Erin Balsa

Content Marketing Consultant and Writer 

Navattic

Marketing Advisor

Haus of Bold

I help sales-led B2B SaaS startups in four key areas:

1. People: Hire and train full-time content marketers
2. Process: Build and optimize content marketing processes
3. Strategy: Develop a narrative-led content strategy
4. Execution: Create bold content 

Happy clients include Showpad, Intellum, SurveyCTO, monday.com and more. 

hausofbold.com

Fractional Director of Content Marketing 

The Predictive Index

The Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. 

I led a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. 

In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021.

Marketing Director — Content Marketing & Brand

I grew the content team from 1 to 8 full-time employees and built an iterative, narrative-led content strategy that helped us hit our aggressive marketing goals month over month. 

Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and drove $680k in revenue.

Head of Content Marketing 

As a content team of one, I built PI's content marketing engine from the ground up. 

During this time, I worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).

Content Marketing Manager

Erin Balsa Content Marketing

Occasional freelance writer, editor, and content strategist for B2B, B2C, and D2C brands in various industries including Software & Services, Fashion, Food & Drink, and Media. 

Clients include Shinesty, Kindred Bravely, Mightier, Accord, Rhode Island Monthly, Boston Magazine, Parents Magazine, VONA (and many more).

erinbalsa.com

Editor, Writer & Content Strategist

Brafton Inc.

Brafton is the largest content marketing agency in the United States.

I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner.

Managing Editor, Content Marketing

I managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.

Section Editor, Content Marketing

Providence Media

Providence Media publishes four monthly lifestyle magazines. 

I edited four print magazines per month, which entailed: 

- Community-based listening to understand trending topics
- Planning issues and coming up with good stories to tell
- Managing the editorial calendar
- Assigning work to freelance writers
- Writing cover lines, headlines, and articles
- Editing copy (I did all first round edits)
- Proofing copy

Assistant Editor

Collaborative for Educational Services

I led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities.

Educational Team Liaison

Girls of Gold

I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter.

Co-Founder

Kennedy-Donovan Center

I supervised individual home share placements.

Case Manager

Justice Resource Institute

I managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories.

Assistant Manager

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Hey! You landed on my profile, which means one of three things:

1. You want to sell me something 
2. You know me in real life
3. You want to create better content

If you’re a two or three, make yourself comfortable — I'm happy you're here!

Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results?

I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: 

- Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. 
- Revenue creation: One of my research report campaigns drove $680K in closed won revenue.
- Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with.

My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. 

Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients:

🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 

🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 

🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.)

🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page.

If you've made it this far, why not say hello? 

To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false:

- I've been held up at gunpoint.
- I've traveled to 10 countries this year.
- I've taken roadkill to the taxidermist. 

Have a great day (or have the day you deserve, depending on the circumstances)!

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

HealthTech Content

Run a successful B2B content marketing agency for growth stage health tech brands, focusing primarily on audience research, messaging, and content strategy.

Worked with Johnson & Johnson, DePuy Synthes, Akamai, PerfectServe, AMN Healthcare, and CTG.

Founder & CEO

Decimal.health

Executive in Residence

CancerX

Red Stag Fulfillment

Led every aspect of the content marketing function, including research, messaging, strategy, and execution, spanning hundreds of SEO content assets to garner keyword SERP rankings that included nearly 300 in the top 3 and another 500+ in the top 10.

Developed and spearheaded a strategy to incorporate the expertise of internal SMEs and customized design elements to elevate content quality and position the brand as an industry thought leader.

Built and scaled a content marketing department with full-time hires, freelance contributors, and agency vendor partners to maximize the output and ROI of the lean marketing team.

Collaborated directly with the CMO, CEO, company founder, VP of sales, and VP of customer success for this 9-figure e-commerce business to gain alignment, buy-in, and cooperation across all departments relevant to the marketing function.

Director of Content Marketing

Cliniko

Consistently met deadlines to produce high-quality content for the website, blog, landing pages, social platforms, help guides, and marketing materials. Contributed to a ~13% increase in new trials YoY and a ~9% increase in conversions to paid subscribers.

Collaborated with marketing and design teams to plan and execute content strategies for landing pages, feature releases, email marketing campaigns, customer onboarding, and endorsement announcements. Met 100% of project deadlines.

Interviewed and collaborated with internal and external subject matter experts (including customers) during all stages of the content creation process.

Augmented the publishing schedule by providing editorial reviews for approximately 10-20 pieces of content each month from internal and external contributors, including guest posts, customer support articles, video scripts, and all related social media posts.

Head of Content

Self Employed

I handled anything from content creation and article writing, to email campaigns and brand strategy.

Doug Kent Music, LLC

Successful B2B and B2C business with annual improvements, including 20% revenue growth YoY.
Streamlined outbound sales systems and content for B2B clients, earning a 10% increase in the client base and 14% in operational savings.

Engaged extensively across the marketing and sales lifecycles with a 12% improved closing rate. 

Consistently published high-quality social posts and advertisements to gain more than 3,000 social media followers in less than two years and increase website traffic by nearly 30%.

RadiaDyne

Successfully established and managed the Inside Sales Department garnering a 15% increase in the closing rate for new clients, boosting sales from existing clients by 5%, and gaining hundreds of new qualified leads through email marketing. 

Presented complex written and verbal medical information to physicians regarding specific procedural aspects of using the product to provide higher-quality care and improve patient recovery. 

Partnered with the design team to create digital content using Adobe Illustrator and coordinated with the VP of Sales to ensure the accuracy of all technical writing. 

Supported prospects and field reps throughout the sales lifecycle, from initial contact through purchase.

Supported an executive dashboard focused on increased revenue and new client acquisitions by developing weekly, monthly, and quarterly reports used to drive operational meetings toward successful marketing initiatives and establish a culture of continuous improvement.

Marketing Lead

Connect, close, grow | messaging & content strategy | B2B health-tech

Your solution could change healthcare.

But no one knows it yet.

Because you aren’t connecting with your audience.

That’s why your marketing content gets crappy results.


You need to bridge the gap between your brand and your audience.

Connect the dots that lead people to your solution.


That takes great messaging and a killer content strategy.

And that’s what I do best.


I’ll tap into how your audience FEELS about their challenges, 

and dig deep to understand how their lives will be better with your solution.

You’ll get a clear framework for saying the right things, in the right ways, to the right people.


When I'm done, your brand will finally be ready to…
⭐ Stand out in a tough market
⭐ Overcome the underdog label
⭐ Start seeing BIG results.


Brands I’ve worked with include:
– Johnson & Johnson
– DePuy Synthes
– Akamai
– AMN Healthcare
– CTG
– Echo
– PerfectServe
and more.


Ready to join that list?
Want to make something BIG happen?

Book a call to get started.
https://calendly.com/dougpohl/general-chat

taplio

The Battle

Erin Balsa

Doug Pohl

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?