Eric Brooker

I have spent nearly two decades building, leading, and scaling revenue teams in the technology channel.

My background spans founder, VP of Sales, channel chief, and strategic partner leader roles across SD-WAN, UCaaS, satellite internet, and channel-first SaaS organizations. I have built channel programs from zero, doubled revenue without adding headcount, led national partner teams, and helped organizations reach EBITDA targets ahead of plan.

Today, I am the Founder and CEO of The Channel Standard, where I advise suppliers, TSDs, and trusted advisors on growth strategy, channel execution, talent, and leadership. Our work is hands-on and outcome-driven. We focus on what actually moves revenue, strengthens partnerships, and builds durable teams.

I also host the Counsel Culture podcast, ranked in the top 1 percent globally, where I have interviewed more than 150 leaders on leadership, culture, and decision-making. Those conversations inform how I coach executives and advise organizations in real time.

I am the author of the national bestseller You Are Enough, and a 2024 CRN Channel Chief.

I work with organizations that value clarity, accountability, and execution. If that is your standard, we should talk.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Early morning keynote in Maine today! Let’s go!

It starts with Relationship Capital and remember, the little things don’t mean a lot, the little things mean EVERYTHING!

Eric A. Brooker

Keynote Speaker | Fractional Channel Leader | Bestselling Author | Podcast Host | Empowering Leaders & Teams Through Coaching, Culture, and Relationship Capital

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Big news. And an even bigger signal of where we’re headed. 

I’m excited to officially announce Joshua as our Chief Technology Officer at The Channel Standard™️.

This isn’t just a title. It’s a commitment.

A commitment to building real infrastructure for the channel.

A commitment to data clarity over noise.

A commitment to creating tools that actually help advisors, suppliers, and leaders win.

As we head into 2026, our focus is clear.

We’re introducing The Companion to a market that’s ready for what’s next,  better intelligence, better alignment, and better outcomes across the channel ecosystem.

This tool will change the channel.

Josh brings the technical leadership, vision, and discipline required to build this the right way. Scalable. Thoughtful. Purpose-built for how the channel actually works.

This is a pivotal moment for us.

And just the beginning.

More to come.

Stay close.

Minneapolis, MN - The Channel Standard™️ today announced that Joshua Schmidt has been appointed Chief Technology Officer, leading platform architectur

Open article: The Channel Standard Names Joshua Schmidt Chief Technology Officer by Eric A. Brooker • 2 min read

The Channel Standard Names Joshua Schmidt Chief Technology Officer

Not everyone is going to like you, and that is okay.

If you choose to build, lead, or create in public, you will eventually become someone’s misunderstanding. That is part of growth. You do not need to correct every narrative. Real work does not need defending. It speaks over time.

What gets built through years of relationships, listening, hard lessons, and showing up when no one is watching always leaves a trail. If someone misunderstands you, let them. If someone doubts you, let them.

• Your job is not to manage their story 
• Your job is to live yours with integrity

You are enough. Not when everyone agrees. Not when your reputation is perfectly curated. You are enough right now, exactly as you are.

Keep building.

Portland, Maine.....I am coming for you! See you tomorrow.

This isn’t a campaign.
It’s an acknowledgment of where the channel actually is.

For years, suppliers have been forced to guess where advisor attention goes.
Advisors have been buried under portals, PDFs, and half-updated data.
And the industry learned to operate inside that friction.

That friction is expensive.

When clarity enters the system, behavior changes.
Decisions happen earlier.
Confidence shows up sooner.
Revenue follows with less waste.

What you’re seeing here is the introduction of a new standard.
Quietly. Deliberately. Without hype.

This week matters.
👇 Comment COMPANION if you want early access.

Built for leaders who set the standard.

The Channel Standard Companion

Friday toast, on a Thursday. Lets go!

Some weeks don’t wait.

This one was layered with generosity, challenge, laughter, and real growth. Too much gratitude to hold until tomorrow.

First, I'd like to raise a glass (orange juice this morning) to Justin Jones-Fosu. Meeting you was a gift, but what matters even more is what’s already taking shape: a real friendship. Thank you for the investment, the challenge, and the push toward more. Your time, insight, and trust mean a great deal to me. Thank you for the book!

⭐️ Tami Evans, CSP, you are rare talent paired with real depth. Sharp, thoughtful, and effortlessly funny in a way that keeps the rest of us humble. Did I mention your passion!? You stretched me beyond my comfort zone, and I’m better for it. Thank you for the wisdom and the nudge forward.

