Event Business Formula

Pioneer of transformative education for event entrepreneurs | Voice behind "The Business of Meetings" podcast—sharing insights and stories for your professional and personal growth | Author of the acclaimed "Meeting at C-Level," guiding you through the strategic nuances of event planning | Former Chairman of MPI's International Board.

We come alongside overwhelmed event business owners and help them set themselves free. The Event Business Formula Innovation Lab empowers entrepreneurs to get to the next level while gaining their time back!

President

Associated Luxury Hotels International (ALHI)

Providing expert guidance and strategic advice to enhance the organization's offerings and strengthen its position in the luxury hotel and events industry.

Advisor

Private Optimizing, LLC

About 10,000 baby-boomers are retiring every day. Those who own a small business generally don’t have a succession plan or are too small for Professional Investment Firms. That’s where we come in.

Imagine a Team of highly experienced, multi-lingual, multi-cultural, and successful achievers bringing together the power and processes of Private Equity Firms and the business and operational acumen of Small Business owners. Welcome to Private Optimizing. We acquire, optimize, and grow small businesses across the United States of America.

Founder

Moomenti

Representing Moomenti as a Brand Ambassador, helping people book their next luxury moments across the US, Canada, Mexico, and The Caribbean.

Brand Ambassador

Forbes Business Council

Contributing insights and thought leadership as an Official Member of the Forbes Business Council, with a focus on the business and events industry.

Official Member

SecuTix SA

Started from scratch–developed and oversaw the US operations of SecuTix SA. Our cutting-edge, blockchain enabled, open cloud ticketing and engagement platforms help you to understand and engage with your customers, monetise your products and services, secure your operations and enhance your audiences’ experience before, during and after the event.

CEO USA

Swantegy

Based out of Belgium, we produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Keyway LLC

Co-founded Keyway LLC, focusing on unlocking payment potential in the hospitality and events industry. Launched an innovative program to help secure the Convention  Centers in America (now under the wings of IAVM as "Academy for Venue Safety and Security - AVSS").

Founding Partner

Reed Exhibitions

Provided strategic oversight and guidance to Reed Exhibitions' global meetings and events portfolio, driving growth and excellence in the sector.

Non-Executive Chairman of Global Meetings & Events Portfolio

Culture22 Communications Group

Led the Event Strategy Practice at Culture22, delivering strategic event solutions that enhanced brand engagement and achieved business objectives.

Managing Director Event Strategy Practice

Feeling stuck in your event business?
Buried in client work, struggling to delegate, and constantly putting out fires?
You’re overwhelmed, exhausted—and quietly wondering if you're the only one feeling this way.
You're not.
And you don’t have to figure it all out alone.
I’ve built, scaled, and sold a successful international event business—and now I help event entrepreneurs like you do the same.
More clarity. Better clients. Sustainable growth.
Let’s build a business that works for you—not the other way around.

Who Am I?
I’m Eric Rozenberg—Belgium-born, American by choice 🇧🇪🇺🇸—fueled by strong coffee, strategic thinking, and an even bigger heart for helping Meetings & Events entrepreneurs succeed.

Over the past 20+ years, I’ve organized events in 50+ countries, written two best-selling books, hosted 280+ episodes of The Business of Meetings podcast, and advised some of the smartest and most successful event business owners in our Industry.

I’ve also been where you are—navigating overwhelm, wearing too many hats, and carrying the full weight of the business on my shoulders.
That’s why I created Event Business Formula—a coaching platform built to help you gain clarity, create systems, and grow with confidence.

What We Do
Through our coaching programs and peer community, we help event business owners:

Regain control of their time
Build scalable teams and systems
Shift from service provider to strategic partner
Raise prices, attract better clients, and boost profitability
Feel less alone and more empowered to lead

Whether you’re making 6, 7, or 8 figures—growth without clarity is chaos. We help you build a business that serves your life—not the other way around.

How Can You Benefit?
When we work together, you’ll get:
A strategy tailored to your goals—not a cookie-cutter plan
Tools to delegate and scale without burning out
Accountability from someone who’s been in your shoes
Access to my global network of trusted industry experts
Practical systems you can implement immediately
A partner who challenges, supports, and drives real results

The Business of Meetings
My weekly podcast features raw, insightful conversations with global industry leaders and innovators.
If you’re in the business of events, this is your go-to source for clarity, connection, and inspiration.

