Liesbeth Heylen.

LH Business Services - Entrepreneur Coaching. Online Sales Coaching | B2B Sales Coach

✳️ 𝗛𝗘𝗥𝗘 𝗜𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help entrepreneurs to master the skills of Consultative Selling by creating their own BESPOKE SALES STRATEGY, so they have a tailor made, fail safe way of winning at sales. 

● My mission is to find people's own style in selling and to make you feel confident and comfortable doing it, so that you can increase sales and grow your business.

✳️ 𝗪𝗛𝗢 𝗠𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗔𝗥𝗘: Many professionals love their product or service and know it through and through, but are not selling as much as they would want to. They feel stuck as though they're going around in circles, getting too many rejections and they can't see a way past that.

● Over the years, I've seen how entrepreneurs struggle to find their own way of selling that matches their personality and style. I help to generate their own bespoke sales process, tailor made to their own entrepreneurial style, so that they can make growth easy and repeat it over & over again.

✳️ 𝗛𝗢𝗪 𝗜 𝗚𝗘𝗧 𝗧𝗛𝗜𝗡𝗚𝗦 𝗗𝗢𝗡𝗘: During private or group online coaching sessions, I help sales feel like second nature to you, so that you can be more confident, get your own sales proces sin place and save time and money doing it more effectively, efficiently and elegantly (my 3 Es!), increase sales and grow your business.

If you want to put together your own bespoke system that can double your revenue while increasing your close ratio to 50%+, then this is for you.

● My program will enable you to apply your personal strategy to win your prospects over through consultative selling.

✳️ 𝗚𝗘𝗧 𝗦𝗧𝗔𝗥𝗧𝗘𝗗 𝗛𝗘𝗥𝗘: Get on the way to finding your own bespoke sales strategy so you can turbo charge your business today: https://liesbethheylen.com/free-training

THE ENTREPRENEUR'S SALES COACH | Sales Performance Coaching| Online Sales Coaching| B2B Sales Coach

LH Business Services. B2B Sales Coach | Online Sales Coaching | Individual Sales Coaching

✳️ 𝗪𝗛𝗔𝗧 𝗠𝗬 𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗔𝗥𝗘:

➥ 𝗕𝗲𝘀𝗽𝗼𝗸𝗲 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗼𝗿 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
My mission is to find people's own style in selling & to make you feel confident and comfortable doing it, so that you can increase sales and grow your business with ease.

➥ 𝗕𝗲𝘀𝗽𝗼𝗸𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 | 𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿
Giving your audience a no-nonsense perspective on soulful selling, with actual take-aways for them to implement in their own business & see immediate impact in their own sales process.

➥ 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗳𝗼𝗿 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
I train people and sales teams in modern day consultative & persuasive sales techniques, so they can optimize their sales efforts and crush targets. Learn how to influence your prospects without it feeling awkward or unnatural. I provide sales training and coaching so you can focus on serving your clients.

✳️ 𝗛𝗢𝗪 𝗜 𝗚𝗘𝗧 𝗧𝗛𝗜𝗡𝗚𝗦 𝗗𝗢𝗡𝗘:

➥ 𝗗𝗼𝗻𝗲-𝗪𝗶𝘁𝗵-𝗬𝗼𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 - 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴: During private or group online coaching sessions, I'll help sales feel like second nature to you, so that you can be more confident, double your sales & grow your business more effectively, efficiently and elegantly (my 3 Es!).

✳️ 𝗠𝗬 𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗: With over a decade in sales, me and my team consistently outperformed sales targets by 50% in some of the leading IT companies in the UK and across Europe. It’s a proven strategy & the exact same process where I saw a 200% increase in sales, over less than 2 years' time, as a B2B sales representative.

Today, I am a high performance sales coach for driven, service-based entrepreneur who want to achieve MORE. (Do check out their reviews/recommendations!)

