Eric Brooker

The Channel Standard

An experienced, data-driven advisory firm that methodically empowers suppliers to boost visibility and drive growth. Leading the way in channel excellence, we provide tailored solutions and actionable insights that transform your bottom line.

Founder & CEO

Counsel Culture

Host of the award-winning Counsel Culture podcast, ranked in the top 1% globally, and keynote speaker on leadership and culture. Known for delivering transformative insights on self-leadership, vulnerability, and presence, empowering organizations to thrive. Offers coaching in leadership, sales, and culture, along with emcee services for corporate and nonprofit events.

Keynote Speaker | Coach | Podcast Host | Bestselling Author

YOU ARE ENOUGH!

Author of the national bestseller You Are Enough: Overcoming Lifelong Doubts of Worthiness (October 2023), a deeply personal journey through loss, grief, and hope. This powerful work explores self-leadership and the healing process, offering readers a path to embrace their worthiness, even amidst life’s challenges. Through heartfelt storytelling, it inspires others to find strength, resilience, and the truth that You Are Enough.

Author

Bluewave Technology Group

Led transformative M&A initiatives, completing a projected three-year effort in just nine months. By month seven, achieved line of sight to the original three-year EBITDA target. This accelerated success significantly enhanced market presence and positioned the organization for long-term growth. Transitioned out of the business as planned after achieving EBITDA goals, enabling the seamless integration of acquired companies.

Vice President, Strategic Partnerships

Bigleaf Networks

Led sales, strategy, and GTM initiatives for a state-of-the-art SD-WAN solution. Oversaw a channel-exclusive sales organization, driving exceptional execution and exceeding targets. Established Bigleaf Networks as a recognized leader in the SD-WAN space. Played a pivotal role in strengthening the company’s presence in the channel community.

Vice President of Sales

Senior Director, National Partner Programs

Broadvoice

Built a comprehensive framework, refining the sales process and enhancing data collection through the CRM. Delivered coaching and training to ensure adoption, driving employee retention and consistent revenue forecasting. Led a channel sales team for a UCaaS provider, achieving a 2x increase in sales with no additional headcount. Strengthened partner relationships to enhance market presence. Positioned the business for sustained success in the channel market.

National Director of Channel Sales

ViaSat Inc.

Joined as a founding member of the channel sales team for a global satellite internet provider, playing a key role in establishing the channel program's foundation. Transitioned out as financial outcomes did not align with expectations set during the interview process, offer letter, or personal career goals.

Midwest Regional Sales Manager

Ecessa Corporation

Led a large team of sales and marketing executives for an SD-WAN provider. Established multiple Technology Solutions Distributor (TSD) relationships, building Ecessa’s reputation as one of the most respected SD-WAN providers in the channel. Drove significant growth in channel partnerships and market recognition. Transitioned out of the company due to organizational financial challenges, with the CEO assuming sales and marketing responsibilities.

Channel Chief - Vice President of Sales and Marketing

Involta

Achieved significant success by closing one of the largest deals in company history. Led sales efforts in a competitive market, driving growth and customer engagement. Transitioned out during an unexpected nationwide layoff as the company shifted to a General Manager model under new leadership to reduce costs.

Director of Sales

Brookline Networks

Founded a Trusted Advisor agency specializing in selling services through the channel. Built a highly respected agency in the marketplace as a registered agent with one of the largest Technology Solutions Distributors (TSDs). Achieved significant success, establishing a strong reputation within the channel community.

Founder

Inspiring Technology Leader | Bestselling Author | Keynote Speaker | Podcast Host

From my home in St. Paul, Minnesota, my journey has taken me across the globe, connecting with thought leaders and industry experts. With over 25 years in the tech industry, I've honed my skills in visionary leadership, business development, and creating environments where individuals and organizations thrive.

Author of "You Are Enough": My bestselling book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," offers transformative insights on conquering self-doubt and embracing inherent worth, helping readers achieve personal and professional growth.

Keynote Speaker: I deliver impactful keynotes on leadership, culture, and worthiness, blending personal stories with professional wisdom to inspire audiences to embrace authenticity and drive positive change.

Host of the Counsel Culture Podcast: My podcast ranks in the top 1% globally, where I explore themes of leadership, culture, and personal growth through engaging conversations and interviews, offering listeners actionable insights for meaningful transformation.

Professional Background: Before venturing into writing and keynote speaking, I built a successful career in technology, holding prominent leadership roles. My strategic and innovative approach has left a lasting impact on organizations and teams.

Inspire and Empower: Through my book, speeches, and podcast, I share wisdom and experiences to uplift individuals from all walks of life. Committed to fostering a supportive culture, I combine authentic storytelling with practical advice to drive self-belief and positive transformation.

Let's Connect: If you're seeking inspiration and practical strategies to drive your organization forward, or looking for a keynote speaker who can ignite change, let's connect and explore the possibilities.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Eric A. Brooker

Program Manager

Coordinates project resources and activities for multiple medium-sized, medium to high complexity Infrastructure Solutions projects. Ensures that project goals and objectives are accomplished within a prescribed timeframe and funding parameters.

