Event Business Formula

Pioneer of transformative education for event entrepreneurs | Voice behind "The Business of Meetings" podcast—sharing insights and stories for your professional and personal growth | Author of the acclaimed "Meeting at C-Level," guiding you through the strategic nuances of event planning | Former Chairman of MPI's International Board.

We come alongside overwhelmed event business owners and help them set themselves free. The Event Business Formula Innovation Lab empowers entrepreneurs to get to the next level while gaining their time back!

President

Associated Luxury Hotels International (ALHI)

Providing expert guidance and strategic advice to enhance the organization's offerings and strengthen its position in the luxury hotel and events industry.

Advisor

Private Optimizing, LLC

About 10,000 baby-boomers are retiring every day. Those who own a small business generally don’t have a succession plan or are too small for Professional Investment Firms. That’s where we come in.

Imagine a Team of highly experienced, multi-lingual, multi-cultural, and successful achievers bringing together the power and processes of Private Equity Firms and the business and operational acumen of Small Business owners. Welcome to Private Optimizing. We acquire, optimize, and grow small businesses across the United States of America.

Founder

Moomenti

Representing Moomenti as a Brand Ambassador, helping people book their next luxury moments across the US, Canada, Mexico, and The Caribbean.

Brand Ambassador

Forbes Business Council

Contributing insights and thought leadership as an Official Member of the Forbes Business Council, with a focus on the business and events industry.

Official Member

SecuTix SA

Started from scratch–developed and oversaw the US operations of SecuTix SA. Our cutting-edge, blockchain enabled, open cloud ticketing and engagement platforms help you to understand and engage with your customers, monetise your products and services, secure your operations and enhance your audiences’ experience before, during and after the event.

CEO USA

Swantegy

Based out of Belgium, we produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Keyway LLC

Co-founded Keyway LLC, focusing on unlocking payment potential in the hospitality and events industry. Launched an innovative program to help secure the Convention  Centers in America (now under the wings of IAVM as "Academy for Venue Safety and Security - AVSS").

Founding Partner

Reed Exhibitions

Provided strategic oversight and guidance to Reed Exhibitions' global meetings and events portfolio, driving growth and excellence in the sector.

Non-Executive Chairman of Global Meetings & Events Portfolio

Culture22 Communications Group

Led the Event Strategy Practice at Culture22, delivering strategic event solutions that enhanced brand engagement and achieved business objectives.

Managing Director Event Strategy Practice

Feeling stuck in your event business?
Buried in client work, struggling to delegate, and constantly putting out fires?
You’re overwhelmed, exhausted—and quietly wondering if you're the only one feeling this way.
You're not.
And you don’t have to figure it all out alone.
I’ve built, scaled, and sold a successful international event business—and now I help event entrepreneurs like you do the same.
More clarity. Better clients. Sustainable growth.
Let’s build a business that works for you—not the other way around.

Who Am I?
I’m Eric Rozenberg—Belgium-born, American by choice 🇧🇪🇺🇸—fueled by strong coffee, strategic thinking, and an even bigger heart for helping Meetings & Events entrepreneurs succeed.

Over the past 20+ years, I’ve organized events in 50+ countries, written two best-selling books, hosted 280+ episodes of The Business of Meetings podcast, and advised some of the smartest and most successful event business owners in our Industry.

I’ve also been where you are—navigating overwhelm, wearing too many hats, and carrying the full weight of the business on my shoulders.
That’s why I created Event Business Formula—a coaching platform built to help you gain clarity, create systems, and grow with confidence.

What We Do
Through our coaching programs and peer community, we help event business owners:

Regain control of their time
Build scalable teams and systems
Shift from service provider to strategic partner
Raise prices, attract better clients, and boost profitability
Feel less alone and more empowered to lead

Whether you’re making 6, 7, or 8 figures—growth without clarity is chaos. We help you build a business that serves your life—not the other way around.

How Can You Benefit?
When we work together, you’ll get:
A strategy tailored to your goals—not a cookie-cutter plan
Tools to delegate and scale without burning out
Accountability from someone who’s been in your shoes
Access to my global network of trusted industry experts
Practical systems you can implement immediately
A partner who challenges, supports, and drives real results

The Business of Meetings
My weekly podcast features raw, insightful conversations with global industry leaders and innovators.
If you’re in the business of events, this is your go-to source for clarity, connection, and inspiration.

