Eric Melillo

Over the last two decades, I’ve led partnerships with 250+ brands, driven $100M+ in revenue, and built systems that scale businesses.

Then in 2021, I hit a breaking point.

So I walked away from the agency I built —
forced to start over from nothing.

And I had a revelation.

Financial freedom isn’t just for the lucky few.

With the right systems, anyone can turn their knowledge into income —
without wasting years figuring it out.

So I built the frameworks I wish I had.

And it changed everything.

That’s when I went all in —
proving that escaping the 9–5 isn’t just a dream, but a system anyone can follow.

Now I help solopreneurs escape the 9–5 and build profitable one-person businesses —
without wasting years guessing.

My Results:
→ $100M+ revenue across 250+ brand partnerships
→ 20+ years building revenue systems for Fortune 500s
→ 1,000+ systems, 2,000+ automations, 5,000+ AI prompts deployed
→ Helped 100s of solopreneurs replace their 9–5 with life-changing income

Solopreneur OS is launching soon — join the waitlist:
→ www.ericmelillo.com/courses/entrepreneur-os

The Modern Solopreneur (newsletter):
Every Saturday, I share 1 exclusive growth system, automation, or AI prompt you won’t find anywhere else:
→ www.ericmelillo.com/newsletter

hello@ericmelillo.com
X: @EricMelillo_

Founder & CEO

ProScale OS helps scale your business smarter with proven automation systems & 10x productivity.

Some people follow you.
Some follow your content.
Some follow what they think you can do for them.

Understand the difference.

The test is simple:

Take a brief break and:

Stop posting daily.
Stop giving tips.
Stop being "useful."

Watch who stays.

When your audience grows:

- 90% want information
- 8% want access
- 2% want you

That 2% becomes your real community.

Most audiences are built on algorithms.
Few are built on alignment.

Followers ≠ fans.
Views ≠ loyalty.
Engagement ≠ connection.

Build your audience wisely.

Quality > virality.
Depth > reach.
Trust > trends.

The people who believed in your voice before the numbers showed up?

Those are your people.
Invest everything there.

Want to grow an audience that actually converts into customers - not just scrolls past?

Comment SYSTEM and I'll send you my Content-to-Customer System.

Then go find your 2%.

(43) LinkedIn

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LinkedIn Login, Sign in | LinkedIn

Helping ambitious professionals escape the 9–5 and build profitable solo businesses using systems, automation, and AI.

Nobody warns you about the hidden cost of running a one-person business.

And it’s not burnout.

It’s overwhelm.

You’re juggling so much that you convince yourself you need the “perfect system” before you start.

And that becomes the actual problem.

Not the messy to-do list.
Not the unfinished project.
Not the workflow that feels clunky.

The problem is staying stuck in setup mode.

I see solo operators frozen by:

• “What if I choose the wrong tool?”
• “What if my system breaks?”
• “What if I can’t keep up?”

So they obsess.
They reorganize.
They watch tutorials.

Meanwhile, people with half their skill are out there executing, shipping, and getting clients.

Not because they’re more productive.

Because they actually started.

When I built my first real system, it was chaotic.

But I used it anyway.

And that messy system saved me more time than the 20 “optimized” ones I tried building before.

This is exactly why I created my Solo Ops Productivity System.

A simple, practical way to run your entire one-person business without drowning in tasks, tools, or mental clutter.

How to organize your work, build repeatable systems, automate the boring parts, and stay focused without burning out.

Hundreds of solo operators used it to finally stop overthinking and start moving.

The only real failure?

Letting overwhelm keep you from building the thing that could change your life.

90% of entrepreneurs can’t explain their offer in 1 sentence.
The other 10% print money.

Which one are you?

The distinction is simple:

An offer answers “Why should I buy from you?”
A service list answers “What do you deliver?”

Offers create demand.
Services create confusion.

Offers stay relevant for years.
Service menus change every month.

I’ve watched too many founders mistake activity for revenue.

They’ve got:
Packages.
Retainers.
Hourly rates.
A laundry list of deliverables.

But ask them their offer?

Silence.

Or worse:
“We do social media, websites, ads, editing, funnels, newsletters…”

That’s not an offer.
That’s a resume.

Remember the agencies drowning in “DM me for prices”?
Perfect work. Zero demand.

Then look at the ones scaling fast:
Clear offer. Clear outcome. Clear monetization.

Real offer example:
“We help coaches turn one idea into a 90-day content system that generates inbound leads—done with you in 3 weeks.”

That’s clarity. That’s value.
That’s something people want now.

