Erik Reid

I help Middle-East companies with sales | Workspace Culture | Sales Leadership

I work with Dubai real estate brokerages & developers who already have leads, but lack clarity on which projects are actually converting. I help improve how your marketing capital performs across assets, from intent quality to ROI visibility.

Through Stackwise Media, I support developers, investment firms, and portfolio owners with paid marketing and media planning that is grounded in business outcomes, not vanity metrics. My work focuses on aligning audience strategy, channel mix, and funnel design with asset-level goals such as absorption velocity, demand predictability, and efficiency of spend.

I typically collaborate with Founders, Managing Directors, Investment Heads, and Portfolio Managers where marketing budgets are meaningful and performance clarity matters. Engagements are strategic, hands-on, and designed to complement internal teams, not replace them.

If you’re reviewing where demand generation is compounding across your portfolio (and where it isn’t), I’m open to a focused conversation.

Nandini Rastogi

Most founders judge paid ads too early.

The first campaign isn’t there to print money.

It’s there to tell you the truth.

Who clicks.
Who doesn’t.
Where people drop off.
What messaging falls flat.

If you expect profit on Day 1, you’ll shut things down before they even start working.

Losing money early isn’t failure.

Ignoring what the data is trying to tell you is.

Founder @Stackwise Media | Helping Dubai real estate teams improve lead quality & asset-level ROI | Paid Media & Portfolio-Level Demand Strategy🚀

Attribution wants a clean answer.

"This ad got the sale.”
"This channel worked.”

But real buying journeys are messy.

People see an ad.

Then a reel.
Then a review.
Then they forget.
Then they come back.

So instead of chasing perfect attribution, I look for patterns:

1. What’s increasing intent?
2. What’s shortening decision time?
3. What’s helping people come back?

Not everything that works shows up neatly in a dashboard.

And that’s okay.

I’ve seen this pattern too often.

Ads start showing promise.

Budgets get increased.

Results suddenly fall apart.

Not because ads stopped working but because the funnel was never ready.

More spend only magnifies what’s broken:

 • Weak landing pages
 • Poor follow-ups
 • Confusing offers

Scaling doesn’t fix problems.

It exposes them faster.

Most lead quality issues aren’t about targeting. 

They’re about intent. 

People click because they’re curious. 

They submit forms because it’s easy. 

They disappear because they were never serious. 

The problem isn’t too many leads. 

It’s not enough signals. 

Good campaigns don’t just ask who the lead is. 

They hint at why they’re here. 

And that small difference changes conversations completely.

Confidence after 25 looks very different and that’s a good thing.


Earlier, I thought confidence meant being loud.

Having an opinion on everything.

Trying to prove I belonged.

Now, it’s quieter.

I pause before I respond.
I don’t over-explain my choices.
I’m okay with not being the smartest voice in the room.

After 25, confidence isn’t about being seen for me.

It’s about being steady.

I trust my judgment more.
I protect my energy.
And I’ve stopped trying to convince people.

That kind of confidence doesn’t announce itself.

But it shows, in my decisions, boundaries, and consistency.

I often see real estate ads that look like product ads.

Price-first messaging.

Hard CTAs. “Limited-time offer” pressure.

That approach works when you’re selling shoes.
 
Not when you’re selling a home.

Homes are emotional decisions.

They need context, reassurance, and storytelling, not urgency.

When real estate brands copy e-commerce playbooks, they lose what matters most: Trust.

Different product.
Different psychology.
Different strategy.

Not everyone clicking on a real estate ad wants to buy.

Some are browsing.

Some are dreaming.

Some are just passing time.

Investors behave differently.

They care about numbers.
Timelines.
Exit clarity.

Ads that speak to lifestyle attract attention.

Ads that speak to logic attract intent.

Filtering isn’t about excluding people.

It’s about being clear enough that the right ones raise their hand.

Why Good Ads Can’t Save a Bad Offer...

I’ve seen this happen more times than I can count.

Great creatives.
Clean copy.
Solid targeting.

And still… no conversions. Because ads don’t fix offers.

They only amplify them.

If the pricing doesn’t make sense, if the value isn’t clear, if the promise feels weak,

No amount of “good ads” will rescue it.

Ads bring attention.

The offer does the convincing.

That’s where most problems actually live.

One of the first questions I hear in real estate is: “How soon will we see conversions?”

The honest answer?

Not as fast as e-commerce. And that’s not a problem.

Real estate decisions take time.

People don’t buy homes on impulse.

They observe. Compare. Revisit. Wait.

Paid campaigns here are less about instant action, and more about building recall and trust over weeks, sometimes months.

If you expect day-one results, you’ll end up switching things off too early.

Patience isn’t a delay in real estate marketing.

It’s part of the strategy.

CXOs don’t care about CTRs or fancy dashboards.

They care about:

 • Quality of leads
 • Predictability
 • Business impact

The biggest shift for me was this:

Stop reporting activity.

Start explaining decisions.

Paid marketing isn’t about running ads.

It’s about helping leaders make better calls with clarity.

On paper, cheap freelancers look like a win.

Lower cost.
Quick setup.
"Let’s just test.”

But the real cost shows up later.

Wasted spend.

No documentation.
No learning.
No one owning results.

Paid marketing isn’t just about running ads, it’s about decisions, context, and accountability.

Sometimes what looks “cheap” upfront, ends up being the most expensive lesson.

I’ve realized something over time, the people around you shape more than your days.

They shape your nervous system.

Grounded, secure people don’t rush you.

They don’t compete with your growth or question your pace.

They listen without trying to fix you.

Being around them feels… steady.

You think clearer. You breathe deeper.
 
You start trusting yourself more, without even noticing when it happened.

And in a world that’s always loud and reactive, that kind of presence is rare.

But once you experience it, you understand why peace is contagious.

Choosing who you spend your energy with is a quiet form of self-respect. 

#growth #selfawareness #relationships #personaldevelopment #mindset #reflection

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Erik Reid

Nandini Rastogi

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The Battle

Erik Reid

Nandini Rastogi

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nandini Rastogi's LinkedIn Performance

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