Female Founders Rise

Female Founders Rise is a community of 10k female and non-binary founders.
Join here > https://swf5gwq3cbv.typeform.com/Join-FFR

Our purpose is financial freedom for women through entrepreneurship and we work across 4 pillars

1) Community
2) Business Fundamentals
3) Getting More Women Funded
4) Awareness of Female Entrepreneurship

Our mission is to provide advice, connection, networking, and support to help female founders succeed.

We have partnered with London Business School, Google, Lloyds Bank, British Business Bank and many other great communities and organisations supporting founders.

We'd love to have you join us - click on the link below or in my bio.

Founder + CEO

Female Founders Directory

+ Working on initiatives to promote diversity in supplier lists by encouraging SME’s and corporates to buy from women-led businesses in the UK.

+ Facilitating collaborations among women selling B2B to create meaningful opportunities for growth.

+ Building a supportive community within Female Founders Directory.

Founder

Faust House

An experienced exited entrepreneur and Dragons’ Den winner with over 20 years in digital marketing, I’ve personally scaled and sold three businesses.

I work with scaling service-based and tech businesses to help them get the most out of their marketing spend to enable growth, funding and successful exit.
Typical ROI x 10

Founder + Advisor

RunYourself

Angel Investor

Mamma Wellbeing

Advisor and Angel Investor

ONEWAYX

ONEWAYX is Shaping the Future of MetaCommerce, providing a plug-and-play Metaverse Operating System that empowers brands and retailers to integrate immersive experiences and Web3 capabilities.

Ventures Together

Ventures Together is a curated community of 130+ of Europe’s leading tech entrepreneurs and operators who angel invest and help companies together. We’re responsible for building some of the biggest startups like Wise, Klarna, Beamery, Onfido, Citymapper, Huma, Monzo and Deliveroo. 

“VT has provided us with unique access to influential and strategic business operators. I am amazed at the pace, efficiency and feedback provided to us by the VT community” - Anna Brailsford, founder and CEO of Code First Girls.

ZINC

Zinc backs exceptional talent to build new commercial solutions that solve the most pressing societal issues. As a Zinc Visiting Fellow, I support the cohort of 70 talented Founders to build commercial, scalable businesses that tackle one of the toughest problems society faces today - Financial Resilience.

Visiting Fellow

Country & Town House 

I worked with Country & Townhouse since Jan 2020 helping them with growth strategy and raising funds. I later joined as an advisor to the board. I stepped down from this role as I paused most of my consultancy work to focus on Female Founders Rise

Board Advisor

Freelance Marketing Club

Bringing together marketing freelancers for networking, collaboration + fun  
We handed this networking group on to a new leader because I need to focus my time and energy on Female Founders Rise full time.

Free networking + masterclasses for marketing freelancers.

Co-Founder

Female Founders Rise 💥| Advisor | Mum of 4 | Digital + Media + Marketing | Exited Founder

I'm on a mission to make entrepreneurship more accessible.
I set up my first business at 25, and since then, I have successfully set up, grown and sold multiple companies (and had a few failures on the journey too!)
Entrepreneurship is what I love.  

Most recently, I’ve been focused on Female Founders Rise [FFR] - a community of 10K female and non-binary founders 
>> https://femalefoundersrise.com/

I’m also a micro-investor in 30 women-led businesses, a speaker, and co-host of The Alternative Funding Show.


At FFR, our purpose is to enable financial freedom for women through entrepreneurship.  

We do that through 4 pillars:

➕ Community - we come together for connection, collaboration, and support.  Being a founder can be a lonely journey, and we want to be there for each other

➕ Funding - we've launched Cohort 4 of our fundraising accelerator - a free 8-week program to help 60+ female founders at a time on their fundraising journey

➕ Business Fundamentals - we run regular sessions and masterclasses on all things fundamental to growing a successful, sustainable business

➕ Awareness - we celebrate female founders and help them share their voices.  So far 700+ women have taken part in our personal branding challenge

We have partnered with brands like London Business School, Lloyds Bank, and Google and hosted events for 100's of women all over the UK.  We have been featured in The Times, Sifted, and Forbes.

Come and join us on our mission 👉 femalefoundersrise.com


Why do I care?

I want the same opportunities for women entrepreneurs as their male counterparts. 
When I heard about the difference in funding, I was shocked and decided I would try and do something about it.  
In the last few years, I have found my "Why" and a great deal of joy from being around so many incredible women doing amazing things.   

