Eric Lay

founder & ceo | b2b gtm for vertical saas

Building virio.ai

A done-for-you content service and AI coworker for B2B companies to turn LinkedIn into their #1 GTM channel.

Founding Partner

Hosting private dinners, socials & events for Toronto's top VC backed founders. Partnerships with companies like Amazon, Microsoft, Collision, Elevate, Inovia VC, Forum VC & many more!

ElevenLabs hit $330M ARR by doing something 99% of AI companies still don't understand:

They turned voice AI into human connection at scale.

2022: Two Polish founders started building in a London flat
2025: $330M ARR, millions of creators, Fortune 500 adoption

From day one, ElevenLabs built for multiple languages, while competitors went all in on English markets.

Here is the team behind the mission:

Mati Staniszewski (Co-Founder, 71K followers): Shares what it's really like to be behind the scenes of scaling a tech company and how voice is becoming the new interface. Posts on how voice is the new interface and champions the teams, partners, and customers behind the mission.

Carles Reina (VP Revenue & First Investor, 31K followers): One of the first on the Uber Europe team, then helped scale Tractable AI (a unicorn) globally. Then moved over to ElevenLabs when they had less than 10 people. Now he is running everything GTM and shares everything from hiring to launching in new markets and calling out "Founder-led sales". 

Rohit Sharma (GTM, 23K followers): Travels the world demoing the product to hundreds of people. Shares what it's like to be in a pool of world-class talent 🤝 ambitious mission. 

Luke Harries (Growth, 18K): Previous YC founder now heads up the growth team and shares successful campaigns for ElevenLabs. Works with Alec to share the breakdown of the strategy behind hitting 100k subscribers on Youtube and growing the Instagram company page to 24k in one month. Believes that all mobile design will move towards liquid glass. 😮‍💨

Alec Wilcock (Social Media, 6.4K followers): The guy behind their 100k follower growth on Instagram, and proves the ROI of content. He and the team made a video in English that led to 350k views, then dubbed it in 7 languages using ElevenLabs and hit 150k+ impressions (🚀30%). Proves that doubling down on what's working is a thing.

Other people behind the mission:
Ludovit Nastisin (AI Creative Producer, 16.6K): AI content creator who also partner with other beasts in the tech world: Figma Weave, Runway, Freepik, Higgsfield, Mago.

Chibuzor Oluo (GTM, 6K followers): Driver of the GTM motion.

Ben Budde (GTM, 6.6K followers): Shares team milestones and shares product updates.

Dustin Blank (Partnerships, 7.4K followers): Heading up partnerships as part of their insane growth.

Together, they have:

→ Team posting the latest product insights
→ Millions of creators using the product daily
→ Fortune 500 companies: Deliveroo, Epic, Meta, Square

This is why ElevenLabs dominates.

CEO @ Virio | Content that drives pipeline

🚨 Excited to announce we added $1M ARR in 30 days by turning LinkedIn content into the #1 revenue driver for Fortune 500 companies and the fastest growing AI startups in the world.

The crazy part is this almost never happened…

My gaming startup fell apart a few years ago. I moved back to Toronto thinking a break would help me reset. Instead, I spent months feeling more lost than ever. Just this gnawing sense that I'd wasted years building the wrong thing.

Fast forward to the last 30 days:
- Added $1M ARR
- Onboarded 5 full-time employees in SF
- Sponsored 3 international visa’s
- Spent $14,736 on Doordash

Here's what matters more than the numbers:

We found ways to turn content from just a brand investment to something that's directly tied to revenue. 

To my co-founder Emmett Chen-Ran - After years of failed co-founder attempts, I'd almost given up on finding the right partner. I needed someone who could see what I couldn't, communicate ideas that made mine better, and think in ways that challenged me. Honestly, I couldn't have done this without you.

To our team - I'm so proud of every single person that is part of Virio. No one wants to win more than us. I feel very grateful to have a group of people who are so personally aligned on challenging themselves everyday to be the best at their craft. When you are around people that are willing to dedicate so much to their work, it compounds and is inspiring for everyone.

We're hiring top 1% LinkedIn creators who want to build the number one company in the world.

People share big milestones, and they make it look easier than it is. It may look like overnight success, but this was years of trial and error to get to this point.

Back to building ⚒️

If you're a B2B founder wanting the secret sauce to driving revenue through LinkedIn, this workshop is for you. Here are 5 VIRAL posts from the speakers 👇

Combined: 330K+ followers, and proven systems that turn content into revenue.

1. Me (Virio, 38K followers) - "The most effective GTM playbook ever"

146 meetings with decision makers in 60 days. Multiple six-figure contracts signed. 400K impressions in 2 months. Built a repeatable content + community system.

https://lnkd.in/esY4rsqe

2. Max Rascher (120K followers) - "The 🐐 ChatGPT Cheat Sheet"

Became one of the fastest-growing AI voices by solving real problems with tactical content.

https://lnkd.in/eCvVhmpZ?

