Eric Brooker

The Channel Standard

An experienced, data-driven advisory firm that methodically empowers suppliers to boost visibility and drive growth. Leading the way in channel excellence, we provide tailored solutions and actionable insights that transform your bottom line.

Founder & CEO

Counsel Culture

Host of the award-winning Counsel Culture podcast, ranked in the top 1% globally, and keynote speaker on leadership and culture. Known for delivering transformative insights on self-leadership, vulnerability, and presence, empowering organizations to thrive. Offers coaching in leadership, sales, and culture, along with emcee services for corporate and nonprofit events.

Keynote Speaker | Coach | Podcast Host | Bestselling Author

YOU ARE ENOUGH!

Author of the national bestseller You Are Enough: Overcoming Lifelong Doubts of Worthiness (October 2023), a deeply personal journey through loss, grief, and hope. This powerful work explores self-leadership and the healing process, offering readers a path to embrace their worthiness, even amidst life’s challenges. Through heartfelt storytelling, it inspires others to find strength, resilience, and the truth that You Are Enough.

Author

Bluewave Technology Group

Led transformative M&A initiatives, completing a projected three-year effort in just nine months. By month seven, achieved line of sight to the original three-year EBITDA target. This accelerated success significantly enhanced market presence and positioned the organization for long-term growth. Transitioned out of the business as planned after achieving EBITDA goals, enabling the seamless integration of acquired companies.

Vice President, Strategic Partnerships

Bigleaf Networks

Led sales, strategy, and GTM initiatives for a state-of-the-art SD-WAN solution. Oversaw a channel-exclusive sales organization, driving exceptional execution and exceeding targets. Established Bigleaf Networks as a recognized leader in the SD-WAN space. Played a pivotal role in strengthening the company’s presence in the channel community.

Vice President of Sales

Senior Director, National Partner Programs

Broadvoice

Built a comprehensive framework, refining the sales process and enhancing data collection through the CRM. Delivered coaching and training to ensure adoption, driving employee retention and consistent revenue forecasting. Led a channel sales team for a UCaaS provider, achieving a 2x increase in sales with no additional headcount. Strengthened partner relationships to enhance market presence. Positioned the business for sustained success in the channel market.

National Director of Channel Sales

ViaSat Inc.

Joined as a founding member of the channel sales team for a global satellite internet provider, playing a key role in establishing the channel program's foundation. Transitioned out as financial outcomes did not align with expectations set during the interview process, offer letter, or personal career goals.

Midwest Regional Sales Manager

Ecessa Corporation

Led a large team of sales and marketing executives for an SD-WAN provider. Established multiple Technology Solutions Distributor (TSD) relationships, building Ecessa’s reputation as one of the most respected SD-WAN providers in the channel. Drove significant growth in channel partnerships and market recognition. Transitioned out of the company due to organizational financial challenges, with the CEO assuming sales and marketing responsibilities.

Channel Chief - Vice President of Sales and Marketing

Involta

Achieved significant success by closing one of the largest deals in company history. Led sales efforts in a competitive market, driving growth and customer engagement. Transitioned out during an unexpected nationwide layoff as the company shifted to a General Manager model under new leadership to reduce costs.

Director of Sales

Brookline Networks

Founded a Trusted Advisor agency specializing in selling services through the channel. Built a highly respected agency in the marketplace as a registered agent with one of the largest Technology Solutions Distributors (TSDs). Achieved significant success, establishing a strong reputation within the channel community.

Founder

Inspiring Technology Leader | Bestselling Author | Keynote Speaker | Podcast Host

From my home in St. Paul, Minnesota, my journey has taken me across the globe, connecting with thought leaders and industry experts. With over 25 years in the tech industry, I've honed my skills in visionary leadership, business development, and creating environments where individuals and organizations thrive.

Author of "You Are Enough": My bestselling book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," offers transformative insights on conquering self-doubt and embracing inherent worth, helping readers achieve personal and professional growth.

Keynote Speaker: I deliver impactful keynotes on leadership, culture, and worthiness, blending personal stories with professional wisdom to inspire audiences to embrace authenticity and drive positive change.