Let’s Connect
👉 DM me here on LinkedIn
🎙 Listen to The Business of Meetings

Let’s get you out of survival mode and into ownership—of your time, your value, and your growth.

Eric Rozenberg

Your title is the quietest voice in your network.

As small business owners, our network rises with our character when no one is buying.

I watched a President's Club winner go from champagne to severance in one email. Big logo. Loud title. Thin network. Two months later, the only thing that was calling back was the echo.

I also watched a mid-level rep with no fancy title change companies and fill her calendar in two weeks. She hosted a small roundtable every month. She shared honest field notes. She introduced smart people to each other with consent. Her reputation traveled faster than her business card.

Here is the unpopular truth. A network built on job titles collapses the moment the title changes. A network built on value survives every reorg.

Your network is more than your role. It is proof of work outside your payroll. It is the room that remembers you after your badge changes color. It is an insurance policy for your pipeline and your identity.

If you want to grow your event business and your relationships require a calendar invite to exist, you are one action away from irrelevance. The market rewards connectors who create value without a pitch.

Practical ways to build that kind of network today:

Be known for a problem, not a position. Teach the market how to think about that problem.

Publish your field notes weekly. What you tried, what you learned, what failed. Make it useful and specific.

Create one valuable introduction each week with clear context and mutual permission. Track outcomes and follow up.

Keep a give list. Three people you can help right now with a brief teardown, a reference story, or a resource.

Ask for advice before you ask for access. Then report back with results. Close the loop.

Own a recurring ritual. Office hours, study group, book club, and customer panel. Show up even when attendance is small.

Send gratitude with receipts. Name the specific moment that helped you and how you applied it.

Stop collecting titles you would not invite to coffee if you lost your quota tomorrow. Start building friendships that still return your call when there is nothing to buy.

If your network knows your craft, your generosity, and your follow-through, you have leverage no downturn can erase.

Growth starts when you walk your talk. Here’s how leaders evolve from doing to leading. 📈 ✅ 
#ProfessionalGrowth #SuccessTips #EventBusinessFormula #Leadership

Confidence isn’t something you wait to have, it’s something you build by showing up, even when it feels uncomfortable. 

In this conversation, with Shannon Thaler Cherry dive into why the moments that stretch us are often the moments that shape us most.

Keep showing up. Keep leaning in. That’s where the growth is. 💪✨ 

#Leadership #EventProfessionals #GrowthMindset #ConfidenceBuilder #KeepShowingUp #BusinessOfMeetings #EricRozenberg #ProfessionalGrowth #MeetingsIndustry #EventLeaders #MindsetMatters #MotivationDaily

The final quarter sets the tone for the year ahead.
Most people slow down; high performers take massive action.
Here’s the mindset and strategy to finish strong and build momentum for 2026.”

#Leadership #EventBusiness #BusinessGrowth #Q4Strategy #MassiveAction #EventProfs #EntrepreneurMindset

In events industry, the to-do list never ends.
But here’s what I’ve learned after decades in events and business:

You don’t win by doing more.
You win by doing what matters most.

Protect your time. Prioritize the needle-movers.
That’s where real growth comes from. 

#EventProfs #BusinessOfMeetings #EventLeaders #EventPlannerLife #PurposeDrivenWork #DoWhatMattersMost #EntrepreneurMindset #EventSuccess

This is a true “American Dream story” in the making. Congrats Sam Adlerfligel. Welcome to the Land of Freedom and Entrepreneurship. Welcome to America.

Building the spiciest network of padel clubs across the U.S.

After successfully spicing up padel games in Belgium for the past two years, WeSpice is crossing the Atlantic to launch a network of premium padel clubs across the United States!

Our pilot project in Florida is already well on track 🇺🇸🔥

And we’re now looking for passionate partners and investors to join us on this exciting adventure !

Feel free to reach out for more information or any questions !

#padel #investmentopportunity #usa

“When your business aligns with your purpose, growth becomes effortless.”

Wonder how you can successfully implement AI in your organization? Read this article!

As interest in AI continues to grow, our research and client experience continues to reveal a key insight: successful AI integration depends on the alignment of AI Experience (AIXP) Strategy & Design and Human-Centered Enablement (HCE). Together, these approaches ensure AI solutions are designed with users' unique needs and preferences in mind.

Discover how our team bridges the two below, and please connect with us to learn more!