Let’s Connect
👉 DM me here on LinkedIn
🎙 Listen to The Business of Meetings

Let’s get you out of survival mode and into ownership—of your time, your value, and your growth.

Eric Rozenberg

Your title is the quietest voice in your network.

As small business owners, our network rises with our character when no one is buying.

I watched a President's Club winner go from champagne to severance in one email. Big logo. Loud title. Thin network. Two months later, the only thing that was calling back was the echo.

I also watched a mid-level rep with no fancy title change companies and fill her calendar in two weeks. She hosted a small roundtable every month. She shared honest field notes. She introduced smart people to each other with consent. Her reputation traveled faster than her business card.

Here is the unpopular truth. A network built on job titles collapses the moment the title changes. A network built on value survives every reorg.

Your network is more than your role. It is proof of work outside your payroll. It is the room that remembers you after your badge changes color. It is an insurance policy for your pipeline and your identity.

If you want to grow your event business and your relationships require a calendar invite to exist, you are one action away from irrelevance. The market rewards connectors who create value without a pitch.

Practical ways to build that kind of network today:

Be known for a problem, not a position. Teach the market how to think about that problem.

Publish your field notes weekly. What you tried, what you learned, what failed. Make it useful and specific.

Create one valuable introduction each week with clear context and mutual permission. Track outcomes and follow up.

Keep a give list. Three people you can help right now with a brief teardown, a reference story, or a resource.

Ask for advice before you ask for access. Then report back with results. Close the loop.

Own a recurring ritual. Office hours, study group, book club, and customer panel. Show up even when attendance is small.

Send gratitude with receipts. Name the specific moment that helped you and how you applied it.

Stop collecting titles you would not invite to coffee if you lost your quota tomorrow. Start building friendships that still return your call when there is nothing to buy.

If your network knows your craft, your generosity, and your follow-through, you have leverage no downturn can erase.

Growth starts when you walk your talk. Here’s how leaders evolve from doing to leading. 📈 ✅ 
#ProfessionalGrowth #SuccessTips #EventBusinessFormula #Leadership

Confidence isn’t something you wait to have, it’s something you build by showing up, even when it feels uncomfortable. 

In this conversation, with Shannon Thaler Cherry dive into why the moments that stretch us are often the moments that shape us most.

Keep showing up. Keep leaning in. That’s where the growth is. 💪✨ 

#Leadership #EventProfessionals #GrowthMindset #ConfidenceBuilder #KeepShowingUp #BusinessOfMeetings #EricRozenberg #ProfessionalGrowth #MeetingsIndustry #EventLeaders #MindsetMatters #MotivationDaily

The final quarter sets the tone for the year ahead.
Most people slow down; high performers take massive action.
Here’s the mindset and strategy to finish strong and build momentum for 2026.”

#Leadership #EventBusiness #BusinessGrowth #Q4Strategy #MassiveAction #EventProfs #EntrepreneurMindset

In events industry, the to-do list never ends.
But here’s what I’ve learned after decades in events and business:

You don’t win by doing more.
You win by doing what matters most.

Protect your time. Prioritize the needle-movers.
That’s where real growth comes from. 

#EventProfs #BusinessOfMeetings #EventLeaders #EventPlannerLife #PurposeDrivenWork #DoWhatMattersMost #EntrepreneurMindset #EventSuccess

This is a true “American Dream story” in the making. Congrats Sam Adlerfligel. Welcome to the Land of Freedom and Entrepreneurship. Welcome to America.

Building the spiciest network of padel clubs across the U.S.

After successfully spicing up padel games in Belgium for the past two years, WeSpice is crossing the Atlantic to launch a network of premium padel clubs across the United States!

Our pilot project in Florida is already well on track 🇺🇸🔥

And we’re now looking for passionate partners and investors to join us on this exciting adventure !

Feel free to reach out for more information or any questions !

