I share writing & editing lessons so entrepreneurs & founders can attract + convert high-value clients | Edited 3M+ words | Former Head of Content | Running on seltzer 🤩

You’re doing $30K, $50K, maybe $80K months. You should feel amazing. But instead you’re custom-scoping every deal, rebuilding proposals from scratch, and one client churn away from a panic spiral.

You’re successful. You’re also exhausted. (Two things can be true at once.)

I co-founded Duo with Nick Bennett after rebuilding my own business five times. Cohorts, courses, group coaching. I tried all of it before landing on a model that doesn’t drain my energy.

At Duo, we help solopreneurs (specifically B2B service providers) fix their offer, fix their positioning, and build systems so they can stop being the bottleneck in their own business.

Our clients have gone from $40K to $80K MRR in 60 days. 

From $300K ARR to $2M ARR in 13 months. 

From relying on referrals to every inbound prospect saying “found you through your content.” 

From dreading sales calls to prospects showing up ready to buy.

From white knuckling it to the end of each week to running a business that gives them energy. 

It’s not magic, but there is a formula: we helped them standardize their offer, delegate the stuff draining them, and actually articulate why they’re different.

I also write a lot on here about content strategy, our MP3 framework, my business journey, and the occasional rant about my toddler twins slapping me on airplanes.

If you’re doing $30K+ months and having a “wtf do I want this business to actually BE?” moment, DM me.

Website: duoconsulting.co
Podcast/mini books: howsolosscale.com


Erica Schneider

The hardest part of a platform like LinkedIn is shallow thinkers “win” the day. People with little experience share tips and tactics that feel easy to understand and even easier to implement. People hit like because it makes their dopamine go whoosh. 

“I can do this!” 

Yeah, you can. And it’ll make you feel good in a world of make believe thumbs but prove useless in a world of real money. (Money is also a construct but I digress.)

This game of shallow thinkers makes deep thinkers feel… shit, to be honest.

Your deep experience and proven ideas get shoved to the sideline. You lose the popularity contest. Nobody loves you. You feel resentful, frustrated, unseen and unheard.

You think, why the f*ck would I waste my time in a garbage in garbage out place like this?

And you don’t have to. You really don’t. There are other ways and places to market.

But I’ve found pockets of excellence here, and that makes it worthwhile to me. You can find them too if you hit unfollow and not interested on the shallow game. If you hit connect and dm with the deeper minds. If you market the problem, process, and proof and radically accept lower engagement in exchange for elevated conversations.

There is a way. I am proof. Our clients are proof. Our friends are proof.

But the choice must be yours to make. Either commit to it with conviction or don’t bother.

Complaining endlessly, however, is a waste of your time and mine. That’s what makes people hit unfollow and not interested.

My take on the state of things.

Growth consulting for scaling solopreneurs & micro agencies | Co-Founder @ Duo Consulting | Running on seltzer 🤩

70% of Brian’s leads now come from LinkedIn. A year ago, that number was zero.

And this morning, Nick and I got to train the 3 contractors Brian has hired since his business exploded to build their own LinkedIn presence.

What a full circle moment! 

The backstory:

A year ago, Brian was stuck. He was doing $25K months off referrals alone with zero inbound. He was scared referrals could dry up at any moment, and he wasn’t getting enough leads to aggressively scale.

So over the past year, we helped him get known for a specific problem he solves. 

Rebuilt his content around marketing the problem, process, and proof. 

Started real conversations with the right people. 

And within months, ~70% of his prospects were coming from LinkedIn. 

This influx of leads helped him scale from $25K to $150K a month. 

To execute on delivery, we coached him through hiring 3 senior contractors, standardizing his engagement model, and freeing up his time so he can focus on strategy, biz dev, and marketing.

And now here we are: training his team to do the exact thing we helped him do a year ago. 

So the business keeps compounding without Brian being the single point of awareness.

Watching his contractors get fired up about building their own presence, knowing we’ve been part of this thing from the jump, I don’t know. It just hit different.

I love that I get to wake up and do this every day. 

DM me if you’re Brian a year ago and ready to scale revenue + reclaim your time.

The traditional agency model is a trap for most scaling solos. 

High overhead. 
Constant hiring. 
Managing people all day. 
Moving further and further from the craft that made you great.

Plus, the idea of building an agency makes most B2B consultants we know nauseous. 

They didn't build expertise for 13 years to spend their days chasing invoices and managing people who don't care as much as they do. 

Ok, so then how DO you scale to $1M-3M without going the traditional agency route?

At $30-$50k months, you're fast approaching capacity. You've likely hit a revenue ceiling. You're probably burning out.

You can't scale without operationalizing, but operationalizing means delegating, which veers into agency territory.

So here's our POV:

You're not building an "agency." You're not removing yourself from running client accounts or doing the work.