Ryan Watts, Stephanie Stobart, Sydney Edelstein, Julia Lauer, Analese Lutz, Ella Johnson
https://lnkd.in/eS2xjyhb

Open article: Designing the Intersection of AI Experience and Human-Centered Enablement by medium.com

Designing the Intersection of AI Experience and Human-Centered Enablement

Action is the bridge between ideas and results.💯✅  

Here’s how to finish your year strong.

#LeadershipDevelopment #BusinessGrowth #StrategicAction #FinishStrong #ProfessionalGrowth #PurposeDrivenLeadership #ResultsFocused

Strong operations = sustainable growth.

Lisa Gregory shares key lessons on building event services operations that fuel capacity, consistency, and success.

A must-listen for every event professional aiming to scale.

#EventBusinessFormula #TheBusinessOfMeetings #EventPros #EventOperations #BusinessSystems

Lisa Gregory said it best:
“Scale comes from systems, not sweat.”

If you’re still relying on effort alone, you’ll eventually hit a ceiling.
But when you build systems, you build freedom, capacity, and consistency.
That’s where real growth begins.

#EventBusinessTips #TheBusinessOfMeetings #EntrepreneurMindset #BusinessGrowth #EventPros

Board Member | AI & Tech Speaker | Author | Entrepreneur | Enterprise Architect | Top AI Voice

AI Advisor & Technology Speaker | Top AI Voice | Board Member | Author | Enterprise Architect
Guiding Europe’s AI Innovation | 102K+ Followers | 50K+ AI Daily Nutshell Readers | Based in Brussels, EU

I am an AI Advisor, Technology Speaker, Board Member, Author, and Enterprise Architect based in Brussels, EU, helping professionals and organizations across Europe understand and adopt AI with clarity, confidence, and responsibility.

With a community of 102,000+ followers on LinkedIn and 50,000+ readers of my AI Daily Nutshell newsletter, I simplify complex AI topics and translate them into practical insights that leaders, teams, and individuals can act on immediately.

For over 20 years, I have worked across enterprise architecture, cloud, data centres, automation, and digital transformation. Today, my focus is on guiding Europe through the fast-evolving AI landscape — from emerging tools and responsible AI practices to policy, strategy, and the impact of the EU AI Act.

My mission is simple:
Make AI understandable for everyone, and empower Europe to innovate with purpose.

I speak at global tech summits, advise organizations on AI strategy, mentor startups, and engage daily with a global community eager to learn, grow, and stay ahead of change.

If you’re interested in:
• Simplifying AI in practical language
• Understanding AI trends shaping Europe
• Enterprise architecture and transformation
• The EU AI Act and responsible AI
• Emerging tools, future skills, and digital leadership
— you will find daily, value-driven content here.

📍 Based in Brussels, EU
🌍 Collaborating with organizations and communities across Europe and beyond
💬 Open to speaking engagements, advisory roles, and meaningful discussions on the future of AI

#AIEurope #EuropeTech #DigitalEurope #EuropeanInnovation
#Entrepreneurship #ITAdvisory #BoardMember #AIInnovation #BlockchainStrategist #TechVisionary

ChandraKumar R Pillai

Your environment can make you doubt yourself. It can make you feel smaller, weaker, or “not enough.”

But here’s the truth: your power hasn’t gone anywhere. It’s still inside you, waiting for the moment you remember who you are. 

Sometimes you’re not broken, you’re just in the wrong environment. The right space, the right people, the right mindset… that’s when your roar comes alive.

Reminder: Protect your energy. Surround yourself with environments that lift you, not limit you. Your true potential is waiting.

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#success #ai

li_at

JSESSIONID

Talks about #ai, #innovation, #leadership, #motivation, and #technology

Worth

They said “no.”
But visionaries don’t wait for permission.

Toyota fired a mechanic, he built Honda.
Ferrari mocked a tractor maker, he built Lamborghini.
HP ignored an employee’s idea, he built Apple.

The pattern?
Rejection doesn’t stop visionaries. It fuels them.

Every “no” is just proof that your idea is too early not too wrong.

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Entrepreneur | Innovative IT Professional & Enterprise Architect | IT Advisor | Interested in Board & Advisory Roles

With over two decades of dynamic experience in the rapidly evolving IT landscape, I am a seasoned entrepreneur and IT advisor committed to driving technological innovation and strategic leadership. Holding a Master's in Computer Science and an MBA, I have developed a keen ability to merge business objectives with cutting-edge technological solutions.

