Erin Balsa

Content Marketing Consultant and Writer 

Navattic

Marketing Advisor

Haus of Bold

I help sales-led B2B SaaS startups in four key areas:

1. People: Hire and train full-time content marketers
2. Process: Build and optimize content marketing processes
3. Strategy: Develop a narrative-led content strategy
4. Execution: Create bold content 

Happy clients include Showpad, Intellum, SurveyCTO, monday.com and more. 

hausofbold.com

Fractional Director of Content Marketing 

The Predictive Index

The Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. 

I led a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. 

In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021.

Marketing Director — Content Marketing & Brand

I grew the content team from 1 to 8 full-time employees and built an iterative, narrative-led content strategy that helped us hit our aggressive marketing goals month over month. 

Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and drove $680k in revenue.

Head of Content Marketing 

As a content team of one, I built PI's content marketing engine from the ground up. 

During this time, I worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).

Content Marketing Manager

Erin Balsa Content Marketing

Occasional freelance writer, editor, and content strategist for B2B, B2C, and D2C brands in various industries including Software & Services, Fashion, Food & Drink, and Media. 

Clients include Shinesty, Kindred Bravely, Mightier, Accord, Rhode Island Monthly, Boston Magazine, Parents Magazine, VONA (and many more).

erinbalsa.com

Editor, Writer & Content Strategist

Brafton Inc.

Brafton is the largest content marketing agency in the United States.

I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner.

Managing Editor, Content Marketing

I managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.

Section Editor, Content Marketing

Providence Media

Providence Media publishes four monthly lifestyle magazines. 

I edited four print magazines per month, which entailed: 

- Community-based listening to understand trending topics
- Planning issues and coming up with good stories to tell
- Managing the editorial calendar
- Assigning work to freelance writers
- Writing cover lines, headlines, and articles
- Editing copy (I did all first round edits)
- Proofing copy

Assistant Editor

Collaborative for Educational Services

I led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities.

Educational Team Liaison

Girls of Gold

I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter.

Co-Founder

Kennedy-Donovan Center

I supervised individual home share placements.

Case Manager

Justice Resource Institute

I managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories.

Assistant Manager

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Hey! You landed on my profile, which means one of three things:

1. You want to sell me something 
2. You know me in real life
3. You want to create better content

If you’re a two or three, make yourself comfortable — I'm happy you're here!

Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results?

I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: 

- Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. 
- Revenue creation: One of my research report campaigns drove $680K in closed won revenue.
- Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with.

My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. 

Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients:

🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 

🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 

🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.)

🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page.

If you've made it this far, why not say hello? 

To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false:

- I've been held up at gunpoint.
- I've traveled to 10 countries this year.
- I've taken roadkill to the taxidermist. 

Have a great day (or have the day you deserve, depending on the circumstances)!

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

Conscious Content

I help conscious entrepreneurs, healers, and mission-driven founders and teams reclaim their voice—internally and online.

As a mindfulness-based coach (Hakomi Method, Ayurvedic sadhana), I support personal alignment and nervous system repair.

As a trained journalist and content strategist, I help you build trustworthy, strategic messaging that reflects your values, earns trust, and expands your impact.

Industries: Health & Wellness, Social Impact, Self-development, Coaching & Business Consultation, Mental Health

Writer, Content Strategist, Consultant, Hakomi Mindfulness Coach

The Pregnancy Pause

💗 Designing and developing a completely one-of-a-kind product that will be launching Oct 2023

💗 Timeline on target with fully developed structures for complex and intricate systems including the heart, spinal column, brain, body and limbs after only 13 weeks

💗 Full development and launch will come in at an unheard-of 9 months’ time!

Try doing that with your team. 😏

Momma-to-be

Hakomi Institute

Teaching Assistant for Hakomi Institute Southwest Level 2 Comprehensive Training, supporting students in diad and triad sessions using the Hakomi Mindful Somatic Method.

Teaching Assistant

Profi

Profi is a B2B2B and B2B2C SaaS platform for professional service providers. There I define and maintain brand editorial excellence, lead content strategy, and act as managing editor. Oversee content creation, repurposing, and distribution across all channels including our blog, social media, email, product, and partnerships. Guide our organic SEO and social media strategy, video, and demand-gen content to drive qualified pipeline. 

Support our product, customer success, sales and demand-gen teams with copywriting and content assets.

Head Of Content

Content Marketing Strategist

Tethr

Each day I lead our team of UI Engineers and UX designers to build AI and ML-based conversation intelligence software that delivers on a vision I’m passionate about: creating a world where every company listens and every customer is heard. 

On our startup team I wear many hats: at once acting as our agile software product owner, defining the key problems that need solving, the key business and technical use cases, and prioritizing them in a balanced way (part data, part relational, part internal wisdom), managing the backlog, and running agile sprints to deliver on our roadmap.

As a tech and product writer, I define customer success support and user content needs, then translate complex technology into content for Tethr users and potential customers. And, I especially love ideating on new content ideas, researching topics, structuring and optimizing existing content and creating new topical content ecosystems that speak about the product to the customer in a way that makes intimidating concepts understandable and experts more approachable. 

