WSI World

We help Medium size companies to use their websites to generate more and betters leads by: 1. Having an updated and professional website (Technology) 2. Position the website at the top of the search engines (Traffic) 3. Moving the visitors within their buying process from visitors to qualified prospects (Conversion) 4. Using Web Analytics to measure and monitor the achievement of business goals (Continuous Improvement)

WSI is one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries.
We provide digital marketing consulting and services in Toronto and the GTA. Online marketing strategy, web development, SEO, social media strategy.

Digital Marketing Consultant _Lead Generation Specialist

PINK.MARKETING1

Founded Pink. Marketing just days before the COVID-19 pandemic. 
Recognized the importance of operating in a digital world and provided clients working from home with cost-effective digital marketing services. Achieved an average of 300% ROI on all campaigns and generated qualified leads.
- Implemented Copywriting Techniques  for Designing Landing pages tailored to Clients Audience 
- Build and Automated client onboarding process using AI technology
- Managed the team  for integrating, designing, testing, deploying and supporting AI Technologies

Managing Director Sales and inbound Leads 

ParsHealth

Aria healthcare is one of the  holdings in the Middle east in the health industry, with multiple hospitals, drugstores and Dialysis centres in Iran. 
I helped them to : 
Optimized client social channels and sales funnels by engineering digital strategies and leveraging data. Successfully trained and worked alongside the in-house marketing department to conceptualize a marketing strategy for future marketing campaigns.
-Responsible for the development and execution of all sales strategies on all online and offline properties to increase the costumers retention. 
-Implemented strategies  for  sales , marketing and technical support team covering multiple Dialysis market .

Director Of Sales And Business Development

Babyope(E-commerce Store ) 

Built the entire marketing and sales infrastructure for the e-commerce brand, Babyope.  Positioned, based on a competitor analysis to produce an ROI of 200%

Sales And Marketing Specialist

Parsi Student Care Centre

Designed the bilingual FB Fan Page to educate students and parents. Drove social media initiatives to increase product visibility and market performance.

Responsible for developing the overall marketing digital channel strategy in collaboration with the line of business for the clients 
Drove social media initiatives to increase product visibility and market performance.
Analyzed and reported social media presence, engagement, and effectiveness on all platforms. 
- responsible for overall strategy for technology , operations , communications , and transition to cloud for the client .

Lead Generation Specialist

(FT Group, Inc.)

Defined market areas, identifying local customer patterns and client opportunities.
Built consumer behaviour models for real estate agents looking for real estate investment opportunities. Drove traffic to the listing profiles with relevant real estate marketing campaigns. Analyzed campaign performance data to create an automated lead generation system. Coordinated the investment of more than $2.5M in funds into real estate properties and generated multiple passive income sources for the company.

Market Research Manager

The Digital Growth Strategist || Crafting Tailored Marketing Solutions for Guaranteed Results || Follow for Strategies That Actually Work || Agency Owner

🚀 Navigating the digital cosmos for 6+ years, I've been the captain behind the marketing wheel, steering DTC brands and business owners through the nebula of online presence. At the helm of an agency that's not only Google's Top 1% Premier Partner but also a trophy-holder of multiple WMA WebAwards, we've launched campaigns that break orbit and achieve stellar sales.


At my digital marketing agency, we specialize in helping eCommerce stores and business owners maximize their online sales and marketing efforts. 

🛠️ Whether crafting a site that's a digital fortress or launching ads that stick like glue in people’s minds, we're about making digital waves. With a sprinkle of SEO magic and a dash of content creativity, we make sure when people are searching, they find you first.

Also : 

I help eCommerce stores grow their online presence through a range of services, including search engine optimization, social media marketing, and email marketing.

 With experience across different global markets, I am uniquely poised to customize digital marketing solutions for businesses across industries and audiences. I am committed to helping local businesses grow and expand their reach beyond the GTA. Analytical and hardworking, I can better optimize marketing campaigns. 

Expert in eCommerce Digital Marketing

I help my clients: 
- Generate ever-flowing leads in their business
- Build funnels to automate marketing systems
- Scale your income and free up time to do more of what you love 
- Helping eCommerce Stores Maximize Their Online Presence


My ultimate goal is to drive measurable results for my clients and help them reach their business objectives.

