Eric Reiners

Peak Performance Coach | Advisor | Founder - I help individuals and teams unlock their potential using neuroscience-backed techniques for more joy, meaning, and impact.

I am an executive coach who helps leaders master energy, focus, and flow. My coaching is a unique blend of neuroscience, sports science, and my experience as a senior leader in highly volatile, complex and uncertain environments. 

I helped build three companies past $8B in valuation with two IPOs and one private exit. 

I have been a hacker, researcher, athlete and explorer most of my life. 

When I was 19, I started hacking my brain with light and sound, meditation, and neurofeedback.

This led to a lifetime of finding ways to train the brain just like an athlete would train the body.

I chased flow through mountaineering, rock climbing, and endurance events discovering a formula that worked for a while but was not sustainable. 

My training  in yoga, meditation, and breathwork helped me respond to the stresses of working as an executive in the cybersecurity industry. 

Further studies in neuroscience helped me ground the training in the latest knowledge about the brain and how it responds and adapts to stress. 

This experience led me to create the Corporate Athlete Program, to help leaders do the best work of their lives, while feeling great at the same time. 

What can I help with? 
>> Automate and eliminate low value activities
>> Increase time in flow for greater productivity
>> Turn curiosity into passion and purpose
>> Think big and use leverage to maximize impact
>> Give gratitude to increase joy and love in your life
>> Align activities to your purpose through clear goals
>> Reduce addiction to screens and cheap dopamine

→ GO HERE: www.bewellmind.org

Why should I be trusted?
I am certified by the Flow Research Collective as a Peak Performance Coach, hold a Masters in Applied Neuroscience from King’s College, London, and am a certified Ashtanga Yoga Instructor. I have two decades of leadership experience in public companies, growing people faster than the business. I am trained in effective coaching modalities including positive psychology coaching, solutions-focused coaching, and cognitive behavioral coaching. I have delivered thousands of hours of coaching, in real-world environments, with founders, CxOs, VPs, and high performing individual contributors. My practice is grounded in trust building, powerful practices, and empathic support and accountability.

Founder and CTO

The goal of Be Well Innovation is to bring practical and approachable neuroscience-backed practices to individuals, families, and teams to help them achieve more joy, meaning and impact. We use coaching modalities with proven efficacy and neuroscience-backed techniques for building great habits, achieving more flow, and having more impact.

Three years ago, I walked away from an awesome role to build something new.

I had no clients, no guarantee it would work, and a family counting on me.

What I did have was a belief that work could feel different. That people could thrive instead of just survive. That energy and joy aren't luxuries, they are requirements for doing great work.

You showed up. You read the posts. You shared your struggles. You booked calls. You trusted me with your team.

For every read, comment, share, and conversation, you made this possible.

Thank you! 🙏

I appreciate you and all you do.

After Thanksgiving, we will engage in our annual tradition of the Turkey Olympics. Healthy competition with family and friends, paired with Thanksgiving leftovers:

🏀 Basketball with stuffing breaks.
🏃 Sprints with turkey sandwiches at the starting line.
🥧 Apple pie for volleyball.

The competition is fierce, the sportsmanship questionable, the laughter guaranteed.

I hope you find moments like that this weekend. The ones that remind you why you work so hard in the first place.

What are you grateful for this year? Drop it in the comments.

#bewell #gratitude

Coach | Advisor | Helping Leaders Master Energy, Focus & Flow

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I’m thrilled to share that I’ve joined NuVert Inc. as an advisor on cybersecurity strategy and product strategy.

NuVert sits at the intersection of AI, Executive Enablement, and Enterprise
transformation, helping leaders with AI strategy to build human-centered organizations ready for the AI era. 

As part of this next chapter, we are hosting the NuVert AI Executive Education
Summit for Senior Executives and Chiefs of Staff, taking place January 7–9 in
Cambridge, MA. This program is designed specifically for executives leading in an AI-driven world, bridging strategy, technology, and truly human leadership.

