💡Eric Samdahl

GHSD Group

Eric Samdahl, the charismatic and ingenious mind at the helm of GHSD Group, revolutionizing business consulting with a zest unmatched. 

Imagine a blend of Gary Vaynerchuk's engaging enthusiasm and Simon Sinek's insightful storytelling, sprinkled with Ryan Reynolds' playful charm. That's Eric for you, transforming decades of visionary leadership into actionable insights that elevate, innovate, and infuse joy back into your business ventures. 
As an acclaimed author of "It's Not Just a Journal or Adult Coloring Book" and the upcoming "The Intuition Effect," Eric doesn't just talk business; he redefines it through the power of intuition, sharing this groundbreaking approach on international stages. 
 
With a track record that includes:

- Skyrocketing a CPG company's profits by $1.1M in just 5 months
- Boosting sales for a product-based company by $950K within 6 months
- Unveiling an additional $200K profit in 20 minutes for an e-commerce brand
- Growing revenue by $1M in 6 months for an International service-based company

...and many more victories 

The essence of the Intuition Effect thrives among those with the audacity to dream big and the courage to actually do it. Tailored for entrepreneurs and CEOs who recognize that growth is propelled by consistent, repeatable processes, it resonates with the intellectually curious—those unafraid to probe deeper, question the status quo, and embrace a bold approach to business. This methodology is not a one-size-fits-all solution; it's designed for the visionary willing to explore beyond traditional boundaries, not for those hesitant to take decisive steps towards transformation.

Ready to infuse your life with The Intuition Effect? Let's grab a Coke and a smile (IYKYK)! No really!!!

Founder

Madison Green

I believe that golf is more than just a sport—it's a tapestry of character, values, and timeless moments. It's where everyone, regardless of background or status, can come together and share a passion. A game that tells tales about a person more than words ever could. It's a realm where you should be unapologetically you, whether that means sporting the quirkiest attire or simply enjoying a chilled drink as you wait for your turn. In this world, a hearty laugh is just as crucial as a 300-yard drive, and while being able to count your strokes is handy, cherishing each one is everything.

Golf stands as a testament to our beliefs: that traditions can be honored, while making room for innovation; that the sport should be accessible; and that it's high time the greens echoed with more laughter, flair, and vigor. We hold onto the conviction that every round should be an adventure, everyone’s attire a statement, and every player a testament to the joyous, fun-filled future we envision for golf.

In Texas, we're known for our tenacity, our ability to forge ahead with vigor and determination. It's this very Texas spirit that breathes life into Madison Green. Texas has given the world legendary golfers like Ben Hogan and Byron Nelson, who not only mastered their craft but also embodied the spirit of golf as we see it – a blend of grit, grace, and unyielding passion. Their legacies remind us that golf is more than a game; it's a testament to the enduring spirit of those who play it.

This; is why I started Madison Green.

Be you, play fast, and remember... slow golf really does; suck.

Founder 

ZADASI LLC

At the core of every business or entrepreneurship challenge is a personal limiting belief.

Our work at ZADASI is geared toward creating a better, more equitable future where women founders and women in business have the tools and resources they need to reach the next inflection
point and succeed both in business and in their personal lives, by offering a safe, confidential community that facilitates the elimination of blocks that hinder business growth and a network of experts that foster it.

We provide speed to clarity for women founders and women in business.

Co-Founder 

The HT Group

Working alongside existing leadership teams to evaluate the organizational structure, build/evaluate systems and processes, evaluate comp plans and bring the different functional areas of the business to bear in order to act on the intent of the leadership team. 

HT Group, our mission has always been about changing lives. This isn’t just a marketing catch-phrase! To us, this is a way of life. When the pandemic started, our leadership gathered together to brainstorm on how we could impact our community and change lives while so many were hurting around us.

Executive Advisor

VERCO Group

Designed and drive corporate strategy, help set the strategic direction, define and refine the key questions, prioritize initiatives and resources against key performance metrics, and work cross-functionally to operationalize initiatives.

Distill complex ideas from data, research, and trends into compelling stories for who, what, why, and how.

Identify, Organizational, and prioritize initiatives based on data, customer feedback, and other inputs.

COO | Director of Strategy

Fringe Sport

Ecommerce and retail company.
Directly responsible for all warehouse operations, including shipping and receiving, safety, managing, development of the team that ships 4000-5000 items per month.  Work on various projects that include Finance, ERP systems, marketing, and sales. Created new warehouse flow and systems that increased efficiency by 20%. Also reduced order cycle time by 5%. Negotiated with shipping vendors to save 20% on a volume of over 1M.