3. Tanay Kothari ( Wispr Flow , 53K, growing 150% QoQ) - "Google sent me a cease and desist at 13"

Built 2.5M users while his parents thought he was watching Power Rangers. Now scaling Wispr Flow with the same constraints.

https://lnkd.in/e5sd2b5C

4. Conor Brennan-Burke ( Hyperspell (YC F25), 11K) - "After 7 applications to Y Combinator"

From sleeping in a closet to YC F25. Built paying customers before the acceptance.

https://lnkd.in/eqCUxwK2

5. Josh Sirota ( Eragon, 9K) - "Today I am introducing Eragon"

Turned product launch into pipeline by showing the problem, not just the solution.

https://lnkd.in/e7wa-P9P

This Sunday, we're breaking down the exact systems for you to replicate just this.

If you'd like to attend, like + comment and I will share the registration link 👊

🦄 → 🦄🦄🦄🦄 Synthesia just raised a $200M Series E at a $4B valuation. The team scaled from $42M to $150M ARR in under 2 years by doing something 99% of AI companies still can't understand:

2017: Four AI researchers started building in London
2025: $146M ARR, 60K+ customers, 90% of Fortune 100 clients

Competitors went all in on viral consumer features. Synthesia took a different approach… They built for Fortune 100 compliance teams in 140+ languages.

Here are some of the people behind the mission:

Victor Riparbelli (Co-Founder & CEO, 64K followers): uses LinkedIn to share the growth of Synthesians and shares glimpses of what’s next for video. Fun fact: led a World of Warcraft guild as a teenager, and used a voice changer so people would take him seriously. Genius 🤯

Steffen Tjerrild (COO & Co-founder, 22.6K followers): On stage constantly sharing what Synthesia is building... even presented to Jensen Huang (the AI Godfather). Someone buy this guy another pink unicorn.

Kevin Alster (Strategic Advisor, 15.2K followers): Founded Synthesia Academy to scale customer onboarding. Calls out why traditional LD doesn't work and how companies should tackle this instead.

Jakob Marovt (SVP of Marketing, 12.7K followers): Started as Head of Growth and scaled alongside the company, sharing growth and engineering principles the whole way. Scaling the team now - they're hiring engineers (throw him some intros if you know of anyone talented).

Evan Kelsay (Strategic Accounts, 8.1K followers): Posts about why video beats text 95% to 10% on retention and how Fortune 100 companies are converting boring PDFs to AI video. The guy behind Synthesia working with 70%+ of Fortune 100.

Other people behind the mission:

Cory Snyder (Principle Partnership Manager, 8.2K followers): Recently joined the team, but has a track record of making partner programs and partner orgs. 

Ash Turner (Influencer Marketing, 7.8K followers): Built Synthesia's influencer program from scratch in 10 months... 200+ creator activations, 10M+ impressions globally.

Conrad Riparbelli(Creator Partnerships Manager, 3.4K followers): Scouts out for the best creators to partner with and demo their latest features (Max being one of them 👀).

Together, they have:
→ Work with over 70% of the Fortune 100
→ 60,000+ businesses using the product
→ Amazon, SAP, Xerox, Bosch, Zoom, UiPath, Spotify

Huge congrats on the raise. Excited to see what they ship next!

Markham Board of Trade

📌 𝚂𝚌𝚘𝚙𝚎:
• Lead the digital discovery process, identifying needs and pain-points to improve digital marketing solutions and help members evolve digitally.
• Develop new and improve existing targeting strategies to connect with client audiences, identifying key channels and platforms to best reach potential customers.
• Create project timelines and deliverables for review with account services and clients, ensuring clear expectations are set across departments and team members
• Establish and ensure implementation of best-practices in campaign management, naming, data collection, and optimization processes.
• Plan budgets, build report templates, and create campaign across digital platforms
• Support new business development initiatives as needed, providing support materials and strategic guidance for digital marketing proposals and pitches.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Confidential*

Digital Marketing Strategist & Operations

Rank by Focus

📌 𝚂𝚌𝚘𝚙𝚎:
• Delegate amongst an 8+ member cross-functional team, juggling multiple ongoing complex projects and campaigns, contributing through the design, development and launch of e-commerce stores or websites. 
• Revamped internal processes, improving workflow planning and prioritization, leading to an operation cost reduction of 20% and a time reduction of 15% using optimization and automation methods. 
• Monitor, analyze and refine brand management strategy based on KPI; experiment with ad text changes, keyword adjustments adapting to industry trends, competitive market research and search engine algorithms.
• Consult clients in real-time including onboarding, early project planning, timeline scheduling, front-end web wireframing and prototyping, marketing status reports, conversion results, and continuous improvement in strategy.
• Evaluate and maintain optimized production time and stress management across the team ensuring objectives and deadlines are met.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Confidential*

Technical Project Manager

Aeron Designs

📌 𝚂𝚌𝚘𝚙𝚎:
• Designed various print and digital products for digital and print marketing uses.
• Worked within tight deadlines (ie. same-day delivery) as per freelance clients demands.
• Adjusted to seasonal workflows based on market needs.