✳️ 𝗚𝗘𝗧 𝗦𝗧𝗔𝗥𝗧𝗘𝗗: Get on the way to turbo charge your business today: https://liesbethheylen.com/free-training

BESPOKE SALES STRATEGY: COACHING & PARTNERSHIP| B2B Sales| Online Sales Coaching| B2B Sales Coach

LH Business Services - FREE SALES CHECKLIST. Online Sales Coaching | B2B Sales Coach | Elegant Sales

✳️ 𝗙𝗥𝗘𝗘 SALES BOOSTER TRAINING: How to transform your business into a predictable and scalable success story (...without turning into a pushy salesperson, making costly mistakes, or wasting time figuring it out on your own).

https://liesbethheylen.com/free-training/

FREE SALES BOOSTER TRAINING: Online Sales Coaching | Effective Sales Coaching | B2B Sales Coach 

LH Business Services - Bespoke Sales Coaching. B2B Sales Coaching | Sales Coaching UK

✳️ 𝗪𝗛𝗢 𝗦𝗛𝗢𝗨𝗟𝗗 𝗕𝗢𝗢𝗞 𝗠𝗘:  If you're looking for a keynote speaker for an upcoming event or conference for entrepreneurs, business owners or professionals selling to other businesses or service providers.

✳️ 𝗞𝗘𝗬𝗡𝗢𝗧𝗘𝗦: 

➥ Customer Centric Selling, the best way forward to sell your expertise and persuade your customers ethically
➥ 𝘐𝘵’𝘴 𝘯𝘰𝘵 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵 𝘤𝘰𝘭𝘥 𝘤𝘢𝘭𝘭𝘪𝘯𝘨 & 𝘩𝘰𝘸 𝘴𝘢𝘭𝘦𝘴 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘴𝘰 𝘥𝘢𝘶𝘯𝘵𝘪𝘯𝘨
➥ 𝘗𝘦𝘰𝘱𝘭𝘦 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘱𝘦𝘰𝘱𝘭𝘦 & 𝘩𝘰𝘸 𝘯𝘰 𝘰𝘯𝘦 𝘨𝘦𝘵𝘴 𝘮𝘢𝘳𝘳𝘪𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘧𝘪𝘳𝘴𝘵 𝘥𝘢𝘵𝘦
➥ 𝑇𝘩𝑒 𝟧 𝑘𝑒𝑦 𝑓𝑎𝑐𝑡𝑜𝑟𝑠 𝑜𝑓 𝑎 𝑠𝑢𝑐𝑐𝑒𝑠𝑠𝑓𝑢𝑙 𝑠𝑎𝑙𝑒𝑠 𝑝𝑒𝑟𝑠𝑜𝑛’𝑠 𝑚𝑖𝑛𝑑𝑠𝑒𝑡

✳️ 𝗧𝗔𝗞𝗘 𝗔𝗪𝗔𝗬: Giving your audience a no-nonsense perspective on soulful selling, with actual take-aways for them to implement in their own business and see immediate impact in their own sales process.

Bespoke Selling Speaker | Keynote Speaker | Customized Sales Strategy & B2B Sales Speaker

LH Business Services - Strategy Call. B2B Sales| Online Sales Coaching| Sales Performance Coaching

✳️ 𝗚𝗘𝗧 𝗖𝗟𝗔𝗥𝗜𝗧𝗬 𝗜𝗡 𝗬𝗢𝗨𝗥 𝗦𝗔𝗟𝗘𝗦 𝗣𝗥𝗢𝗖𝗘𝗦𝗦: During the call, we'll look at your current situation and I'll give you clarity on your sales strategy. I'll identify what the problem is and what needs fixing.

➥ If you're looking for someone who can smash your business development and sales, and you want to discuss how we can get you the results you badly want and need, then we can get the ball rolling for you immediately.
 
➥ If  you want coaching and we're a great fit, we'll start working together quickly to get you on your way to finding your tailored made way of selling, that suits your personal style and that will give you the tools to repeat it over and over again and make growth easy. 

➥ If not, I promise that you'll leave the session with more clarity on what you need to do next and actionable steps to improve your sales… all you have to lose is 45 minutes of your time… so what do you say?

✳️ 𝗥𝗘𝗦𝗨𝗟𝗧 𝗕𝗔𝗦𝗘𝗗 𝗣𝗥𝗢𝗖𝗘𝗦𝗦: My strategy is the exact same process I've used to consistently outperform sales targets by 50% in some of the leading companies in the UK and across Europe. 