#padel #investmentopportunity #usa

“When your business aligns with your purpose, growth becomes effortless.”

Wonder how you can successfully implement AI in your organization? Read this article!

As interest in AI continues to grow, our research and client experience continues to reveal a key insight: successful AI integration depends on the alignment of AI Experience (AIXP) Strategy & Design and Human-Centered Enablement (HCE). Together, these approaches ensure AI solutions are designed with users' unique needs and preferences in mind.

Discover how our team bridges the two below, and please connect with us to learn more!

Ryan Watts, Stephanie Stobart, Sydney Edelstein, Julia Lauer, Analese Lutz, Ella Johnson
https://lnkd.in/eS2xjyhb

Open article: Designing the Intersection of AI Experience and Human-Centered Enablement by medium.com

Designing the Intersection of AI Experience and Human-Centered Enablement

Action is the bridge between ideas and results.💯✅  

Here’s how to finish your year strong.

#LeadershipDevelopment #BusinessGrowth #StrategicAction #FinishStrong #ProfessionalGrowth #PurposeDrivenLeadership #ResultsFocused

Strong operations = sustainable growth.

Lisa Gregory shares key lessons on building event services operations that fuel capacity, consistency, and success.

A must-listen for every event professional aiming to scale.

#EventBusinessFormula #TheBusinessOfMeetings #EventPros #EventOperations #BusinessSystems

Growth isn’t luck—it’s structure.

In my conversation with Lisa Gregory, she reminds us that long-term success starts with a solid foundation.

Whether you’re leading events, building a team, or scaling your business, the fundamentals matter more than the flash. Because when the base is strong, growth goes the distance.

#TheBusinessOfMeetings #EventBusinessFormula #LeadershipMindset #EventPros #BusinessGrowth

Lisa Gregory said it best:
“Scale comes from systems, not sweat.”

If you’re still relying on effort alone, you’ll eventually hit a ceiling.
But when you build systems, you build freedom, capacity, and consistency.
That’s where real growth begins.

#EventBusinessTips #TheBusinessOfMeetings #EntrepreneurMindset #BusinessGrowth #EventPros

Pod to Book

As CMO of Pod to Book, I lead the brand and marketing strategy for a revolutionary platform that transforms podcast episodes into professionally structured, publish-ready books — without the host needing to write a single word.

I joined founder and CTO Sheila Slick to bring over 600 hours of platform development to market, positioning Pod to Book as a high-value solution for podcast hosts, agencies, and thought leaders ready to repurpose their voice into lasting legacy.

➤ Drive all brand strategy, messaging, and campaign rollout across digital channels
➤ Build relationships with podcast platforms, guest directories, and agencies to create visibility partnerships
➤ Lead launch communications, demos, and community engagement to attract early adopters
➤ Develop lead generation funnels and content that connect directly with podcast hosts and creators
➤ Shape the platform’s public voice, positioning Pod to Book as the premier “mic-to-manuscript” solution

From podcast episode to published book — Pod to Book is the bridge between content and credibility.

Use code PGE for $50 off your first book ➡ https://podtobook.ai

Chief Marketing Officer

Professional Global Etiquette

Meet Adrienne Barker, MAS, a business consultant with over 35 years of experience in the promotional products industry. A recognized Master of Advertising Specialty, a PPAI Fellow, and served on the Premier Group Board for six years. Adrienne also served on committees with PPAI and ASI, counseling over 50 distributors and suppliers over the last five years. Her entire team is passionate about helping businesses in our industry reach their full potential and achieve their goals.

If you want to grow your promotional products business, improve your profitability, or develop new strategies for success, ask Adrienne how her team can help you increase sales. Profits, lower costs, hire salespeople, successfully negotiate discounts and rebates with suppliers, and discuss your exit strategy. We offer personalized consulting services tailored to your unique needs and goals. Whether you need help with business plans, sales and marketing, operations and logistics, or product development and sourcing.

Services Include:

Media Relations:

Develop and execute media outreach strategies.

Craft compelling press releases and media kits.

Secure interviews and placements in relevant media outlets.

Build and nurture relationships with key journalists and influencers.

Content Creation:

Write engaging blog posts, articles, and website content that showcases your expertise.

