Enrique Kalb

★ Compliance, IT Support, Cybersecurity ★ Stop the worry and get the Continuous Threat Check. ★ Business-focused IT ★ LinkedIn Cyber Ninja ★

Cybersecurity sales leader with 13+ years driving growth across enterprise, federal, and regulated commercial markets.

I’ve spent my career across cybersecurity, compliance, managed IT, managed security, and co-managed IT, supporting teams in the DoD, Intelligence Community, and regulated industries like healthcare, legal, manufacturing, financial services, and construction.

I’ve built and scaled revenue engines inside growth-stage startups while also closing complex enterprise and regulated-market deals across cybersecurity, compliance, and managed services.

What I’m known for is building and scaling sales teams, putting real GTM structure in place, and helping buyers make confident decisions through complex security and compliance requirements without unnecessary friction. I do my best work when deals are messy, stakeholders are senior, and trust actually matters.

Day to day, I’m working with executives, technical teams, and channel partners to move deals forward, reduce risk, and drive sustainable growth with clear communication and practical execution.

I run complex enterprise sales cycles using MEDDPICC and Sandler to qualify, forecast, and close predictable revenue across cybersecurity and SaaS platforms

Bilingual in English and Spanish.

If you’re building or scaling enterprise cybersecurity sales in regulated environments, let’s connect.

Director of Cybersecurity Sales

Continuous Networks, LLC is a locally owned IT company specializing in making IT Personal.
Continuous was started in 1997 as a web hosting company, providing organizations with Windows and Unix cloud hosting. Continuous became increasingly aware of the need for small businesses to offload their internal IT applications from in-house data closets to data centers with redundant power and networks and built their first datacenter in 2004. With the increasing reliance on hosted technologies now called the "cloud", Continuous expanded its services to include personal IT consulting, hardware procurement and provisioning, and MSP services built upon our advanced cloud technologies and expertise. For over 15 years, Continuous has helped companies expand past their IT closet with Cloud technologies, such as daily backups and high availability. Continuous has 20 employees and 24/7 monitoring.

Continuous manages over 1,000 servers, representing 1,000 companies across 100 countries worldwide.

This is why hackers remain single :-)
Luke Matthews  the MEME team

Cybersecurity Sales Leader | Enterprise, Federal & Regulated Markets | Eliminating Downtime & Compliance Gaps, Reducing Cyber Risk

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Most password policies were written for a world that doesn’t exist anymore.

Your password is expiring so people do what they always do. 

Go ahead add a number, heck go ahead and swap a symbol, maybe bump the version from 1 to 2, and move on.  

That doesn’t stop threat actors it just trains users to hate security and look for any workarounds.

If someone is using a long passphrase they can remember, isn’t reusing it anywhere else, and keeps it private, forcing a change every 60 to 90 days doesn’t make things safer. It just looks good in a policy document.

What actually really helps in 2026 is:

- Use a long passphrase you can remember
- Don’t reuse passwords across systems
 -Turn on MFA everywhere you can
 -Use a password manager and stop trying to be a human spreadsheet LOL

Passwords should change when there’s only a reason and that is if: 

-It's after a suspected breach
-It's after clicking something weird or when a password was shared or exposed.

Just keep in mind that security has to work with how people actually behave.

If the controls only succeed with annoying users, they’ll be ignored and that’s when the real risk starts.

OMG ChatGPT was hacked!!!

No ChatGPT wasn’t fully hacked, and nobody dumped all its data on the dark web.  I have seen alot of posts about this today.   Let me paint the picture. 

What researchers showed is that you can trick an AI agent that’s connected to other systems into doing stupid things with sensitive data known to it. 

This is basically, social engineering an AI that has access to your tools and email, or apps. 

If for example the agent can see it, there’s probably a way to abuse it.

If you plug AI into email, CRM, or internal systems, you created a new path for data to walk out the door if it’s not locked down.

Most defenses today are still reactive you patch one technique, attackers find another.

AI isn’t magic it isn’t evil not yet. It’s just powerful and without guardrails, it’ll help the wrong person just as easily as the right one.

Open article: ChatGPT falls to new data-pilfering attack as a vicious cycle in AI continues by arstechnica.com

Female hand holding smartphone showing an evil with devil horn on her AI chatbot conversation app in the city. Illustrating the ideas around the risks and dangers of Artificial Intelligence (AI).

