For over 19 years, I have been helping complex B2B brands paint a clearer picture of who they are and what they do. As the Managing Director and Owner of Marjoram, a boutique agency specializing in B2B brand strategy and development, I lead a team of creative and strategic professionals who deliver effective and engaging solutions for our clients.

We work with complex B2B brands helping them craft and communicate their value proposition, differentiate themselves from the competition, and connect with their target audiences. We offer a range of services, including message framing, brand reframing, and marketing as a service. Whether it's creating a compelling brand story, designing a captivating visual identity, or executing a successful marketing campaign, we always aim to simplify, clarify, and amplify our clients' brands.

Eric Marjoram

Bobcat EMEA

Market Intelligence & Marketing Manager

Netigate

VP Growth Marketing

Liferay

Marketingmanager DACH

HBK - Hottinger, Brüel & Kjær

Head of Marketing / Digital

Head of Marketing Operations & Communications

Head Of Marketing Communications

- Strategic development of HBM's e-marketing activities (B2B market)
- Project management of worldwide marketing campaigns by web and email
- Coordination of worldwide and regional marketing campaigns
- Development of further marketing material, e.g. brochures
- Coordination of HBM's new e-learning academy for customers

Head of eMarketing

Studiengemeinschaft Darmstadt GmbH

Development of e-learning modules for a private distance learning education company

Digital Project Manager

Bildung Online GmbH & Co KG

Writing and editing web content for a web portal dedicated to teachers and educators in Germany

Web Content Editor

clickfish.com

Online editor for the expert's network clickfish.com (Germany's counterpart of about.com)

Web editor

Xipolis.net GmbH & Co KG

Intern in the editorial department of the xipolis.net website (part of Brockhaus and Langenscheidt, Germany's leading dictionaries).

Digital Marketing Trainee

Hello, I am Gilbert! 

I'm an experienced marketer in the tech B2B environment. I know my way around vertical industrial markets - and in doing so, I'm convinced that we're not talking to "companies" or "markets", but to people. Enjoying to be on LinkedIn to exchange with my network on Marketing, leadership, and many more professional topics! 

And this is also where my passion in marketing lies: 

- Developing messages with relevance that "click" with our customers. 
- Developing offers and content across the entire customer journey, with new perspectives.
- Working in international teams that grow together 

Digital media is my home: I have been fascinated by the possibilities of the Internet since its early days in the late 1990s. And yet not a nerd: Because benefits first, then technology! 

In general, I am a positive person who enjoys success. But I also draw a lot of strength from analysis, reflection and exchange. Because nothing is so good that it can't be improved! 

And here is my professional positioning: Experienced and results-driven B2B Marketing Manager with an entrepreneurial mindset; feeling at home in working for vertical industry markets. Passionate in developing customer-centric campaigns and customer journeys across all touchpoints. Strategic and analytical skills coupled with a proactive can-do mentality, and personal positivity. Strong digital footprint and experience. Agile value-driven leadership of international matrix teams with a strong emphasis on empowerment, enablement, and team success. Feeling like a fish in the water when working in an international matrix environment! 

taplio

The Battle

Eric Marjoram

Gilbert Schwartmann

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