Create shareable social media content that sparks conversations and drives engagement.

Develop high-quality presentations and speaking materials.

Podcast Placements:

Leverage my extensive podcasting experience to secure guest appearances for your company leaders.

Identify relevant podcasts and craft compelling pitches.

Coach you on how to deliver impactful interviews.

Senior Business Consultant

2023 Top 13 Linkedin Expert 
With over 35 years of Promotional Products Experience and Education under my belt and my earned Lifetime Designation- Masters of Advertising Specialties, I am helping distributors with lead generation and posting relevant, authentic content.  My I'M YOU Service Works, and I am happy to share performance proof and distributor references.  I offer a trial size program, perfect for distributors unsure if LinkedIn is for you and your company.   I also offer LinkedIn Lifts and other social media services.

Are you looking for a group presentation for your sales team?  Let me share the references from a few groups I have presented to on LinkedIn for Distributors.    (Suppliers, I can help you too) 
Reach me at adrienne@adriennebarker.com  386.631.4577  and www.professionalglobaletiquette.com 
I appreciate your support!

LinkedIn Learning Instructor and Lead Generation Strategist

Elevate Your Promotional Products Business with Adrienne Barker, MAS

From35 years in the promotional products industry along with ten years being the founder of Professional Global Etiquette, I've empowered individuals and businesses to achieve success through impactful communication and polished presentation. 

My journey has been a rich tapestry of experiences, from mastering the nuances of international business etiquette to guiding professionals in building their personal brands.

With a deep-rooted passion for helping others excel, I've honed my skills as a fractional CMO, business coach, LinkedIn strategist, and corporate etiquette and soft skills expert.  I've also had the privilege of producing podcasts and connecting with fascinating individuals through years of podcast booking.

Now, I'm thrilled to expand my offerings to include media strategies and brand visibility services specifically designed for the promotional products industry.  My extensive background in marketing, branding, and public relations allows me to provide a unique perspective and deliver results-driven campaigns that elevate brands and drive business growth.

Whether you're looking to secure media coverage, build a powerful online presence, or enhance your reputation, I'm here to help you navigate the world of public relations with confidence and achieve your goals.

Promotional Products Consultant

Your guide to having an etiquette advantage in your business. Professional Global Etiquette offers specific training in business protocol and etiquette to companies and employees, helping to create successful enterprises. 

Specialties include LinkedIn lead generation, International Protocol and Corporate Etiquette, and Business Soft Skills workshop development. Adrienne provides customized training on cross-cultural communication, business etiquette, diplomacy, and other professional skills tailored to the specific needs of my clients.

Professional Global Etiquette is a highly regarded business consultancy with over nine years of experience. Their specialized services encompass International Protocol and Corporate Etiquette, Business Soft Skills workshops, and LinkedIn lead generation. Through their expertise in these areas, they serve as a trusted resource for businesses seeking to enhance their professional skills and expand their network.

With their profound knowledge of International Protocol and Corporate Etiquette, Professional Global Etiquette equips clients with the necessary cultural intelligence and diplomatic skills to navigate international business environments successfully. Their Business Soft Skills workshops focus on improving communication, leadership, time management, and teamwork, enabling individuals and teams to thrive in today's competitive business landscape.

Business professionals should plan to go through either a personal or business etiquette course and we encourage you to research our customized program for both businesses, employees, and individuals.

We are extremely competitive in pricing and we bring the information to you in a style filled with wit, charm and humor. We understand this can be a dry subject but we promise you interactive and entertaining classes that make learning easy and fun!

"It's Not My Secret to Share: Exploring the Power and Consequences of Secrets" is a thought-provoking exploration of the intricate world of secrets and their profound impact on our lives. In this captivating book, the author delves into the vulnerability and complexities of sharing and keeping secrets, shedding light on the consequences of revealing secrets.

The book examines the weight and burden of secrets on individuals, their relationships, and the wider community through a collection of stories and real-life examples. From family secrets to workplace secrets, the author delves into the ripple effects secrets can have, including trust issues, fractured relationships, and damaging rumors.

