Founder @ Growth Marketing Agency - Single Grain, Podcaster @ Marketing School + Leveling Up

Single Grain is a digital marketing agency focused on driving scalable and predictable revenue growth using Facebook advertising, Google Ads, YouTube advertising, SEO, video production and content marketing. 

We've worked with companies such as Amazon, Uber, Nordstrom and venture-backed startups to create and execute on custom-tailored growth strategies.






-> For those of you that are interesting in marketing and personal growth tips from top entrepreneurs, please visit http://www.levelingup.com for our free podcast. You'll hear from billionaires, authors, and other high performers.

-> For my daily marketing podcast, go listen to Marketing School at https://www.singlegrain.com/marketing-school-podcast



Skills:
SEO
Paid Search (Pay per click advertising)
Affiliate Marketing
Display Advertising
Mobile Advertising
Remarketing/Retargeting
Facebook Marketing
Video Advertising
Twitter Marketing
Google Analytics
Conversion Rate Optimization
Sales
Strategic Partnerships
Content Strategy/Development
Business Development
Social Media
Community Development
Operations
Affiliate marketing
Affiliate program management
Retargeting
Growth Hacking

Eric Siu ✓

If “I’m good at ChatGPT” is your company’s AI strategy, you’re already falling behind.

AI proficiency alone at work isn't enough.  It's not just about tools or prompts.

It's about working up the stack - from tasks to strategy, judgment, and client relationships.

We've been driving Claude Code proficiency at Single Grain because we believe it's the future of work. 

Work is going to be more and more focused on strategic thinking and client relationships, not tasks. 

What we've been doing:

- 2-day full-day hackathons where people get into pods and build solutions that actually affect their day-to-day work
- Show and tell demos so ideas don't stay theoretical
- Weekly office hours to unblock people fast
- An internal Slack 'Claude Code help' channel where people can get help
- An 'AI working group channel' where people are sharing the latest news

Most importantly, we've made these mandatory. These take priority over all 'normal' work. That includes client work, sales work, etc.

Initially, I could tell there was resistance to this. Inertia is a very real thing in companies. As a leader, you must do everything to break this inertia. 

My wonderful team handled the logistics, and I just showed up to the show-and-tell section. Because of the initial inertia, I wasn't sure how the demos would turn out.

They turned out amazing. People were sharing real solutions that would save them hours of time each. People also started to connect the dots with their projects being able to combine with other teams' projects. I could see the wheels turning and, more importantly, I could see the excitement.

When demo day came, the results were undeniable:

- 3 hours per task saved on client reporting
- 12 hours per month saved per client on client strategy 
- An ROI calculator that quickly calculates how much revenue we'd drive per client based on the work that we'd do for them. This saved 5 hours per proposal.

But the bigger shift wasn’t the time savings.

People stopped seeing themselves as task executors.
They started seeing themselves as product builders, creating compounding leverage in service of our purpose: helping customers generate more customers.

This is where work is going.

Less execution.
More high-leverage thinking.
More exponential outcomes.

AI skill gaps are now knowledge debt.
The longer you wait to pay it down, the more interest you’ll owe.

I shared a short show-and-tell recap below so you can see how we approached it. This is just a starting point.

What’s one concrete way you’re making AI adoption real, not optional, inside your company?

AI transformation at Single Grain

Ranking in the Age of AI: The Playbook for 2026 and Beyond

The SEO content game is DEAD.
Or is it?

Most SEO teams are still optimizing for a world that doesn't exist anymore.

AI Overviews, Gemini, ChatGPT, Perplexity, and other answer engines are completely rewriting the rules of search. The marketers who aren't optimizing for these platforms are getting left behind.

The winners? They're building AI-first content systems, scaling without sacrificing quality, and driving real revenue in 2026 and beyond.

In this live session, I'm breaking down:
• If the SEO content game is dead
• Where to allocate your SEO budget today
• The new levers that actually move traffic and conversions in an AI-first world
• The exact playbook to show up in Google's AI Overviews, ChatGPT, and more
• How to future-proof your SEO strategy with scalable systems + AI workflows
• Real examples of what's working (and what's dead)

If you're still relying on 2022 tactics, you'll be invisible in 2026.