I would be happy to review your needs and offer you a solution; I welcome you to connect with me on LinkedIn.


📈 Ready for a growth graph that looks like it’s been hit by a lightning bolt of success? If you’re a visionary business owner or a marketing manager with a fire for market dominance, let’s ignite that spark. 

Drop me a message 📩 and let’s turbocharge your brand together.

 It’s not just about growth; it’s about a legacy. 


Let's make yours.

Amir ( Erfan ) Fattahi

Selling feels heavy when we make it about us.

But when we make it about them; their real challenges, frustrations, and goals, everything changes.

The moment you stop pushing offers and start offering solutions, you shift from being a salesperson to a trusted partner. Clients lean in. Conversations open up. And suddenly, you're not chasing sales. You're building relationships.

It all starts with one simple mindset shift:
Stop Selling. Start Solving.

If you're stuck in pitch mode, maybe it's time to listen differently.

The answers are usually hidden in what your clients aren’t saying out loud.

Let’s talk about what really works.


#AmirFattahi #LinkedInforBusiness #DigitalMarketing #DigitalGrowth

Amir  Fattahi

Building predictable revenue engines for clinics & service-based businesses—through systems, funnels, and long-game strategy.

Attention spans are shrinking, but engagement isn’t dead.
Your audience is still watching, still scrolling, still searching.

They’re just tuning out what doesn’t connect.
And in a world full of noise, connection is everything.

The real challenge?

Creating content that holds attention from the first second to the last.
Swipe through to explore:
• What’s changed in attention economy
• Why engagement needs trust, not tricks
• How to earn scroll-stopping moments

Want your brand to stay relevant and remembered?

Send me a message with “ENGAGE” and let’s make it happen.


#AmirFattahi #ContentStrategy #AudienceEngagement #MarketingLeadership

SUSANCK

Most brands focus on where they are.

-Top 3. 
-Fastest-growing. 
-Market leader.

But markets move fast.
People change how they shop.
Competitors drop something new overnight.

But the real edge is how fast you move with it.

Best brands use it as a signal.

They launch campaigns when interest peaks.
They pivot messaging when search trends change.
They double down when demand spikes.

Agility > Authority

How fast are you reacting to where the market’s going?

Susan Coelius Keplinger

force-o-nature

susanck

(62) Notifications | LinkedIn

li_at

JSESSIONID

I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete.

I help companies use data to tell stories and grow their business through quantitative marketing.

Previously I was Founder and President of Triggit, an ad technology company.  Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads.  Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique.

I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004.   The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur.

Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.

CEO at Force of Nature | Performance Marketing at Scale

Everyone wants the highlight reel.
Few want the grind.

Consistency isn’t flashy.

It’s late nights.
It’s unglamorous reps.
It’s doing it again when no one’s clapping.

That’s the part that builds noise later.
Momentum doesn’t shout — it builds pressure.

Keep going.
The quiet work always cashes out. 💥

“Is being on every marketing platform the fastest way to grow?”

That’s a rookie move!

Trying to be everywhere from day one doesn’t make you unstoppable..

It makes you unfocused.

Because reach means nothing if the message isn’t resonating.

Start by knowing where your customers actually are.
If they’re not on that platform, neither should your budget be.

What actually scales faster:

→ Go all-in on the one or two platforms where your buyers actually hang out.
→ Get scary-good at speaking their language.
→ Then expanding once you have proof it works.

The fastest-growing brands don’t chase every spotlight.
They own the stage they’re on.

Have you found focus or reach drives better results for you?

Remote hiring flipped how I think about talent.

I used to believe the best people had to be in the same city — or at least the same time zone.

But building a global team proved me wrong.

Some of our strongest players are 6000+ miles away.

Different cultures. 
Different perspectives. 
Different ways of solving problems.

And that’s become a real edge for us.

Here’s what I’ve learned:
🌎 Talent isn’t about location — it’s about impact.
🧠 Diverse thinking builds better ideas.
⚡ Results matter more than hours online.

