Eric Reiners

Peak Performance Coach | Advisor | Founder - I help individuals and teams unlock their potential using neuroscience-backed techniques for more joy, meaning, and impact.

I am an executive coach who helps leaders master energy, focus, and flow. My coaching is a unique blend of neuroscience, sports science, and my experience as a senior leader in highly volatile, complex and uncertain environments. 

I helped build three companies past $8B in valuation with two IPOs and one private exit. 

I have been a hacker, researcher, athlete and explorer most of my life. 

When I was 19, I started hacking my brain with light and sound, meditation, and neurofeedback.

This led to a lifetime of finding ways to train the brain just like an athlete would train the body.

I chased flow through mountaineering, rock climbing, and endurance events discovering a formula that worked for a while but was not sustainable. 

My training  in yoga, meditation, and breathwork helped me respond to the stresses of working as an executive in the cybersecurity industry. 

Further studies in neuroscience helped me ground the training in the latest knowledge about the brain and how it responds and adapts to stress. 

This experience led me to create the Corporate Athlete Program, to help leaders do the best work of their lives, while feeling great at the same time. 

What can I help with? 
>> Automate and eliminate low value activities
>> Increase time in flow for greater productivity
>> Turn curiosity into passion and purpose
>> Think big and use leverage to maximize impact
>> Give gratitude to increase joy and love in your life
>> Align activities to your purpose through clear goals
>> Reduce addiction to screens and cheap dopamine

→ GO HERE: www.bewellmind.org

Why should I be trusted?
I am certified by the Flow Research Collective as a Peak Performance Coach, hold a Masters in Applied Neuroscience from King’s College, London, and am a certified Ashtanga Yoga Instructor. I have two decades of leadership experience in public companies, growing people faster than the business. I am trained in effective coaching modalities including positive psychology coaching, solutions-focused coaching, and cognitive behavioral coaching. I have delivered thousands of hours of coaching, in real-world environments, with founders, CxOs, VPs, and high performing individual contributors. My practice is grounded in trust building, powerful practices, and empathic support and accountability.

Founder and CTO

The goal of Be Well Innovation is to bring practical and approachable neuroscience-backed practices to individuals, families, and teams to help them achieve more joy, meaning and impact. We use coaching modalities with proven efficacy and neuroscience-backed techniques for building great habits, achieving more flow, and having more impact.

Today is the 100th Move and Groove Monday newsletter.

A hundred weeks of research. A hundred personal stories. A hundred Monday pep talks.

Thank you for reading and providing feedback all along the way!

I almost just wrote number 101 and kept going. Then I caught myself falling into an old pattern. Ship the work, start the next thing. No pause. No recognition. Just movement. 

If you're anything like me, you do the same thing. You hit a milestone at work and immediately move to the next goal. No celebration. No acknowledgment. Just more grind.

The brain craves meaningful milestones.

So I stopped. Took a breath. Acknowledged the milestone. Felt proud of showing up every Monday for nearly two years.

The pause mattered. I feel motivated for the next stretch. I feel more creative.

Why is this?

CTO | Coach | Advisor | Helping Leaders Master Energy, Focus & Flow

Today is the 100th Move and Groove Monday newsletter. A hundred weeks of research. A hundred personal stories. A hundred Monday pep talks. Thank you f

Open article: Move and Groove 100 - Celebrate by Eric Reiners • 3 min read

I choked during a strategic presentation to executive staff.

The goal was to move forward with a strategic technology investment.

I knew this material cold.

Then someone asked a question. Not even a hard one.

I was two slides in and instead of addressing it directly, I started spinning.
My brain seized up. I started second-guessing myself. I gave a rambling answer that confused everyone and lost my place in the narrative.

The rest of the presentation felt like I was running through mud. Material I'd rehearsed came out choppy. The result was not what I wanted. I was asked to come back the next week with more certainty on the questions...

I choked during a strategic presentation to executive staff. The goal was to move forward with a strategic technology investment. I knew this material

Open article: Move and Groove 98 - Clutch by Eric Reiners • 3 min read

Three months after leaving my CIO role to start Be Well Innovation and I was scattered.

Every coffee chat. Every exploratory call. Every partnership session. I said yes to all of it.

I was afraid of missing an opportunity that would fuel my business, but I was avoiding the real work of meeting with prospects.

My energy tanked. My focus was scattered. The work that mattered (building real programs and serving clients) got squeezed into the margins.