Ranking in the Age of AI: The Playbook for 2026 and Beyond

Rehale 

Rehale's Services: 

Website Content Strategy & Development 
  
Web Design & Development   

Brand Building Process, Copy & Design 

Photography, Video Production & Editing 

Marketing & Promotions - Copywriting for Advertisements and promotional material, Brochures, Pamphlets, Handbooks,

Social Media Campaigns, Promotions and Posts 

Email marketing, Press Releases 

Scriptwriting for Radio Spots, TVCs, Graphic Ads

Consultancy for NGOs, CSR Support, Cause Related Marketing & Campaigns

Founder Entrepreneur

When I was a child music connected me with life. I was glued to radio, listening to songs of every kind. I  wrote and composed my first song when I was 12 years old. I have written and composed various kinds of songs -Love songs, Cause-related songs, Inspirational songs and Gospel songs among others.

- Won the First Prize in the 'Youth Festival held to commemorate the International Year of the Youth in the Delhi 1985. Sang my original song “True Love” written and composed by me along with a band. This performance brought me my first Television programme! 

- Sang and performed 6 original songs each for 3 television programmes on Delhi Doordarshan - both National and Delhi Metro channels. 1986-1987 The programme on DD's National channel was repeated several times due to the good response. 

- Sang 6 of my original songs on All India Radio, Goa ’91. 

- Wrote, composed, produced, sang and recorded a song, “Say No to Hate’, which was inspired by the World Trade Centre bombing on September 11, 2001. The lyrics of the song are available here - http://henriettadecruz.blogspot.com/2010/09/say-no-to-hate.html

- ‘Suggested Artist’ by Song of the Year Contest 2007 for my song ‘Say No to Hate.’
- Semi Finalist at the U.K Songwriting Contest 2008 for my song – ‘The Power of the Blood’ in the Gospel category. The link to this song - http://www.youtube.com/watch?v=PQY5vB0H7ks

- Semi Finalist at the U.K Songwriting Contest 2009 for my song – ‘Say No to Hate’ in 2009 in the Open category. 

- Suggested Artist at 'Song of the Year Contest' 2010 for my song - "Follow Me" 

- First Indian Finalist at the U.K. Songwriting Contest 2010 for my song – “Follow Me” in the Faith/Christian category Link to the song - http://www.youtube.com/watch?v=0NARVoO2GnQ

Singer & Songwriter

CanaGlobal LLC

CanaGlobal.Org | An Entrepreneurial Community For Patriots of Faith

City Hub Director - Hyderabad, India  

abm communication pvt. ltd.

Serviced all copy related needs of a major corporate group client including:  
Created headlines, slogans and catchphrases 
Wrote copy for print advertising, leaflets, brochures &  handbooks
Copywriting for branding, email marketing, internet advertising, social media promotions 
Wrote scripts for TVCs, radio ads, graphic TVCs
Created concepts for ads, name options for products and services
Wrote e-mailers, official communications and corporate publications
Editing and proofreading

Creative Consultant

Street-heroes Of India 

I was involved with the work of Street-heroes Of India as a volunteer since November 2014. Over the years it has been an enriching experience for me to connect with the professionals psychologists, therapists, counselors, social workers and social educators from different parts of the world, who are associated with providing training, counseling and support for the emotional and psycho-social rehabilitation of street children and other vulnerable people in India.

Support Associate & Partner in India 

Various

Work done in a honorary capacity: 
	Assisting SOI – Street Heroes of India, an NGO in organizing and conducting activities at Children’s Homes. Nov 2014 to present, Kerala.  Voluntary work	
	Giving talks for prisoners at the Chanchalguda Special Prison for Women, Hyderabad. Jun 2013 – Mar 2014. Voluntary work			 
	Carpe Diem Foundation, Hyderabad January - June 2011 Voluntary work	 	 
Conducted sessions on values for the children who are orphans and semi orphans 
	Deaf Enabled Foundation, Hyderabad. May 2009-April 2012 Part time Trainer & Presenter
Prepared presentations and conducted training programs for deaf women, students and workers of DEF
Was Presenter at special events held on the International Day of the Deaf Celebrations where major dignitaries including Governors and Ministers were chief guests 
	Deaf Way Foundation, Hyderabad November 2003- July 2004 Voluntary work 
Prepared curriculum and conducted a course in English as Trainer for young adult Deaf students  
	Work with Children, Hyderabad. 2005 Voluntary work 	 
Conceptualized, organized and implemented a Children’s Programme  
Organized and conducted a 6-day Summer Camp 
	Tulsiwadi Slum Community, Mumbai. 1993- 2000 Voluntary work - Social Worker	 	 
Organized tuition classes and extracurricular activities for around 150 children aged 8 to 15 years Organized 7 residential camps with sessions on leadership training, personality development, self-awareness and team work 
Created and implemented a successful Behavior Modification Programme 