-------

👋 Follow me for daily posts on entrepreneurship, female founders, and my journey investing in women-led businesses.

👉 Join Female Founders Rise free and connect with 10k
female founders >>femalefoundersrise.com
Curated resources, fundraising support, business fundamentals + connection

👉 Find Female Founders Rise on LinkedIn >> https://www.linkedin.com/company/female-founders-rise/

-------

For paid consultancy or paid speaking engagements, please enquire at hello@femalefoundersrise.com

Emmie Faust

Last week I felt a bit low

I’m sure you know that feeling 

Working hard and not seeming to get the traction you hoped for

(this is the life of an entrepreneur I know!)

I embarked on this mega survey for The Rise Report

If I’m totally honest I thought getting 2k respondents would be super easy

And it wasn’t 
It’s been hard 

Every day whatsapping Debbie and getting the updated numbers

Was in the valley of despair for a few days
As the numbers grew 
But in my eyes too slowly!

And now we are at the point that we’re nearly done and that feels great  🙌🙌

Looking back I can feel that worry of the task being too big

The stress of the responsibilities 

I imagine it’s akin to a fundraise
Or any important campaign

Trying to gather everyone together to get  involved in your mission when it’s a new thing! 

To get the early adopters to believe in what you’re trying to do!

And my biggest learnings

1/ there is always a valley of despair 
That’s where most people give up

2/ Consistency is everything 
You have to show up time and time again

3/ relationships is what it’s all about
Always has been always will be 

The people that have been :

> checking in on how it’s going 
> promoting the survey
> sharing the survey
> partnering on the survey
> Getting people to do the survey

They’re the ones making it happen!!

So THANK YOU 
All you lovely people 
Like Sam Smith messaging me on a Saturday morning to make it happen

Vic Peppiatt tagging in everyone in her address book!

Debbie for giving me at least daily updates and telling me ‘we’ll do it!’

all our ambassadors (you know who you are)
And our community partners who have taken the time to share with their communities 

And our friends and members who have done the same

To everyone who send me a DM and told me they are on it and sharing!
Or emailed me
Or tagged me in a post
Or came to a meetup to hear about the reported 


We’re going to do it
To get 2000
Women to fill in a thorough, robust survey that we can slice and dice in so many ways to give us reliable annual data

Thanks to our partners who have all been brainstorming with me these last few weeks 

And my FFR Dinner crew
On the end of a WhatsApp 

Checking In daily

And to the team at Barclays UK for believing and wanting to be part of this study in the
First place!

It’s very clear the need for an independent report.
The government’s priorities change each time someone new comes into power

But our priorities are always the same - creating opportunities for everyone In entrepreneurship and having the data to back it up.

Get involved (link in bio and comments)
Tag a fellow female founder
spread the word
We’re about to close the survey so it’s urgent so take part
If you want your voice heard!

>> https://lnkd.in/eYVAA3S8
And follow Emmie for more updates and stories when we get there

2009/2000 responses ✅ | Mega Report incoming on female entrepreneurship | Sharing the Real Journey of Entrepreneurship + Growth |

No alternative text description for this image

A love letter to the woman I once was
.
If I could sit down with 25-year-old me, I’d tell her 3 things:

1/ Be kind to yourself
You can be ambitious and gentle - both are allowed.

2/ Sometimes you have to do hard things
Growth isn’t always easy, but it’s worth it.

3/ Wellbeing is everything
You can’t pour from an empty cup - take care of your energy first.


I wrote this as a love letter to my younger self 
But also to anyone still figuring it out 💜

You don’t need all the answers yet.
Just curiosity, courage, and a little self-compassion.

Save this for the days you forget how far you’ve come.
What would you say to your younger self?

Follow Emmie for more on building businesses in a sustainable way

3 pieces of advice to 25 year old Emmie

Women owned startups are a better bet

Startups Founded or Cofounded by Women Garner Less in Investments but Generate More Revenue, research shows.

This data is quite old (over 7 years) 
But it’s often quoted because less face it there is SO little up to date resesarch on women-led businesses

(This is why we’ve embarked on a mega survey of 2k female founders with The Rise Report of Female Entrepreneurship)

Anyway back to the findings 👇

According to their research, when women business owners pitch their ideas to investors for early-stage capital, they receive significantly less (a disparity that averages more than $1 million) than men. 

Yet businesses founded by women ultimately deliver higher revenue (more than twice as much per dollar invested)
than those founded by men, 

👉making women-owned companies better investments for financial backers. 

