For over 19 years, I have been helping complex B2B brands paint a clearer picture of who they are and what they do. As the Managing Director and Owner of Marjoram, a boutique agency specializing in B2B brand strategy and development, I lead a team of creative and strategic professionals who deliver effective and engaging solutions for our clients.

We work with complex B2B brands helping them craft and communicate their value proposition, differentiate themselves from the competition, and connect with their target audiences. We offer a range of services, including message framing, brand reframing, and marketing as a service. Whether it's creating a compelling brand story, designing a captivating visual identity, or executing a successful marketing campaign, we always aim to simplify, clarify, and amplify our clients' brands.

Eric Marjoram

Kaleris

Chief Go-to-Market Officer

DB2 Associates

Executive Consultant

Elemica

Chief Marketing Officer

SpendHQ

Responsible for global marketing efforts focused on growth for Spend Analytics and Procurement Performance Management.

Blue Ridge

Responsible for growing the marketing team and enabling the marketing engine for global growth.

Radial Inc.

Responsible for the global strategy across the software portfolio including the Order Management System (OMS) and Payment, Tax, and Fraud (PFT).

Senior Vice President, Enterprise Commerce Solutions

Stibo Systems

Responsible for all global go-to-market efforts including Product Marketing, Industry Marketing, Demand Generation and Global Marcomm as well as the Product Strategy, Product Management and Development across all domains.

Chief Product & Marketing Officer

JDA Software

Responsible for building global messaging and positioning across the portfolio.

Vice President, Product Marketing

Responsible for global product and industry strategy for solutions supporting Retail and Manufacturing industries.

Vice President, Industry Strategy

Responsible for Global Industry and Product Strategy & Marketing.

Vice President, Strategy

Responsible for go to market activities for SAP's Supply Chain solutions, both Supply Chain Planning and Execution.  Had primary responsiblity to enable the Americas field organization around SAP's SCE solutions.

Sr. Director, Solution Principal, SCM

Responsible for enabling SAP's end-to-end solution, Logistics and Fulfillment Management (LFM), for Supply Chain Execution by integrating SAP's solutions and strengthening its overall capabilities.

Director, Solutions Management

Manhattan Associates

Management of the pre-sales transportation selling team as well as working to define overall account strategy.

Sr. Director, Transportation Management Sales

Responsible for overall vision and strategy of Manhattan Associates' Supply Chain Execution suite of solutions including TMS and WMS (and associated products).

Sr. Director, Product Management

Managed teams implementing Manhattan Associates WMS software.

Director, Professional Services Organization

As a Marketing and Product executive, my focus has been to provide value to my customers - internally and externally - by focusing on being a results oriented go-to-market individual connecting the go-to-market function within B2B companies with the product function to focus on the "So What", "Why" and "Who Cares" when delivering our value to the market.  I have done this by defining the ideal client profile, building the precise messaging and positioning, and enabling the sales & marketing functions, for internal growth objectives to be met while driving customer value and growing brand awareness.  By combining my experience in building enterprise software, bridging the connection between the product and go-to-market functions, and leading best in class marketing efforts aligned with sales, I am able to define and execute against corporate objectives. 

My passion is to grow people's careers as a team leader focused on strategic growth objectives within global organizations.  I have been lucky to be part of and lead best-in class Marketing organizations functioning across Product Marketing, Field Marketing and Global Marcom.  

Areas of expertise include, but are not limited to : Strategy, Product Marketing, Team Building, Employee Development, SaaS, B2B Enterprise Software, Supply Chain Management and Master Data Management.  

I look forward to hearing from you!

taplio

The Battle

Eric Marjoram

Prashant Bhatia

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