Project Manager, Digital Infrastructure

Sirius Computer Solutions, Inc.

Project Manager, Infrastructure Solutions

Dematic

While working with internal and external teams, a new program was created to refresh all network equipment for the customers North America sites. After the first year, the project was expanded to include a complete wireless refresh for the company. This program is now being reproduced for the parent companies remaining locations around the world. Position required 50% travel.
Select Accomplishments:
•	Created all procedure documents for a new global effort.
•	Produced deployment schedule for 28 sites in North America.
•	Expanded project to include an additional 31 global sites.
•	Expanded project to redeploy a new Wireless Network Infrastructure Globally.

Honeywell

Subject Matter Expert on Deployments and Site Surveys for Skype for Business Implementations.  

Serves as a single voice for the Deployment Team, relaying updates, handling escalations, assisting with personnel matters as needed, and providing guidance to upper management. 

Also responsible for interfacing with Solution Engineering, Contact Center, and Project Management teams to ensure alignment and agility. 

Additionally leads up new technologies, endpoints testing and configuration options, pilot projects and serves as a mentor to the Deployment Team members.

Deployment Program Manager

Manage a team of 15 that are responsible for the roll out of Skype for Business Enterprise Voice for Honeywell.

Enterprise Voice Deployment Team Lead

University of Phoenix

Faculty Member, College of Business
Courses:
	Business Communication for Accountants
	Quality Management and Productivity
	Business Management and the Principles of Design

Faculty Member

JEB & Company, LLC

IT Consulting and Managed Services Provider

President

Gold Canyon Candle

Managed a 24x7x365 network infrastructure ensuring high availability, rapid response and excellent customer service. Worked with all internal business units to ensure that IT needs were executed. Served as Subject Matter Expert to various internal applications and procedures. Led department in a total network infrastructure upgrade that included replacement of all routers, switches and phone systems. Managed multiple hardware and software vendors to optimize total IT spending and facilitated departmental budget exceeding $750,000 USD.
• Created standard operating procedures surrounding the duties of all IT infrastructure personnel
• Worked directly with the IT Director and business owners to develop corporate standardizations
• Developed and executed projects based on standard processes to ensure timely, complete and accurate delivery
• Recommended, developed and used data security management techniques that complied with corporate data security
policies and were in line with industry best practices
• Managed all software licenses to ensure proper compliance
• Established Service Desk SLA’s and established new Asset Tracking systems to ensure all assets were managed
• Defined and documented project charters, including risk assessment/mitigation and change management strategies
• Developed existing staff to properly meet end-­‐use needs and established integral change management procedures

Infrastructure Manager

Catholic Healthcare West

Working as a contractor for the Corporate IT Department, participated in a server migration and VM Ware Expansion project.
• Identified servers to be replaced based on CHW policies
• Worked with various application teams to plan for the server migration
• Built and readied new servers
• Responsible for all necessary change control procedures
• Built a new VM Ware server farm and prepared it for expansion

IT Consultant

Working as a contractor for the Office of the CIO, participated in a server consolidation project.
• Installed all new network equipment and established necessary software
• Migrated existing data to new equipment and configured site backup and disaster recovery plans
• Performed QA surveys on all completed sites
• Executed other functions as required by local site IT stakeholders

Senior Systems Engineer

Performed cross departmentally to design and implement new Information Technology infrastructure, providing cost savings while promoting & maximizing efficiencies for each client. Managed a team of IT specialists to ensure Information Technology solutions & services operated at optimal efficiency. Implemented performance reviews and managed both remote users and local staff. Worked with sales staff to develop and give presentations to both existing and potential clients.
• Deployed new scheduling procedures which saw a revenue increase of 25%
• Improved overall scheduling efficiency to reduce travel costs and fees
• Hired entire department and managed a team of ten (10) Support Specialists with high utilization and profitability
• Grew Managed Services Division by 200%
• Administered the internal CRM system
• Developed efficient processes for Emergency Response System
• Established SLA’s to meet the needs of over 100 clients

Manager of bSecure Operations

 A seasoned professional with a primary focus on project and program management, showcasing a successful track record of delivering exceptional results.
 Over two decades of hands-on experience in leading and executing diverse projects and programs in the IT Industry, with a demonstrated ability to drive them to successful completion within budget and timelines.
 Possessing a strong aptitude for strategic planning and risk assessment, I have effectively managed complex projects, ensuring seamless coordination among cross-functional teams and stakeholders.
 Adept at identifying opportunities for process optimization and implementing innovative solutions, resulting in increased efficiency and cost-effectiveness throughout project lifecycles.
 Recognized for my exceptional leadership skills, I have led and mentored numerous high-performing teams, fostering a collaborative and driven work environment.

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Eric A. Brooker

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