Warehouse Operations Manager

COLORADO FASTENERS

Colorado Fasteners, Edwards, CO, 2004 – 2018
COO / OPERATIONS DIRECTOR
B2B and Ecommerce company
●	Responsible for sales management functions for both outside and inside salespeople, including training and performance management, developed metrics and programs that increased sales by 6% 
●	Operational responsibility for a 35-employee construction fastener company with two physical locations and eight mobile locations, driving more than $10M revenue selling and delivering product direct-to-customer. 
●	Assessed and selected a vendor, negotiated terms, and managed implementation of a new industry-specific ERP system resulting in an ROI of 14 months.
●	Accountable solely for managing supply chain and associated vendor negotiations in excess of 30,000 discrete SKU numbers. Increased inventory turn to 4.3
●	Navigate negotiation, purchase, and integration of a market competitor into the organization, including staff, inventory, and adding new systems into the existing location within 6 months of acquisition.
●	Integrated full-scale E-commerce website with existing ERP, which decreased inbound customer call volume by 18%.
●	Managed WMS for multiple locations, for both mobile and brick and mortar. This includes Picking, Receiving, and Cycle Counting. Implemented a metrics-based bonus system for warehouse staff. Increasing productivity by 8% and decreased errors by 4%.

 COO / Operations Director

Bouquets

Bouquets, Beaver Creek, CO, 2002 –  2004
Retail, B2B, and E-commerce luxury good company
GENERAL MANAGER
●	Directed profit, loss, and operations for high-end floral and home décor business at a single resort location with annual revenue of $1,500,000. 
●	Increased floral delivery by 13% through process improvement and delivery practices while maintaining design.
●	Negotiated and produced holiday décor for Park Hyatt and Ritz Carlton Resorts these two accounts contributed 14% to annual sales.

General Manager

The Golden Bear

The Golden Bear, Vail, CO 1999 – 2002
E-commerce and Retail Luxury goods company
COO/OPERATIONS MANAGER
●	Profit and loss responsibility for two luxury jewelry, clothing,​ home décor and E-commerce stores with 17 employees and annual sales of $14,000,000 
●	Generated complimentary lines by utilizing contacts within the jewelry industry, resulting introduction of 3 new lines yielded an additional $200,000 profit the first year
●	Responsible for hiring, and sales / process coaching, providing reports and presentations on health and performance of all aspects of the business to Owner
●	Developed sales goals, budget and market planning yielding growth of 12%

COO / Operations

𝗘𝗿𝗶𝗰 is the visionary force behind 𝗚𝗛𝗦𝗗 𝗚𝗿𝗼𝘂𝗽 and the creator of 𝗧𝗵𝗲 𝗜𝗻𝘁𝘂𝗶𝘁𝗶𝗼𝗻 𝗘𝗳𝗳𝗲𝗰𝘁™, revolutionizing business consulting. Imagine the dynamism of Gary Vaynerchuk, the narrative prowess of Simon Sinek, and the wit of Ryan Reynolds. That’s Eric, channeling decades of leadership into strategies that elevate and reinvigorate businesses.

Eric has a unique ability to see what others cannot. His deep analytical skills and creative vision enable him to diagnose and optimize businesses with precision.

Here are some notable and remarkable achievements:

​​✅ Catapulting a CPG company to a $1.1M profit surge in just 5 months.

✅ Elevating a product-based business with an ADDITIONAL $950K in sales within 6 months.

✅ Unlocking an additional $200K profit for an e-commerce venture in just 20 minutes.

✅ Amplifying an international service-based company’s revenue by $1M in 6 months.

To illustrate the impact, one company owner above wanted to travel at will. Eric showed her how that could happen with systems and processes, allowing her team to run the business.

His genuine care for clients results in solutions that are both effective and impactful. Working with Eric is a game-changer. His blend of empathy, expertise, and visionary leadership uncovers hidden potential and drives sustainable growth.