Graphic Designer

📌 𝚂𝚌𝚘𝚙𝚎:
• Dedicated and committed to realizing the Platforms & Technology vice president's vision in an agile, flexible, and driven fashion.
• Innovated UI elements, icons and presentation deck for the new system with graphic design and user experience in mind.
• Collaborated with directors & business partners, testing to ensure consistent end-user usability and experiences, understanding best practices and workflows.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Into the NEW

UX Interaction Designer

Department of National Defence

📌 𝚂𝚌𝚘𝚙𝚎:
• Increased community engagement on FB by 1.9K% and IG by 2.6K% in launching digital marketing.
• Streamlined internal and external communications while managing liaisons among 20+ community groups, government agencies, and stakeholders, raising CAF and the general public audience engagement. 
• Devised and rolled out 15+ strategic communication plans while advising CDSB Communications Team and Commanding Officer(CO).
• Facilitated proactive outreach to promote public safety and military operations by designing, editing and distributing 170+ products.
• Monitored and evaluated communication metrics using Agorapulse and Google Analytics, reporting to CO and PSS of marketing growth and impact.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Employment Equity Group, Bell Let's Talk, COVID Campaign, National Public Service Week, New Brunswick Military History Museum - Class Visit, Mission Ready, Pulse, International Women's Day.

Communication Officer

CBRE Canada

📌 𝚂𝚌𝚘𝚙𝚎:
• Conceptualized 3+ products including client presentations, flyers, information memorandums, and direct email campaigns.
• Conferred the National Investment Team (sales) to ensure designs reflect corporate identity and value proposition, with brand consistency and quality assurance in mind.
• Built strong relationships with internal employees; providing efficient, collaborative, and reliable services to the team and internal colleagues.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• 2762-2770 Keele St, Art Shoppe, Northam Urban Retail.

CCT Printing

📌 𝚂𝚌𝚘𝚙𝚎:
• Multitasked 6+ projects regularly in collaboration with 2+ designers, resulting in 50+ print productions.
• Implemented the use of project management software across a team of 5+ members, improving project delivery times and productivity by 15%.
• Ensured product quality with design principles and creative concepts including ideation, composition, colour theory, page layout, photography editing, illustration, and logo design.
• Counselled clients on optimized advertising strategy and artistic direction based on client industry trends and marketing strategic direction, contributed to 100% client satisfaction.

🎯 𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
Clearance Warehouse, Real Deals Warehouse, Charadise.

📌 𝚂𝚌𝚘𝚙𝚎:
• Contributed to community LTR (customer experience) of 66.2% with over 82% of surveys returning as 10s.
• Proactively identified opportunities to promote company advice and products to build relationships with clients and match them to a product or the right business partners according to their individual needs in daily operations.
• Cross-trained to oversee the ATM custodian initiatives, and vault custodian ensured all policies and procedures were maintained; mentored and coached new client advisors in listed capacities.
• Designed event invitations, emails and promotional items for branch and business partners, supporting company culture and branding standards.

🎯 𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Oscar Performance Gala, RBC Group Advantage, Diversity & Inclusion Promo.

Client Advisor Expert

Bimbo Bakeries USA

📌 𝚂𝚌𝚘𝚙𝚎:
• Created and maintained the most efficient routes for delivery
• Assigned drivers to routes to fulfill contracts to individual distributors
• Updated commissions for drivers and managed method of payment

Master Files Associate

University of Waterloo

📌 𝚂𝚌𝚘𝚙𝚎:
• Assisted in the creation of the bibliography by arranging regular meetings with the professor.
• Elicited feedback on work done to continue to refine the bibliography.
• Organized and filtered through 70+ texts, microfilms, and videos for citations.

Research Assistant

With over 8 years spanning across leadership, business development, and design, I focus on transforming organizations into thriving ecosystems. My expertise lies in restructuring for sustainability, building high-performing teams, and leading data-driven decision-making that deliver results.

As a proactive leader, I streamline operations, boost revenue, and enhance digital presence, combining creativity with analytical drive for meaningful impact. Currently, I lead business development at the Markham Board of Trade where I focus on providing our members with strategies in innovation and excellence.

Let’s connect if you’re seeking a collaborative leader passionate about driving growth and innovation! ✨

taplio

The Battle

Eric Lay

Aeron Yeung

Followers

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Performance ScoreEric Lay's LinkedIn Performance

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taplio

The Battle

Eric Lay

Aeron Yeung

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Lay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEric Lay's LinkedIn Performance