If you’d like to learn more about NuVert’s work or explore our upcoming AI Executive Education Summit, I'd love to connect.

#AI #ResponsibleAI #HumanAI #Innovation #Education #ExecutiveEducation #ExecutiveEnablement #EnterpriseTransformation

I was live on a webinar when the dog walked in.

He stared at me from three feet away, invisible in the camera, but I could feel his eyes and presence. He didn't care that I was on a public Zoom call. It was time to play.

His eyes showed enthusiasm that only dogs can have. Rarely see it in humans any more. It had been thirty minutes since our last fetch session. Clearly it was time to play, regardless of the live webinar.

We all laughed because the webinar was about burnout - the dog had his priorities straight...

I was live on a webinar when the dog walked in. He stared at me from three feet away, invisible in the camera, but I could feel his eyes and presence.

Open article: Move and Groove 91 - the enthusiasm of dogs by Eric Reiners • 3 min read

Move and Groove 91 - the enthusiasm of dogs

We started a movement.

To help corporate professionals master their energy, focus, and flow.

Pro athletes train and recover every week to prepare for performance. 

On the contrary, most professionals are expected to perform every day without a lot of training and recovery, sometimes at the expense of their mental, emotional, and physical health. 

I was one of them, performing as a C-level executive at a public cybersecurity company, experiencing chronic stress and physical and mental health issues. I was performing but losing my joy and motivation.

...until I trained with some of the best performance coaches in the world and started incorporating better practices into my daily work life. I became a better leader as I was more relaxed, more engaged, and more fun to work with. 

Harvard Business Review coined the term “Corporate Athlete” in 2001 to describe this whole-person approach to performance. Building physical, emotional, and cognitive capacity enables corporate athletes to perform better for longer, without the serious impact from chronic stress. Corporate athletes are engaged, focused, confident, and challenged. Corporate athletes surf their energy levels for maximum positive impact, recover capacity quickly, and consistently perform at high levels (HBR, January 2001).

My Corporate Athlete Program helps you become a pro. 

The program develops your physical, emotional, and cognitive capacities.

So that you can perform better than you ever have before.

So that you can feel better than you ever have before. 

So that your work can be challenging and still feel effortless.

So that you can love your work again.

Be the corporate athlete. 

I am in your corner. 

#bewell #corporateathlete #performance
_______
Hi, I am Eric and I help corporate athletes unlock their true potential using neuroscience backed techniques. Slots opening in December - see comments on how to sign up.

What drives teams and people to deliver audacious results? 

Waking up and feeling like you have electricity in your veins? 

I had the pleasure of joining Akash Ganapathi, Eric Speciel, Nate Meadows to talk about Flow vs. Burnout at the Daniel Opine Fireside Chat a couple weeks ago. 

Turns out there is a pretty good formula for this. People need:

– Curiosity
– Passion
– Purpose
– Autonomy
– Mastery

When you line all five up, you feel energized and motivated to do audacious things, with other people, for long periods of time. 

The trick is to make sure you are recovering along the way. It feels so good in this state that you don't want to leave it. However, this state is neurobiologically expensive and burnout can sneak up on you.

Taking the time for active recovery (not just rest and relaxation) makes all the difference in your ability to perform over long periods of time. 

What's your favorite way to recover? 

#bewell #flow #intrinsic

Your bucket list is making your life smaller.

You've got 47 things you're "supposed" to do before you die.

Machu Picchu. Write a book. Learn Italian.

Meanwhile, you're missing Wednesday.

The actual texture of your life isn't in those 47 moments. It's in the 47,000 moments between them.

Having coffee with a friend.
Playing on the floor with your kid.
Being frustrated at the grocery store.
The panic before a big presentation.
The relief after.
All of it counts.

I ditched my bucket list three years ago to live in higher resolution.

I still have the big events. But it's the little events in preparation that are the important ones. 

Training feels different when you don't have expectations. I'm just running because moving through trees makes me feel alive.

Dinner with my wife hits different when it's not squeezed between "important" things. It IS the important thing.