ChatGPT falls to new data-pilfering attack as a vicious cycle in AI continues

Incognito mode doesn't equal invisibility bros and gals.
Stop pretending it is.
You’re not anonymous. 

You’re just not saving your browser history. That’s it.
Your boss can still see what you’re doing on company Wi-Fi 😉 

Here’s what Incognito mode actually does....

Doesn’t save your history
Doesn’t keep cookies or data
Useful for testing and logging into multiple accounts.

Here’s what it really doesn’t do....

Hide your activity from your employer so if you are being naughty, they will find you.
Stop your ISP from seeing what sites you visit
Block websites from tracking you by IP 
Prevent malware, phishing, or weird browser extensions

Incognito is great if you’re buying a gift or using a shared computer.
It’s not a security tool. 
If your team thinks otherwise that’s a huge problem.

Incognito mode is good for keeping things clean on your device not for hiding your activity from the outside world.

Security starts with education :-)

How companies handle the aftermath of a cybersecurity breach. Luke Matthews

Companies don’t do enough after a breach.

We got hacked by a simple phishing email. You trusted us with your data for years, but here’s an identity monitoring service if you opt in.

NO!!! 

If your info was stolen, take control immediately don’t wait.

——Change your passwords and start with the breached account. Also, reused passwords make sure you change them too.

——Enable MFA as even if malicious hackers have your password, multi factor authentication can stop them.

——Alert your bank let them watch for suspicious activity.

Check your credit reports. Free once a year from the major bureaus don’t let fraud slip by unnoticed.

Your data is your responsibility. 

Companies failed don’t let that failure become yours so act fast protect yourself, and don’t wait for them to help!

Maybe this is an unpopular take but I have to say it, but I’m seeing a lot of SDRs calling themselves GTM and it doesn’t really make sense.

GTM isn’t a job title I just look at it as responsibility.

Go to market is figuring out who you’re selling to, why they should care, how you price it and how you message it, and how sales actually run. 

That work happens before anyone starts dialing.

SDRs do real work and anyone who’s done it knows it’s not for the faint of heart.

Prospecting, the calling, emailing, booking real conversations. But that’s running a motion, not building it.

Its not the same thing as writing the playbook.

I understand why it happens here I go. 

SDR doesn’t sound too sexy. GTM does and lot of startups blur the lines and suddenly everything revenue related gets labeled GTM.

But here’s the real issue.

If you disappear and the system still runs, you’re not GTM. 
If you disappear and the system breaks, you probably are.

I have no shade to SDRs that role is brutal and necessary I have done it.

But GTM is about ownership and leverage, not activity.

I said what I said.

Go ahead pay $1,000,000 and you’ll get your data back. Let me tell you there is no guarantee. A ransom is just wishful thinking with a huge price tag IMO.

If you pay once, don’t be surprised if you’re targeted again. Unless the real issue gets fixed, you’ve just shown you’re willing to write a check. I don’t see it every time, but double extortion is very real. Threat actors threaten to contact the MSP’s clients directly and extort them too. 

I have watched owners swear they’ll never pay, then change their mind fast when that threat lands and this is why security can’t just be a bunch of tools you stack together like people think.

After an incident, what really matters the most is what happens next and who’s handling the response, forensics, producing the reports? and providing environment is actually clean?

The cleanup and documentation always take the longest, and that’s usually where many clients decide whether they stay or walk. Good security gives you breathing room when things go wrong and it buys time while insurance drags on for months and months and it keeps the client relationship intact.

Security isn’t about how impressive your setup looks on paper but about how well you handle the worst day.

You might be compromised and not even know it 

Most people think they’d definitely know if their computer was hacked.
I used to think that too.

When mine was compromised, I was just at home on my laptop.
No big warning.
No ransom screen.

Just some annoying pop ups.
A couple weird browser redirects.
Things running slower than normal.

I almost brushed it off. I think most people would have. 

We’re so used to tech being SO glitchy that we don’t stop to question it anymore.
We just assume it’s well one of those things.

That’s exactly what cyber attackers rely on.

Here’s what I didn’t fully appreciate until it happened to me that…

Most cyberattacks aren’t loud.
They don’t announce themselves.

They sit quietly, watch and collect.

Once I realized that I shut everything down.