Key Strengths:

Entrepreneurial Leadership: I've founded and scaled tech startups, using strategic decision-making to drive success.
IT Advisory Excellence: As a trusted advisor, I guide significant digital transformations, delivering sustainable strategies and actionable insights.
Technical Visionary: Leading IT strategies, I translate complex concepts into strategic advantages, redefining industry standards.
AI & Blockchain Expertise: An advocate for transformative technologies, I shape the future of AI and blockchain with strategic insights.

Board & Advisory Roles:
Actively seeking opportunities to serve on boards and advisory panels where I can bring my robust blend of entrepreneurial flair and IT acumen to foster innovation and guide technological strategy.

Thought Leader & Motivational Writer:
As an influential writer and speaker, I discuss artificial intelligence, technological trends, entrepreneurship, innovation, and leadership. My goal is to inspire and equip a community of forward-thinkers and innovators to push the boundaries of what's possible.

AI Daily Nutshell:
Curator of a LinkedIn newsletter providing the latest in AI and innovation. Subscribe here: AI Daily Nutshell https://www.linkedin.com/newsletters/7133147007694589952/.

Consulting and Advisory Services:
I offer strategic consulting services, focusing on leveraging technology to achieve business goals. My approach involves a comprehensive understanding of both market demands and technological advancements to drive organizational success.

Let's Connect:
I am keen to engage in collaborations and board roles that leverage technology to create significant business value. Let’s connect and explore potential opportunities to drive digital transformation together.

#Entrepreneurship #ITAdvisory #BoardMember #AIInnovation #BlockchainStrategist #TechVisionary

Rejection

Growth isn’t instant.
 You don’t see it today. That’s fine.
Every step counts.
Even the ones you don’t notice.

Stop comparing.
Your path isn’t theirs.

Life isn’t a race.
It’s a grind. One step at a time.

Keep going.
Your progress is real, even if it’s invisible.

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DON'T QUIT NOW. YOUR STORY ISN'T OVER

“What God gave us.
What we did with it.”

Some pages remind you of a simple truth,
blessings are the starting point, not the finish line.

Talent is given.
Growth is built.
Purpose is chosen.
Impact is created.

Every day, we decide whether we use what we have… or waste it.

Gratitude is a gift.
Execution is worship.

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#success

Growth

The Power of Consistency!

It’s not the big leaps that change your life.
It’s the tiny steps you repeat, daily.

When you show up again and again, even on the days you don’t feel like it…

That’s when the real transformation begins.

Swipe through to see how consistency builds confidence, momentum, and long-term success.

Because progress isn’t loud
It’s consistent.

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#consistency #growth #mindset

Most people fear being alone.
That’s why they never grow.

They hide in noise, stay busy, stay distracted — anything to avoid being with their own thoughts.

But here’s the twist:

Solitude isn’t loneliness.
It’s the training ground for clarity, discipline, and real confidence.

When you can sit with yourself — no phone, no validation, no escape —
you stop depending on the world and start depending on you.

Alone is where strong people are built.

Swipe to learn the art of being alone.
Master it, and everything else becomes easier.

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THE ART OF BEING ALONE

We keep waiting for big changes…
But life only shifts through tiny, consistent actions.

20 minutes.
1 page.
A few quiet moments.

That’s all it takes to build a different version of you.
Slow steps > big leaps.
Always.

If you’re trying to grow in 2026, start with something you can do today.

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Daily Habits

𝗚𝗼𝗮𝗹𝘀 𝗱𝗼𝗻’𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂.
𝗬𝗼𝘂𝗿 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗱𝗼𝗲𝘀.

You can read every self-help book, watch every motivational video, and still feel stuck
because willpower dies where distraction lives.

If your desk is chaos, your phone’s a trap, and your space screams “scroll” 
no mindset shift will save you.

But build an environment that rewards focus, structure, and health and discipline becomes automatic.

You don’t rise to the level of your goals.
You fall to the level of your environment.

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#success #motivation

Goals

Most people binge movies for fun.
Billionaires binge them for mindset.

Because one great film can do what a hundred “motivational posts” can’t
shift your thinking, upgrade your patterns, and quietly rewire how you operate.

I just shared 10 movies that will build you the mindset of a billionaire
no fluff, no clichés… just pure perspective-shifting energy.

If you’re serious about leveling up, this list is your new weekend plan.