Host of the Counsel Culture Podcast: My podcast ranks in the top 1% globally, where I explore themes of leadership, culture, and personal growth through engaging conversations and interviews, offering listeners actionable insights for meaningful transformation.

Professional Background: Before venturing into writing and keynote speaking, I built a successful career in technology, holding prominent leadership roles. My strategic and innovative approach has left a lasting impact on organizations and teams.

Inspire and Empower: Through my book, speeches, and podcast, I share wisdom and experiences to uplift individuals from all walks of life. Committed to fostering a supportive culture, I combine authentic storytelling with practical advice to drive self-belief and positive transformation.

Let's Connect: If you're seeking inspiration and practical strategies to drive your organization forward, or looking for a keynote speaker who can ignite change, let's connect and explore the possibilities.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Eric A. Brooker

Telarus

Escalation Specialist

InflowCX

Responsible for managing all aspects of the administration for multiple commission revenue streams and commission expense across various business units. This includes, but is not limited to, preparing and communicating monthly statements for external commission payments, analyzing, auditing, and reconciling incoming commission statements and any receivables as related to commissions, researching and determining if internal sales opportunities are ready to be paid, and managing disputes and inquiries as related to all compensation through to resolution.

Senior Commissions Analyst

-Focus on providing an exceptional customer experience to our sales partners on every interaction 
-Regular communication via phone and email to many sales professionals 
-Cultivate team processes and improvements for the benefit of our sales partners.  
-Knowledge of contractual commission structures and financial processes within the company 
-Create an environment of support, trust, and positive communication

Commission Success Specialist

AppSmart

-Resolve Advisor commission tickets through analysis and investigation
-Manage the queue of Advisor commission tickets to ensure that we meet our Service Levels to Advisors and that tickets are resolved promptly
-Leverage various systems and sources to understand and resolve Advisor commission tickets
-Interact via email or phone with Advisors to explain the results of investigation and the resolution of the issues they raised
-Monitor customer satisfaction and escalate issues of dissatisfaction
-Perform other duties as assigned by management

Senior Commission Support Analyst

Converged Network Services Group (CNSG)

Act as a liaison between customers (agents) and telecommunication providers; managing administrative aspects of commission statements and payments such as routine tracking, reporting (downloading statements from numerous portals, or delivered by e-mail, and then formatting and uploading to our commission management system) and troubleshooting items relative to outstanding payments. Also responsible for training the newest team members of the commission team and ensure that they are well-versed in the day-to-day processes.

Partner Support Lead, Commissions

Ballantyne Country Club

I began the customer experience for each member and their families by greeting them with a positive attitude and smile while accompanying them to their tables. I was responsible for answering the phones by reciting the BCC greeting while transferring calls to the appropriate department as needed, as well as utilizing the point of sales system to enter in dine out meals for all members and their guests.

Hostess

Pine Island Country Club

I was responsible for providing excellent customer service to all club members, including event coordination and set up. My duties included being knowledgeable about all items offered on the menu to assist club members with their dining inquiries. During events, I was responsible for assisting with the setting up and breaking down of the event space before and after events respectively.

Server

Western Carolina University "Pride of the Mountains" Marching Band

I was responsible for overseeing and delegating the Library Staff for the "Pride of the Mountains" Marching Band with tasks involving copying music for each section of the band, organizing musical flip folders for 400+ members, and logging all new musical selections for the current band season.

Chief Librarian

I was responsible for working with all members of the Library Staff under the direction of the Chief Librarian by providing music to my assigned instrument section, organizing sheet music based on an organized instrumentation chart, and creating folders for new musical selections.

Library Assistant

Telarus empowers advisors with the tools and expertise necessary to navigate the complexities of the digital landscape and provide exceptional service to their customers. Our commitment to staying at the forefront of innovation is integral to ensuring our advisors keep pace with industry advancements and capitalize on emerging opportunities. A foundation built on experience and connections helps them achieve extraordinary growth, providing them with strategic insights, valuable resources, and a reliable ally on the path to success in the ever-evolving technology sector.

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The Battle

Eric A. Brooker

Kaitlin Saulter, MBA

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