩

I’ve followed this list for years.  

Quietly admiring from the sidelines.  

Watching some seriously brilliant start-ups make their way onto it.

Knowing this is the go-to list for the UK's bright stars of the future. 

Big dogs from Deliveroo to Monzo Bank have featured.

So to be on here ourselves feels very surreal! 

Especially as we're alongside some fab other brands like Bold Bean Co | B Corp™, STOCKED and JUX Food. 

The recognition means a lot.

Obviously we wouldn't have got here without the best team, advisors and partners. 

I feel lucky every day to work with such an incredible bunch of people. 

Especially Dr. Ando Ahnan-Winarno - thanks for everything, including making the killer Teriyaki Tempeh we're enjoying in this photo 😋

2026 is going to be a big one! 🔥

Another hot take from me 🫣 

I was quite outspoken about Better Nature no longer shouting about Veganuary last year. 

At the time, it felt really scary - it didn't feel like an opinion I'd heard much before. 

Especially from someone who is a huge advocate for plant-based food. 

I was SO nervous about being misunderstood. 

As if I was just trying to be as outrageous as possible to grab headlines. 

But I knew what I was trying to do - to help normalise, not other, plant-based foods - and so I persevered. 

Well, now I'm back with another one. 

I don't think we should have a plant-based aisle. 

The biggest challenge for a lot of plant-based products isn't that there isn't interest in or demand for them (despite what some media may try to suggest!). 

It's that a lot of people just don't see us 😭

They never make the journey down the plant-based aisle. 

Because they see it having weird alternatives, not everyday staples. 

This is especially challenging for proteins like tempeh, which has a similar protein content to chicken and is 100% natural. 

It's also Indonesia's most highly consumed protein. 

This is not a plant-based alternative - it's a protein - and the sooner supermarkets reflect this, the sooner it can have much more mainstream adoption. 

Thank you to the The Grocer for letting me share this and Amanda Thurston for organising. 

I'd love to hear your thoughts on the article. Read here: https://lnkd.in/edjp5Egx

We just placed one of the biggest bets we’ve ever made 🤯

A rebrand. 

Ours was a brand evolution rather than a revolution. 

But I'm not sure that made it that much easier or quicker. 

We still spent hours upon hours planning the project. 

Obsessing over every final detail. 

Doing SO much consumer research. 

We had to deprioritise a lot of other things to give this the time and focus it needed. 

And we paid the price in many ways. 

But we were confident enough that it was worth it. 

That it was going to pay off - in a big way. 

At the end of the day, it was a bet. 

With a bet, no matter how much research you do, you can never be 100% sure it's the right one. 

You just need to go off your best instinct, and this was ours. 

Now it's out in the world, I'm equal parts excited and terrified. 

The feedback so far has been brilliant, but the proof of our bet will come over the next few months... 

Let's see if we've hit the jackpot 🔥

What do you think?

Who needs Nando's?! 

When you can get all the benefits of chicken: 44g protein per pack, versatile, a firm meaty bite and cooks in 5 mins. 

With a flavour you love: a zingy Peri Peri marinade that livens up wraps and bowls 🔥

And lots of supercharged benefits: gut-friendly, high in fibre and 100% natural 🤩

Our brand new Better Nature Peri Peri Tempeh is now available in 226 Tesco stores. 

Another milestone in our mission to give chicken the night off. 

I'm really proud of this one. 

Big well done to Fabio Rinaldo for making it so delicious. 

If you try it, please do let me know what you think 🌟

I used to dream of articles like this 🤩

For so many years, they felt so far off. 

"What's tempeh? Never heard of it" 

"It will take a long time for that to catch on" 

"I wouldn't even bother with the supermarkets, they won't be interested" 

"Surely you should diversify?"

But the tide is FINALLY turning. 

People are paying tempeh the attention it deserves. 

Thanks so much to Dene Mullen at The Grocer for this fab feature about tofu vs tempeh. 

And for asking for my views on it! 

Both excellent protein sources but of course, tempeh pips tofu to the post for me.

I appreciate it's much a smaller market for now, but I think the pace of growth will only increase. 

As I say in the article: 

"We love tofu, but it can't challenge chicken - the UK's most popular protein - like tempeh can. 

A lot of people have made up their minds about tofu, whereas tempeh has a mostly clean slate. 

It'll take some time for tempeh to grow beyond tofu, but I'm confident." 

Watch this space 🔥

Not every day you get to celebrate a friend launching their THIRD cookbook 🤩
 
Very proud of my wonderful friend and certified miso queen, Bonnie Chung, for the launch of MISO. 
 
Being at the launch party last night made me reflect on just how much this book represents. 

Not just a cookbook, but a decade of hard work, belief and perseverance.
 
Because trying to get people to care about a food they don’t yet know... 

It’s slow.

It’s exhausting.  

And at times, it feels pretty hopeless.
 
But when you know it's game-changing - miso for flavour, tempeh for protein - you keep going. You have to.
 