Then the monetization plan supports it:

Q1: Interview 30 coaches to validate the pain
Q2: Build a 3-week repeatable delivery system
Q3: Launch a $997 beta with 10 clients
Q4: Package it into a $2.5k scalable program

See the difference?

The offer is the promise.
The monetization is the engine behind it.

When you nail your offer first:
✓ Sales get easier
✓ Pricing stops feeling random
✓ Positioning becomes obvious
✓ Marketing has a clear direction

When you skip the offer and jump to monetization:
❌ Every price feels “too high”
❌ Nobody knows what they’re buying
❌ You attract the wrong customers
❌ You stay stuck selling time, not outcomes

The uncomfortable truth:
Your competitors with clear offers are taking your market.

While you're perfecting deliverables,
they're perfecting results.

While you're adding more services,
they're making one irresistible offer.

Stop trying to monetize chaos.
Start with a real offer.
Then build revenue systems around it.

Offers create demand.
Monetization captures it.

Your growth depends on knowing the difference.


♻️ Repost it to your network and follow @Eric Melillo for more actionable growth insights.

90% of creators can’t explain their offer in 1 sentence.
The other 10% sell out before they ever build.
Which one are you?

The distinction is simple:

Validated offers ask “What are people already trying to buy?”
Ideas ask “What do I feel like creating?”

Validated offers solve real demand.
Ideas solve boredom.

Validated offers generate revenue fast.
Ideas generate folders full of half-finished products.

I’ve watched too many creators confuse activity with monetization.

They’re building full courses.
Writing long sales pages.
Designing modules.
Creating slides.

But ask them who wants it?

Silence.

Or worse: “People should want this. It’s valuable.”

That’s not validation.
That’s guessing with confidence.

Remember Clubhouse? Massive hype. Zero monetization clarity.
Remember Gumroad creators who pre-sell with 1 tweet? They get paid before building.

Real validated offer example:
“Help solo founders build and sell a $500 offer in 14 days — using their existing skills — without needing a website.”

That’s clarity. That’s focus.
That’s saying no to everything except the transformation.

The plan supports it:
Day 1: Identify top 3 skills → pick 1
Day 2: Create audience poll
Day 3: Collect responses & find the winning struggle
Day 4: Turn struggle → offer
Day 5: DM test it with 20 people
Day 6: Pre-sell to warm audience
Day 7–14: Deliver the product people already paid for

See the difference?

Offer validation is your path to revenue.
Offer building is just your task list.

When you validate first:
✓ Sales come before the product
✓ No wasted time
✓ Clear messaging
✓ Predictable monetization

When you skip validation and jump straight to building:
❌ You create things nobody buys
❌ Your audience stays silent
❌ You assume instead of confirm
❌ You confuse “working” with “earning”

The uncomfortable truth:
Creators who validate are taking the money while others are still perfecting their ideas.

While you’re polishing modules, they’re getting Stripe notifications.
While you’re guessing, they’re confirming.
While you’re building in silence, they’re selling with proof.

Stop creating in the dark.
Start validating in public.

Validation chooses what matters.
Building brings it to life.

Your income depends on knowing the difference.
You don’t need a big audience, just one offer that converts with the right system.

♻️ Repost to help a creator who keeps building before selling.
Follow Eric Melillo for practical offer creation + monetization systems.

The goal is no more meaningless content.

Let me explain:

I spent years posting randomly online.

Ideas nobody engaged with.
Threads nobody read.
Videos nobody watched.
Content that felt hollow.

I wasn't tired of posting. I was tired of posting stuff that didn't move the needle.

Then I started building a system that listens first.

And guess what? Sometimes I post MORE now than I ever did.

But it doesn't feel like work.

Because it matters.
Because my audience responds.
Because I know every post has a goal.

That's the difference.

Intentional content grows you.
Meaningless content drains you.

Most creators aren't trying to "go viral" forever. They just want their time online to count for something.

So if your engagement feels low, ask yourself:

Am I tired of creating?
Or am I just tired of posting without a system?

The answer changes everything.

I built my Content Growth System to show you exactly how I made that shift.

Lessons on building an audience, creating posts that resonate, and turning attention into opportunities that actually matter.

This is your chance to build content that matters.

__

Enjoy this? ♻️ Repost it to your network and follow Eric Melillo for more.

Want the complete system for turning content into revenue?

Comment SYSTEM and I'll send it to you.

Your business is not overwhelming because you are “busy.”
It is overwhelming because you do not have a system.