What I did next probably was overkill, but I wasn’t taking chances):

—Killed the Wi-Fi
—Ran more than one security scan
—Changed every password from a clean machine
—Wiped and reinstalled the OS
—Turned on MFA everywhere I could. This step is always missed. 

This isn’t about being paranoid.
It’s about not being naive.

If you ever get that feeling like something’s not right trust it.

PS: This things happens to very technical people too and maybe especially to them.

Krista Mollion

Last Business Coach You'll Ever Need I 100% Activator + Rebel 💥 Blow Up Your Solopreneur Business By Joining Profitable Solopreneur/MBA/Accelerator 🚀 Free Masterclass: Path To 10k+ Months 🎯 Content AI Workshop 5/10🧠

Congrats! You built a great product or service.

You've done all the right things, including hiring marketing and sales experts. 

So why aren't the numbers adding up?

When your revenue isn't steadily growing, it is normal to blame a bad hire, coach, or agency. 

But that's not it.

And it's not your fault either.

The true issue?

Your GTM foundations aren’t built for your next stage of growth.

When GTM is broken, you don’t just waste money —you lose decision speed, momentum, and compounding progress.

That cost is invisible on a P&L, but brutal over 12–18 months.

So you hire someone new, hoping, and ... they fail again.

See the problem? It's the system, not the hires.

That’s where I come in.

I convert marketing investment into forecastable revenue by fixing the GTM systems behind it.

What I Do

I operate as a Fractional CMO with executive ownership of growth.

I don’t replace founder judgment.
I translate it into a disciplined, board-ready revenue system teams can execute and finance can trust.

I design and lead go-to-market systems that align:
	•	strategy
	•	demand
	•	sales
	•	unit economics

So growth compounds capital-efficiently — not through brute force.

My work sits at the intersection of GTM, finance, and leadership.
Silicon Valley–fluent. Operator-minded.
Low theater. High standards. Real accountability.

How I Work

I partner with founders, CEOs, and CFOs to align growth targets, unit economics, risk tolerance, and capital constraints before execution begins.

I don’t advise from the sidelines.
I take responsibility for execution by leading the system until it is operating, measurable, and ready to scale — whether that means directing internal teams, coordinating external partners, or sequencing work myself when needed.

I’m engaged as an external executive partner — not an employee — with clear scope, authority, and accountability.

I work across three engagement types:
	•	GTM Strategy (strategy-only)
	•	GTM Advisory (quarterly or ongoing)
	•	Fractional CMO (operator role)

In Fractional CMO engagements, I stay through the system build until growth is stable and a full-time CMO can inherit clarity, clean economics, and momentum — not a reset.

Execution follows the system.
Accountability stays with me.

Fit

I work best with founders who value ownership over activity, discipline over speed, alignment over consensus, and want long-term sustainable systems, not short-term fixes. 

If you’re looking for quick results or someone to “just run marketing,” I'm not it. But if you want someone to build a growth engine, let's talk.

Fractional CMO + Chief Creative Disruptor for SaaS Brands

Attention is currency and it is our mission to get you more of it. 

We design creative, AI-driven, digital and influencer marketing campaigns For micro brands with macro goals

I spent years working with the wrong clients.

Not bad clients.
Wrong fit.

I started my career working with tech giants—first in-house, then at a San Francisco VR/AR agency.
I liked it. Loved it, in fact. But after 12 years, I was ready for a change.
I went solo and started business coaching.

I’d spent years in marketing.
Launches, campaigns, growth—I knew the playbook.

I thought business coaching would be the long-term solution for me.

I was wrong.

I’m too much of a consultant at heart.
I want to roll up my sleeves and solve problems—not sit back like a therapist asking,
“And how do you feel about that?”

So I went back to offering marketing services.

And that’s when a new problem showed up.
A money problem.

The early-stage founders I had been coaching—and now serving—didn’t have the budget to work with me ongoing.
They were all in the under-million range.

And I knew my days working inside large companies were behind me.

It took time, but I finally found my niche:

B2B service companies in the $3–20M range, stuck in growth.

A very specific transition stage:
• The company is established
• Some sales exist
• A website and brand are in place—but not a strong one
• The founder is still very involved

What I see at this stage:
• Lead flow is inconsistent
• Efforts are stop–go
• Agencies have been hired (and fired)
• Everyone is busy, but nothing compounds

These founders are frustrated and uncertain.
They don’t need more tactics.
They need clarity before execution—so growth can finally scale.