Every "yes" was effectively deprioritizing strategic, customer-facing work...

Three months after leaving my CIO role to start Be Well Innovation and I was scattered. Every coffee chat. Every exploratory call. Every partnership s

Open article: Move and Groove 99 - the power of "no" by Eric Reiners • 2 min read

The dishes don't care if you want to do them...

That project at work doesn't care if you are motivated...

When my kids complain about doing the dishes, I tell them that the dishes don't care, they still need to be done. They grumble and complain and end up doing the dishes.

A small lesson for when they face real work. 

Sure, there are times when you are highly motivated and tackle whatever challenges are in front of you. Your energy is high, your motivation is strong, and you like the work. Go for it. Ship it.

There are other times when you are tired, you are unmotivated, and you just want to collapse on the couch and leave the dishes in the sink. Instead, take action. Go for it. Ship it. 

Action will create energy.
Action will create motivation.
Action will create discipline.
Action will rewire your brain.

Because the dishes don't care.

#bewell #discipline #action

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My friend, Daniela, is offering a no-cost and valuable 8-week mindfulness course as part of her teaching requirement at Oxford. If you are interested in training this powerful skill, I recommend you check it out!

• Home manager at a residential care home for young people with complex mental health needs • Oxford University-Mindfulness-Based Cognitive Therapy

There are still spaces available for the 8-week Mindfulness for Life Course! 

If you are interested, want more information, or want to see if this course is right for you please refer to the application form here: 

https://lnkd.in/e-_fnKjZ

Xperience Alchemy

I offer services to help my clients create scalable customer success programs and experiences that raise revenue, retention, and reputation.

CEO & Principal Consultant

Stage 2 Capital

The Stage 2 Capital Catalyst supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of go-to-market professionals.

Limited Partner, Stage 2 Capital Catalyst

The Emerging Leaders Syndicate (ELS) is an invite-only, professional community bringing together the best minds in go-to-market who are interested in venture capital. I was a member of the select inaugural class.

Founding Member, Emerging Leaders Syndicate (ELS)

Sales Impact Academy

I provide skills development coaching to Customer Success Managers enrolled at SIA
*Real-time and asynchronous evaluations on course practice work
*Design of new course topics and materials
*Enable coaches to deliver course materials

Customer Success Coach

Paytronix Systems

Responsible for post-launch customer success and support for entire customer base.
*Restructured technical team to specialize expertise and customer engagement
*Built out new Customer Success Management team for proactive relationship management of customers
*Built out new Technical Support team to handle reactive troubleshooting from customers
*Redesigned and launched Servicecloud and Salesforce CRM for case and activity management

Vice President of Customer Success & Support

Senior Director, Customer Success & Support

Sendoso

Assisted CEO on as-needed basis with operational and growth-oriented advice.

Advisor

*Responsible for creation and building out new Customer Success Team within established market-leading Quality Software provider.
*Owner of all recurring revenue and renewals.
*Primary contributor to driving customer-centric culture and improving overall engagement and experience of our customers.

Vice President of Customer Success

Rapid7

•	Primary architect of all key operational decisions in managing rapidly expanding customers base (6,500 customers @$82M in 2017 annual recurring revenue) while growing an International team (total of 7 direct, 45 indirect reports)
•	Develop and execute account segmentation model to enhance GTM approach and customer alignment
•	Deeply involved in multiple service and product launches
•	Transition majority of existing on premise software customer base to a multi-product subscription platform
•	Re-design team behaviors and skills to focus on churn management in addition to transactional renewals
•	Build out Customer Service function to handle transactional customers and reactive inbound issues

Senior Director of Global Customer Success

•	Developed and built Account Management organization (7 direct reports to team of 39 FTEs), then transformed it into a global Customer Success Program, focusing on improving product renewal rates, post-sale product adoption, customer onboarding, lead generation, and customer experience
•	Developed all tactics and strategy associated with managing international customer base (5,500 customers @$62M in 2016 annual recurring revenue)
•	During hyper-growth period, drove 11% renewal rate improvement from 78% to 89% 
•	Deeply involved with launch of numerous new products and services, as well as the acquisition of two product lines
•	Extensive cross-departmental partnership in developing customer experience, service delivery and operational improvements
•	Contributed to Rapid7's successful IPO in 2015 through consistent delivery against goals
•	Recognized with TSIA's 2015 STAR AWARD for Innovation in Enabling Customer Outcomes in Customer Success and Support