Instead, you're building a microagency with a pod structure.

A tiny, senior delivery team organized around you, not below you. 

You stay close to the work. 
You stay close to the clients. 
You don't become a manager in the traditional sense. 

You become the person who designs how the work gets done while a small squad of senior people helps you do more of it.

It's not an agency. It's not a solo practice. It's something in between. Which is why we've been calling it a microagency.

One founder running the show, a small pod delivering the work, and a business that can hit $2-3M without sacrificing quality and 60%+ of your margin.

One of our clients recently scaled past $150k months with three senior contractors and he's on the path to $3M. He's at 70% margin.

Another is restructuring his team into a pod right now, and already seeing his capacity open up and his energy come back.

So yeah, this is what we're seeing working for B2B solos who refuse to go the agency route but know they can't keep white-knuckling it alone.

We're going to be talking about this a lot more. 

If this sounds interesting to you and you're a B2B consultant doing $35k+ months, DM me. Let's talk about a better way to scale.

Azahar Media

⚛️ Looking for a freelance writer you can trust? I help leading brands and agencies like Zapier, monday.com, Grizzle, Loomly, Sendible, and Blogging Wizard create in-depth, engaging content that attracts new visitors and generates more leads.

✴️ All of my clients not only rate my content highly but also love the fact that it gets delivered on time. It's a weight off their shoulders. I haven't missed a deadline yet, and I'm not about to start now.

👉 https://azaharmedia.co.uk

Freelance Writer for B2B SaaS Brands

Zapier

Collaborating with Zapier to create content about productivity, apps, and automation that helps individuals, teams, and companies scale their workflows.

Freelance Content Writer

monday.com

Working with the SEO Content Team at monday.com, producing new blog articles on CRM sales and project management, plus optimizing existing blog posts to rank higher.

Freelance SEO Content Writer

Grizzle.io

Freelance B2B SaaS Content Writer

Virayo Marketing

Working with Virayo's search marketing team to create high-ranking, keyword-targeted ghost written content for their SaaS clients.

Clients Include: Spotio / Placester / Ziflow / Parlor / Onfleet / CareAcademy / Apty / Monsido

Here's what Virayo's Marketing Director, Robbie Richards, had to say about my services 👉
❝I worked with David on both personal and client projects and the content he produced was always first class. Not only that, but it was also always delivered on time, which was huge for an agency trying to meet multiple deadlines. I highly recommend David's services.❞

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Creating long-form, high-ranking content that helps online marketers and SEO agency owners.

Topics and Tutorials include: SEO / Keyword Research / Competitor and SERP Analysis / Traffic and Link Building Strategies

Here's what Robbie Richards had to say about my ghostwriting services 👉
❝I worked with David on both personal and client projects and the content he produced was always first class. I highly recommend David's services.❞

Freelance SEO Copywriter and Content Writer

Uscreen

Working with Uscreen’s content marketing team to create powerful content that helps brands of all sizes monetize and distribute videos online.

Vince AS

Working with the marketing team on content editing and ghostwriting assignments.

Freelance B2B SaaS Content Editor and Ghostwriter

Loomly

Collaborating with Loomly to provide marketing teams and agencies with the in-depth, actionable content they need to build a successful brand online.

Guides and FAQs include: Brand Success / Social Media Marketing / Digital Marketing / Team Collaboration

Here's what Loomly's Co-Founder & CMO, Noemie Clement, had to say about my copywriting services 👉
❝David strikes the perfect balance between attention to detail, responsiveness, and timeliness. As a result, whenever I collaborate with David on a project, I am confident it is going to be both managed thoroughly and delivered on time.❞

Semrush

Freelance Writer

Freelance B2B SaaS Writer

I help leading brands, digital agencies, and smart people like Zapier, monday.com, Grizzle, and Blogging Wizard create in-depth, engaging content that attracts new visitors and generates more leads. 

Hire me to write comprehensive content that explains how your products and services work. It'll save you time, reduce your costs, and bring a smile to your face 🙂

RESULTS
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✅ Ranks well in search results 
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Work with me if you want someone who:

🔹 Thinks outside the box
🏅"David has quickly become one of my go-to freelance writers for several projects. His articles are well-written, detailed, and actionable." (Adam Connell - Blogging Wizard)

🔹 Offers a unique angle to each brief 
🏅"David is a brilliant content writer. He always gives a proper thought to each brief and adds his own twist." (Veronika Vēbere - Sendible)

🔹 Suggests all-around improvements to your content
🏅"I highly recommend David to anyone looking for help with content writing and content marketing in general." (Melanie Tamble - Adenion)

🔹Delivers projects on time
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The Battle

Erica Schneider

David Hartshorne

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taplio

The Battle

Erica Schneider

David Hartshorne

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Schneider's LinkedIn Performance

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