That’s the work I was built for. 💎

How did you find your niche?

💎 Fractional CMO for $3–20M B2B Founders | Executive GTM leadership to build compounding growth systems | Single-owner accountability across budgets, runways & board narratives | Silicon Valley–fluent, operator at heart

Privately, I love the slow life.

All-day ski runs.
Long hikes.
Driving the California coast with nowhere to be.
Sailing. Boats.
Long dinners that stretch past midnight.
A good bottle of Château Margaux.
Long, lazy summers.

Very different from Silicon Valley work culture.

Everything moves fast.
Everyone is in a hurry.
Time is the enemy.

Launch faster.
Hire faster.
Raise faster.
Prove results.
Close deals.
Grow.
Hit deadlines.

Missed? You're gone.

For a long time, my weekday and weekend worlds felt completely incompatible.

And I burned out and took a break.

During my time away. I realized a couple of things:

Speed doesn’t have to mean sloppiness.
And slow doesn’t have to mean inefficiency.

What actually reconciles the two is precision.

The “slow lover” in me doesn’t hate speed — she hates chaos.
She hates half-done work.
She hates hacks, shortcuts, cheap fixes, and fragile systems.

So I stopped trying to hack my way to success via chaos.

Instead, I focused on building things that are:
• clean
• intentional
• well engineered
• designed to scale

In my work, that looks like:

• crystal-clear KPIs
• thoughtful GTM architecture
• systems designed to scale without breaking
• foundations strong enough to run fast on

That’s my beautiful way of blending speed with efficiency.

Move fast — but on purpose.
Build quickly — but with elegance.
Scale — without sacrificing quality.

And rest. We need to pause in business too and reflect. Getting away from the problem will open up the new angles like nothing else.
And when you return, you will see things with fresh eyes.

Whether you move fast or slow, excellence is always an option.

You don't have to accept chaos as the only path.

Build a revenue engine that endures
Then relax and watch it build momentum.

For me, excellence is the goal.
But I combine it with alot of hands-off time.
And it works for me while I am away.

Life is too short to settle for anything less than getting the best of both fast and slow worlds.

Founder, Unignorable Brands | Founder-Operator Fractional CMO & GTM Leader for $3–20M B2B Companies | Global Expansions | Numbers ​> Narratives

A quick clarification on the CMO role (especially for first-time founders and growing companies).

A Chief Marketing Officer is an executive leadership role, not a delivery function.

At the CMO level, the mandate is to own:
• Go-to-market strategy
• Positioning and market narrative
• Demand architecture and pipeline quality
• Revenue alignment with Sales and Finance
• Budget allocation and priority sequencing
• Cross-functional alignment across Product, Sales, and Finance

For this reason, a CMO reports to the CEO.

Not as a matter of hierarchy — but because marketing decisions directly affect revenue quality, capital efficiency, and long-term valuation.

What the CMO role is not designed for:
• Campaign execution
• Content production
• Tactical channel management

Those functions require dedicated operators, and the CMO requires hiring/performance authority and budget ownership over them to be effective.

When marketing leadership is placed under operations or staff functions, it often becomes activity-driven rather than outcome-driven. Over time, this shows up as inconsistent demand, misaligned incentives, and slower compounding.

This isn’t about titles.
It’s about governance.

Growth scales best when marketing has clear executive ownership and accountability.

💎 Fractional CMO for $3–20M B2B Founders | Executive GTM leadership to build compounding growth systems | Single-owner accountability across GTM, spend & outcomes | Silicon Valley–fluent, operator at heart | 3x founder

If you missed your 2025 targets, please don't: 

– Blame your team 
– Hire a bunch of new people or a new agency “to fix it”
– Add tools you don’t fully use
– Chase new tactics after watching one convincing video
– Wait and hope things improve
– Invest in AI before you understand where it fits

Blame and new hiring is easier than leadership accountability.

Growth doesn’t come from quick reactions, avoided decisions, blame, or throwing money at random solutions.

It doesn’t stall because founders lack ambition or intelligence.
It stalls when random action is mistaken for strategy.

Real growth comes from building a revenue engine, choosing the right levers, and sticking with them long enough to compound — and yes, that usually takes longer than you’d like or hope, but that’s simply how it works.