I learned this the hard way.

When I started as a solopreneur, every week felt chaotic:

Client work stacked.
Content scattered.
Follow-ups forgotten.

It was not a workload problem.
It was a system problem.

So I built a simple Weekly Execution System.
(20 minutes to set up. Saves hours every week.)


List your priorities for the week
Split into three buckets: Money, Growth, Admin.

Assign each task to a day
Only what fits. No overload.

Review daily
Check off, adjust, repeat.

Chaos disappears when you have a repeatable framework.
Tasks stop slipping. Deadlines stop sneaking up.
Your week stops controlling you you control your week.

Systems do the heavy lifting.
Your brain gets free.
And your business finally feels manageable.

It takes 20 minutes to set up.
It saves hours every single week.

Focus, clarity, and consistency win more than hustle ever will.

Read this doc 👇

♻️ Repost it to your network and follow @Eric Melillo for more.

Want the complete system for turning content into revenue?

Comment SYSTEM and I'll send it to you.

SYSTEM

Most founders think monetization comes after everything is perfect.

They add more services, tweak features, and hope people buy.

Here’s what actually works:

Start with one clear offer.
Test it.
Get paying customers.
Refine based on real feedback.

Your revenue doesn’t come from perfecting every detail.
It comes from clarity, value, and execution.

The businesses that scale fast?
They pick one problem, promise one outcome, and monetize it before adding anything else.

Offers don’t sell because they’re complex.
They sell because they’re understood, wanted, and irresistible.

Stop guessing what might work.
Start selling what people actually want.

Most people don’t need more motivation.
They need fewer moving parts.

Because chaos isn’t a personality trait.

It’s a systems problem.

When you finally build a simple structure around your day:

Your brain stops scrambling.
Your focus sharpens.
Your work stops feeling like a fire drill.

And the best part?

You get your mental clarity back.

No more guessing what to do next.
No more juggling 12 open loops.
No more ending the day wondering where the time went.

Systemizing yourself isn’t about becoming rigid.

It’s about creating just enough structure
so you can operate with calm, not panic.

If you want to get out of “overwhelm mode” and into “I actually have my life together” mode…

Read the doc 👇

If you want the free system that turns your content into customers on LinkedIn and X, comment “SYSTEM” and I’ll send it over.

It’s the exact framework that top creators used to generate 1,769 comments and convert them into revenue.

You’ll get the full breakdown here:
Content → Customers Funnel
(landing page, flow, templates, follow-up sequence, everything)

Comment SYSTEM and I’ll send it your way.

Shared from Hypefury

This might piss some people off, but it’s the truth…

Your sales don’t suck because of your offer.
Your sales suck because you don’t have a conversion system.

Everyone talks about “posting more content.”
Almost nobody talks about building a path that turns attention into revenue.

Here’s the contrarian take:

Content doesn’t make you money.
Systems do.

I watch creators posting daily, viral even —
yet they’re broke.

Why?

Because content without a system is just noise.

Meanwhile, someone with a tiny audience and a tight conversion system closes $5K–$20K months quietly.

Not because they’re better.
Because they’re structured.

Here’s the conversion system that actually moves money:

One problem → one promise
(Clarity is the real conversion hack.)

Content that leads somewhere
(Not viral ideas — directional ideas.)

DM funnel with intent-based triggers
(Comments, saves, questions → start conversations.)

Proof engine
(Tiny wins, screenshots, progress updates, micro-testimonials.)

One clear CTA every week
(Stop offering 10 things. Sell one thing well.)

Fast follow-ups
(You’re losing sales by replying slow. Speed converts.)

This creates what I call the Conversion Loop:

Your content sparks curiosity.
Your DMs catch interest.
Your proof builds trust.
Your follow-up closes.

Simple. Predictable. Repeatable.

But here’s the part most people won’t like:

You don’t need more reach.
You need a system that converts the reach you already have.

While slow movers chase virality, you’re closing clients.
While they obsess over “visibility,” you’re building predictability.
While they create more content, you create more customers.

The market rewards clarity, not chaos.
Systems, not hope.
Execution, not endless ideas.

Stop trying to go viral.
Start building a conversion engine.

Enjoy this?

♻️ Repost it to your network and follow @Eric Melillo for more.

Want the complete system for turning content into revenue?

Comment SYSTEM and I'll send it to you.

Feeling stuck is the worst.
But don’t tap out yet.

Just build one tiny thing today.

A clearer plan.
A small habit.
A 10-minute workflow.
A simple system.
A better way to do the same task.