With 𝗧𝗵𝗲 𝗜𝗻𝘁𝘂𝗶𝘁𝗶𝗼𝗻 𝗘𝗳𝗳𝗲𝗰𝘁™️, Eric champions an innovative paradigm harnessing intuition to redefine business success. This philosophy has captivated audiences worldwide, positioning Eric as a luminary on the international speaking circuit. 𝗧𝗵𝗲 𝗜𝗻𝘁𝘂𝗶𝘁𝗶𝗼𝗻 𝗘𝗳𝗳𝗲𝗰𝘁™️ is a call to those bold enough to dream and act with conviction. It's designed for entrepreneurs who recognize that growth is fueled by consistent, repeatable processes and appeals to the intellectually curious, those unafraid to question the status quo and adopt a daring approach to business. 

Eric’s experience allows him to grasp both the big picture and finer details, providing insights that transform businesses from the inside out. By uncovering inefficiencies, identifying growth opportunities, or realigning strategies to market demands, Eric's approach is strategic and intuitive. His solutions are innovative, practical, and results-driven.

With Eric by your side you'll work smarter, not harder. 

Experience the transformative journey with Eric and see the profound impact he can have on your business. 
𝗦𝗵𝗼𝗼𝘁 𝗼𝘃𝗲𝗿 𝗮 𝗗𝗠 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻.

Co-Founder, CTO

We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

I’ll help you build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  

We’ve helped dozens of tech startup founders and CEOS from many industries with founder-led sales. Our systems help them grow their qualified leads and revenue. 

Happy to walk you through the systems on a quick call. Click the link below my name above; my calendar loads on that page.

Jordan Behan

Henceforth, I will not be accepting any LinkedIn outbound pitches unless you can identify at least one item on the 80's nostalgia board. 

Prove your Gen-X or millennial street cred. 

*I borrowed this idea from Erik Richison and added a decade because I was born in the mid-70s.

Give me two 30-minute meetings a month and I’ll make your personal social content kick ass. Done-with-you content production for CXOs, in your OWN words.

"It's 2026 and it's too late to start posting on LinkedIn as a thought leader." 

...is an example of a great hook for a LinkedIn post, but it's a total LIE. 

Unless you're a recruiter, or work in SaaS, AI or crypto, there's probably even still time to have first-mover advantage against your competition. 

But what should you post? 

Here's one great idea: Post something that designed to change someone's mind about something. That's what this post was designed to do. 

If you're on the sidelines, thinking about the opportunity of building your personal brand and your business using LinkedIn, it's not too late. 

Start. Even if you don't have a master plan. Action beats inaction, and experimenting will teach you what to do more or less of. 

Need a hand? I take the planning and the effort out of it for you, without sacrificing your unique voice. Your ACTUAL voice; not an AI approximation of it. 

Ask me how. Learn more about my work here, and schedule a call if you have questions: https://lnkd.in/gKaP9SB3 

Start the year off right.

Jordan's simple 3-part guide for what to post about on LinkedIn: 

I get asked this a lot, and I have a simple framework of three main content "pillars" or themes. 

1. The "transformation." This one is about the OUTCOME that your customer will experience after doing business with you. Note that there is no mention here of product or features. This is more about the warm feeling in their belly afterward than it is about the widget or service you're selling. 

2. The industry trend. I usually describe this one as the theme you and your competitors are collectively discussing. This is all the news that's fit to print in your market category or niche. 

3. The wild card. This one is personal. Follow Chris Do's advice of "911" where nine posts are giving value to your community, one is personal (your wild card), and one is a call to action where you ask for the business. In this topic, you can share something you're passionate about and let us get to know you a little better. 

On sales calls, I try to riff on my prospects' themes to give examples of all three. My go-to when I'm talking about the wild card is to say that I'm also a cycling coach and bike racer, and I give myself permission to share a pic of me racing a bike at least once a month. 

Hence, please enjoy this pic of me suffering on the Seymour Challenge in North Vancouver (taken from a team car window). This might have been the best athletic performance of my life, but that's a story for another day. 

Want to meet for a chat about how I can help you with your LinkedIn content and outbound in just two 30-minutes per month? Learn more and let's meet for a quick chat: https://lnkd.in/gKaP9SB3

Stop what you’re doing and read this crappy, AI-generated post:

Just kidding. That’s not my brand. I’ve noticed a lot of AI content lately, and it has me thinking a lot more about personal branding.

These days, when LinkedIn and all of social media is flooded by gen-AI content and bots, the concept of personal branding is more important than ever. But what is a “personal brand” and how do you establish one?

It’s a great question and one you should be prepared to answer, especially as the leader of your business. 

By now, you know that your personal brand is “what people say about you when you’re not in the room.” But can you control that? Yes, you absolutely can.