As the chapters unfold, the author uncovers the rich history of secrets, exploring why some secrets are meant to be shared while others are meant to be kept. With a touch of humor and relatability, the book provides practical insights and strategies for managing secrets responsibly and navigating the complexities of trust and disclosure.

Additionally, the author highlights the emotional toll that secrets can take on individuals, their friends, and their families. Drawing from personal experiences and poignant anecdotes, they illuminate the profound connection between secrets and personal identity, emphasizing the importance of authenticity and open communication.

This book goes beyond a mere exploration of secrets; it offers a comprehensive roadmap for readers to understand the power dynamics at play and provides a practical worksheet for managing secrets effectively. The author explores the nuances of saying "no" when asked to keep a secret while emphasizing the significance of creating a safe space for individuals who need to share their burdens.

With engaging storytelling, practical tips, and thought-provoking reflections, this book offers a compelling exploration of secrets that will resonate with readers from all walks of life.

Author

• Led engaging and informative customer service workshops for Professional Global Etiquette, focusing on improving team skills and creating excellence programs.
• Developed and implemented a Train the Trainer program, providing ongoing education to employees on customer service skills.
• Successfully trained staff members to effectively educate others, resulting in improved customer service across the organization.

Workshop Facilitator

Market Domination LLC - Direct Response Marketing

We are Market Domination
Our mission is to create cutting edge direct response marketing campaigns that deliver amazing results for our clients, transforming their lives and growing their businesses.

One of the fastest growing privately held marketing firms in the country. Our direct response marketing campaigns have been proven to generate incredible results for our clients over the last 8 years. We serve everyone from brick and mortar retail, to professional practices, to fortune 500 companies.

Podcast Producer

Organic Tee Star

Brand Strategist

Expert Paid Consultant

Barker Animation Art Galleries

Welcome to Barker Animation Art Gallery - your premier destination for the finest animation and commercial artwork. We specialize in offering rare and collectible pieces from animation, including original cels, drawings, and limited edition prints.

In addition, we also feature a stunning collection of commercial art pieces, including vintage advertising posters, comic book art, and more.

Our gallery is home to an impressive collection of artwork from some of the most beloved animation studios and commercial brands.

We are passionate about preserving the legacy of animation and commercial art, and we take great pride in offering the highest quality pieces to collectors, art enthusiasts, and fans alike.

At Barker Animation Art Gallery, we are committed to providing exceptional customer service and a seamless buying experience. Whether you're a seasoned collector or new to animation and commercial art, our knowledgeable staff is here to assist you every step of the way.

Please browse our online gallery or visit us in person at Cheshire, CT, and Tanger Outlets in Foxwood to discover the magic of animation and commercial art.

Co-Owner

The Barker Character, Comic, and Cartoon Museum is a one-of-a-kind museum located in Cheshire, Connecticut, founded by Gloria and Herb Barker. The museum houses an extensive collection of memorabilia, artifacts, and artwork from the world of comics and cartoons, spanning over 100 years of popular culture history.

Gloria and Herb Barker were avid collectors and enthusiasts of comics and cartoons, and they turned their passion into a mission to share their collection with the world. They founded the museum in 1997 and spent years amassing an incredible array of items, from vintage comic books and original artwork to rare toys and figurines.

Today, the Barker Museum is a must-see destination for anyone who loves comics, cartoons, or pop culture. The collection includes iconic characters and franchises such as Batman, Superman, Mickey Mouse, and the Peanuts gang, as well as lesser-known but equally fascinating titles like Little Nemo in Slumberland and Popeye.

Visitors can explore the museum's collection through a variety of exhibits, which are designed to be both informative and entertaining. The exhibits cover a wide range of topics, including the history of comic books, the evolution of animation, and the impact of comics and cartoons on popular culture.

One of the most popular exhibits at the Barker Museum is the original artwork section, which showcases original comic book pages, sketches, and paintings by some of the most famous artists in the field. Visitors can see firsthand the incredible skill and talent that goes into creating the comics and cartoons they know and love.

The museum also offers a wide range of programs and events throughout the year, including lectures, workshops, and screenings. These events provide a deeper dive into the world of comics and cartoons and give visitors a chance to learn more about the history and artistry of their favorite characters and franchises.