Before you plan forward, look backward.

Start with this quick growth audit for 2025:

𝟭. 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗴𝗶𝗻𝗲.
Where did revenue actually come from this year?
Which channels looked busy but didn’t convert?
What worked once — but never compounded?

𝟮. 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴.
Could your ideal customer clearly explain what you do —
or are you still “kind of everything”?

𝟯. 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗱𝗲𝗺𝗮𝗻𝗱 𝘀𝗶𝗴𝗻𝗮𝗹𝘀.
Who reached out first this year — and why?
Which conversations turned into deals fastest?
What objections keep repeating?

𝟰. 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗱𝗿𝗮𝗴.
What decisions took too long?
What initiatives stalled momentum?
Where is leadership still involved in things that shouldn’t require it?

This checklist is the starting point of your success for 2026.

If you want the full picture, my Growth Engine Diagnostic shows you exactly where leverage is hiding — and what to fix first so 2026 compounds instead of plateaus.

What’s your growth top priority in Q1 2026?

What’s better: more or less?
99% or 10%?

Most people default to more.
More reach. More likes. More followers. More emails. Spam, spam, spam!

I always pick less.

Because “more” is a big business—
and LinkedIn is full of people selling it.

If you want to go viral, create content 99% agree with:

• Eye-candy photos or videos
• Personal stories
• Feel-good quotes
• Light humor
• Colorful carousels
• Big announcements

Nothing wrong with it.
It’s built for mass appeal.

But if you sell high-ticket B2B services (not generic products), here’s the truth:

At any given time, only ~10% of your network will ever need, be ready for, or be able to buy.

That makes things easier.

If you want to get paid, your content only needs to resonate deeply with that 10%.
And when you do the math—that 10% is worth millions.

The other 90%?
Colleagues. Friends. Old conference connections.

Nothing wrong with them.
They’re just not your buyers.

So ask yourself:

Are you optimizing for reach—or for revenue?

P.S.
Ghostwriters, content managers, and social media experts:
chasing views without positioning may look good on dashboards,
but it doesn’t always serve your client’s business.

Clarity beats virality.
And conversions pay more than claps.

One of the most misunderstood ideas in marketing is lag time.

Not clicks.
Not channels.
Time.

Most B2B businesses have a 60–90 day gap between the first meaningful touch and closed-won revenue. And yet we keep asking monthly marketing spend to explain monthly results.

No wonder the conversations get tense.

Once you make lag time visible, a lot of friction disappears:
Marketing looks less mysterious.
Finance looks less impatient.
And decisions get calmer.

If you know how long it takes to bake the cake, stop opening the oven for a peep, only to confirm what you already know.

It’s a small shift in reporting, but a big shift in how growth gets discussed.

Food for thought as the week wraps up:
Does your exec team actually know how long revenue takes to materialize (and are your marketing goals and reporting set accordingly)?

Everyone’s obsessed with the LinkedIn algorithm.
And yes — algo candy works.

I usually do the opposite.

I post heavy content.
Real thinking.
High signal.
High cognitive load.

The kind that doesn’t get many likes —
but quietly lands in DMs weeks later.

Here’s the truth most people miss:

The algorithm doesn’t reward depth.
It rewards ease.

Fast to consume.
Low friction.
Familiar formats.

So if your thoughtful posts aren’t performing,
you’re not wrong — you’re just asking the algorithm to work harder than it wants to.

The tradeoff no one names:

Heavy posts = trust, authority, quiet DMs
Light posts = reach, visibility, growth

Different jobs.

The real question:
Are you trying to be popular —
or are you trying to sell?

Trying to do both at once
without intention
usually fails at both.

The algorithm isn’t your customer.

Join me tomorrow - Thursday, January 8th - where I'll be speaking about LinkedIn 2026 strategy aifh the incredible Tracy Bedwell . RSVP to join live in UK time or get the replay. https://lnkd.in/gRR5iunF

Both sides are acting in good faith.
Both sides are usually disappointed.

The CMO expects a system.
The CEO expects one person to do six jobs.

Alignment beats optimism. Every time.

This is why “good posts” keep getting buried on LinkedIn.

Most experts don’t lose on social because they lack insight.

They lose because they explain too early.

Algorithms don’t reward depth at the top of the funnel.