Now, we hire for outcomes, not geography.

And once we made that shift, the way we build and scale changed for good.

Would you still hire the same way if location didn’t matter? 👀

3 things every high-performing marketing team does 🧠

When I talk to other business owners, I hear the same thing over and over:

“We’re spending more on marketing... but I’m not sure my team is actually running it right.”

I’ve seen this play out with startups and 9-figure brands, and the pattern is always the same. 

The teams that perform lock in these three processes:

1. Weekly audits
We don’t wait for performance to tank. Every week, we check targeting, tracking, and spend. Small leaks don’t get the chance to become expensive.

 2. Fast feedback loops
Data → action happens in days, not weeks. No endless Slack threads. No “let’s wait for next month’s report.” We move faster, so we learn faster.

3. One source of truth
Everyone — media buyers, analysts, leadership — works from the same dashboard. No conflicting numbers. No confusion. Just alignment.

Every time I see ROI slipping, it’s because one of these three is missing.

So let me ask you: 

Which one would tighten things up in your team right now? 👇

3 things every high performing marketing team does

“Data is power” but only if you know what to ask from it.

Most teams struggle because marketing data is messy, and many data folks don’t speak “marketing.”

Some ways I do:

1️⃣ Start simple — use no-code tools to pull and organize data.
2️⃣ Sit with your data team — help them frame the right questions.
3️⃣ Add context — connect insights back to real business goals.

When you simplify the data process, answers show up faster.

Don’t overcomplicate it.
Carity beats complexity every time.

Could your team get more from the same data?

Omni-channel works best when a brand becomes part of your everyday rhythm.

Think about how you decide to buy something:

 → You spot it on Instagram while scrolling with your morning coffee.
 → A helpful email about it lands in your inbox later.
 → At lunch, you look up reviews and see their ad on Google.
 → That night, a TikTok answers the exact question you were wondering about.

By the time you’re ready to purchase, it doesn’t feel like a hard sell — it just makes sense.

That’s the power of omni-channel: guiding you naturally through the day until “buy now” feels like the next step.

Where does your brand show up in their daily routine?

(ctto: photo)

Going remote was the best decision we ever made for scaling our agency.

Not because it’s trendy.
Not because it cuts costs.
But because it removed limits.

No more talent pool defined by ZIP codes.
No more 9-to-5 bottlenecks that slowed decisions down.

We built a team that runs around the clock, brings global perspectives to every strategy, and operates with more focus and ownership than we ever had in-office.

Yes, it takes stronger systems. 
Clearer communication. 
More trust.

But the trade-off?

A business that scales without borders.
And a team truly built for growth.

If you’re still in-office, what’s holding you back from going remote?

No alternative text description for this image

We honor those who’ve served — and continue to serve. 🇺🇸

The strength.
The discipline.
The quiet commitment that never wavers.

Today’s a reminder that leadership starts with service.

Thank you, veterans!

I used to think intent only showed up once someone clicked.

AI proved me wrong.

We started spotting patterns before people ever took action (hover time, scroll rhythm, return visits), and most of those turned into sales.

It changed how we market — now we retarget earlier, personalize sooner, and shift budgets before making a decision.

Crazy how much clarity you get when you stop chasing clicks... and start noticing what happens before them.

Most brands think geo data is just about where people live.

It is!

But it's bigger than that..

It’s about how they buy.

Location shapes behavior. 📍

Colder regions = higher AOV for winter apparel.
Weekdays vs. weekends = different shopping intent.
Pay cycles in certain markets = spikes you can predict.

Geo data is your clue to buyer behavior.

It tells you:

→ When people are most likely to spend
→ What matters to them
→ How they respond to offers

Sometimes the story behind the numbers only shows up once you factor in location.

How deep do you go with geo analysis?

Your customers are already telling you what they want, are you listening? 👂

We analyzed a brand recently, and the story was hiding in plain sight.

Every click.
Every search.
Every repeat purchase.

They weren’t just numbers.
They were signals.

“Fleece jacket” searches spiked every winter 
→ Time to double down on seasonal campaigns.

One product kept selling all year 
→ Build more offers around that hero item.