Because personal growth, empowerment and belonging at work are crucial to me, I also work with our Leadership, HR and Marketing teams to create our company culture: defining our values, mission and vision, leading initiatives that help our teams understand, practice, and embody them in their relationships and their work.

Incredibly versatile, I’m best positioned at the crossroads where people, product and content meet:
Where a shared team need becomes a new way to get to know one another, a new mindset we try on together or a new way of working.
Where a market pattern becomes a business use case. 
Where a customer’s need becomes the user story of a new feature. 
Where I can help a new feature meet its market and customer wherever they’re at in their journey. And through content, teach that person something new or help them explore a new solution to a problem.

Senior Program Manager & Strategic Writer

Business Analyst & Tech Writer

Technical Program Manager

design it please

Freelance Digital PM and Content Manager

HeathWallace

Contract | Scaled a global agile team from three to 30 as the Global PM, acting as UX/UI Lead in the interim, for a global technology transformation program in financial services spanning the US, CAN, UK, China and India. Our team worked tirelessly, around the 24-hr clock, collaborating with seven different agencies to rollout new technologies to 4-6 initial markets and 30 global markets.

Global UX/UI Program Manager

Contract Sr. Digital Producer managing full-cycle digital campaigns including content management, content strategy, social media strategy, and Web development.

Industries: shipping & logistics | financial services
Clients: UPS | Capital One Bank

Sr. Digital Producer

Whole Foods Market

Contract Sr. Digital Project Manager covering a maternity leave. Led a small, strategic team to digitize the organic grocer's product info and revamp their digital technologies. Created a process plan and improvements for the Seasonal Marketing Team and managed seasonal marketing campaigns.

Sr. Digital Project Manager

Simantel

Full-time & Contract | As a Digital Project Manager and Content Designer, my responsibilities included proposal development and presentation and pitching | Estimating effort and cost, SOWs | Defining scope of digital projects through requirements documentation and management, strategic documentation | Project planning and client collaboration | Managing full-cycle creative content and web development processes with cross-functional, remote teams including digital strategists, copywriters, web designers, front-end developers, back-end developers | People management | Change management | Consultation and QA on deliverables | Heavily educating traditional marketing teammates on developing digital process and understanding the digital landscape | Stepping in to get the deliverable done including creative consultation on SEO/Web best practices, website UI content development.

Industries: large equipment manufacturing | energy | financial services | nonprofit disaster response | waste disposal | city government | small business
Clients: Caterpillar, Inc. | Ameren UE and Ameren Illinois | First Response Team of America | Peoria Disposal Company | City of Peoria | ROOM

Digital Project Manager, Content Design

The world is noisy. Disconnected. Rushed.
And more of us than ever are craving work that feels real—work that does good rather than just more.

But clarity is hard to find when you’re overwhelmed, under-resourced or out of alignment.

That’s where I come in.

※

I support people and businesses who are ready to return to what matters.

✧ As a mindfulness-based coach, I offer 1:1 sessions rooted in the Hakomi Method, somatic awareness, and Ayurvedic sadhana.

My work supports individuals in cultivating presence, nervous system regulation, and inner alignment—so life and work can nourish each other, instead of being in conflict.

✧ As a content strategist + writer, I help conscious businesses, wellness brands, and mission-driven founders develop clear, resonant messaging and content systems that grow their impact—without sacrificing their integrity.

※

Why that matters now more than ever:
I’m trained as a journalist from one of the top journalism schools in the U.S., and that foundation grounds everything I write and create.

In an era of AI-generated content, misinformation, and nervous-system overloading noise, it’s not enough to create content—you need content that’s credible, discoverable, and trustworthy.

That’s where my work aligns with Google’s E-E-A-T framework:
☑ Real lived experiences
☑ Research-informed content
☑ Strategic depth
☑ Clarity and voice that builds human connection

I write, design, and structure content to help you be found, trusted, and remembered—for the right reasons.

※

Because the stories we embody and share shape what’s next.
▸ 81% of people expect brands to take a stand on societal issues
▸ Many business owners are burned out from content that doesn’t feel like them
▸ Tired business models are collapsing—and new ones are being born

If you’re here to do good work for the good of all—your voice and message matter now more than ever.

※ IN SERVICE TO GOOD ※
☞ Coaching Services: conscious-content.org/coaching-services

☞ Content Strategy + Messaging Services: conscious-content.org/content-services

☞ Portfolio: conscious-content.org/carolyn-elder-content-portfolio

☞ REACH OUT to REQUEST MY CONTENT PACKAGES + PRICING PDF.

※ A RATHER BORING, BUT NECESSARY, LIST OF CONTENT STRATEGY & WRITING SPECIALITIES
(for the analyzer types out there)

• Mindful brand voice + positioning
• Strategic messaging + storytelling
• SEO-optimized educational content
• Thought leadership + authority-building assets
• Content ecosystems + editorial calendars
• Blog content, web copy, and product pages
• Human-centered UX copy + customer enablement

taplio

The Battle

Erin Balsa

Carolyn Elder

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