Erica Stacy 🚀

Pin.com - AI Recruiting

Q2 2025 | Hit my entire year's worth of quota by June '25.

Q3 2025 | Successfully created & implemented Meta ads for Pin which resulted in an additional 25+ meetings a week.

GTM Engineering Manager & BD Team Lead

The Interseller team is back & doing it again with Pin, a whole new platform for recruiting professionals:

🔎 Find the best talent for your job within seconds.
😍 Personalize outreach to potential candidates even faster.
📞 Highly accurate phone numbers available for cold calling.
📆 Seamless scheduling tool to take away the tediousness around scheduling.
🔀 Keep track of where each candidate is in the process without breaking a sweat.

Q1 2025 | Maintained an average of 200%+ quota through successful traditional BD methodologies along with using AI to increase output without increasing headcount.

Q4 2024 | Helped to grow Pin's ARR by 108.15% by crafting several successful email and LinkedIn sequences. Booked over a meeting a day despite being in a new role. Stepped into a growth role by assisting marketing with copy and creating social marketing campaigns.

Business Development Manager

DigiTools Consulting, LLC

I’m thrilled to share that I’ve joined DigiTools Consulting as a Growth Advisor!

Throughout my career, I’ve loved helping startups and scrappy teams scale smarter and faster. From building outbound processes from scratch to consistently hitting 150–200%+ of quota, I thrive where strategy meets execution. Along the way, I’ve had the privilege of working with incredible teams at Pin, Clearfind, Included, Sprout, and Interseller — leading both growth and marketing efforts that drove measurable impact.

At Pin, I paired sales leadership with marketing campaigns that helped fuel brand growth, and at Clearfind, I scaled GTM while building out marketing strategies that supported expansion. Across every role, my focus has always been the same: connecting people to solutions, opportunities, and results.

What makes this new chapter especially exciting is DigiTools Consulting’s commitment to working with nonprofits that are changing the world. Combining my passion for growth with their mission-driven partnerships is a perfect alignment, and I can’t wait to get started.

Here’s to unlocking new opportunities, refining strategies, and making an impact — together. 🚀

Growth Advisor

Drawbridge Recruiting & Staffing

I perform full cycle sales duties by creating relationships and by walking new clients through our agreement process. I also help with some light recruiting. Focused on oil and gas, renewable energy, and IT.

Helping my client to gain new O&G and IT customers.

Outbound Consultant

Included

Included uses AI to make HR data & decision making intuitive and helpful. Just ask "Hey Included, can I see my favorite HR metrics in real time & by forecast?"

Included provides instant answers, and proactively delivers insights on your most pressing issues.

For instance, Included tells you:
1. When someone is at risk of leaving the company (Often before they even know themselves!)
2. When the ratio of men to women falls too low one way or another.
3. When you have the perfect candidate sitting in your talent pool waiting for action!

Founding Senior Sales Development Representative

Sprout

This was a six month contract, but completed the work within five.

Facilitated relationships with companies such as JPMorgan Chase, Intuit, St. Jude's Children Hospital, VITAS Healthcare, Elevance Health, Memorial Sloan Kettering Cancer Center & Pacific Dental Services.

Putting delight into ITAD with better communication & super clear chain of custody experiences. Never wonder where your hardware is, and if it's safe, again with Sprout.

Clearfind

Facilitated relationships with companies such as Disney, Twitter, American Express, IBM, Nationwide, Dell, Verizon, Walmart, GE Healthcare, DraftKings, Volkswagen Financial, EY, Sysco, Nestle, Intuit & Schlumberger. 

Organized social media marketing & worked with a designer to cultivate posts that were on brand.
Managed our email marketing & grew our email lists.
Trained one SDR & provided them with support.

Growth Manager

[Q4 2022] Achieved 97% quota while maintaining all of Clearfind's marketing function.
[Q3 2022] Achieve 116% quota & successfully grew into my marketing role.
[Q2 2022] Achieved 190% quota & was promoted to Growth Marketing Lead along with my current title.
[Q1 2022] Hit quota by 110% while building a new outbound process, with several new ICPs, from scratch.