They reward:
• Simplicity
• Repeatability
• Predictable formats
• Low cognitive load

That’s why “basic” posts spread
while better thinking gets buried.

The mistake isn’t being smart.
It’s leading with complexity
before you’ve earned attention.

Simple surface × repeatable frame → distribution.
Depth below the fold → trust and conversion.

The winning move:
Hook first. Go deep later. 💎

Where do you naturally default?

📅Want more insights on how to win on social? On Thursday, January 8th, I'll be speaking about LinkedIn 2026 strategy aifh the incredible Tracy Bedwell. RSVP to join live in UK time or get the replay. https://lnkd.in/gRR5iunF

Now Hiring! 🎉

👉 Wanted: Supernatural CMO

Requirements include:
• Predict the future
• Make us viral
• Crush the competition
• Double revenue
• Save the day

Work location: The Upside Down
Reports to: The CEO (office nickname: Papa)
Mandate: Defeat Vecna. Save Will. Keep the board calm.

Warning: The previous 4 CMOs did not survive the mission. Résumé exaggeration will be exposed immediately.

Bonus points if you can do it with limited data, a moving ICP, and
“we’ll figure the strategy out later.”

Marketing experience preferred.
Telekinesis required. 🔮

Happy Friday.

As we enter a new week — and especially still in January— I’ve been sitting with a quiet but radical thought.



What if this year, we focused on prioritizing the right P in business?

Not profits.
People.

We all say people matter. It’s almost a given.
But if we’re honest, most systems, incentives, and decisions are still built around profit first.

This is normal. No profits, no business.
And yet… profits don’t exist without people.

The work is done by people.
The bills are paid by people.
Funding comes from people.
Trust is built (or broken) between people.

Somewhere along the way, many of us started viewing people through a transactional lens:
	•	What they owe us
	•	What they didn’t deliver
	•	What they should have done better

Customers become “leads.”
Employees become “resources.”
Investors become “gatekeepers.”

We see people as a means to our own end, not as real. That subtle detachment changes everything. It creates tension, frustration, and burnout — often without us even realizing it.

But what if we flipped the lens?

What if we put people back at the center — not as obstacles between us and success, but as the very foundation of it?

Because when people are truly prioritized:

	•	Productivity becomes more natural
	•	Collaboration deepens
	•	Trust compounds
	•	And yes, profits will increase

So here’s my challenge for you:

What if 2026 is the year you truly put people first?

And how might that reframe the way you think about:
	•	Your customers
	•	Your employees
	•	Your partners
	•	Your investors

Why CMOs age in dog years 🐕

You’re driving the car.
Everyone else is in the backseat.

“Go faster.”
“Slow down—what’s the ROI?”
“Why aren’t we there yet?”
“Take a left. No—my other left.”
“Have you tried just… more leads?”

One steering wheel.
Six opinions.
Same destination: predictable growth.

If you’ve ever wondered why marketing feels exhausting, it’s not the work.

It’s the navigation.

Happy Sunday to every CMO still holding the wheel. 🚗

P.S. Will AI be the equivalent in Marketing to the self-driving car?

You can do everything right —
and still be forced to downsize.

Several exceptional people at Agorapulse  are suddenly on the market — through no fault of their own.

This wasn’t a failure of talent.
This wasn’t a failure of effort.
This wasn’t leadership “cleaning house.”

Because economics happened.

They’re proven.
They’re resilient.
They’re exactly who you want when things get hard.

If you’re a founder, hiring manager, or recruiter — or hiring soon — please take 30 seconds to look:

👉 https://lnkd.in/gxjaACQs

I’m using my platform today for one reason only:
to spread the word and help good people land fast, fairly, and with dignity.

It could be you.
It could be me.

If you can help, comment, share, or reach out directly.

Let’s turn an unfair moment into a fast, human outcome.

Hiring? Experienced marketers impacted by layoffs. Learn more: https://lnkd.in/gxjaACQs

Loud presence gets attention.
Quiet confidence earns trust.

The founders I respect most
aren’t trying to win the room.

They’re listening.
They’re watching patterns.
They’re deciding when to speak — not rushing to fill silence.

Attention is easy to get.
Trust is built slowly.

And the people who understand that
usually don’t need to announce it.


If this resonates, you’re probably not the loudest voice in the room.
That’s not a problem.
It’s often the advantage.

Hustle works — until it doesn’t.
Systems are deliberate.