Cherno Jobatey, M.Sc., CSP — An absolute legend. Not Bono but, a legend nonetheless 🤣. Your perspective, your joy, your ever-present smile, pure energy. The week was richer because of you. Thank you for the conversations and the constant reminders to lead with joy.

Tanya Steele, CSP, CHSC 🇨🇦, Tami said it perfectly before the night ended. You are simply the best. In craft, in heart, in service. The best smile, the best spirit, the best intentions. Full stop. Oh....thanks for the syrup!

And then there is the incomparable,✨Sylvie di Giusto, CSP CPAE ✨

At 46, I can say this with clarity: very few people invest without agenda. You do. The care, the precision, the details no one notices but everyone feels. You live the truth that the little things don’t mean a lot, they mean everything. Superstar, confidant, friend. I’m deeply grateful our paths crossed and profoundly thankful for the time we shared this week.

Cheers to Unleash 2026.

Deep appreciation, real affection, and a full heart for every one of you. My love to each of you. Be well. Travel safe. See you in July.

A new week doesn’t need hype.
It needs intention.

Most progress isn’t loud.
It happens in the small decisions we make when no one is watching.
The conversation we choose to have.
The pause before reacting.
The extra care in how we show up.

The little things don’t mean a lot.
They mean everything.

As this week begins, don’t rush past what actually matters.
Build trust.
Invest in people.
Do the small things well.

Momentum follows meaning.

Here’s to a grounded, human, purposeful week ahead.

If you aren't already following us at The Channel Standard™️, now is the time. 

Welcome to the team David Zimmermann. More to come. Big weeks ahead.

Huge weeks ahead.

This is just the beginning. Lets go! We are thrilled to have you on the team David Zimmermann.

The Channel has changed. The Companion is coming.

Minneapolis, MN - January 6, 2026 The Channel Standard™️ today announced the appointment of David Zimmermann as Business Development Manager, further 

Open article: The Channel Standard Appoints David Zimmermann as Business Development Manager. by The Channel Standard™️ • 2 min read

The Channel Standard Appoints David Zimmermann as Business Development Manager.

If you let unqualified voices shape your decisions, you’re handing them your future.

Connectbase

Why Connectbase?

We are The Industry Cloud for Connectivity, digitally transforming the industry focused on location truth!
Buying and selling network is broken and costs organizations billions of dollars per year. This is due to overreliance on poor data, manual efforts, and inferior technologies. Connectbase delivers trusted, fresh location-based insights that feed cutting-edge applications which are used by industry buyers and accelerate growth.

Seller's Cloud
Facility based who need to solve for planning, prospecting, pricing and selling of their network and infrastructure. Connectbase helps design workflow driven solutions to limit friction in the selling process, significantly lower the fallout rate, and increase the win rate and growth strategy.

Buyer's Cloud
MSPs, resellers and Type II buyers who need to find network providers, manage suppliers, understand supplier costing and buy from the supplier with ease. Buyer's are looking to build workflows to minimize fallout and friction while getting to the market quicker with less development debt.

Connectbase Customer's receive industry expert consulting and solutioning to get to their fully integrated or desired state. In addition to quality leadership and customer service, the Customer is supported by a large GIS team allowing the Connectbase platform to become their single source of truth.

Strategic Account Executive

Commercial Account Executive

Account Manager

• Prospected and engaged qualified leads while working cross-functionally to drive a sales pipeline of $1M+.
• Onboarded and trained new hires to 2X the Business Development Organization of an Inc. 5,000 fastest growing company.
• Formulated process and messaging relative to SaaS sales methodology to resonate with prospective and/or existing clients.
• Represented Connectbase at industry events and conferences to drive brand awareness and grow existing relationships with ecosystem members and partners.

Business Development Representative

At Connectbase, our team is revolutionizing the buying and selling process for connectivity and managed services by leveraging industry-leading location-based insights and the world's largest connected API ecosystem. 

My role as a Strategic Account Executive involves crafting data-driven solutions that support executives, directly contributing to the acceleration of growth and the reduction of manual efforts. With a foundation in SaaS sales, pipeline generation, and strategic account growth, I thrive in delivering impactful results.

An alumnus of The University of Rhode Island, I earned a Bachelor's degree in Business Administration with a focus on Marketing. The leadership roles I held within the Innovation and Entrepreneurship and American Marketing Association clubs have honed my leadership skills, aligning with my commitment to continuous learning, self-improvement, and industry expertise. My combination of education and hands-on experience is foundational to my approach to navigating the dynamic landscape of telecommunications and SaaS methodologies.

Outside the office, I am an athlete, world traveler, chess player, chocolate lover, and avid reader.

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