Your nervous system knows the difference between obligation and engagement. It knows when you're performing life versus living it.

Those bucket list items? Half of them aren't even yours. They're borrowed dreams from others or some version of yourself that doesn't exist anymore.

What's on your bucket list that you're doing out of obligation rather than genuine desire?

Time to cross it off.

#bewell #ditchthebucketlist

Here's a simple tool to reduce anxiety before a big meeting, event, performance, called the 4-7-8 Technique (courtesy of Dr. Andrew Weil): 
 
1️⃣ Find a quiet spot 
2️⃣ Sit comfortably, back straight 
3️⃣ Inhale through your nose for 4 seconds 
4️⃣ Hold your breath for 7 seconds 
5️⃣ Exhale through your mouth for 8 seconds, making a "whoosh" sound 
6️⃣ Repeat 4 times 
 
This will activate the parasympathetic nervous system, lower heart rate and blood pressure, and flood your brain with oxygen, improving your focus. 

You got this! 
 
#bewell #breathe

Calm is not something that happens to you.

When you have space, time, and no disruptions.

That time will never happen.

Distractions, transgressions, and pain will always arise. 

Waiting for the perfect state is a perfect way to suffer.

Calm is a practice that can be trained.

Calm is a decision you make and re-make over and over.

Calm is when you feel the tightness in your chest, the anger arising, and you respond well anyway.

You then gain freedom from the trained reactions.

The event is just the event.

Neutral and temporary, cause and effect.

Take three breaths before you answer a challenge. Listen fully before planning your responding. Name the emotions, feel them, and respond well despite them. 

You have the capacity to hold these and still respond with high quality.

Be the beach, not the surf.

#bewell #train #calm

One of my favorite things is flowing through jumps and turns at the pump track with the kids.

We throw the bikes in the truck, head to the park, and surf through the jumps and turns.

We try to see how many laps we can do without pedaling.

You accelerate if you surf each jump perfectly.

We go home happy and worked.

In only ninety minutes...

One of my favorite things is flowing through jumps and turns at the pump track with the kids. We throw the bikes in the truck, head to the park, and s

Open article: Move and Groove 93 - Stop grinding, start surfing by Eric Reiners • 3 min read

Move and Groove 93 - Stop grinding, start surfing

There is all kinds of advice on time management.

...and it can be helpful.

I manage energy, focus, and flow instead.

Time is fixed. You get 24 hours a day like everyone else.

Energy, focus, and flow are variables you control.

Energy - When do I have the most cognitive juice? Am I recovering enough? Are my intrinsic motivations aligned with the work? Your brain works differently at 7 AM versus 3 PM. Schedule accordingly.

Focus - Do I know what done looks like? What are the first three moves? Am I working on the right thing or just the urgent thing? Define outcomes before you start moving.

Flow - Have I stacked the triggers and removed the blockers for myself and team? Created space for deep work? Flow is not mysterious, it is a well-known state.

Most productivity advice shows you how to optimize your time.

I optimize for quality throughput instead. I protect my peak hours, clarify my targets, and remove everything that breaks concentration.

The result? I work fewer hours and ship more value than I used to.

What would change if you managed your energy instead of your time?

#bewell #productivity

Stuck on a writing problem for multiple days, my draft manuscript was getting worse.

I left my office and went for a walk with the dog. No podcast, no music, no news. Just the dog and the trees and the leaves and the squirrels. I forgot about the problem.

Twenty minutes in, the answer arrived. Not as a slow build, but as sudden clarity. Every word was clear...

I was stuck on a writing problem for multiple days. My draft manuscript was getting worse. I left my office and went for a walk with the dog. No podca

Open article: Move and Groove 92 - Walk Away by Eric Reiners • 3 min read

Time management advice is mostly wrong.

You can't manufacture time.

You can only prioritize what you do with the time and energy that you have.

When you say "I don't have time to do X".

You are really saying "X is not a priority for me".

"I don't have time" is disempowering.