Growth Marketing Lead

Interseller

Helped grow Interseller from $1 million AAR to $3 million AAR in 1 years time as the only SDR.
Booked over 240 meetings in a little over a year.
Hit my November 2021 quota + stretch goal before October was finished.
Booked 46 meetings in October 2021.
100% Outbound

[Q3 2021] Exceeded quota by 162%.

I help people reach their intended prospects & do it faster.
Ask me how to level up your cold outreach game.

[Q2 2021] Exceeded quota by 178%.
[Q1 2021] Exceeded quota by 167% in the first full quarter.
[Q4 2020] Exceeded quota during 2-month ramp-up period.

Founding Sales Development Representative

Rescue Relief

Singlehandedly founded & streamlined an out-of-the-box 501c3 nonprofit animal welfare organization that grew from no donations to over $8000 a month in donations in a little over a year with no marketing budget, no investors & no sponsorships. Only bootstraps.
[Grew] from having one large scale program, Raffles for Rescues, to a second nationwide program, Spay the Nation, in less than 6 months.
[Secured] Spay The Nation contracts with vets to cover all of Louisiana & parts of Texas.
[Works] with & awards funds to 70+ animal rescues, earning thousands of dollars every month to aid their efforts.
[Serving] the public with over 150 spays for unaltered pets in only two months.
[Projected] to personally spay 1000 animals within a years time, more if volunteers & financial support grows.
[Seeking] additional funding & sponsorships starting late Q3.

Executive Director Of Fundraising & Development

Uncomplicated Business Solutions

Owned & operated a consulting firm that helped executives on their go-to-market strategy.
[Singlehandedly] ran a full cycle sales process & completed all work for 14+ clients, earning $2000-10,000 per opportunity.
[Sold] solutions to overcome a wide range of obstacles to c-suite executives & SMB owners. 
[Worked] with multiple stakeholders to accomplish deals.
[Implemented] onboarding/customer success to ensure no churn.

Founder

NOLA Food Delivery

#1 third-party food delivery company in the Gulf South, 6 years in a row.
[Broke] profit within the Q1.
[Ran] a full cycle sales process for 200+ B2B clients paying an average of $8000 ARR.
[Consistently] doubled the amount of contracts we held every quarter of year one & two, and continued to increase by 15% year three, at which point every business in the area that wanted to deliver was working with us.
[40] direct reports & 3 managers.
[Ran] demand gen & field marketing.
[Oversaw] logistics to deliver over 2,200 meals per week

Founder & CEO

I connect people — to solutions, to opportunity, and to results.

I’m a business development pro with an entrepreneurial spirit and a passion for scrappy teams with big visions. My career began as a founder and operator, and that foundation drives my strategic, hands-on approach to sales and growth.

I’ve helped startups scale from $1M to $3M ARR, built outbound processes from scratch, and consistently exceed quotas (we're talking 150–200%+ on the regular). Whether I’m booking over 400 meetings in a year or crafting email and LinkedIn sequences that fuel 100%+ growth, I thrive where hustle meets heart.

Currently, I’m part of the founding team at Pin, building a cutting-edge platform that transforms how recruiting agencies find and reach top talent. Before this, I’ve worn many hats across roles in growth, outbound consulting, and marketing — always with one goal: helping businesses grow smarter and faster.

Some of the companies I’ve worked with include:

Clearfind – Scaling GTM and outbound while leading marketing.

Included – Bringing AI-powered HR insights to life.

Drawbridge & Sprout – Creating impact in energy, IT, and healthcare sectors.

And at the root of it all: the original Interseller team.

When I’m not driving pipeline, you’ll find me kayaking, reading something inspiring, or hanging with my dogs.

Senior Sales Development Representative

Erica Stacy Tarwater

Hit quota for the month yesterday. How, you may ask. Well, there are two main contributing factors, but I will talk about one today:

Cold calling using Koncert. 

Cold calling is what it is, but I can tell you these guys are SO helpful. Jagadeesh Thirunavukarasu being at the top for being on top of every question, concern or suggestion I've had through the buying process & patience while I test, test, and test some more. Jennifer Nickles has been very help post sale as well, including confirming that a feature I have requested will be coming out soon.