How? By deciding what it is you want to be known for, and getting out there and sharing your thoughts. On LinkedIn, especially. I’m not the first one to tell you that you should be publishing thought leadership content, surely. 

It’s been well-established that C-suite leaders who post on social media outperform those who don’t.

It’s the most cost-effective way to grow your business. It helps attract prospects. It reassures clients. And it galvanizes your team behind your mission.

Where to begin, though? 

I can help with that. I help CEOs and other business leaders with their LinkedIn presence, and the first step is to do a short personal branding and goal-setting exercise. Typically, this is the first stage of my paid service, but since you’ve read this far, I’ll offer you a personal brand overview and a LinkedIn profile edit, completely free.

To learn more, send me a DM or visit this page: https://lnkd.in/gy7YzUhV

No hard sell, no commitment necessary, and no massively time-consuming homework assignments, I promise.

Jordan with a headline that reads "what's your personal brand?" 

Here are Jordan’s three reasons why I’m still long on video on LinkedIn.

1. Because you can see and hear me, and that’s probably the best way for you to get to know me a little better. The same goes for you if you share yourself on video.

2. Because it’s still very difficult to replicate it using AI. We can still spot when people are using AI to create avatar videos of themselves, and so this is the most human that we can make this interaction. 

You can’t accuse me of using gen AI if I’m doing this completely unscripted, off the cuff, looking directly into the camera at you.

3. It’s the ultimate capture mechanism. I can use the transcript of what I’m saying and repurpose it a bunch of different ways. I’m starting with the absolute highest bar for quality capture, and I can use it several different ways after the fact.

#Video on LinkedIn, I’m still long on it. What do you think?

Thank you in advance for your likes and comments on this post, but you can stop reading now. This post is not for you. 

Let me be clear. I write these little missives with the goal of getting engagement. 

Your reactions are my currency, telling me and the mysterious LinkedIn machine that this caught your attention. 

But here's the M. Night Shyamalan twist: I drive more leads from "lurkers" than I do from the people who engage with my content. 

It's the weirdest conundrum. I need your clicks to get more eyeballs on this, but it's almost always a complete stranger who sees my stuff, finds my booking link and schedules a call. 

Why does it work like that? I don't know exactly, but I sure am grateful. I can tell you HOW it works, though. 

People see my content, and maybe it sparks their interest. Their next click is on my profile, which is a banger, let's be honest. It does the selling and links to both a landing page and my booking link. 

And hey presto, Bob's your auntie's live-in lover. Call booked. 

All of this is to say that it's still possible to drive business with LinkedIn.

But to make that happen, you gotta put yourself out there. Say something. Share your expertise, insights, and personal experiences. 

Every day, you see people doing that. They're not better than you. The only difference is they're taking action. So act. And yes, you can like this post and roast my AI image in the comments. After all, where would I be without you?

AI-assisted picture of Jordan wearing a tshirt that reads "Don't read this post." 

My best-performing content from the past two weeks is a comment on someone else's post, where I sang the praises of Diet A&W Root Beer (the best diet soda on the planet). 

This tells me two things: 

1. Diet A n' dubs is the 🐐 
2. LinkedIn is like a networking event, and you don't always have to write a best-selling novel to make connections on here. Just interact, and your people will find you. 

PS, for the locals: Can you spot the location of this pic? Best Fish n' Chips in Vancouver.

Jordan looking off-camera near Fisherman's Wharf in Vancouver. 

Here's how I write strong hooks for LinkedIn: 

First, I don't overthink it. We've gotten to the point now where our hooks sound TOO MUCH like hooks. It's the LinkedIn equivalent of clickbait. Ick. 

Do this instead. Write your post. Heck, even ask your robot pal for a prompt to get you going. 

Then take a look at your draft and ask yourself: What will my network think is the most interesting part of this? 

Then cut and paste that part at the top. Job done, you've got your hook. In journalism terms, this is often referred to as the "inverted pyramid." 

You put the interesting part at the beginning so people will start reading, and then handle the rest later and trail off after you get to the boring bits...

Here’s what happens when a CEO posts three times a week for 90 days:

First, it's the honeymoon phase. 

Engagement is high. Your network is very supportive. Colleagues come out of the woodwork to 'like' your posts. You're instantly more visible. The initial validation feels wonderful.

In month two, the DMs start coming. Deals that you thought were dead are coming back to life. Contacts reconnecting and saying hello. 