"I have prioritized other things" is empowering.

Because then you get to confront what your actual priorities are...

Time management advice is mostly wrong. You can't manufacture time. You can only prioritize what you do with the time and energy that you have. When y

Open article: Move and Groove 94 - Prioritize by Eric Reiners • 3 min read

What if feeling more clarity, confidence, and engagement at work wasn’t just a dream?

It’s real. And it’s achievable.

Graduates of the Corporate Athlete Program are proof.

They report a 27% jump in goal clarity, a 19% boost in focus, a 31% increase in confidence, and 38% more engagement at work.

These are not anecdotal results, they are measured using a standardized assessment called the Flow Short Scale before and after the program.

Imagine waking up excited about your day, knowing exactly what to focus on, and executing with confidence.

Picture working on things that genuinely move your life and business forward, not just administrivia and useless meetings.

If you’re tired of feeling stuck, uninspired, or overwhelmed, the Corporate Athlete Program might be your answer.

Schedule some time to learn more.

No pressure. Just a complimentary session to help you see work differently.

Sometimes, all it takes is a new mindset for everything to change.

Are you ready to love your work again?

Let’s talk.

#bewell #corporateathlete

DHG Holistic Solutions, LLC

Maximize value and success with technology by delivering empathetic and joyful user experiences with actionable data to achieve goals.  
Data. Humans. Goals.

DHG Holistic Solutions offers strategic, architectural, and advisory services for technology and data platforms including Salesforce.

► Transform your data into actionable insights by creating engaging visuals including dashboards
► Boost system usage, joy, and time to focus on strengths by providing empathetic user experiences and change management
► Reach your organization’s goals with technology by executing a solid strategy and leveraging best practices

Principal Strategist, Salesforce Architect, Founder

The Trustees of Reservations

Salesforce Consultant

Delivered strategic, technical, and thought leadership across the organization to maximize the value of the Salesforce platform, Marketing Cloud, and integrations.

Director of Salesforce Architecture

Massachusetts College of Pharmacy and Health Sciences

Managed, conducted a technical assessment, and provided recommendations on a Salesforce instance focused on student success, recruitment & admissions, marketing, and professional studies

Salesforce Solution Architect

Salesforce

Served as a trusted advisor and generated solutions on projects with mid-sized and enterprise nonprofit clients

Solution Architect

Traction on Demand

Solution Architect, Nonprofit

City Year

Provided Salesforce architectural, strategic, and technical excellence in a multi-phased strategic project to transition to the latest features, best practices, and community contributions with Salesforce’s NPSP and Lightning Experience products

► Managed a Salesforce instance serving up to 400 enterprise and 4,000 Service Desk users across 29 sites and headquarters within a national non-profit organization
► Implemented system architecture best practices and enhancements to address technical debt, increase performance, and reduce risk 
► Elevated awareness, connections, and mission support by immersing in and hosting Salesforce events and user groups

Service Desk:
► Transformed the Service Desk experience by building a Lightning Community and Service Console to delight users with productivity enhancements and better interactions from case entry to resolution
► Consolidated business logic with code to improve system performance and implement new case metric calculations to measure response time along a case’s lifecycle against SLAs

Senior Business Systems Manager, Salesforce

Cloud for Good

Consulted with primarily non-profit clients on their Salesforce support needs to maximize their impact

Cloud Support Specialist

Silver Lining Mentoring

► Directed internal technical aspects of a major digital transformation to Salesforce from two separate databases by creating detailed process maps, transforming key data points, and configuring Salesforce with project members
► Implemented transition to Salesforce’s Lightning Experience with a Lightning champions program and a weekly “Lightning Bursts” series to demo, practice, and have fun as a team
► Architected better user experiences with ongoing coaching & feedback loops to empower the team to focus more time on their areas of expertise
► Maximized the investment in Salesforce as a unified platform by aligning cross-departmental processes, strengthening data collection, and creating actionable dashboards and reports
► Wrote a 40+ page Salesforce admin guide to empower a successor with detailed design decisions and historical context