It’s a proven strategy and the exact same process where I saw a 200% increase in sales, in less than 2 years time, as a B2B sales representative.

It's not a mere theory, but a strategy that's tested and proven multiple times in different industries by me and my clients.

✳️ 𝗕𝗢𝗢𝗞 𝗬𝗢𝗨𝗥 𝗦𝗘𝗦𝗦𝗜𝗢𝗡: Send me a direct message here on LinkedIn and let's get the ball rolling!

BOOK A STRATEGY CALL & Let's Talk About Your Own Bespoke Sales Strategy

Lightspeed Commerce

● Providing 'Go-To-Market' sales training and creating on-demand training programs for the sales team.
● Ensuring the sales team has all the training support to perform at the highest level and help Lightspeed to stay number one in their market.
● Onboarding and training new starters across the GTM sales organisation: Sales Development Reps (inbound/outbound), Account Executives (incl. full circle reps), Account Management Reps.
● Training the GTM Sales organisation on updates concerning internal processes, tech stack, product feature releases, training or updates relating to the Lightspeed financial services suite. 
● Work with the Rev Ops Managers and Competitive Analyst to develop and update educational and training materials. This includes sales scripts, case studies, presentations
● Promote feedback and ‘constant improvement’ culture by actively gathering feedback from training programs from trainees and managers
● Support Sales leadership with ongoing training for the sales teams

Sales Trainer EMEA

Jolt.io

● Teaching 'Sales Techniques for B2B' via remote workshops as part of Jolt’s incredible ‘Bluebird’ program*.  More specifically, I train students in: The Influence Model, Questioning Techniques, Overcoming Customer Objections & Conflicts and Sales Interactions
● These workshops are a combination of theory and practical exercises to get them ready to go out and apply it in their new found jobs in the Tech industry.

*The goal of the Bluebird program is to launch more people into a career as a Sales Development Rep in the Tech industry. The Students go through the whole program where they learn from industry experts how to be an SDR, how to sell and all the different techniques that come with it. They get training on how the industry works and how they can best represent themselves on their job interviews, so they can nail the best jobs. At the end of the program, all the students have job interviews set up for them, so they can immediately start in their new roles as a Sales Development Rep.

Jolter (aka Lecturer)

LH Business Services: Professional B2B Sales| Sales Coaching| Business Development

✳️ 𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗜 𝗪𝗢𝗥𝗞𝗘𝗗 𝗪𝗜𝗧𝗛: Varonis, Würth Belux, Battery Supplies NV, Xirrus, Intigriti.

✳️ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:

➥ Team Leader TDR BE / NL / Nordic
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: Manage the inside sales team for Belgium, The Netherlands & the Nordic region. 
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: By coaching my team and optimizing their sales process, we were able to exceed the targets set out by the company by 50%.

➥ Business Development for Belgium / The Netherlands
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: Present and sell SaaS products and services to potential and current clients. Identifying customer’s planning concerning Data Governance/Security projects, understanding key business drivers behind IT projects, mapping the best solution and ensuring success criteria are met.
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: Through my own developed sales strategy, I exceeded the target set out by the company by 30%.

➥ Territory Development Representative | New Business Development Representative Belgium
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: I built the territory plan and executed against the plan, identifying decision makers amongst the targeted leads in order to start the sales process and commence relationships with new potential clients. 
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: Exceeding my personal target by 45% and in the first year of business our team achieved a revenue of $2.4 Million.

➥ Technical-Commercial Representative B2B
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: Full responsibility for the sales and revenues within Flemish Brabant for the Maintenance Services division. Active prospecting and building a long-term relationships with customers, working with public and private companies including Councils.
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: High level sales of technical products to existing and new customers resulting in a growth of revenue of 200% for my territory in a time period of 2 years.

B2B Sales & Business Development| Sales Process Training|Sales Performance Coaching| B2B Sales Coach

Helping Service-Based Business Owners Boost Sales, Confidence & Revenue ✦ Bespoke Strategies That Deliver Results Without the Sleaze

▶️𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬, 𝐄𝐱𝐩𝐞𝐫𝐭𝐬, 𝐒𝐚𝐚𝐒 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞-𝐁𝐚𝐬𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬 (𝐰𝐢𝐭𝐡 𝐨𝐫 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐭𝐞𝐚𝐦)

You’ve built something incredible—a service or solution you’re proud of. But success doesn’t just come from passion or expertise. It comes from mastering the art of selling.