Seeing Bonnie rework this book to show how far miso has come in the last 10 years is incredibly special. 

Miso is well and truly in the mainstream. 

Alongside other advocates around the world, she’s played a huge part in that shift.
 
Bonnie, thank you for being a constant source of inspiration, support, kindness and joy ❤️
 
Now please do the right thing and go buy this book! https://lnkd.in/eXnBSzMj

I love seeing our team members flourish 🤩

A big well done to Ruby Smith for featuring on The Grocer.

As founders, we get a lot of the spotlight. 

But so much of the important work that goes on to build a brand happens behind the scenes. 

Done by hard-working, creative, passionate, switched on and energetic people like Ruby. 

We're very lucky to have her in the Better Nature team. 

I love that Charles Wright showcases the experiences of team members. As do people like Mitch Lee ❄️🫐 with The Unfounders.  

I also like that it demystifies what it's like to work in food & drink which can feel like quite an opaque industry. 

I certainly had no clue what to expect before starting Better Nature. 

It's a fab read, I hope you enjoy: https://lnkd.in/e4ZpJJWm

I was on BBC Radio 5 Live this morning?! 🤯

Speaking to Will Bain on his Wake Up To Money programme. 

At the ungodly hour of 5:50am 🥴

I was talking all about the plant-based category, where it's been and where it's going. 

For those who follow me on here, what I shared won't surprise you: 

⭐ We're moving away from seeing foods as vegan and non-vegan

⭐ We're instead looking for added-value foods: high-protein, natural, high-fibre, gut-friendly 

⭐ The future is championing these added-value plant-based proteins (tempeh, tofu, beans), not othering them

⭐ Last but not least, why tempeh is so incredible - supercharged protein! 

Moments like this remind me how far I've come... 

Firstly, people actually care about my opinions on this!

Secondly, I spoke comfortably and confidently doing something I would have been very daunted to do a few years ago. 

Feeling proud and grateful. 

And very tired and ready for the weekend 😅

If you'd like to give it a listen, you can here (I speak about 47 mins in, though plenty of good stuff before then too): https://lnkd.in/eGUBnjAZ

Happy Friday!

11.5k followers in less than 4 months 🤯

SO proud of my brilliant co-founder Dr. Ando Ahnan-Winarno for managing to grow his Protein Doctor account so quickly. 

Last year, we reflected that we weren't making the most of Ando's expertise. 

He's a food scientist, a protein expert and one of the leading voices on tempeh across the world. 

What an incredible brand asset. 

However, we weren't pitching his knowledge in the right way. 

We needed to make it more accessible to our target consumers. 

So, with the expert guidance of our social media queen Ruby Smith and the vision from our PR superstar Amanda Thurston, we got to work. 

From there, The Protein Doctor was born ⭐

Protein science, simplified. 

What have we got right with protein? What have we got wrong? What can we do better? 

Ando explains all this and more, in a clear and easy to understand way. 

Always speaking objectively, but of course mentioning tempeh - what he believes to be the healthiest in the world - when relevant. 

Helping to grow its awareness among his growing followers. 

I can't wait to see how it continues to grow in 2026 - watch this space 🤩

I have got so many things wrong with the Better Nature brand 🫠

The list really does go on and on. 

It's tempting to berate myself, especially when I see some brands that seem to nail it right off the bat. 

But I remind myself that: 

1) We're bringing a food that most people haven't heard of into the mainstream - not a easy job at all

2) Making mistakes is how we learn and grow - something I feel very lucky to do

3) It's easy to hide away from the mistakes but I'm proud that instead we lean into them and make changes

4) Me talking about our mistakes will hopefully help other people avoid the same and save lots of time and money

I loved chatting all things brand with David Endersen on his Bear Mind podcast. 

When we recorded this, we were in the early stages of our rebrand. 

We had finally nailed our brand proposition but our branding didn't reflect this. Until now. 

It reminds me just how far we've come in a short space of time. 

Always learning, growing, evolving, and bringing our supercharged brand to life in everything we do. 

I hope you'll enjoy giving it a listen: https://lnkd.in/eYME9aCu 🌟

Team traditions build culture 🤩
 
About 3 years ago, we started a simple one: Thursday team lunch.
 
Paid for by Better Nature.  

Booked out in the diary (bar emergencies).  

Non-negotiable together time.
 
It’s our weekly pause to catch up, laugh, decompress - and obviously explore everything Deliveroo has to offer.
 
It’s honestly become one of my favourite parts of the week.  

I get very excited about what we’re eating that day and spending quality time with the team. 
 
Shout-out to Ruby Smith for flawlessly coordinating orders for a 𝘷𝘦𝘳𝘺 diverse palates (looking at you, Dr. Ando and your unwavering aversion to salads 😄).
 
Small tradition.  

Big impact on connection, culture and energy.
 
What team traditions have you built that you’d never want to lose?

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