Data Strategy Manager

A new position created from a whiteboarding session to dream big about how to meet the organization's evolving data needs.
► Assisted Director of Evaluation & Strategy with program evaluation and case management questions for continuous improvement of programs and services
► Built data models and an analysis simulator using Excel to look at correlations and metrics including average length of mentoring match
► Leveraged advanced reporting capabilities to provide more timely insights based on real-time information within the system
► Streamlined data points, processes, reporting, training, and the user experience based on feedback

Outcomes Strategist

Inspired by attending a user group meeting, I created, pitched, and implemented a summer project plan to evolve the design and use of the Efforts-to-Outcomes system to the next level. Then completed additional enhancement projects in the months to follow.
► Gathered pain points and ideas to improve data, the user experience, and key reports
► Reduced clicks around the user interface
► Streamlined data points and processes to reduce data tracked outside of the system
► Documented processes in a detailed reference guide
► Delivered demos & training sessions to increase adoption and use of the system

Consultant

MSW Intern

Slade Gorton & Co, Inc.

Increased net income and business productivity for a multigenerational, national distributor of fresh & frozen seafood and manufacturer of value-added seafood items
► Directed several core interdepartmental projects to reduce complexity and improve productivity including within the sales budget process, sales order management, and seafood traceability
► Developed several custom software & database solutions to combine data from the SAP ERP system with additional data sources for more comprehensive and interactive data analytics 
► Managed Microsoft SQL Server for the reporting team to provide a single base source of truth and free up several hours spent daily downloading and transforming extracted SAP data 
► Automated a 25-page weekly executive business summary report down to a few clicks by writing VBA code in Excel and stored procedures in Microsoft SQL Server
► Incorporated feedback to refine critical business processes and improve daily interactions with the SAP ERP system
► Trained a national sales team on how to gain actionable insights and track progress to their goals with a sales analysis tool

Business Intelligence Analyst / Helpdesk Analyst / Logistics Coordinator / Freight Audit Clerk

I am passionate about delivering empathetic and joyful user experiences. I have been applying my unique blend of experiences at the intersection of people, data, technology, and organizational priorities for over 20 years. My education in psychology (B.S.) and social work (MSW) nicely complement my technical career with a focus on better human interactions with systems. I love paying it forward by giving back to Salesforce's Trailblazer Community, such as by presenting and supporting Trailblazers at Dreamin' events (which are voluntarily organized by leaders in the Salesforce community)!

As a multi-certified Salesforce architect, I apply empathy and optimize the holistic experiences people have with a technology platform to maximize value for them. For instance, I love reducing clicks, effort, and time spent on mundane tasks. As a data aficionado, I believe in unlocking actionable insights grounded in data management best practices, curiosity and an evolving strategy for success.

My specialities and empathy are informed by education, workplace projects, personal experiences, philanthropy, and ongoing studies, including:
► Over 20 years of nonprofit experience in a variety of roles (board member, staff, consultant, and volunteer) for organizations with a variety of programs and services (therapeutic, clinical, educational, health, life sciences, youth development, culture and arts, conversation, preservation)
► 10 years of corporate experience
► Human-centered user experiences and change management
► Strategizing and architecting for long-term success
► Data and analytics
► Maximizing the value of CRM, data, and technology systems including Salesforce

I'm also a:
► Public speaker including at: WITness Success 2024, Midwest Dreamin’ 2024, Northeast Dreamin’ 2023, Florida Dreamin’ 2024 & 2023, Dreamforce 2019 (including the Trailhead Keynote), Dreamforce 2018 
► Salesforce Trailblazer Community enthusiast, contributor, and connector in local and online groups since 2016
► Dreamin’ In Data 2024 conference organizer
► Lifelong learner (including 12 Salesforce certifications and over 400 learning badges)

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Eric Reiners

Daniel Gorton, MSW

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The Battle

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Daniel Gorton, MSW

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Reiners's LinkedIn Performance

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