Erin Balsa

Content Marketing Consultant and Writer 

Navattic

Marketing Advisor

Haus of Bold

I help sales-led B2B SaaS startups in four key areas:

1. People: Hire and train full-time content marketers
2. Process: Build and optimize content marketing processes
3. Strategy: Develop a narrative-led content strategy
4. Execution: Create bold content 

Happy clients include Showpad, Intellum, SurveyCTO, monday.com and more. 

hausofbold.com

Fractional Director of Content Marketing 

The Predictive Index

The Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. 

I led a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. 

In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021.

Marketing Director — Content Marketing & Brand

I grew the content team from 1 to 8 full-time employees and built an iterative, narrative-led content strategy that helped us hit our aggressive marketing goals month over month. 

Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and drove $680k in revenue.

Head of Content Marketing 

As a content team of one, I built PI's content marketing engine from the ground up. 

During this time, I worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).

Content Marketing Manager

Erin Balsa Content Marketing

Occasional freelance writer, editor, and content strategist for B2B, B2C, and D2C brands in various industries including Software & Services, Fashion, Food & Drink, and Media. 

Clients include Shinesty, Kindred Bravely, Mightier, Accord, Rhode Island Monthly, Boston Magazine, Parents Magazine, VONA (and many more).

erinbalsa.com

Editor, Writer & Content Strategist

Brafton Inc.

Brafton is the largest content marketing agency in the United States.

I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner.

Managing Editor, Content Marketing

I managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.

Section Editor, Content Marketing

Providence Media

Providence Media publishes four monthly lifestyle magazines. 

I edited four print magazines per month, which entailed: 

- Community-based listening to understand trending topics
- Planning issues and coming up with good stories to tell
- Managing the editorial calendar
- Assigning work to freelance writers
- Writing cover lines, headlines, and articles
- Editing copy (I did all first round edits)
- Proofing copy

Assistant Editor

Collaborative for Educational Services

I led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities.

Educational Team Liaison

Girls of Gold

I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter.

Co-Founder

Kennedy-Donovan Center

I supervised individual home share placements.

Case Manager

Justice Resource Institute

I managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories.

Assistant Manager

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Hey! You landed on my profile, which means one of three things:

1. You want to sell me something 
2. You know me in real life
3. You want to create better content

If you’re a two or three, make yourself comfortable — I'm happy you're here!

Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results?

I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: 

- Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. 
- Revenue creation: One of my research report campaigns drove $680K in closed won revenue.
- Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with.

My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. 

Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients:

🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 

🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 

🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.)

🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page.

If you've made it this far, why not say hello? 

To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false:

- I've been held up at gunpoint.
- I've traveled to 10 countries this year.
- I've taken roadkill to the taxidermist. 

Have a great day (or have the day you deserve, depending on the circumstances)!

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

Zoho UK

Marketing Specialist

Vista Employer Services

Digital Content Manager

Avani Solutions

Marketing Manager

Watsons Property

Applied Satellite Technology Ltd

Snr. Marketing Executive

Intact Adhesives a KMS Adhesives Brand

Circle Housing

Learning Officer

Salesupply

Assessed european eCommerce sites and created reports for clients to suggest improvements and optimisations, blogger outreach for a european fashion start-up, market research and analysis for european clients looking to enter the UK market.

Digital Marketing & Business Development

BusinessHub.Com

A varied and creative role supporting a pre-launch start-up with digital content for the web and social platforms. I brought professional, in-house video to the team and worked with Adobe CC to create multimedia assets for customer acquisition and brand awareness.

- Scripted, filmed (starred in) and edited video for YouTube
- Designed infographics for use as lead magnet
- Produced a podcast on digital marketing
- Researched, wrote and created images for Facebook posts
- Planned, scripted, filmed and edited a test project for an online course on a digital marketing
- Advised and sourced best equipment and software
- Setup studio and developed video production processes

Content Producer (6 Month Contract)

I joined the Multimedia Team to bring video production skills and experience to Circle Housing. My role was to work with the Multimedia Manager and designers to develop an agile, cost-effective and high-quality video offering. I left Circle to pursue a new opportunity when my role was under consultation. They have since continued to develop their in-house offering and created a video production role post-restructure. 

I advised on suitable equipment, systems and processes and helped to develop video formats and workflows. We produced a range of videos in the 6 months I was part of the team including:

- Filmed and edited video messages from the Chief Executive
- Storyboarded, filmed, edited and produced films for internal use
- Shot and edited a film about resident involvement that was screened in a local cinema
- Created videos to support staff under consultation with job hunting and CV skills
- Screen captures for the recruitment team's FAQs to reduce number of questions and phone calls 
- Storyboarded and filmed with an in-house trainer to produce an online course on Personal Safety
- Developed and delivered a video skills workshop for young people in a supported living environment

Multimedia Designer

Resourcing Officer

Resourcing Administrator

Marketing & Brand Manager, Creator | ✨🍺 Draught dispense excellence from cellar to glass

👋🏻 With more than ten years of expertise in marketing, content, and video, my journey has taken me from broadcast television and freelance video production to marketing and content across multiple sectors.

What I bring to an organisation:

👉🏻 Strategy and research with the ability to jump in and execute 

👉🏻 A rich content skillset across content writing, email, video, podcasts, and design 

👉🏻 A process-driven, methodical approach to managing multiple projects simultaneously 

 👉🏻 Specialist knowledge of CRM builds and implementation 

👉🏻 A social media native to both promote the company and build a personal brand

Colleagues have called me ‘big-hearted’, ‘meticulous’, and ‘dedicated’ and I’m a committed and supportive member of any team.

❓ What about you? Let’s connect and grow our networks!

taplio

The Battle

Erin Balsa

Evan Thomas

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?