Momentum doesn’t show up loud.
It starts as a quiet nudge.

I wasted years waiting for the “perfect moment.”

Perfect clarity.
Perfect routine.
Perfect energy.
Perfect timing.

None of that ever came.

You know what actually moved my life forward?

Installing a few tiny solo-ops systems that removed the chaos:

System 1: A daily execution system that keeps work moving
System 2: A content engine that runs even when I’m tired
System 3: A simple automation stack that saves 5–10 hours a week

None of these were fancy.
None required software overload.
All they did was remove friction.

And that changed everything.

Here’s what I learned:

Big goals don’t collapse from lack of motivation.
They collapse from lack of systems.

Start small.
Start messy.
Start today.

Install one system.
Then another.
Then another.

That’s how solo operators gain leverage.
That’s how your time stops leaking.
That’s how real progress compounds.

If you want to get out of the “stuck” cycle, build one system today — even a tiny one.

Systems don’t care where you start.
Only that you do.

♻️ Repost it to your network and follow Eric Melillo for more.

Nobody wants to hear this. But it's true.

Going solo is lonely.

You push yourself.

It's not about constant motivation.
Not about endless energy.
Not about never feeling stuck.

It's showing up. Energized or exhausted.

Even when no one's watching.

I've noticed a pattern with solopreneurs who actually make it:

They don't wait for external accountability.
They don't need a team to validate their work.
They don't quit when motivation fades.

They just show up.

Most people can't handle that reality.

They start strong for a few weeks.
Hit their first low-energy day.
Convince themselves they need more support.

Then they watch someone else succeed solo and think, "They're just built different."

No. They just showed up on the days you didn't.

That's the game.

Progress isn't about having a team behind you.

It's doing the work when you're exhausted.
Showing up when you're the only one who will.
Trusting yourself when there's no external push.

That's how you win solo.

Not with perfect energy. With unstoppable consistency.

So if you're building alone and some days feel impossible...

Good. That means you're still in it.

Keep going. Keep showing up.

Solo doesn't mean small.

Solo means unstoppable when you refuse to quit.

(92) Post | Feed | LinkedIn

Everyone wants growth.

Very few want the awareness.

They want 100K+ followers.
Not 1,000+ hours of studying what works.

They want viral posts.
Not the pattern recognition it demands.

They want engagement.
Not the discipline to notice what resonates.

But you must pay the price of growth, and it's awareness.

Every. Single. Day.

Here's what that actually looks like:

- Tracking what sparks real conversations, not vanity metrics
- Noticing what lands in DMs when no one's watching
- Doubling down on ideas that make people share
- Studying your data to find the patterns that matter

Not sexy. Not fast.
But necessary.

The problem? Most people fail because they don't pay attention.

They post randomly instead of strategically.
They chase volume instead of resonance.
They ignore signals instead of following them.

Awareness without action is just knowledge.

That's why I've built 3 different frameworks for:

- Content that resonates
- Audience understanding
- Pattern recognition that drives growth

Repeatable processes that make daily awareness easier.

Because when you know exactly what to watch for every day, growth stops being random.

Stop chasing everything.
Start noticing what works.

Remember:

Growth isn't about posting more.
It's about thinking better when others won't.

The price is awareness.
The system makes it payable.

Growth isn't random.

It's repeatable.

Most creators post blindly.
They pray for traction.
It rarely comes.

Here's what actually works:

+ Repurpose one idea across 3 formats.
(Thread, video, carousel - same message, different entry points.)

+ Engage before you post.
(Comments on others' content become your research and warm audience.)

+ Give people something they can use today.
(Not inspiration. Not theory. Actionable steps.)

+ Track what works, kill what doesn't.
(Double down on winners. Most creators never look at the data.)

💾 Save this. 
🔄 Reshare. 
➕ Follow

Audience

Everyone’s obsessed with “growing an audience.”

Meanwhile, the creators who grow the fastest?

They’re not obsessed with growth.

They’re obsessed with saying something real.

They post imperfect ideas.
Share half-formed thoughts.
Tell stories that feel too personal.
Hit publish when it still feels messy.

While you're sweating over the perfect hook…

Remember this:

That creator you’re comparing yourself to?

They don’t remember your last post.

That expert you’re scared of disappointing?

They’ve never once noticed your typos.

That stranger judging your content?

They watched 1.2 seconds and bounced.

We spend years trying to create for an audience that isn’t even paying attention yet.

• Polishing every sentence
• Copying “viral” formats
• Posting what we think people want

But the truth?

