Eric Brooker

The Channel Standard

An experienced, data-driven advisory firm that methodically empowers suppliers to boost visibility and drive growth. Leading the way in channel excellence, we provide tailored solutions and actionable insights that transform your bottom line.

Founder & CEO

Counsel Culture

Host of the award-winning Counsel Culture podcast, ranked in the top 1% globally, and keynote speaker on leadership and culture. Known for delivering transformative insights on self-leadership, vulnerability, and presence, empowering organizations to thrive. Offers coaching in leadership, sales, and culture, along with emcee services for corporate and nonprofit events.

Keynote Speaker | Coach | Podcast Host | Bestselling Author

YOU ARE ENOUGH!

Author of the national bestseller You Are Enough: Overcoming Lifelong Doubts of Worthiness (October 2023), a deeply personal journey through loss, grief, and hope. This powerful work explores self-leadership and the healing process, offering readers a path to embrace their worthiness, even amidst life’s challenges. Through heartfelt storytelling, it inspires others to find strength, resilience, and the truth that You Are Enough.

Author

Bluewave Technology Group

Led transformative M&A initiatives, completing a projected three-year effort in just nine months. By month seven, achieved line of sight to the original three-year EBITDA target. This accelerated success significantly enhanced market presence and positioned the organization for long-term growth. Transitioned out of the business as planned after achieving EBITDA goals, enabling the seamless integration of acquired companies.

Vice President, Strategic Partnerships

Bigleaf Networks

Led sales, strategy, and GTM initiatives for a state-of-the-art SD-WAN solution. Oversaw a channel-exclusive sales organization, driving exceptional execution and exceeding targets. Established Bigleaf Networks as a recognized leader in the SD-WAN space. Played a pivotal role in strengthening the company’s presence in the channel community.

Vice President of Sales

Senior Director, National Partner Programs

Broadvoice

Built a comprehensive framework, refining the sales process and enhancing data collection through the CRM. Delivered coaching and training to ensure adoption, driving employee retention and consistent revenue forecasting. Led a channel sales team for a UCaaS provider, achieving a 2x increase in sales with no additional headcount. Strengthened partner relationships to enhance market presence. Positioned the business for sustained success in the channel market.

National Director of Channel Sales

ViaSat Inc.

Joined as a founding member of the channel sales team for a global satellite internet provider, playing a key role in establishing the channel program's foundation. Transitioned out as financial outcomes did not align with expectations set during the interview process, offer letter, or personal career goals.

Midwest Regional Sales Manager

Ecessa Corporation

Led a large team of sales and marketing executives for an SD-WAN provider. Established multiple Technology Solutions Distributor (TSD) relationships, building Ecessa’s reputation as one of the most respected SD-WAN providers in the channel. Drove significant growth in channel partnerships and market recognition. Transitioned out of the company due to organizational financial challenges, with the CEO assuming sales and marketing responsibilities.

Channel Chief - Vice President of Sales and Marketing

Involta

Achieved significant success by closing one of the largest deals in company history. Led sales efforts in a competitive market, driving growth and customer engagement. Transitioned out during an unexpected nationwide layoff as the company shifted to a General Manager model under new leadership to reduce costs.

Director of Sales

Brookline Networks

Founded a Trusted Advisor agency specializing in selling services through the channel. Built a highly respected agency in the marketplace as a registered agent with one of the largest Technology Solutions Distributors (TSDs). Achieved significant success, establishing a strong reputation within the channel community.

Founder

Inspiring Technology Leader | Bestselling Author | Keynote Speaker | Podcast Host

From my home in St. Paul, Minnesota, my journey has taken me across the globe, connecting with thought leaders and industry experts. With over 25 years in the tech industry, I've honed my skills in visionary leadership, business development, and creating environments where individuals and organizations thrive.

Author of "You Are Enough": My bestselling book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," offers transformative insights on conquering self-doubt and embracing inherent worth, helping readers achieve personal and professional growth.

Keynote Speaker: I deliver impactful keynotes on leadership, culture, and worthiness, blending personal stories with professional wisdom to inspire audiences to embrace authenticity and drive positive change.