And yes I’m invested most of my disposable cash in women
Not just for this reason but also cos I want to see the funding levels become more equal

🎉 And I just had my first exit 🎉

What is missing in the UK right now is an up to date regular and robust report and that’s what we are trying to do.

Of course we can’t cover off everything on day 1 but slowly over time we will gather it all and get an independent yearly review on the state of female entrepreneurship


Save the to read later
Share with someone who might like to read it
And let me know if you’re part of the mega survey 

And check out 
Arāya Ventures 
Alma Angels 
Sie Ventures 
Two Magnolias Venture Capital 
Lifted Ventures 
The Gender Index 
All doing good work in this space 
(Along with many others!)

Follow Emmie for more on entrepreneurship

Why women owned startups are a better bet

Breaking news for B2B female founders

If you're a B2B founder looking to 
build deeper relationships, 
shared learning, 
collaboration, 
and referrals, 
then this is for you 🙌

(Not to mention our mega virtual Christmas meetup) 🎄

Co-created with 25 founding members:

You told us you wanted is a Community WhatsApp with groups for different things (referrals, promotions, knowledge sharing) 

and monthly virtual meetups to help connect with others for referrals and collabs

We officially launched this week with 125 B2B members, and we’re opening up to 300 max initially 

If you have a generous mindset and love giving this is for you 💜

Sign up here >> https://lnkd.in/eJN2yv8B

And if you have already joined let us know below 👇 

Ps should we even have a summer festival?
How cool would be!

If this sounds like fun come and find out more Female Founders Rise or follow Emmie for more 👋

Serial Founder building a community of 10K Female Founders | Sharing the Real Journey of Entrepreneurship + Growth | Join ⤵️

Are your favourite brands female-founded? 👀

These supermarket staples were all started by incredible women:

🍿 Cassandra created PROPERCORN in 2011
👶 Joanna founded Childs Farm Ltd in 2010
🐿️  Pip launched Pip & Nut | B Corp in 2013

Female founders aren’t just building brands 
They’re launching and redefining everyday products we love
And I'll be highlighting many more....

Who else deserves a spot on the shelf next to them?  👇

Follow Emmie Faust for more on entrepreneurship 

PS These photos are from my little trips to Sainsburys and Morrisons scooting around trying to find female-founded brands and doing little videos.

You need to know about these 3 female-founded brands

Everyone talks about starting a business

No one talks about staying sane once it works.

I learned that the hard way - after scaling my businesses, I realised burnout doesn’t come from doing "too much"…
It comes from doing the wrong things
Without systems that protect your brain.

Most founders don’t need more 'hacks'
They need ways to clear their brain and get perspective

I was talking with a founder friend yesterday about exactly this 
We both have so much on how do you keep a clear head
To prioritise and work on the mission-critical?

So sharing some thoughts in a carousel

These are systems used by me and other founders who’ve learned that: 
→ Recovery is a business strategy
→ Managing your energy for the win
→ Emotional control is leverage

These 7 habits really help me focus 
Do any of them resonate with you?

Your focus is your equity 🙌
Protect it like it’s the most valuable asset you own

Take 10 mins this weekend to rebuild your focus.
When you wake up on Monday you'll be glad you did

Follow Emmie Faust for more on entrepreneurship and growth

7 Habits to Keep Focus and Give you Clarity

We're led to believe we need to compete

But there is a different way

Coming together to create change

When I read this the other night in bed
It spoke to me
(absolutely love Rupi's poems)

And this is the reason I set up FFR
(https://lnkd.in/eqwmPK4F)

↳ to bring women together to collaborate and connect
↳  to refer each other business
↳  to share learnings and ideas
↳  to be part of something bigger than themselves
↳  to trade competition for collaboration
↳  the more the merrier

It's working....
we're seeing so many businesses benefit from the generous mindset of our members

Looks it's not easy
It's built inside of us to feel the fight 
to win the race
to be the best
And there is nothing wrong with ambition 
We all need that

But also connection + collaboration feels so good
We're made for it

Thank you to ALL my collaborators who have supported us on this project the last few weeks
And for being open to do things a different way
We're so nearly there now.

And let me know do you know the wonderful Rupi Kaur?

-------------------------
Follow Emmie for more on entrepreneurship and behind the scenes stories of building a community of 10K generous founders
If you haven't already done the survey find it here > https://lnkd.in/eYVAA3S8

You know one of the hardest things?

