Eric Brooker

I have spent nearly two decades building, leading, and scaling revenue teams in the technology channel.

My background spans founder, VP of Sales, channel chief, and strategic partner leader roles across SD-WAN, UCaaS, satellite internet, and channel-first SaaS organizations. I have built channel programs from zero, doubled revenue without adding headcount, led national partner teams, and helped organizations reach EBITDA targets ahead of plan.

Today, I am the Founder and CEO of The Channel Standard, where I advise suppliers, TSDs, and trusted advisors on growth strategy, channel execution, talent, and leadership. Our work is hands-on and outcome-driven. We focus on what actually moves revenue, strengthens partnerships, and builds durable teams.

I also host the Counsel Culture podcast, ranked in the top 1 percent globally, where I have interviewed more than 150 leaders on leadership, culture, and decision-making. Those conversations inform how I coach executives and advise organizations in real time.

I am the author of the national bestseller You Are Enough, and a 2024 CRN Channel Chief.

I work with organizations that value clarity, accountability, and execution. If that is your standard, we should talk.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Early morning keynote in Maine today! Let’s go!

It starts with Relationship Capital and remember, the little things don’t mean a lot, the little things mean EVERYTHING!

Eric A. Brooker

Keynote Speaker | Fractional Channel Leader | Bestselling Author | Podcast Host | Empowering Leaders & Teams Through Coaching, Culture, and Relationship Capital

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Big news. And an even bigger signal of where we’re headed. 

I’m excited to officially announce Joshua as our Chief Technology Officer at The Channel Standard™️.

This isn’t just a title. It’s a commitment.

A commitment to building real infrastructure for the channel.

A commitment to data clarity over noise.

A commitment to creating tools that actually help advisors, suppliers, and leaders win.

As we head into 2026, our focus is clear.

We’re introducing The Companion to a market that’s ready for what’s next,  better intelligence, better alignment, and better outcomes across the channel ecosystem.

This tool will change the channel.

Josh brings the technical leadership, vision, and discipline required to build this the right way. Scalable. Thoughtful. Purpose-built for how the channel actually works.

This is a pivotal moment for us.

And just the beginning.

More to come.

Stay close.

Minneapolis, MN - The Channel Standard™️ today announced that Joshua Schmidt has been appointed Chief Technology Officer, leading platform architectur

Open article: The Channel Standard Names Joshua Schmidt Chief Technology Officer by Eric A. Brooker • 2 min read

The Channel Standard Names Joshua Schmidt Chief Technology Officer

Not everyone is going to like you, and that is okay.

If you choose to build, lead, or create in public, you will eventually become someone’s misunderstanding. That is part of growth. You do not need to correct every narrative. Real work does not need defending. It speaks over time.

What gets built through years of relationships, listening, hard lessons, and showing up when no one is watching always leaves a trail. If someone misunderstands you, let them. If someone doubts you, let them.

• Your job is not to manage their story 
• Your job is to live yours with integrity

You are enough. Not when everyone agrees. Not when your reputation is perfectly curated. You are enough right now, exactly as you are.

Keep building.

Portland, Maine.....I am coming for you! See you tomorrow.

This isn’t a campaign.
It’s an acknowledgment of where the channel actually is.

For years, suppliers have been forced to guess where advisor attention goes.
Advisors have been buried under portals, PDFs, and half-updated data.
And the industry learned to operate inside that friction.

That friction is expensive.

When clarity enters the system, behavior changes.
Decisions happen earlier.
Confidence shows up sooner.
Revenue follows with less waste.

What you’re seeing here is the introduction of a new standard.
Quietly. Deliberately. Without hype.

This week matters.
👇 Comment COMPANION if you want early access.

Built for leaders who set the standard.

The Channel Standard Companion

Friday toast, on a Thursday. Lets go!

Some weeks don’t wait.

This one was layered with generosity, challenge, laughter, and real growth. Too much gratitude to hold until tomorrow.

First, I'd like to raise a glass (orange juice this morning) to Justin Jones-Fosu. Meeting you was a gift, but what matters even more is what’s already taking shape: a real friendship. Thank you for the investment, the challenge, and the push toward more. Your time, insight, and trust mean a great deal to me. Thank you for the book!

⭐️ Tami Evans, CSP, you are rare talent paired with real depth. Sharp, thoughtful, and effortlessly funny in a way that keeps the rest of us humble. Did I mention your passion!? You stretched me beyond my comfort zone, and I’m better for it. Thank you for the wisdom and the nudge forward.

Cherno Jobatey, M.Sc., CSP — An absolute legend. Not Bono but, a legend nonetheless 🤣. Your perspective, your joy, your ever-present smile, pure energy. The week was richer because of you. Thank you for the conversations and the constant reminders to lead with joy.

Tanya Steele, CSP, CHSC 🇨🇦, Tami said it perfectly before the night ended. You are simply the best. In craft, in heart, in service. The best smile, the best spirit, the best intentions. Full stop. Oh....thanks for the syrup!

And then there is the incomparable,✨Sylvie di Giusto, CSP CPAE ✨

At 46, I can say this with clarity: very few people invest without agenda. You do. The care, the precision, the details no one notices but everyone feels. You live the truth that the little things don’t mean a lot, they mean everything. Superstar, confidant, friend. I’m deeply grateful our paths crossed and profoundly thankful for the time we shared this week.