Work done in an official capacity:
	Vasundhara, College of Social Work, Mumbai. June 1991- December 1994. Social Worker Conducted awareness programmes on environment in various schools and colleges.

Trainer & Life Skills Coach

Beyond Media Labs 

Beyond Media Labs has launched the Beyond Pink App. It curates information sourced from premium publishers to absolutely suit the information needs of women. ‘Beyond Pink Power-Summaries’ or Beeps consists of content that keeps women inspired and informed. It is formatted and provided in a quick and easily consumable manner. 

Beyond Media Labs is a start-up organization. I am happy to have been a part of this organisation from before the launch of the Beyond Pink App. I managed the app's content and curation during the first phase of this app.

Manager Content & Curation 

Ascent Digital

Press Release Writing for various international companies 
SEO based Content Writing for websites

Freelance PR Writer and Content Writer

- Freelance

I have varied experience in the field of writing including content management for websites, article writing, project proposal writing, handling the entire content of newsletters, copy writing for advertisements, brochures and other promotional literature, letters, reports, presentations, training material and official documentation. 

I have experience in editing books, articles, newsletters and various official and legal documents. I am a good proofreader. I also write songs and jingles, scripts for television, short plays, street plays and short stories. 

I have experience working in both educational, corporate and NGO organisations. I've had a wide range of experiences in the field of professional and voluntary social work that add to my understanding and delivery of skills related to various target groups and social causes.

Writer, Editor and Script Writer

CBN Foundation

Freelance Content Writer

Henrietta is an entrepreneur and the founder of Rehale. Rehale is a digital services agency that helps businesses and NGOs craft their digital success story. 

Rehale assists clients by creating their websites from scratch, providing support in branding, content development along with web design and development. Rehale's services include content and designing for social media posts, reels, videos, brochures, pamphlets, visiting cards, etc. We also provide services for blogs, press releases and CSR or cause related marketing. 

Personally Henrietta is a naturally gifted creative writer who loves to read, learn, explore and do new things. She was introduced to the ‘world of words’ in Class 4. She embraced it immediately and made it her personal mode of expression. 

Henrietta has been writing for about 17 years. She excels in copywriting, content writing, script writing, creative writing and she is a songwriter too.    

This is a summary of her work experience in the field of writing: 
       •	3 years of Copywriting & Scriptwriting for a corporate group client of ABM Communications, a national advertising agency 
       •	8.5 years of Content Writing 
       •	3 Articles Published in Malayala Manorama Yearbooks  
       •	Wrote 48 Scripts for Television programmes produced by CBN Multimedia Pvt. Ltd. 
       •	Wrote scripts for TVCs, corporate films, promos, street-plays & stage plays
       •	Wrote 71 Blogs 
       •	Wrote 25 PRs for international companies   
       •	202 Articles on Products 
       •	Managed Content & Curation for a Start-up News App for Women   
       •	Managed the content and publication of 5 Newsletters   
       •	Edited 2 Books 
       •	Wrote several Project Proposals & a Grant Proposal  

Henrietta was drawn towards social work as a teenager and did a degree in social work from the College of Social Work, Nirmala Niketan, University of Mumbai. 

She has supported various causes since her college days. She has worked with various NGOs and social causes in various capacities - full time, part time and as a volunteer.

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The Battle

Eric Siu ✓

Henrietta Decruz

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The Battle

Eric Siu ✓

Henrietta Decruz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Siu ✓'s LinkedIn Performance

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