Director of Global Customer Success Management

•	Developed and built Account Management organization from infancy, focusing on improving product renewal rates, and customer engagement.  
•	Hired, trained, and directed all members of the team 
•	Close collaboration with sales and go-to-market team on aligning the post-sales experience with customer buying expectations
•	Staffed and directed international account management expansion (UK and Singapore)

Director of Account Management

Autonomy Corp., an HP Company

In a predominantly self-directed role, post-acquisition, I continued to build out our global Account Management team while adding a Customer Care team and Channels coverage.
•	Managed international Account Management and Customer Care teams (7 direct, 21 indirect reports) responsible for recurring annual revenue stream of $150M
•	Focused on customer retention and increasing cross-sale revenue
•	Primary architect of key customer experience improvements, such as improving billing handling, key account program, and platform migrations
•	Extensive involvement in strategic planning and execution of company initiatives including product launches, integration of acquired customer bases and solutions, product end-of-life decisions, and systems/tool development

Director, Account Management

Iron Mountain Digital

Directed all personnel decisions, strategies and procedures associated with the Digital Account Management team (17 direct reports). Primary focus: revenue protection, increasing cross sales and lead generation, and improving overall Total Customer Satisfaction.
•	Managed recurring revenue for 13 products and services (2011: $105M annual) for over 7,000 worldwide customers
•	Developed customer retention programs which improved salvage rates from 8% to 30%, securing millions of at-risk ARR 
•	Primary escalation point for political and customer relationship problems and trusted team member for difficult negotiations and resolutions
•	Significant collaboration with internal teams to improve operational support and processes associated with service delivery
•	Added Customer Service team to close a gap in customer experience and improve scale of support
•	Developed one of the company’s top-performing sales teams, consistently over 100% quota 
•	Chairman's Club winner 2009 & 2010

Manager of Digital Account Management

Developed Account Management function with supervisory responsibilities of new team
•	Hired and trained two Account Representatives to assist with recurring revenue protection
•	Continued all responsibilities of Account Representative
•	Primary escalation point for all types of issue resolution
•	Management of two products and services (2006: $18M annual) for 1,500 customers worldwide
•	110% Quota Achievement in 2006

Supervisor of Account Management

Connected Corporation

Directly managed global renewal business for 700 corporate customers and secured all recurring annual maintenance and subscription renewals (2005: $12M annual target)

Account Representative

Managed processes and procedures relating to managing fulfillment of orders and software renewals.

Sales Operations Specialist

Coordinated all software fulfillment, license management and sales operational tasks associated with PC backup software for approximately 1,000 customers.  Heavy customer interaction, coordination of internal response and escalations, and also some basic technical support and lead generation tasks.

Software Fulfillment Coordinator

CS & CX Consultant | Advisor | I help founders of early-stage and growth B2B SaaS companies drive double digit improvement in their customer retention.

Most SaaS leaders think they have a customer success strategy. 
They onboard. They engage. They react when customers churn.
But in 2025, reaction isn’t a strategy.

If you want to reduce churn, increase renewals, and maximize recurring revenue, a proactive customer management approach is your unfair advantage.

🚀 It improves retention (before customers even think about leaving) 
🚀 It drives double-digit increases in renewals and expansion 
🚀 It turns customer success from a cost center into a revenue driver

And I know what works—because I’ve spent 20+ years building high-performing customer success programs—from early-stage startups to Fortune 50 giants. 

I recently helped a client go from 62% cancellation rate to <10% in under six months.
I helped another client improve their renewals by 50% in their first year.

I’ve seen what makes CS teams thrive… and what makes them fail.

Most companies are stuck in reactive, inefficient customer management cycles that bleed revenue. That’s where I come in.

I assess your entire customer journey—from onboarding to renewals—to uncover the gaps that are costing you growth. Then, I help you build a scalable, repeatable system that drives long-term retention and revenue.

Here’s how I help SaaS leaders:

✅ Customer Success Optimization – Cut churn and turn customers into long-term advocates 
✅ Revenue Growth Strategy – Build retention and renewal systems that drive real impact 
✅ Scalable Success Programs – Align your team, processes, and metrics to support sustainable growth

Because customer success shouldn’t just “support” revenue. It should drive it.

If you’re ready to stop losing customers (and profits) to poor retention strategies, let’s talk.

📩 DM me “Retention” and I’ll send you a free resource to kick things off.

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Eric Reiners

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The Battle

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Parker Chase-Corwin

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Reiners's LinkedIn Performance

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