I share writing & editing lessons so entrepreneurs & founders can attract + convert high-value clients | Edited 3M+ words | Former Head of Content | Running on seltzer 🤩

You’re doing $30K, $50K, maybe $80K months. You should feel amazing. But instead you’re custom-scoping every deal, rebuilding proposals from scratch, and one client churn away from a panic spiral.

You’re successful. You’re also exhausted. (Two things can be true at once.)

I co-founded Duo with Nick Bennett after rebuilding my own business five times. Cohorts, courses, group coaching. I tried all of it before landing on a model that doesn’t drain my energy.

At Duo, we help solopreneurs (specifically B2B service providers) fix their offer, fix their positioning, and build systems so they can stop being the bottleneck in their own business.

Our clients have gone from $40K to $80K MRR in 60 days. 

From $300K ARR to $2M ARR in 13 months. 

From relying on referrals to every inbound prospect saying “found you through your content.” 

From dreading sales calls to prospects showing up ready to buy.

From white knuckling it to the end of each week to running a business that gives them energy. 

It’s not magic, but there is a formula: we helped them standardize their offer, delegate the stuff draining them, and actually articulate why they’re different.

I also write a lot on here about content strategy, our MP3 framework, my business journey, and the occasional rant about my toddler twins slapping me on airplanes.

If you’re doing $30K+ months and having a “wtf do I want this business to actually BE?” moment, DM me.

Website: duoconsulting.co
Podcast/mini books: howsolosscale.com


Erica Schneider

The hardest part of a platform like LinkedIn is shallow thinkers “win” the day. People with little experience share tips and tactics that feel easy to understand and even easier to implement. People hit like because it makes their dopamine go whoosh. 

“I can do this!” 

Yeah, you can. And it’ll make you feel good in a world of make believe thumbs but prove useless in a world of real money. (Money is also a construct but I digress.)

This game of shallow thinkers makes deep thinkers feel… shit, to be honest.

Your deep experience and proven ideas get shoved to the sideline. You lose the popularity contest. Nobody loves you. You feel resentful, frustrated, unseen and unheard.

You think, why the f*ck would I waste my time in a garbage in garbage out place like this?

And you don’t have to. You really don’t. There are other ways and places to market.

But I’ve found pockets of excellence here, and that makes it worthwhile to me. You can find them too if you hit unfollow and not interested on the shallow game. If you hit connect and dm with the deeper minds. If you market the problem, process, and proof and radically accept lower engagement in exchange for elevated conversations.

There is a way. I am proof. Our clients are proof. Our friends are proof.

But the choice must be yours to make. Either commit to it with conviction or don’t bother.

Complaining endlessly, however, is a waste of your time and mine. That’s what makes people hit unfollow and not interested.

My take on the state of things.

Growth consulting for scaling solopreneurs & micro agencies | Co-Founder @ Duo Consulting | Running on seltzer 🤩

70% of Brian’s leads now come from LinkedIn. A year ago, that number was zero.

And this morning, Nick and I got to train the 3 contractors Brian has hired since his business exploded to build their own LinkedIn presence.

What a full circle moment! 

The backstory:

A year ago, Brian was stuck. He was doing $25K months off referrals alone with zero inbound. He was scared referrals could dry up at any moment, and he wasn’t getting enough leads to aggressively scale.

So over the past year, we helped him get known for a specific problem he solves. 

Rebuilt his content around marketing the problem, process, and proof. 

Started real conversations with the right people. 

And within months, ~70% of his prospects were coming from LinkedIn. 

This influx of leads helped him scale from $25K to $150K a month. 

To execute on delivery, we coached him through hiring 3 senior contractors, standardizing his engagement model, and freeing up his time so he can focus on strategy, biz dev, and marketing.

And now here we are: training his team to do the exact thing we helped him do a year ago. 

So the business keeps compounding without Brian being the single point of awareness.

Watching his contractors get fired up about building their own presence, knowing we’ve been part of this thing from the jump, I don’t know. It just hit different.

I love that I get to wake up and do this every day. 

DM me if you’re Brian a year ago and ready to scale revenue + reclaim your time.

The traditional agency model is a trap for most scaling solos. 

High overhead. 
Constant hiring. 
Managing people all day. 
Moving further and further from the craft that made you great.

Plus, the idea of building an agency makes most B2B consultants we know nauseous. 

They didn't build expertise for 13 years to spend their days chasing invoices and managing people who don't care as much as they do. 

Ok, so then how DO you scale to $1M-3M without going the traditional agency route?

At $30-$50k months, you're fast approaching capacity. You've likely hit a revenue ceiling. You're probably burning out.

You can't scale without operationalizing, but operationalizing means delegating, which veers into agency territory.

So here's our POV:

You're not building an "agency." You're not removing yourself from running client accounts or doing the work.

Instead, you're building a microagency with a pod structure.

A tiny, senior delivery team organized around you, not below you. 

You stay close to the work. 
You stay close to the clients. 
You don't become a manager in the traditional sense. 

You become the person who designs how the work gets done while a small squad of senior people helps you do more of it.

It's not an agency. It's not a solo practice. It's something in between. Which is why we've been calling it a microagency.

One founder running the show, a small pod delivering the work, and a business that can hit $2-3M without sacrificing quality and 60%+ of your margin.

One of our clients recently scaled past $150k months with three senior contractors and he's on the path to $3M. He's at 70% margin.

Another is restructuring his team into a pod right now, and already seeing his capacity open up and his energy come back.

So yeah, this is what we're seeing working for B2B solos who refuse to go the agency route but know they can't keep white-knuckling it alone.

We're going to be talking about this a lot more. 

If this sounds interesting to you and you're a B2B consultant doing $35k+ months, DM me. Let's talk about a better way to scale.

Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

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Erica Schneider

Linda M.

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The Battle

Erica Schneider

Linda M.

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Schneider's LinkedIn Performance

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