Quick-ship gear surged before the holidays 
→ Speed matters; make it part of the story.

Your next big move is probably already in the data.

The real question: 

Are you listening closely enough to hear it?

Here’s the thing: your customers are already telling you what they want! 

We ran a search intent analysis for a retail brand, and the pattern was clear:

See for these keywords..

“Family matching PJs” 

→ Searches spike every year right before the holidays — a repeatable signal brands can plan around.

“Organic baby clothes” & “neutral baby clothes” 

→ Consistent interest month afte r month, showing steady demand beyond the seasonal rush.

🌱 “Organic kids clothes” 

→ Smaller fluctuations but strong year-round engagement.

This is why we treat search intent as free market research.

Search intent gives a real-time view of what people care about, when they start shopping, and how those behaviors repeat over time.

When brands use those signals, they can:
→ Launch campaigns right before demand peaks.
→ Keep evergreen products visible and relevant all year.
→ Shift ad spend toward moments when interest is highest.

Do you check search trends before building campaigns?

Apple’s “Share Your Gifts” ad is one of my favorite holiday campaigns — and it barely shows a single Apple product.

No flashy features.
No tech specs.
No hard pitch.

Just a story about creativity, connection, and putting your work into the world.

That’s the genius of it.

Apple doesn’t sell you the gadget — they sell you the feeling of being creative. The device just happens to be the bridge.

Most brands already know emotion matters.
Few have the patience to build it.

What’s your favorite emotional campaign of all time?

BFCM is coming up. 

It’s the season when ad feeds get louder... and margins get thinner.

But the edge isn’t in the discount — it’s in the DATA.

Look at what’s quietly working:
→ Who’s buying again.
→ Which offers hold steady.
→ Where your real returns come from.

The best BFCM wins come from understanding your numbers better than anyone else.

What’s your data telling you this BFCM?

The best investment you’ll ever make is believing in your people before the proof shows up.

CEO & Founder @Leadership EQ 🔸 Keynote Speaker 🔸 Best Selling Author 🔸Independent Board Director 🔸 Consultant

An employee will never forget the manager who took a chance on them. We all remember such leaders. It's the small moments of belief that shape careers and futures. It’s the quiet “I trust your judgment ”or “I’ve got your back” that forges trust and loyalty. Be the leader who supports, empowers, and uplifts. Make people feel seen, heard and valued. That’s how you build a legacy that outlives any title. 

Pick up a copy of my new book. "LEADING IN THE AGE OF AI." 👉 https://lnkd.in/e97NsiMP

It’s officially campaign crunch time.

Some teams locked plans in back in August.

Others are still finalizing ad creatives this week. 😅

There’s no single “right” answer — but the brands that win seasonal traffic usually do one thing well:

→ Some hunt for gifts before Halloween.
→ Others wait for Black Friday madness.
→ And plenty don’t shop until mid-December.

So, I’m curious:

How early do you start planning your holiday campaigns?

🗓️ 3+ months out
🗓️ 1-2 months out
🗓️ Just before Black Friday
🗓️ Still pulling it together now

Fun fact: The first Thanksgiving feast lasted three days back in 1621.

Proof that some things are just worth taking time to celebrate.

Here’s to good food, good company, and the kind of gratitude that lasts all year long.

Happy Thanksgiving, everyone! 🍁

Nike’s “You Can’t Stop Us” hit in all the right places.

You didn’t need to love sports to get it.

That split screen of people pushing through?
It really got everyone.

It wasn’t selling sneakers.
It was reminding us what we’re made of.

Even when the world hit pause, people didn’t.
We still showed up. We still moved.

That’s why it stuck.

Because the best ads don’t talk AT you, they talk TO you.

What’s a campaign that still gives you chills when you see it?

Same problem.
Different day.

You can switch clients, jobs, even cities..
But the lesson follows you until you face it head-on.

It’s not bad luck. 
It’s the universe on repeat.

The loop doesn’t break on its own.
You break it.
By doing something different this time.

The loop breaks when you do.
Until then, it just wears a new mask.

What loop are you breaking this week?

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SUSANCK

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The Battle

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SUSANCK

Followers

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