Getting buy-in to an idea or project before it’s a thing!

You have to 
✅Sell the dream 
✅ Sell the big vision
✅ Sell the mission

This has been my life for the last 2 weeks.

No one wants to fill in another survey…
We all have survey fatigue

And here I am asking women to fill in ‘another survey’
(This will be the last time for sure!)

And many have said no
And I understand why
(That’s another post)


Of Course next year will be so much easier
With momentum
And trust and 
The Rise Report of Female Entrepreneurship will be a thing.

Next time it will be easier to get people to share their time and data and insights
Because they will see the impact.

An important lesson I learnt from the wondeful Seth Godin 👇

In business the hardest work is getting the first users onboard.
The early adopters 

Getting people to buy into something new and unknown is hard but 
Once you get the early adopters on board 
It all becomes so much easier.


I’m happy to say we are very close to having our first 2k early adopters for this report survey and it feels 
GREAT to say that.


If you resonate with being an ‘early adopter’ you have a few days to get involved.
Otherwise you will have to wait til next year to share your insights, data and stories.

You’ll find the link in my featured section or in the comments below 👇

Two words changed how I think about success.

(I used to believe talent was fixed) 
That you were either born with it, or you weren’t.

Then someone told me about the Growth Mindset
And everything changed.

This mindset doesn’t just shape how we grow
It shapes who we become as a leader, as an entrepreneur, as a person

The difference between “I can’t do this”
and “I can’t do this yet”
is EVERYTHING

People with a fixed mindset:
→ Avoid challenges
→ Fear failure
→ Quit when it gets hard

People with a growth mindset:
→ See struggle as data, not defeat
→ Embrace feedback
→ Persist until they improve

The thing is every 'expert' started somewhere
Every success comes after a dozen failures

One of the top tips from Harvard Business Review is to surround yourself with growth-minded people
(you can find them in FFR > https://lnkd.in/eqwmPK4F)

On my journey to building Female Founders Rise I embrace this mindset daily.
And it's made a huge difference to my work and life 
When something doesn't go to plan
It's not failure it just data.

→ Save this for when progress feels slow - or when doubt creeps in.
And ask yourself the question 
How can I embrace the Growth Mindset this coming week?

🔔 Follow Emmie Faust for daily entrepreneurship support


>> More Resources
1/ Psychologist Carol Dweck coined the concept of growth and fixed mindsets in her 2006 book, Mindset: The New Psychology of Success.
2/ And check out the HBR article that inspired this image > https://lnkd.in/eN5g3yg5

Female founders: stop guessing about fundraising

Every Friday at 6 AM, we’ll drop a short, sharp newsletter for women who are fundraising from Female Founders Rise

We’ve been building our fundraising list quietly for months 
Now, it's at 2500 founders, we're going to launch.

With Dan Bowyer and Lea Rozencwajg Henry - Who have  sat on both sides of the table we'll  translate investor-speak into action

↳ Facts + stats that actually move a round
↳ Templates + resources to support you
↳ Term of the week (in plain English)
↳ Open Q&A: send your blockers

As well as access to our fundraising accelerator, meetups, and other bits and bobs.

If you're a female founder, fundraising or thinking of fundraising, comment RAISE and we'll share the link 🙌

Sometimes my mind can play games

Tell me I’m not enough

That I’m going to get cancelled 

That people don’t like me

That it’s not going to work out


And other days my mind is kind and compassionate

And says ‘I’m so Proud of you’

‘You’re smashing it’

‘You’re doing so well’

And on this crazy journey of being a mum to 4, an entrepreneur, running a community and learning on the job I sometimes forget to stop and prioritise my mind

And this made me smile
It was a little message that stopped me on my scroll

A reminder to rest
Work on my mental fitness
Come back to my breath 


We’re all in this together
Agree?

Ps spotted on insta candidly.carky

TomorrowBrands

Managing partner of a new consultancy helping the global brands of tomorrow launch in the UK.

Brand & marketing strategy lead.

Managing Partner

Ruth Fittock ltd

I help ambitious FMCG brands launch and scale
Specialising in food & drink and brands doing better- health & wellbeing, sustainable, ethical 

🚀 Everything you need to launch in the UK (for international brands)- market orientation, brand positioning, comms, launch plans, recommended partners  
💥 Brand and marketing strategy for start ups on a fractional or project basis 
✨ Monthly advisory for small brands, including current team upskilling  
💁🏼‍♀️ Fractional support with specific projects or times of year (new listings, brand planning, rebrands)

Freelance Marketing Consultant

Virgin StartUp

Mentoring founders right at the start of their journey, providing insight and guidance on all things brand and marketing.  