When leaders stay in hero mode, chaos gets normalized:
• high-paid people doing low-leverage work
• nothing moves unless you’re present
• one sick day shakes the business

That’s not dedication.
That’s a bottleneck.

“No one can replace me” isn’t a flex.
It’s a warning sign.

Growth doesn’t come from doing more.
It comes from building systems that work without you.

This mindset makes sense early.
After your first million, it gets expensive.

Chaos is normal at the start.
Staying in it once people depend on you
is a leadership choice.

Hustle creates motion.
Systems create momentum. 💎

Who I Work With (and Who I Don’t)

I do my best work with calm, experienced B2B founders ($3–20M ARR).

They’re past the ego phase.
They respect marketing without micromanaging it.
They value clarity over urgency.
They run founder-led companies with low politics.
They are highly disciplined.

They want a senior operator—not a yes-man to follow commands without actual ownership—
to build a durable growth engine, not short-term spikes.

This profile isn’t arbitrary.
It’s non-negotiable.

Because it protects:
	•	energy
	•	reputation
	•	timelines
	•	sanity

And it aligns with the kind of work that actually compounds:
deep, foundational, long-horizon work.

Who I Don’t Work With

Anything outside that profile usually brings:
	•	constant urgency
	•	second-guessing
	•	blame when shortcuts fail
	•	decisions by committee

That environment doesn’t create better growth.
It just creates friction.

Alignment matters far more than simply filling a role, especially since my contracts are annual. Working together for a year means being careful to find the right fit.

Question: have you clearly defined who you work best with and who you don't?

Silence and emotion are two of the most expensive failure modes in leadership teams.

After years inside leadership teams, a pattern shows up again and again.

Not bad intent.
Not incompetence.
Ambiguity.

Two things quietly break execution:

1) Silence gets interpreted as agreement.
A leader says something in passing.
No one challenges it.
No one clarifies it.

Weeks later, it comes back as:

“I thought we agreed on this.”

Silence creates implied commitments — even when nothing was actually decided.

2) Emotion creates moving targets.
Pressure spikes.
A metric dips.
A board conversation happens.

Something gets said that sounds like direction — but is really context.

Teams either:
	•	panic and overcorrect
	•	or ignore it and hope it goes away

Both paths lead to disappointment.

The fix isn’t working faster.
It’s clarifying before acting.

Healthy teams pause to clarify:
Is this context or a decision?
What changed?
Who owns it, and what metric moves?

If none of that is clear, it’s not ready for execution.

Clarity doesn’t slow teams down.
It’s what prevents thrash, rework, and missed expectations. 💎

Execution usually fails not from lack of effort — but from decisions that were never actually made.

From a CFO perspective, strategy isn’t abstract.
It’s where money goes — and where it doesn’t.

After sitting in too many forecast reviews where no one could explain why spend existed.

What looks like “too much strategy” is often:
• unclear ROI expectations
• budgets without ownership
• initiatives that never get killed

That’s not a strategy issue.
That’s a decision rights and kill-criteria issue.

Good strategy reduces waste.
It narrows spend.
It improves forecast confidence.

If execution keeps missing targets, the fix isn’t “more doing.”
It’s fewer, better-funded bets.

Drama feels productive.
It isn’t.

Calm leadership is what actually scales.

You can have the right strategy.
Strong leaders.
The right tools.

I’ve watched capable teams stall, not from lack of talent,
but from leadership volatility.

When priorities keep shifting and decisions get reopened emotionally,
compounding quietly breaks.

Adding more features
Constantly switching strategies
Priorities change with politics
Hires come and go with layoffs and churn
This is the best way to create chaos.

What does scale is boring in the best way:
clarity, trust, high retention, clear priorities, and steady leadership.

Same team.
Same talent.
Very different outcomes.

This is usually where compounding quietly breaks.

Drama feels good in the moment
but it is an expensive mistake.
Setting up calm, consistent "boring" systems and then staying disciplined and focused with a "less is more" attitude is the profitable way.

------------------------
If you're new here, I'm Krista Mollion, Fractional CMO and founder of Unignorable Brands and I talk about why growth stops compounding as companies scale. 🚀 Follow along - I aim to address real problems after working with 250+ B2B companies.

It’s never the $49 that’s the problem.

Happy Saturday, LinkedIn Peeps!

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