Dive in. Upgrade the way you think.
Your future self will thank you

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#success

Movie

Most people don’t realize this…
A water bottle is 1$ at the supermarket,
6$ at the airport,
12$ at a hotel.

Same product.
Same quality.
Different value — depending on WHERE it’s placed.

People are the same.
Put yourself in the wrong rooms… you’ll feel “cheap.”
Put yourself in the right rooms… you’ll be respected, paid, and valued differently.

Your environment is a multiplier.
Choose it with intention.

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#success #motivation

Value

Most people already scrolled away.
Because focus is rare.

They want quick hits, not real value.
But not you.

You made it till the end.
That says something about how you operate

You finish what you start.
And that’s exactly why you’ll go further than most.

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Grow

We didn’t ruin the world… We just started using things against their purpose. 

School → became a race. 
Internet → became a distraction. 
Love → became a battlefield. 

The truth is simple: 
When purpose is lost, everything feels heavy. 
When purpose is restored, everything works again. 

Let’s get back to alignment. One choice at a time.

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Purpose

Every day, you face two doors.
One is fear, it keeps you safe, comfortable, stuck.
The other is growth, it’s uncomfortable, uncertain, but it changes everything.

You don’t need more time.
You need to choose courage over comfort.

Because in the end the choice is yours.

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Choice

Your past isn’t something to bury, it’s something to own.

Every mistake, every failure, every tough moment… It’s all part of your blueprint.

Stop blaming, stop hiding, stop pretending it didn’t happen.

Own your actions. Learn from them. Use them.

Because the only way to build a future worth having is to face your past, take responsibility, and move forward with purpose.

Your past isn’t a weight, it’s your launchpad.

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Learn from Past

We underestimate the power of small habits…
until they completely change who we become.

30 push-ups a day.
Sleeping 30 minutes earlier.
10,000 steps.

Individually? Simple.
Collectively? Life-changing.

It’s not the big moves that transform us
it’s the quiet consistency no one sees.

Show up today.
Your future self will thank you.

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#success #motivation

Habits

Your life won’t change just because you ‘want’ it to.
It changes when you start tracking it.
Because the moment you measure something, you expose the truth—
your habits, your patterns, your excuses.
And once you see the truth, you can’t unsee it.

Identity comes first.
Start acting like the person who tracks their day, their effort, their progress.
That version of you?
They grow faster. They improve faster. They win faster.

If you want a different life, start tracking the one you already have.
Start today.

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AI Advisor & Enterprise Architect | Guiding Europe’s AI Innovation & Compliance | Board Member, Author, Speaker | Based in Brussels, EU

Identity

Two people. Same object. Different mindset.

One sees a dream. The other sees depreciation.

Perspective decides what’s outdated, your model or your mindset

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Perspective

99% of people don’t own their phones,
their phones own them.

They wake up → scroll.
They sleep → scroll.
Their attention, discipline, and drive? All gone.

But the 1%?

They treat their phone like a weapon, not a weakness.

They use it to learn, build, connect, and grow.

Here’s how they stay in control:

1️⃣ Silence notifications
2️⃣ No phone before bed / after waking
3️⃣ One full detox day a week
4️⃣ Replace scrolling with creation
5️⃣ Master your device, or it will master you

The difference between distraction and domination
is just one habit away.

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Kill Addiction

Your value isn’t in the raw material, it’s in the work you put into yourself.

We all start the same.
But we don’t end the same.

Because what truly sets you apart is:

➡️ The effort no one sees
➡️ The discipline you build daily
➡️ The skills you sharpen when others slow down
➡️ The refinement that only consistency brings

Your growth is your greatest investment.

Keep building. Keep evolving.
The return is always worth it. 💛

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#success #motivation

Your life changes the moment you stop buying your own excuses. 

Discipline isn’t a mood, it’s a decision. 
You talk less, you listen more. 

You cut the distractions that keep you average. Most people want results without the routine. 

Winners build the routine that creates the results.

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taplio

The Battle

Eric Rozenberg

ChandraKumar R Pillai

Followers

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Performance ScoreEric Rozenberg's LinkedIn Performance

Performance ScoreChandraKumar R Pillai's LinkedIn Performance

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taplio

The Battle

Eric Rozenberg

ChandraKumar R Pillai

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Rozenberg's LinkedIn Performance

Performance ScoreChandraKumar R Pillai's LinkedIn Performance

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Performance ScoreEric Rozenberg's LinkedIn Performance