Host of the Counsel Culture Podcast: My podcast ranks in the top 1% globally, where I explore themes of leadership, culture, and personal growth through engaging conversations and interviews, offering listeners actionable insights for meaningful transformation.

Professional Background: Before venturing into writing and keynote speaking, I built a successful career in technology, holding prominent leadership roles. My strategic and innovative approach has left a lasting impact on organizations and teams.

Inspire and Empower: Through my book, speeches, and podcast, I share wisdom and experiences to uplift individuals from all walks of life. Committed to fostering a supportive culture, I combine authentic storytelling with practical advice to drive self-belief and positive transformation.

Let's Connect: If you're seeking inspiration and practical strategies to drive your organization forward, or looking for a keynote speaker who can ignite change, let's connect and explore the possibilities.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Eric A. Brooker

Big Break Foundation

Volunteer Copywriter

Freelance (Self employed)

Brainstorming, Product Naming, Product Trends, Marketing Strategy, Long- and Short-term Plans, Tactical Plans, Copywriting, Proofreading, Presentations, etc.

Over 10 years providing creative consultation and implementation for Fortune 500 companies on new products, services, and rebrands. 

Industries served: Finance, publishing, tourism, CPG, and non profit.

Marketing Communications Consultant

New Zero World

Climate Communications and Special Project Coordinator

The Salvation Army

Administrative Assistant

Healthcare--Addiction Recovery

Department Head overseeing 50 personnel (USA & India).

Complete overhaul of entire department.

Industries served: Healthcare, Hospitals, Labs,

Marketing Director

Allegiant Care 

Formerly Northern New England Benefit Trust, this Teamster Union office underwent a brand and name change. Streamlined outdated processes and created new communication channels for members of Union Healthcare specific to the New England region. Beta tested Wellness Program for members.

Industries served: Healthcare, Union, Wellness

Marketing & Wellness

Loftware

SaaS Corporate Communications creation: internal and external with a focus on cohesive company message. Website content, press releases, newsletters, social media and promotions.

Industries served: Enterprise Supply Chain, SaaS, Resellers/Partners, 13 vertical channels (such as Food/Beverage, Life Sciences, Chemicals, Electronics, etc.)

Marketing Communications Manager

Was brought in to work for critical deadlines and for staff that was out on leave. Worked with 5/3, Conagra, and P&G.

Industries served: Finance, Food/Beverage, CPG, Health & Beauty

Freelance--Writer

Brandimage - Desgrippes & Laga

Copywriter/Proofreader for 9 global advertising offices. Formerly called Lipson, Alport, and Glass Associates, the company went through multiple ownership transfers and name/branding changes at the height of the Great Recession all while serving top tier clients. 

Product copywriting, romance copy, product naming, trademark and registration research, slogan/tagline writing, regulatory specialist specific to product packaging (domestic and international), marketing and presentation. and creative brainstorming through to final print production.

Industries served: Food/Beverage, luxury, travel, pharmaceutical, health/beauty, scientific, and more.

Top Clients: Kroger, Jenny Craig, SuperValu, Nestle, Culinary Circle, V8, Champion, HP, WhiteWave, Nexxus, Air France, Van Cleef & Arpels, Banana Republic, Boehringer Ingelheim, Elanco, and more.

Copywriter/Proofreader

Parker Hannifin

Formerly called United Air Specialists and owned by Clarcor, I helped with marketing and PR specific to partners and sales teams nationally and internationally.

Printed materials such as white papers, fact sheets, handbooks, promotional materials, and press releases.

Manufacturing industry with clean air products and fine oil filtration.

Marketing

Creative communicator for brands and employees, I have moved around the nation and dug deep into a variety of industries such as CPG, insurance, design, advertising, manufacturing, SaaS, healthcare, and even finance. My writing has spanned glossy magazines, packaging, websites, social media, and all the way down to the storage files for audit lawyers. I adore the written word, global teams, and polished results.

I welcome connections and happy to help if you need support.

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The Battle

Eric A. Brooker

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