In addition to the museum, the Barkers also founded the Barker Animation

Upwork

LinkedIn Coaching & Consulting: As a Top Rated Plus consultant on Upwork with 5-star reviews and a skilled LinkedIn Learning Instructor, I specialize in optimizing LinkedIn profiles and strategies. My unique coaching program, "LinkedIn Lift," is tailored to enhance clients' LinkedIn presence and effectiveness. Additionally, my "I'm You Program" offers personalized hourly consulting services, ensuring each client's marketing goals are successfully met. I pride myself on being readily accessible, a testament to my extensive customer service experience.

Independent Consultant

SCORE Mentors Volusia/Flagler County

Chapter Co-Chair

Le Tour de Spice

Le Tour de Spice promotional products are sold exclusively through approved promotional product distributors.	
Le Tour de Spice is a collaboration of a husband and wife team excited to share their passion for healthy, flavorful food, travel – and some wellness mixed into the recipe. Brian and Cynthia Scott both come from an athletic background, having competed in numerous marathons and Ironman races. With heavy training or just day to day living, getting the proper nutrients is critical to maintaining a healthy mind and body.
I am a proud Southeast USA Supplier Rep for Le Tour de Spice

Supplier Representative for Le Tour de Spice

International Student Exchange

Since 1982, we’ve provided U.S. Department of State-designated high school exchange programs for students around the world. Our network of loving host families paired with the dedication of our remote field staff members are what make our exchange program possible.

If you’re interested in hosting an exchange student, studying abroad, or promoting cross-cultural friendship in your community we invite you to join our mission to break down the barriers to friendship and bring the people of the world closer together.

Area Representative

What happens when you mix a creator’s spark, a strategist’s brain, and over three decades of proven business results?
You get me — Adrienne Barker, MAS. I bring something rare to the table: a creative mind with a strong business backbone. With 35+ years in business development, branding, and marketing strategy—and as someone who’s been on LinkedIn since the early days—I know how to blend big ideas with the systems and structure that make them work.

I’ve helped consultants, universities, nonprofits, hospitality companies, and product-based businesses increase visibility, refine messaging, and achieve tangible results. Whether I’m building a podcast visibility strategy, optimizing a LinkedIn profile, crafting a lead generation campaign, or producing a book from a podcast, I bring both imagination and proven process.

As Chief Marketing Officer of PodToBook.ai, I help podcasters transform conversations into professionally written books—no writer’s block, no messy drafts, just your voice polished into something people can hold and share. My newest book, Unscripted Brilliance: Brave. Bold. Brilliant., launches September 15th and proves what’s possible when a podcast becomes a book.

I’m also the co-host of Supplier Promo Playbook and DTN True Crime—with DTN True Crime airing live on Chatter Social Tuesday and Thursday nights at 7 PM. As a talented emcee, speaker, and workshop presenter, I deliver strategy, creativity, and energy that leaves audiences inspired and ready for action.

Here’s what I do best:
🧠 LinkedIn Lead Generation & Profile Optimization — Strategic messaging, connection campaigns, and profile makeovers that actually reflect you.
🎙 Podcast to Book Transformation & Guest Booking — Turn your show into a book and repurpose guest appearances into brand assets.
📈 Fractional CMO & Consulting — Clarify your vision, build strategy, and execute growth campaigns.
📝 Content Strategy — Bios, newsletters, positioning copy, and visibility content that connects.
🎓 Workshop Design & Facilitation — Sessions on emotional intelligence, etiquette, communication, and leadership with real-world insight.

When I’m not working with clients, I’m likely swimming, enjoying events in Daytona Beach, or spending time with my family by the ocean.

🟢 Creative partner + strategic mind = visibility, relevance, and growth. Let’s connect.

taplio

The Battle

Eric Rozenberg

Adrienne Barker, MAS

Followers

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Performance ScoreEric Rozenberg's LinkedIn Performance

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taplio

The Battle

Eric Rozenberg

Adrienne Barker, MAS

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Rozenberg's LinkedIn Performance

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Performance ScoreEric Rozenberg's LinkedIn Performance