Erin Balsa

Content Marketing Consultant and Writer 

Navattic

Marketing Advisor

Haus of Bold

I help sales-led B2B SaaS startups in four key areas:

1. People: Hire and train full-time content marketers
2. Process: Build and optimize content marketing processes
3. Strategy: Develop a narrative-led content strategy
4. Execution: Create bold content 

Happy clients include Showpad, Intellum, SurveyCTO, monday.com and more. 

hausofbold.com

Fractional Director of Content Marketing 

The Predictive Index

The Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. 

I led a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. 

In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021.

Marketing Director — Content Marketing & Brand

I grew the content team from 1 to 8 full-time employees and built an iterative, narrative-led content strategy that helped us hit our aggressive marketing goals month over month. 

Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and drove $680k in revenue.

Head of Content Marketing 

As a content team of one, I built PI's content marketing engine from the ground up. 

During this time, I worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).

Content Marketing Manager

Erin Balsa Content Marketing

Occasional freelance writer, editor, and content strategist for B2B, B2C, and D2C brands in various industries including Software & Services, Fashion, Food & Drink, and Media. 

Clients include Shinesty, Kindred Bravely, Mightier, Accord, Rhode Island Monthly, Boston Magazine, Parents Magazine, VONA (and many more).

erinbalsa.com

Editor, Writer & Content Strategist

Brafton Inc.

Brafton is the largest content marketing agency in the United States.

I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner.

Managing Editor, Content Marketing

I managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.

Section Editor, Content Marketing

Providence Media

Providence Media publishes four monthly lifestyle magazines. 

I edited four print magazines per month, which entailed: 

- Community-based listening to understand trending topics
- Planning issues and coming up with good stories to tell
- Managing the editorial calendar
- Assigning work to freelance writers
- Writing cover lines, headlines, and articles
- Editing copy (I did all first round edits)
- Proofing copy

Assistant Editor

Collaborative for Educational Services

I led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities.

Educational Team Liaison

Girls of Gold

I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter.

Co-Founder

Kennedy-Donovan Center

I supervised individual home share placements.

Case Manager

Justice Resource Institute

I managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories.

Assistant Manager

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Hey! You landed on my profile, which means one of three things:

1. You want to sell me something 
2. You know me in real life
3. You want to create better content

If you’re a two or three, make yourself comfortable — I'm happy you're here!

Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results?

I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: 

- Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. 
- Revenue creation: One of my research report campaigns drove $680K in closed won revenue.
- Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with.

My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. 

Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients:

🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 

🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 

🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.)

🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page.

If you've made it this far, why not say hello? 

To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false:

- I've been held up at gunpoint.
- I've traveled to 10 countries this year.
- I've taken roadkill to the taxidermist. 

Have a great day (or have the day you deserve, depending on the circumstances)!

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

CopyVista

Writing and marketing for B2B tech providers.

Freelance SEO Writer | copyvista.com

Zoorix

Zoorix offers an intuitive upsell and cross-sell app for Shopify stores.

Head of Content

Content at Scale

Content at Scale helps you own your niche with a done-for-you solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog.

SEO Copywriter

CopyRevolution

CopyRevolution was a freelance writing/content marketing business.
 
Basically, I helped B2B/Tech companies attract new visitors to their websites and convert them into customers with engaging and compelling content that got shared in the social media.

Specialities:

Blog Posts, Ghostwriting, Guest Blogging, Newsletters, eBooks, etc.

I closed this business because I no longer wanted to operate with a pseudonym. I wanted to operate under my real name.

Freelance Writer

Automate.io

Feelance Writer

Highspot

Co-ordinated a guest blogging campaign on behalf of client.

Freelance Blogger

Critical Mention

Pinpointe On-Demand

ListenLoop

Mailrelay, email marketing

Content Strategist and Writer for B2B SaaS and eCommerce Brands

I tell engaging brand stories that help SaaS companies turn casual users into die-hard fans. 

I can help to get sign-ups and conversions for your app with my knowledge of SEO, blogging, and SaaS writing.

I have been writing professionally since 1997 as a trained journalist but was drawn into freelance writing in 2016 by the flexibility it offers and the opportunity to learn new things.

Over time, I have had the opportunity to work with Highspot, Automate (acquired by Notion), ListenLoop (acquired by Integrate), CriticalMention, Hatchbuck (merged with Benchmark Email and rebranded as BenchmarkOne), MailRelay, Pinpointe, etc.

I currently work as Head of Content at Zoorix, an intuitive Shopify app for cross-sells and upsells.

And, this is what Ohad Schachtel, Zoorix CEO, says:

"Iyabo is a team player and highly professional. She is great to work with -- prompt, thorough, and dependable. She has an eye for detail and I've enjoyed working with her. She's an excellent freelance asset at Zoorix, an intuitive Shopify cross-selling app and I highly recommend her to any SaaS or eCommerce brand that is looking for a great content writer."

I also write at CopyVista.com in my spare time (although the blog is crying for updates 😊).

I'm a mother of 5, including a toddler, whom I jokingly call my Chief Distraction Officer (CDO).

I'm a stickler for picking life principles from the Bible.

I also run Haus of Wisdom, an online ministry committed to mentoring African youths.

I love the SaaS niche because I get to work with brands that are shaping the future of the world with technology.

I can help you achieve your content marketing goals effortlessly and escape from these pain points:

* Scratching your head to generate blog topics or ideas,

* Sitting for hours to write a piece that is packed with value and can represent your brand well,

* Worrying about the acceptability or otherwise of your writing,

* Keeping up with writing according to schedule (on a weekly or whatever basis),

* Marketing your writing to attract, convince, and convert leads,

* Struggling to deliver a writing project after being disappointed by a service provider.

All my life, I have been fascinated with this quote by former American first lady, Eleanor Roosevelt: "The future belongs to those who believe in the beauty of their dreams." 

I'm entrepreneurial and believe anything can be achieved with determination and hard work.

I'm interested in exciting SEO writing opportunities that would lead to growth for clients and my humble self. 

Wanna know more? Connect via ioyawale@gmail.com

taplio

The Battle

Erin Balsa

Iyabo Oyawale 🚀

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