You don’t grow by performing.
You grow by revealing.

This isn’t discouraging.

It’s permission.

Real, practical, algorithm-proof permission.

Because once you stop trying to impress everyone, you finally:

Say what you actually believe.
Post what you’d share with a friend.
Show the parts you think aren’t “strategic.”
Become unforgettable because you’re unmistakably you.

Stop creating to fit in.
Start creating to be recognized.

Audience growth isn’t about reach.

It’s about resonance.

I only started growing when I stopped writing like a “LinkedIn creator” and started writing like myself.
That shift took me from shouting into the void… to building a community that listens.

If you want to grow an audience that actually cares, start with the thing most people avoid:

Say the thing you’ve been scared to say.

That’s the voice people follow.

What would you post today if you didn’t care about looking “on-brand”?

Post that.

♻️ Repost it to your network and follow @Eric Melillo for more.

I see this pattern everywhere.

The businesses stuck in chaos?
Still doing everything manually.

The ones scaling quietly?
Automating everything they can.

Here’s why:

The world moves too fast for manual work.
Your competitors aren’t wasting hours on repetitive tasks.
Your customers aren’t waiting for slow processes.
Your market isn’t slowing down.

So you’ve got two choices:

Keep doing things the hard way.
Or build systems that work even when you’re not.

I’ve automated dozens of workflows this year alone.

Client onboarding.
Lead qualification.
Payment reminders.
Project updates.
Internal ops.

Not because it’s trendy.

But because it frees up time, reduces errors, and keeps growth consistent.

The moment you think “I’ll automate later”
is the moment your competitors pull ahead.

Your workload isn’t standing still.
Your team’s burnout isn’t standing still.
Technology definitely isn’t standing still.

So why would your operations stay manual?

Stay efficient.
Stay automated.
Stay ahead.

That’s how modern businesses win.

The companies actually winning aren’t just “using AI.”
They’re running on AI.

Quiet, invisible systems that handle:

1) Inbound messages
Set one AI agent to scan, sort, and label every message by intent in real time.

2) Routing & triage
Auto-assign each message to the right person, based on tags, urgency, and past behavior.

3) Follow-ups
Trigger automatic reminders + retry sequences so no lead goes cold.

4) Tone-matched replies
Train an AI on your brand voice. Let it draft replies that sound like you instantly.

5) Images & voice notes
Use AI to turn text into visuals or voice replies so responses feel more human.

6) Daily KPIs
Generate a daily dashboard that shows bottlenecks, response time, and pipeline health.

The real leverage isn’t working harder, it’s building AI that works while you focus on growth.

Start small: automate one task today

Most creators launch offers nobody wants.

They spend weeks building.
They write long sales pages.
They design courses.
They hope someone buys.

Here’s a faster way:

1️⃣ Ask your audience 1 simple question
2️⃣ Collect the top struggles
3️⃣ Pre-sell an offer by solving it

Same expertise.
Completely different approach.

Old way = guess → build → hope
New way = ask → validate → sell

In 30 days, I validated 3 offers with under 5k followers.
Result?

Pre-sales

No funnels. No big launches. No wasted time.

Validated offers are unbeatable:

✅ Lower risk
✅ Higher conversions
✅ Fast revenue

Stop building in the dark.
Start testing first.
Sell what people actually want.

Random hustle doesn’t close deals. Systematic sales does.

10 steps to predictable sales:

Define your ideal customer
Map Lead → Pitch → Follow-up → Close
Script every conversation
Track conversions
Follow up consistently
Offer clear next steps
Automate reminders
Test & refine messaging
Overdeliver value
Delegate repetitive tasks

Most people think sales means:

Discounting more.
Pitching harder.
Adding more bonuses.
Chasing more leads.

That’s old thinking.

Modern sales works differently.

It’s not about pushing harder.
It’s about building a system that guides people to say yes naturally.

Here’s what I learned:

Clarify the offer so there’s no doubt what it does.

Remove every tiny objection before they even ask.

Make the path to buy so simple, they don’t have to think.

Follow up quickly and intentionally — timing matters more than persuasion.

Proof matters: show results, not promises.

Do this, and the numbers speak for themselves:

Higher conversion rates

Faster sales cycles

Less “selling” anxiety

Predictable revenue

Sales isn’t about working harder.
It’s about designing the system that makes buying effortless.

Stop trying to push.
Start building the path.

Your prospects will take it.

Solopreneurship is exhausting.