In meetings, people will say you're "killing it on LinkedIn," even when you have never seen them engage with one of your posts. You vow to keep going. 

Months three and beyond have more hidden benefits. They're harder to track, but they're happening: 

-You and your sales team have more successful meetings because you've helped educate your market and get them familiar with you.  

-More people apply to work at your company because you seem pretty cool and "down to earth." And they know what you're about. 

-Your team has a better sense of the company's mission and models your behavior and beliefs, because you're leading by example, in public. 

-Your competition seethes with jealousy because you're evidently much more popular and seem so aggravatingly confident. Yes, harder to track, but it happens, I assure you. 

All of this is possible, and it doesn't require much work. It doesn't even require any special skills beyond those you already possess. You just have to keep showing up and sharing your thoughts. 

Have I oversimplified this? Perhaps a bit. It helps to have guidance on what to say and a clear picture of the results you want. It takes time and can be hard to do alone. 

One of the requirements for being seen as a thought leader on LinkedIn is sharing content that is valuable to your network, and finding a good balance between variety and repetition. Yes, repetition. 

Naturally, it helps to have someone assist you with that. 

Someone who will plot out what to say and then put the finishing touches on your posts after you say it. Someone who aims to PROTECT YOUR TIME but still has you showing up to share your expertise on the regular, so you can realize all of the upside listed above. 

That someone, in case it's not obvious, is me. I'll make this easy for you, and everything we do is in your OWN words. I use AI tools, but not as a proxy for your thought leadership. That will always come from you. 

Ask me how, and let's chat about it. It's easier than you think.

Jordan in front of a Dia de los Muertes mural

Personal branding. What’s it all about? 

In the last three or four sales calls I’ve had with prospects, they've asked about personal branding.

What is a personal brand? 

It’s the way people talk about you when you’re not in the room. It’s what people associate you with. And you can control that. 

You can be known for something simply by showing up and talking about it. For me, it’s representing yourself on LinkedIn. 

If you’re NOT controlling your personal brand, or representing yourself and putting yourself out there on LinkedIn, telling your stories and sharing your thought leadership, you’re missing a trick.

It’s one of the greatest levers for growth, both for you professionally and for your company by association. So if you have questions about that, reach out to me.

Let’s talk about your personal brand and how I can make it easy for you to show up on LinkedIn regularly and build that brand with you.

Learn more, and lets chat: https://lnkd.in/gKaP9SB3

When I "productized" my business, everything changed. 

And it still took me five years to really realize it. I mean, REALLY realize it. 

What do I mean by productized? I only sell one thing. I no longer work as a "consultant" or marketer for hire. 

Only now can I see it: the limiting factor in my company's growth was trying to do too much. 

I always thought my success depended on having an "anchor" client, like a fractional CMO engagement, as a source of income. 

I was wrong. The opposite was true. This year, something very exciting is happening. I'm earning more than ever, and 100% of revenue is from recurring subscriptions to my product. 

And the best part is that the whole thing runs on repeatable systems. 

I owe a special shoutout to Kelly Gibson, whom I refer to as my "Operator." She manages the SOPs for my C-Suite social media service and updates them regularly. I send a short message about something that is ready to be done, and she does it, no questions asked. 

After all, why would she have questions? She helped build the systems we use. 

Have questions about those systems and how we work? Send me a DM or ask in the comments. I'm quite proud of what we've built.

Brace yourselves, everybody…

Tomorrow is “circle back” day already.

Here's a mindfulness exercise for you: 

Take a deep breath whenever you see AI-generated posts and comments in your LinkedIn feed. 

It's like the opposite of a drinking game; it brings you peace of mind instead of making you tipsy. 

Happy Friday!

Jordan in lotus pose while AI comments float by. 

A question for the CEOs and other creators on LinkedIn. Do you now, or are you considering, posting content on other sites? 

Please explain further in the comments.

I always promise “no pressure, no hard sell,” on my calls. 

I had a great Friday virtual coffee call with Joan, and she was nice enough to publish this note of thanks! 

Great to meet you Joan 🤝

Just had a great meeting with Jordan Behan - thank you for your insights (and a few secrets)  Always appreciate learning from great people!

taplio

The Battle

💡Eric Samdahl

Jordan Behan

Followers

Posts

Engagements

Likes

Performance ScoreJordan Behan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

💡Eric Samdahl

Jordan Behan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Behan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJordan Behan's LinkedIn Performance