I don't use a permission based opener anymore (I did, it started getting hung up on, so I pivoted) and I just have a normal conversation.

It goes something like this:
Hi (First name), Erica from Pin here, how are you? (They usually reply with good, what is Pin) We do XYZ, is that something that's on your radar right now?" Yes, boom.

No need to over think it.

Sweet, simple, to the point. What's working for your BD efforts?

I connect people. Consistent 200-300% quota attainment. Open to advisory positions.

What are the best noise cancelling headphones out there y'all?

Asking for a friend...

Edit: Preferably wireless

Let's see how this does:

If you're hiring recruiters/TA Folks, comment below.

If you're looking for a job in TA or recruitment, comment below.

Let's connect some people!

Happy Sunday all! I run a group on Facebook called NOHungryBellies & cook most weekends for the homeless & we're doing a drive as well. 

So, just wanted to update everyone on the 50 backpacks for the homeless going out around Christmas time here in New Orleans.

The check marks show what we already have & no check means still needed if you feel inclined to donate.

Space blanket ✔️
Hoodies / Thermals - Still Needed
Blankets ✔️
Scarves ✔️
Gloves ✔️
Beanies ✔️
Socks ✔️
Drop cloths/ tarps - Still Needed
Backpack ✔️
Dried fruit, easy open canned fruit - Still Needed
Tuna pouches - Still Needed
Jerky - Still Needed
SPAM - Still Needed
Vienna sausage -l✔️
Markers - Still Needed
Blank book and pen - Still Needed
First Aid kits ✔️ (lots of stuff in these - I'm proud of my work on this)
Tissues - Still Needed
Wipes ✔️
Razors ✔️
Cough drops
Chapstick ✔️
Lotion - Still Needed
Ear plugs - Still Needed
Batteries - Still Needed
Mouthwash - Still Needed
Toothbrush ✔️
Toothpaste ✔️
Soaps - Still Needed
Hand warmers ✔️
Flashlights - Still Needed
Lighters - Still Needed

Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

"Evan, aren't you worried they won't hire you if they see what you post online?"

I am not worried about someone not hiring me for having morals and ethics like believing:

racism, misogyny, transphobia, or any other bigotry is bad

universal healthcare is good and is a human right

food and housing is a human right

no one working full-time should be struggling to take care of themselves and their families

science is more important than anyone's (including my own) feelings and faith

just because you wouldn't get an abortion that doesn't mean you get to tell others what they can or cannot do with their bodies

billionaires shouldn't exist, and yes, that includes Taylor Swift, Selena Gomez, and Rihanna as much as I don't like admitting that

emotional intelligence, political literacy, the scientific method, personal finance, and basic life skills should be mandated courses taught in schools

second and third-languages should be required to learn in The United States with the freedom to choose from at least 1 major language and 1 "any other language"

disowning your child for being trans or queer is disgusting

being polyamorous is not any more or less NSFW than monogamy

neurodivergent people are valuable assets, not liabilities: we think differently, not incorrectly. the issue isn't us, the issue is society isn't built to include us

mental health is just as important, if not more important, than physical health

a good alternative or transitional state to universal basic income would be a negative income tax system

socialism is not synonymous with communism. literally anything funded in part or in full by tax dollars is by definition socialism, so you can't say you're against it if you've ever driven on a public road, walked on a public sidewalk, or attended a public school

social media companies are not press companies and we need to start holding them accountable for allowing misinformation to spread through the pipes they create, which is a massive gap in the FDRUSA (former democratic republic of the united states of america)'s constitution 

higher education should free and/or price-capped at an affordable rate

diversity, equity, and inclusion does not mean skipping safety checks or lowering the standards of qualifications and never has.

emotional abuse should be treated no differently than physical abuse by the justice system and should be measured and monitored exclusively science-backed definitions of those terms

trans people and queer people are not new and have existed longer than the concepts of gender ever have

race makes up less than one ten-thousandth of a human's DNA.... really? that's what you're fighting about?

no one actually likes white castle's food, it's a rental, not a purchase

the USA should have mandatory voting

an opinion and an incorrect belief are two different things. people shouldn't be allowed to say something is their opinion when its actually just incorrect information.