Focussed on helping mentees to build brilliant brand basics

Startup Mentor

Simply Roasted 

Launching the game changing, HFSS compliant Simply Roasted crisps in the UK. 

👀 Pre-launch- Developed all elements of the brand from brand positioning, look & feel to personality and key messaging 
🚀 Launch planning- marketing strategy, retailer sell ins, building a dream team 
💫 Industry recognised- winners of The Grocer new product award in crisps and the Top Launch award
📈 Fastest growing snack brand in the UK, top new snack brand 2022

Focussed on developing and growing the team, marketing and brand strategy and building the next big thing in FMCG 💪🏻

Marketing Director

Pilot Lite

Marketing lead for all food & beverage ventures with Pilot Lite Ventures.

Worked on a UK brand positioning, packaging design and launch strategy for The Simple Root, a range of plant-based sauces and dips.

Marketing Director, F&B ventures 

popchips

One of the founding team members: helped shaped the launch strategy and company culture, established and grew UK marketing team, established brand personality and tone of voice for UK market, lead innovation strategy and implementation 

Responsibilities include- 

Brand comms-  responsible for creative 360-degree marketing programme to build popchips position as a premium leading better-for-you brand, whilst highlighting the fun brand personality and challenger brand positioning.  Oversight of PR, field and digital strategy. 

Innovation- set up UK innovation strategy and process, managed process end to end from ideation to consumer facing launch plans.

Brand management- research & insight, lead creative development with agencies, managed ATL campaigns and media buys. 

Culture- developed and maintained a positive company culture through rapid growth.  Responsible for articulating and communicating brand vision and values.

Senior Marketing Manager

A Little Bird

Strategic and creative lead for VITAMINWATER experiential marketing

Connecting directly with consumers across environments- from fields at festivals to university campuses, interrupting influencers with on street guerrilla activity and shoppers at point of purchase, balancing target consumer reach with the support of key retailers.

Creative & strategic lead- Responsible for all elements of the campaign including strategy and planning and creative execution. 

People management- Management of field teams, implementation of systems, influencer relationships, implementing a student brand ambassador program and building and developing brand partnerships.  

Project management- Responsible for activation at festivals and events from Cannes Film Festival to key retailer events- from developing creative concepts, to negotiating brand experience and pouring rights contracts, overseeing pre event production and live onsite delivery.  

Additional brand experience & agency responsibilities- Creative input, management and delivery across multiple projects, campaign planning, client liaison and relationship development, and control of budgets.   Responsible for a range of projects including a festival sampling programme for Eat Natural and a brand conference up a mountain in Switzerland for Ballantine’s whisky.

Account Lead, VITAMINWATER

Experience Worldwide

Launched VITAMINWATER in the UK.  

Ran all field marketing activity including product placement and seeding, influencer engagement, festival activation, in store and guerrilla sampling and a university brand ambassador programme.

Account Manager

Hi, I'm Ruth, I’ve got nearly 20 years experience building the brands of tomorrow- from start-up to scale up, launch to acquisition, I've helped U.S brands enter the U.K market and grown brands here from scratch too. 

Some of the brands I've worked for: Popchips // Vitaminwater // Simply Roasted 

I specialise in challenger brands and am especially interested in BFY or sustainable brands and want to see more of these brands in the UK, which is why I've started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow succeed in new markets.  Starting here in the UK. 

Some of my skills: 
Brand strategy // Brand positioning //  Brand adaptation // tone of voice // messaging // marketing plans // adhoc marketing support 

Some recent career highlights:
🚀 Launching the fastest growing snack brand of 2022 (Simply Roasted)
🏆  Winning The Grocer's Top Launch campaign 2021
📰 Featured in The Grocer's 2023 top marketing campaigns 
🤳🏽 Went viral on TikTok 

I live in Brighton and when i'm not working I'm generally at my beach hut or in the sea 🌊

Some nice things people have said about me (for more check out my recommendations below)
'Ruth is a legend in the game' 
'Ridiculously talented & a pleasure to work alongside' 
'Creative, instinctive and honest'

Ruth Fittock

I think this is kind of genius- U.S peanut butter brand One Trick Pony new packaging is upside down

Oil separation is an issue in natural peanut butter

This extra thick leak proof lid means it can be stored upside down

So flip the tub right side up for use and you get perfectly mixed PB 

The packaging is upside down 

I love it when a brand does something disruptive and you think 'why has this never be done before, it actually makes so much sense'

What do you reckon- genius or gimmick?