• You are your own boss
• You are your own strategist
• You are your own salesperson and closer
• You are your own marketer with no backup
• You are your own operator and problem solver

But it’s still 100x better than building someone else's dream.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
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👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Don’t even THINK about A/B testing your website without reading this first.

A/B testing can give you as high as [%] conversion rate.

BUT jumping in without a plan can be a recipe for wasted time and unnecessary costs.\\

Before you start tweaking headlines and button colors–or even changing the entire website:

This is what I found most of eCom websites are doing till this day...

❌ Testing the wrong elements.
❌ No clear goal– you won’t know if your test are actually working.
❌ Don’t have enough data to be sure your results aren’t just a coincidence.

After helping hundreds of brands capture millions in revenue.

Here’s what we learned:

→ Figure out what "winning" means for your brand.
→ Get to know your audience.
→ Base test ideas on solid site data, not just best practices
→ Start with small focused tests and scale up the clear winners.
→ Track result daily & filter how different audience segments respond

See the difference?

A/B testing can be a powerful tool, but only if you use it STRATEGICALLY.

If you want a CRO that WORKS, you need an agency that gets it.

DM me if you need any help.

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

6 things to change in your eCom websites:

• Replace confusing menus with clear categories 
• Replace features with benefits
• Replace boring hero image into product in action shot
• Replace big claims with customer testimonials 
• Replace boring product description with pain-solution stories
• Replace limited payment option with well-known credit/debit cards, digital wallets

Incorporate them as much as you can.

Watch your conversion rate skyrocket.

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

Get these 5 *powerful* elements in your website and hook your customer in 10 seconds (or less!)

The truth is, you only have 5 seconds to capture your audience's attention.

And another 5 seconds to convince them to stay more on your site. 

= Total of 10 seconds.

A short window time, right? 

So how can you hook your customers within 10 seconds?

With the RIGHT website elements in place...

You can turn those fleeting visits into loyal paying customers. 

Here are the 5 persuasion powerhouses that will have your website visitors hooked in 10 seconds:

1. A captivating headline:

Your headline is like the opening line of a book.

It needs to grab attention and make them want to read more. 

✔️ Use strong verbs
✔️ Clear benefits
✔️ A touch of intrigue to draw them in.

2. A compelling value proposition:

What makes your business unique? 

Why should someone choose you over the competition? 

✔️ Clearly communicate your value proposition in a way that resonates with your ideal customer's needs.

3. Social proof & testimonials:

People trust other people. 

✔️ Showcase positive testimonials
✔️ Reviews
✔️ Case studies to build trust and credibility with your audience.

4. Clear calls to action:

Don't leave your visitors guessing what you want them to do next. 

Whether it's "Shop now," "Download our easy guide," or "Schedule a free consultation," 

✔️ Use strong calls to action to guide them towards conversion.

5. A User-friendly design:

Your website should be as easy to navigate as your favorite app. 

✔️ Clean design
✔️ Clear menus
✔️ Mobile-responsive layout

By incorporating these 5 elements, you can create a website that is both persuasive and user-friendly.

Don’t let those potential customers *poof* within seconds 

If you need help optimizing your eCom website.

DM me “Optimize me” for more.

Spots are limited.

10 power players that have the highest ROI for your eCom business:
(from my experience)

1. Targeted traffic
2. Fast loading website
3. Social proof & reviews
4. Clear value proposition
5. Seamless user experience
6. Stunning product images
7. Strategic use of promotions
8. Responsive customer support
9. Retargeting website visitors who haven't converted.
10. Constantly optimizing (growth mindset)

These power players are what I call your success multipliers.

Each one enhances your chances of success.

But when combined, they create an unstoppable force that cuts through the saturated market.

Statistically speaking, you're messing up.🫨

Running a test for two days with 10 visitors won't tell you anything real.

It’s like flipping a coin once - pure chance, not a winning strategy.
You need enough data to be sure your results aren't just a *coincidence*.

Here's why small tests can leave you frustrated and out of pocket:

😵 Fake wins due to small sample size
😵 Missed opportunities due to limited data

Here’s what you can do:

✅ Get enough real people visiting your site to make sure your results are legit. 

So, how many visitors do you ACTUALLY need?

There's no one-size-fits-all answer.

But it heavily depends on your website traffic and the size of the change you expect. 

The good news?

I'm helping ecom brand owners crush their conversion rates with data-driven strategies.

DM me “CRO” for more.

Spots are limited.

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

Optimizing a website is a skill you never stop studying

There will always be new:

- User behavior
- Competition
- Evolving customer needs
- Technologies

Treat it as a long-term investment for your eCom business.