That’s where I come in.

As someone born and raised by entrepreneurs, I know firsthand that simply having an amazing service isn’t enough. If you’re not putting the same thought and strategy into your sales process as you are into your craft, you’re leaving growth (and money) on the table.

Let’s fix that with a bespoke sales strategy tailored to you.

💡 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨:

I help service-based businesses sell with 𝘊𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦, 𝘌𝘭𝘦𝘨𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 𝘐𝘮𝘱𝘢𝘤𝘵. My approach is all about customer-centric selling:

  • No pushy tactics
  • No sleazy strategies
  • Just proven, straightforward methods that deliver consistent results

❝...Liz delivered what I was looking for—a sales process tailored for my business that doubled my conversion rate from about $1M/month to over $2M❞ - Abe McAllister

💡 𝐇𝐨𝐰 𝐖𝐞 𝐖𝐨𝐫𝐤 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫:

𝟏) 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦:
Join my coaching program to create your own bespoke sales strategy that fits your style and goals:
✔ Feel confident in your sales conversations
✔ Convert more than 50% of your leads
✔ Radically increase your revenue—all while staying true to your values

Sales don’t have to feel overwhelming. Using my 𝐁𝐎𝐎𝐒𝐓 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤, we’ll align your sales process with your strengths and give your business the competitive edge it deserves.

👉 𝙉𝙚𝙭𝙩 𝙎𝙩𝙚𝙥 𝙒𝙞𝙩𝙝𝙤𝙪𝙩 𝙖 𝙎𝙖𝙡𝙚𝙨 𝙏𝙚𝙖𝙢:
Watch my FREE training today: https://liesbethheylen.com/free-training
OR 📩 Message me for a no-pressure chat about building your bespoke sales strategy.

𝟐) 𝐖𝐈𝐓𝐇 𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦:
Looking to optimise your team’s efforts? My High-Performance Sales Coaching equips your sales team with a bespoke strategy to drive consistent revenue growth while staying aligned with your brand values.

👉 𝙉𝙚𝙭𝙩 𝙎𝙩𝙚𝙥 𝙒𝙞𝙩𝙝 𝙖 𝙎𝙖𝙡𝙚𝙨 𝙏𝙚𝙖𝙢:
Message me to discuss how to transform your sales team into a high-performing revenue machine. See what’s possible for your business.

❝Liz has been a huge asset to our business. I'd strongly recommend her to anyone looking for a trusted sales partner❞ - Dr. Marilisa Conese

Liesbeth  Heylen.

Starbuck & Associates

After a 35 years of success in commercial leadership roles, I decided to translate my passion for empowering people to achieve their best and leading transformative change, into my own coaching business. My focus is simple: 

“Build trusting, authentic partnerships focused on the executive growth through powerful and challenging conversations with a sprinkling of fun and simplicity on the way.”

My clients have included leaders, directors, c-suite, and executives across all sectors including board level of some of the biggest organisations in the United Kingdom. 

What can I do to support you?

* Executive Coaching
* Performance Coaching
* Leadership Development 
* Team Coaching
* Career Transition Coaching 
* Relationship Building 
* Remote Leaders Support
* First 100 Days in New Role
* Personal / Professional Development
* Work / Life Balance
* Mentoring
* Empowering Leadership

Managing Director

Walgreens Boots Alliance

•	Drove high-performance across all areas of the business, leading 14 Area Managers by example to influence, and encourage a culture of accountability to drive exceptional customer service.
•	Succeeded in achieving top quartile colleague engagement across all regions.
•	Led transformational programmes and strategic initiatives that facilitated: 
        o	a 20% increase on pharmacy services
        o	increase in customer satisfaction, retention and growth metrics
        o	highest customer satisfaction scores in South division.
•	Spearheaded succession planning, talent identification, acquisition and development, coaching and mentoring.