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

I am never offended if your pet interrupts our call.

I'm offended if you don't show me the pet.

Am I cocky or am I just a 31 year old who spent 29 years of their life not knowing they have a personality disorder, autism, and ADHD and therefore didn’t get the support or love they needed because society was not built for people like me and is finally for the first time ever actually doing very, very well mental heath wise; for more than a year, consistently, and is making quiet yet huge moves that they’re excited to tell everyone about very soon, and is genuinely enjoying life and actually likes themselves for the first time ever because they actually know who they are now and accept that about themselves and because my (I’m the “they”) brain just works on a different operating system than the way society was built for? 

It’s like working with a Mac while everyone else has a Windows but taking 29 years to go “oh that’s why I don’t understand and these things keep happening this way, I’m using the wrong OS.”

And then realizing you’re not wrong, you’re different 

And then realizing that for 29 years you didn’t think you were different, you believed you were wrong

So yeah. I’m cocky. 

I’ve earned it.

I had a potential client tell me that they didn't want to hire a fractional CMO for $10k-15k/mo per brand they own, totalling $20k-30k/mo because they claim they can find a full-time CMO for one brand for less than the price of a fractional CMO.

That's literally not how math works.

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Politics is "how should we fund healthcare" or "how should we fund college"

Human rights is "who gets to get affordable access to equal, high quality healthcare" and "who gets to get affordable access to equal, high quality education"

Know the difference.

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

Someone respectfully asked me why my content bounces back and forth between marketing and business content to political content these days. Maybe my answer will help you if you get asked the same:

I'm very fortunate to have built a following.

I'm by far not an A-list celebrity by any means.

On the categorization, I'd say I'm R-list at best, in terms of how much reach I can get with my little slice of the internet.

I know that by having a following, I have an opportunity to do things with it, even if it's a meager amount, as whatever amount it is, it is still more than nothing.

Some people donate their time, money, and resources to stand up for what they believe in.

and don't get me wrong, I do those things, too.

But in the world we're in where human rights are under attack as well as the foundations of democracy are under immense strain, speaking up and being loud about what is fundamentally correct, pragmatic, and human-first is one of the most powerful things we can do other than vote.

I am so grateful to be in a situation where I can literally afford to lose clients over what I say.

I can afford to protect myself and deal with the inevitable parade of stupid and hate that comes with being an extremely loud, queer, neurodivergent man on the internet. 

Not everyone has that.

I will use whatever I can whenever I can to do my part.

We all have ways we can contribute.

This is one of many.

and it just so happens to be a way I can.

Find your own way and take care of you, boo.

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

I don’t talk about doing marketing in my content because I do marketing as my content. 

Which marketer do you want to hire?

Someone who tells you how or someone or does it?

I don’t ask how you found me when you book a meeting with me because I don’t know how. 

I ask how you found me when you booked a meeting with me because I was already pretty sure I knew how, I was making sure my marketing was working as expected. 

That’s the difference. 

Don’t forget that this difference the next time you go looking for the cheapest marketer over the right marketer. 😉 

(Hi, I ghostwrite and manage the social media strategies of personal brands, not just companies. My ideal client is some who is as audacious as this post; if not more, or even laughs at the idea at calling this post audacious…

Or knew all of that before even reading that 

Or didn’t know any of that but knew that they needed to hire someone who did

And then realized I just made they realize I know they know that by making this weird meta style post?

And you’re probably hearing a voice in your head while reading this?

…

Or you think this post is an acid trip. 

Either way. I got your attention, held it, and got a response out of you. 

Isn’t that just what a good marketer does?

(No, they also get money out of you, but I just won’t do it for you for free…


…I’m too busy doing it for myself with this post.

…and every other post, too?)

taplio

The Battle

Erica Stacy Tarwater

Evan Patterson

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taplio

The Battle

Erica Stacy Tarwater

Evan Patterson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Stacy Tarwater's LinkedIn Performance

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