5 things you should already know about 6 months in your eCom business.

This isn't just a catchy hook, it's a reality check for new ecom business owners...

Here are 5 things you should have a decent handle on by the 6-month mark:

1. Your ideal customer.

By now, you should have a clear picture of your target audience. 

> Who are you selling to? 
> What are their demographics, interests, and pain points? 
> Have you gathered enough data to refine your customer personas?

2. Sales & conversion trends.

Analyze your sales data for the past 6 months. 

> What products are selling well? 
>Are there any seasonal trends? 
> What marketing channels are driving the most traffic and conversions? 

Understanding these trends helps you refine your strategies and optimize your efforts.

3. Key metrics & performance.

Important metrics like:

• Website traffic
• Conversion rate
• Customer acquisition cost (that's how much it costs to get a new customer)
• Customer lifetime value (how much money a customer spends with you over time) 

… should no longer sound like gibberish. 

Track these regularly and use them to see how you're doing and where you can improve.

4. Competitive landscape. 

6 months in, you should have a good idea of your competitors in the market. 

> What are they good at? 
> What are their weaknesses? 
> How can you make your product or service stand out? 

Knowing your competition helps you develop a killer strategy to win over customers.

5. Marketing effectiveness.

Time to evaluate your marketing efforts. 

> Are your campaigns bringing in the right kind of customers? 
> Are you getting the bang for your buck? 

Use these past 6 months to analyze your marketing data and adjust your strategies for better results.

This is just a starting point.

Remember, the ecom journey is all about learning from your wins, losses, and everything in between. 

Keep testing new things, analyze your data, and adapt your approach for long-term success. 
You got this! :)

Want to make sure your website is working effectively and maximizing results?

Get your FREE CRO audit.

👇👇 👇

Website Secrets

After auditing over 647 websites, I've learned something that most eCom owners simply DON’T understand about conversion. 😤

“Conversion isn't just about getting visitors to your website.”

Don't get me wrong, website traffic is also important. 

But here's the key: Conversion is about guiding visitors on a journey. 

It's about understanding:

→ their needs
→ addressing their pain points
→ making them feel like YOUR website is the answer they've been searching for.

Here's what I mean:

• People don't convert in a vacuum. 

They need to be:

✅ nurtured
✅ educated
✅ compelled to take action

❌ Just throwing up a pretty website and hoping for the best won't cut it.

• Compelling websites tell stories. 

They connect with visitors on an emotional level and build trust. 

✅ They don't just sell products, they solve problems.

• It's all about removing friction. 

❌ Confusing layouts
❌ Unclear calls to action
❌ Generic copy 

... are conversion killers. 

A good website should be smooth sailing.

Guiding visitors effortlessly towards a *clear* conversion goal.

What does this mean for you?

If your website feels like a dry cactus (low leads, low sales). 🌵

It's probably time to rethink your conversion strategy. 

Last year, Q3 was a mad scramble for eCom brands trying to fix their sites at the last minute.

 (...and unfortunately, we had to put them on our waiting list) 

The difference-makers?

The brands who started tuning up their conversion rates (CRO for short) early on.

These folks saw the biggest wins because their sites were conversion machines by the time the busy season hit.

Don’t repeat last year’s mistakes. 

Start your CRO journey now and position yourself for a successful year-end.

Book a call with us today to chat about how we can help.

👇👇 👇

You won’t BELIEVE this life-changing secret about conversion that’s saving my clients from YEARS of unnecessary ad spend and frustration.

In just a few moments, I’m going to reveal what it is. 

But first, here’s why you should trust what I have to say...

For the past 2 years, I've been helping eCom businesses like yours achieve explosive growth through conversion rate optimization. 

I've seen it all, from the biggest mistakes to the most successful strategies. 

And let me tell you, this secret is one of the most powerful tools I've ever discovered.

8 out of 10 eCom businesses think conversion is just about getting people to your site. 

They spend a fortune driving traffic.

… but the *sad* reality is, those visitors just wander around and leave.

❌ Never converting into paying customers.

Here’s how we make *magic* happen:

✅ Guiding them on a strategically crafted user journey. 
✅ Uses a psychological framework to understand their needs, address their pain points, and build trust at every touchpoint. 
✅ Use data and A/B testing to optimize every element, from headlines and calls to action to the overall website layout. 

It's about making them feel like YOUR website is the answer to all their problems.

When you unlock this conversion secret, you'll see a dramatic increase in sales. 

My clients are reporting increases of 20% to 50% (and sometimes even more!). 