Launching brands in the UK: Brand & Marketing // Podcast Host // Ex. Popchips, Vitaminwater

I don't normally come to London on Fridays (and look, no one else does either) BUT it's a special occasion today, as I'm hosting not one but two fireside chats for an Ocado Retail Roots event at Mission Kitchen

We'll be getting into all the highs and lows behind the successes of two mega brands- Biotiful Gut Health & ManiLife | B Corp™

I'm used to a podcast where I get to be in charge of the edit and no one can see if I fall over, today we're LIVE and IRL!  

If you're going to be there let me know in the comments, and be ready to give me a friendly smile  😊

Last week I had the privilege of hosting two fireside chats at the Ocado Retail Roots event at Mission Kitchen

It's hard when you are the one asking questions to fully take in the learnings (too busy thinking about the next question) but was fascinating to hear two very different takes on scaling a brand 

I did take onboard the NEED to buy ManiLife | B Corp™ limited edition Mince Pie butter, now available on Ocado, which I duly did (despite being v against christmas before Dec, this is worth making an exception for) 

Thank you to Natasha Bowes & Stu Macdonald for sharing their wisdom and the stories behind the success of Biotiful Gut Health & ManiLife | B Corp™

And to Mission Kitchen & Ocado Retail for having me!  

The atmosphere in the room was so great- so many great brands represented, both start ups and scale ups (or Roots & champions) it was a great reminder of what a friendly industry this is

Love a good collab 🤝

Especially when it leads to secondary space 

Grind | Certified B Corp x SURREAL looking pretty in pink, and with some excellent secondary displays in Whole Foods Market

Great visual synergy

Complimentary categories 

Works commercially too 

Both of these brands know the power of a good partnership & how they can... 

bring in opportunities to connect with new shoppers

show up in new usage occasions 

...and unlock more space in store 💥

When done well they become more than the sum of their parts 💪🏻

I'm going to be honest, the first time I tried Botivo Drinks | B corp I didn't love it

It was the second time, then the third when it started to grow on me, to actually get under my skin to the point where I'm now actually a bit obsessed with it, I've just ordered 2 bottles off the website, and wear their sunshine yellow socks on a dreary Autumn day

It's the closest thing for me to an actual cocktail- it's complex, unique, grown up, it feels like a treat- I take it to parties with me now (then make sure I take the rest of the bottle back home at the end of the night 😜)

I also LOVE the rich brand world they've built, cartoons, socks & all, so it was an absolute pleasure to have Imme Ermgassen & Sam Paget Steavenson on the TomorrowBrands podcast this week

We spoke about-

How a pleasure-first approach reframes non-alc

The importance of co-founder chemistry

Why launching with one SKU and making it iconic was a deliberate choice

Craft, chaos & chickens (you'll have to listen) 

Plus all the details of that rich brand world 

Link to listen in the comments, available wherever you get your podcasts 🎧

Is cottage cheese about to have it's moment here?

Back at the start of the year I made some predictions, one was that cottage cheese was going to become a 'thing' here

It's already a 'thing' in the U.S,  driven by good culture who have been doing an amazing job 

And it makes a lot of sense as it meets a fair few trends in the middle

✅ Source of Protein
✅ Live cultures- gut health continues to go mainstream 
✅ Minimally processed- non UPF, the pendulum is swinging back to full fat dairy 

Enter UK challenger @AlterEgo, with a very edgy brand positioning, who have now launched into Sainsbury's- can confirm is delicious 

(You can also make it into ice cream, though have had mixed results with this!)

What do you think, are we about to see a cottage cheese boom?

There are many great things about hosting a podcast, but probably top of the list is getting to learn myself from each and every guest that comes on.

So much so am sitting on an actual treasure trove of golden insights, that I'm going to start sharing every Friday for those among you that don't listen to the full episodes (but actually you absolutely should).

First up, some of the highlights from my chat with Brodie Meah founder of Top Cuvée

Lessons from Top Cuvee

What if being too polished is the thing holding your brand back?

In one of most popular episodes of series 3 so far, Brodie Meah from Top Cuvée talks about what it really means to be approachable - and why making people feel like insiders might be more powerful than obsessing over prestige.

Little snippet to whet your appetite

Don't miss out on the full episode- link in comments

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The Battle

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