Head of Customer Experience (Director of Stores role)

•	Focused on driving superior corporate governance and a superior risk management framework that facilitated:
        o	a 25% reduction in accidents
        o	20% reduction in cash loss; 
        o	Empowered 65,000 colleagues across 3,000 stores to manage their own risk profiles.
•	Created high-performing team leading talent procurement, talent forecasting and pipelining across the global organisation, leading Managers and Assistant Managers towards effective collaboration and attainment of corporate objectives.
•	Drove availability of products by 2% across 2,500 Boots UK stores.
•	Formulated profitable business development strategies, actively managing key operating costs and evaluating performance using key metrics.

Head of Stores Operational Support

•	Oversaw performance of 11 regions across the Group, driving robust fiscal controls/P&L and budgets to maximise revenue growth and increase Y-O-Y profits. 
•	Executed robust budgetary/P&L management, driving a £3m saving on payroll.
•	Created, developed and built a strong pipeline of business to deliver a predictable and growing revenue stream in line with agreed targets and timings. 
•	Capitalised on growth and business development opportunities, defining sustainable growth activities and targets, recommending and implementing associated investment decisions.

Head of Profit Maximisation and Delivery

•	Led a highly successful team of 4 area managers and 12 large store managers across Central England covering 85 retail & pharmacy stores with supporting functional teams.
•	Became the first and only region to remove all locum costs.
•	Delivered exceptionally strong results from a highly performing team through focus on performance leadership and supporting leadership development and progression.

Head of Region

•	Steered a high calibre team of 6 area managers across 110 retail and pharmacist stores with supporting functional teams across Eastern England. 
•	Delivered results consistently in the top 3 regions delivered through a real focus on leadership development with a significant number of leaders moving on to support the company’s success much broader.

Regional Manager

•	Provided guidance as the HR Partner for Stores Director, team of 12 Regional Managers and large functional team across 950 stores and 21,000 colleagues in a multi-billion-pound pharmacy, opticians, hearing care and retail division within Boots UK.
•	Designed and delivered stores field leadership reorganisation across 2500 Boots UK stores affecting all field leaders with headcount reduction challenge.  
•	Developed and deployed a new colleague recruitment personality-based system to recruit the very best customer service focused colleagues in the market.
•	Delivered a response to pensions reform affecting colleagues and leaders across the business leading the changes across the division.

Divisional HR Manager

NENE VALLEY RAILWAY LIMITED

Non-Executive Director actively involved in leading and developing the new 5 year strategy, HR / people & commercial management, risk and an active member of the board.  Nene Valley Railway is the UK’s leading international steam attraction, based at Wansford Station, and covering the stations of Overton (for Ferry Meadows), Orton Mere, Yarwell Junction, and Peterborough.

Non Executive Director

Focus DIY

Iceland Foods

Area Manager

Tesco

General Manager

Weird Science Limited

Created a highly successful software company specialising in software and solutions for developers.

The business was built upon a great passion for customers and won many awards for innovative products and high service levels.

Master Certified Executive Coach (ICF MCC) | Chartered Fellow (CMgr FCMI) │ B Corp | Mentor | Consultant | Non-Executive Director │ Board Advisor | Accelerating Executive, Team and Organisational Performance.

As a Master coach, I am deeply committed to helping individuals and organisations achieve their aspirations through change. 

I bring a unique and intimate expertise to my clients with a wealth of experience in people leadership, development, team building, career transitioning, personal branding, and navigating the complexities of success in and outside of the boardroom.

My coaching style is open, honest, fun, and constructively challenging. 

I help my clients broaden their perspectives on their limitations and potential. I believe that nurturing relationships and having challenging conversations in equal measure is the cornerstone of self-discovery, actualisation, and development.

Over the years, I have had the privilege of working with senior leaders and individuals seeking to expand their influence, confidence, and skills to fulfil their professional and personal ambitions. 

I am grateful for those opportunities and I am always looking for new ways to help others reach their full potential.

If you're ready to take your career and personal development to the next level, let's connect!

👉🏼 07799 474776

👉🏼 paul@starbuckassociates.com

👉🏼 www.starbuckassociates.com

taplio

The Battle

Liesbeth Heylen.

Paul Starbuck - MCC

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