Cheers to Unleash 2026.

Deep appreciation, real affection, and a full heart for every one of you. My love to each of you. Be well. Travel safe. See you in July.

A new week doesn’t need hype.
It needs intention.

Most progress isn’t loud.
It happens in the small decisions we make when no one is watching.
The conversation we choose to have.
The pause before reacting.
The extra care in how we show up.

The little things don’t mean a lot.
They mean everything.

As this week begins, don’t rush past what actually matters.
Build trust.
Invest in people.
Do the small things well.

Momentum follows meaning.

Here’s to a grounded, human, purposeful week ahead.

If you aren't already following us at The Channel Standard™️, now is the time. 

Welcome to the team David Zimmermann. More to come. Big weeks ahead.

Huge weeks ahead.

This is just the beginning. Lets go! We are thrilled to have you on the team David Zimmermann.

The Channel has changed. The Companion is coming.

Minneapolis, MN - January 6, 2026 The Channel Standard™️ today announced the appointment of David Zimmermann as Business Development Manager, further 

Open article: The Channel Standard Appoints David Zimmermann as Business Development Manager. by The Channel Standard™️ • 2 min read

The Channel Standard Appoints David Zimmermann as Business Development Manager.

If you let unqualified voices shape your decisions, you’re handing them your future.

Bluewave Technology Group

Ambassador & Equity Partner at Bluewave Technology Group

Bluewave is simplifying the technology buying and management process. We are a strategic IT advisory company that offers businesses a simple and comprehensive way to purchase communication and information technology solutions that help grow revenue, reduce costs, or improve efficiency. We partner with leading technology service providers to recommend the best solution to meet our clients’ needs. After a solution is developed and executed, we collaborate to deliver what was promised. As business changes, we assess requirements to update solutions. Most importantly, we partner with our clients to deliver reliable and predictable returns on their IT investments. Get it right. Get Bluewave.

Managing Partner

iSymplify

My sales, service and engineering experience spans 25 years focused in electronic components and distribution serving the Telecommunications industry. My primary focus is setting strategies for long term growth and assisting in market positioning and development. By applying his experience in working with distribution modes, this is a key driver in managing our partner relations and financial planning. I will be instrumental in helping iSymplilfy plan and achieve revenue targets and maximize our service
Focus areas include:
Operations Planning and Efficiency
Financial Planning, Budgeting and Execution
Business Development, Merger & Acquisition
Process, Standardization and Governance
Construction Planning and Management
Contract and Vendor Management
Regulatory Compliance and Risk Management
Transformation and Adoption

Chief Operating Officer at iSymplify

OM Group LLC

Founder/Partner

Avago Technologies

Avago Technologies is a leading designer, developer and global supplier of a broad range of analog, mixed signal and optoelectronics components and subsystems with a focus in III-V compound semiconductor design and processing. Backed by an extensive portfolio of intellectual property including approximately 4,200 patents and pending applications, Avago products serve three primary target markets: wireless communications, wired infrastructure, and industrial and other. Applications for our products in these target markets include cellular phones and base stations, data networking, storage and telecommunications equipment, factory automation, power generation and alternative energy systems, and displays. Avago has a global employee presence and heritage of technical innovation dating back 50 years to its Hewlett-Packard roots.

Field Sales Engineer

Rathsburg Associates

Territory Manager-Heartland & Minnesota Territories

Sales Engineer

Lakestreet Investments LLC

Partner

Insight Electronics

Area Account Manager

Advent Electronics Pte Ltd

Account Manager

iSymplify is an expert in helping businesses painlessly migrate their communications to the cloud.  
Focus Technologies: 
•	Unified Communications, Contact Center (UCaaS and CCaaS), and AI
•	Collaboration Solutions
•	Network Connectivity, SD-WAN 
•	Public/Private/Hybrid Cloud
•	Disaster Recovery (DRaaS), Backup (BaaS), Desktops Virtualization (DaaS), 
•	Communication Platform as a Service (CPaaS)
•	Security
•	Wireless and Mobility Solutions 
•	IoT 
We leverage our 20+ years of real-world experience and intimate knowledge of industry and provider options to carefully match our client’s specific needs with the best solutions and providers available.  Our value to our customers is our vast experience in working with industry leading providers to ensure the successful deployments of 15,000+ cloud-ready network nodes and over 50,000 cloud seats.  Our clients leverage this expertise to simplify and speed the process and ensure project success.
Simply put, we “SYMPLIFY” the daunting and typically confusing process of:
•	Discovery and documentation of current technologies
•	Scope current and future requirements across ALL department stakeholders
•	Technology and provider sourcing and selection
•	Price and contract terms negotiating
•	Implementation and adoption oversight
•	Ongoing support oversight
•	Escalation path to leverage our relationships and buying power
•	Ongoing business and technology reviews 
•	All of this at no additional cost to our clients!
•	Additional disciplines include: Project Management, Professional Services, Network Readiness Evaluations, Executive Trainings, Disaster Recovery Planning and Technology GAP Assessments

Deliverables: iSymplify provides technology assessment, design, roadmap and technology planning, Cloud consulting, RFP administration, project management, project lifecycle and account management, action item tracking, bill audits, monthly and quarterly reviews and spend analysis. 



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