Imagine what that could do for your bottom line.

If you're tired of watching your money disappear into the abyss of unconverted traffic, then it's time to get a CRO audit.

Schedule your free consultation 👇

You hit the launch button. ✔️ 
Getting ready to see the sales roll in... nothing but *crickets* 😵

The culprit? Leaks in your conversion funnel.

Imagine your website as a funnel. 

You pour potential customers (traffic) in at the top.

BUT they're dripping out through holes before they reach the desired outcome.

The sweet kaching of a purchase.

Leaks in your conversion funnel are what's stopping those visitors from becoming customers.

Here's the secret to plugging those leaks: 👇

The secret isn't just about fancy website design (although that doesn't hurt). 

→ The real secret lies in understanding your customers and building trust. 

→ It's about removing anything that makes buying from you a hassle. 

Here's how we did it:

1. Become a customer whisperer.

Dive deep and understand your ideal customers:

✅ needs, wants, and pain points. 
✅ speak their language
✅ address their concerns directly
✅ position yourself as the solution they've been searching for.

2. Build trust. 

Nobody buys from someone they don't trust. 

Showcase in your website these CRO elements:

✅ positive customer testimonials
✅ highlight your expertise
✅ offer clear guarantees. 

Make them feel confident in their decision to choose you. 

3. Friction? we don't know her.

Streamline your buying process. 

Help your visitors easily find:

✅ the information they need
✅ complete forms with minimal effort
✅ navigate your site intuitively

Confusing layouts and unclear calls to action are conversion killers – MUST eliminate them.

—
If you enjoyed this post, then:

✔️ Like and share this post now.

✔️Follow me @kamhossieny for more landing pages and CRO tips.

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Open article: Discovery Call by solvexmedia.com

Funny story - I almost didn't buy my coffee maker because the website didn't show if it was in stock. 
Paranoid? Maybe. 
Normal? Absolutely.
Turns out, we all have trust issues when shopping online.
So I tested something stupid-simple.
Adding this near the buy button: 
"✔ In Stock ✔ Ships Today ✔ 60-Day Returns"
The results? 
Before: 2.3% conversion rate 
After: 3.8% conversion rate 
Extra cash: $103,472 in 30 days
Why does this actually work?
You know that feeling when you're watching Netflix and see "3 episodes left"? 
You felt like you HAVE to finish it.
Same psychology here. 

These tiny checkmarks tell your brain "you're almost there!"

After testing this on countless stores, here's the magic combo:
1. Stock status 
❌ "Available" (meh) 
✅ "In Stock" (good) 
✅ "Only 3 Left" (better)

2. Shipping 
❌ "Fast Shipping" (what does that even mean?) 
✅ "Ships Today" (specific = trustworthy) 
✅ "Next Day Delivery" (even better)

3. Returns 
❌ "Easy Returns" (everyone says this) 
✅ "60-Day Returns" (specific number = more trust) 
✅ "Love It Or Return It" (personality bonus!)

@Article excels at this!

graphical user interface, text, application, chat or text message

Stop making customers think.
Copy-paste these 3 check marks that doubled my client’s revenue:
For Physical Products: 
"✔ In Stock ✔ Ships in 24h ✔ Free Returns"
(9+41% conversion)

For Digital Products: 
"✔ Instant Access ✔ Lifetime Updates ✔ Money-Back Guarantee"
(+37% conversion)

For Services: 
"✔ Next Slot Today ✔ Satisfaction Guaranteed ✔ Cancel Anytime"
(+33% conversion)

Then. place them near your buy button. 
No fancy strategies. 
No complex psychology. 
Just simple trust signals that’s proven to work.
Even big brands like @InsideWeather do this.

No alternative text description for this image

I was wrong about CRO.
Spent $50K optimizing checkouts. 
Should've fixed this instead 😔
Most visitors die on product pages—not at checkout.

Here's why:
→ This is where customers actually make buying decisions
→ Most ad and search traffic lands here first
→ The biggest drop-offs happen here (not checkout!)

3 quick, tested fixes that work:

Add real customer photos below (27% conversion lift)
Show shipping time BEFORE they click "Add to Cart" (19% fewer cart abandonments)

Include size comparison visuals (44% fewer returns)
Sometimes, the best optimizations are simple (and free)

Save this before I delete it. 👆

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The Battle

Eric Melillo

Kam Hossieny

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taplio

The Battle

Eric Melillo

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Melillo's LinkedIn Performance

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Performance ScoreEric Melillo's LinkedIn Performance