Erin Lewber

Building strategy. Developing talent. Driving growth.That’s the work - inside Amazon and inside the careers of the women I support.At Amazon Business, I lead Account Management for a multi-billion-dollar portfolio, supporting Fortune 100–1000 customers. I manage a multi-layer team (leaders and ICs) and built global strategic account management strategy to close gaps in customer adoption and retention - creating a model now used worldwide.The work sits at the intersection of sales, consulting, and customer success:- solve complex customer problems- drive adoption and retention- build durable growth engines- develop high-performing teamsI’m consistently rated in the top tier of people managers at Amazon, based on daily team feedback.Outside of Amazon, I’m the founder of Erin Lewber Coaching - a boutique coaching firm supporting women in two key seasons:1) Career pivots + job search executionResume strategy, LinkedIn, interview prep, and momentum - supported by my coaching team.2) Executive advisory + strategic thinking partnershipFor women navigating complex career and leadership decisions - where getting it right matters. This is judgment-driven work, not templates or assessments. We lay the full situation on the table, pressure-test options, and move forward with clarity and confidence.If you’re navigating a pivot, promotion, or a decision that deserves real discernment, you’re in the right place.Focus areas: Sales leadership • Growth strategy • Strategic account management • Executive advisory • Leadership communication • Career pivots • Interview strategy • Women’s leadership

Head of Strategic Adoption, Sr. B2B Sales Leader

I lead a team of 12 to drive adoption of Amazon Business within AB's Fortune 1000 customer base.  

In this role, I've developed, launched, and scaled the Strategic Adoption role across Amazon Business.

"Why are you leaving your current role?" 
 
Ever wondered how to answer this? 
 
Here's how: 
 
Tell your interviewer what you're running 𝙩𝙤𝙬𝙖𝙧𝙙 (instead of running 𝘧𝘳𝘰𝘮). 
 
Everyone leaves a job because something isn't good enough. If things were good enough, you'd stay 😀 
 
So instead of coming up with a list of things that weren't working as your reason for leaving (low pay, bad hours, toxic culture, etc) 
 
Pivot your answer slightly 
 
And focus on what you're looking to 𝙜𝙖𝙞𝙣 by moving to the new role/company 
 
Read their About page. 
Do a little Google research. 
Know what draws you to the company. 
 
And share that instead. 
 
𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 
𝗪𝗵𝘆 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗿𝗼𝗹𝗲? 
 
𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺: 
I'm looking for a better culture that isn't toxic and where every day doesn't feel so exhausting. 
 
[while reasonable to not want a work environment like this, your interviewer doesn't know your situation and this message focuses on your current job - not the value you bring to one you're interviewing for] 
 
𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝘁𝗼𝘄𝗮𝗿𝗱: 
At this point in my career, I'm selectively looking for a role that will allow me opportunity to develop new skills while also doing work that's purposeful within a supportive team environment. Based on what I learned about Company ABC and your commitment to [something you learned while researching the company], I believe I could successfully apply skills like [skill 1, skill 2, skill 3] that I've built during my career and would find a lot of satisfaction knowing I was contributing to [thing you'd contribute to if you got this job] 
 
Run toward. Not From.

Head of Account Management, Amazon Business | Executive Advisory + Career Coaching for Women | Pivots, Promotions, High-Stakes Decisions

If you're writing a cover letter that looks like an 𝘢𝘤𝘵𝘶𝘢𝘭 𝘭𝘦𝘵𝘵𝘦𝘳 (lots of words, paragraphs)... 
 
No one is reading it 
 
5 Tips for a cover letter that someone will actually read: 
 
𝟭. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘀𝗵𝗼𝗿𝘁 
Heavy half page. No one wants an actual letter (promise) 
 
Get to the point 
 
Say it in as few words as possible so the reader can get to the important stuff easily 
 
𝟮. 𝗕𝘂𝗹𝗹𝗲𝘁𝘀 & 𝗕𝗼𝗹𝗱 
Your reader is probably reviewing a ton of applications. 
 
Call the eye to your main/most important points, key technologies, or important results using bullet points and bold. 
 
𝟯. 𝗝𝗼𝗯 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 
This isn't the time to tell your reader *all the things*, you just need the most important ones. 
 
Research your role and share 3-5 bullet points that show you match the role's requirements 
 
𝟰. 𝗢𝗞 𝘁𝗼 𝗥𝗲𝗽𝗲𝗮𝘁 
It's absolutely OK to share highlights from your resume in your cover letter. 
 
Kind of like how stores hang a lot of signs when they want you to know about a sale. They don't keep the important stuff a secret. Neither should you. 
 
𝟱. 𝗗𝗼𝗻'𝘁 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲 𝘄𝗵𝗲𝗲𝗹 
In the world of cover letters and resumes, clean, simple, and easy to read is all you need. Less is more. 
 
𝗡𝗲𝗲𝗱 𝗮 𝗙𝗥𝗘𝗘 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵? 
https://lnkd.in/ejQcg-Ps
 
𝘗.𝘚. 𝘚𝘰𝘮𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘭𝘭 𝘴𝘢𝘺 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘯𝘦𝘦𝘥 𝘢 𝘤𝘰𝘷𝘦𝘳 𝘭𝘦𝘵𝘵𝘦𝘳. 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘳𝘪𝘨𝘩𝘵. 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘸𝘳𝘰𝘯𝘨. 𝘐'𝘮 𝘵𝘦𝘢𝘮 "𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘪𝘵 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘯𝘦𝘦𝘥 𝘪𝘵, 𝘵𝘩𝘢𝘯 𝘯𝘦𝘦𝘥 𝘪𝘵 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘪𝘵"

Open article: Free Template by erinlewber.com

Ever see that 200+ people applied to a job via LinkedIn?

And then decide not to apply?

Don't do that. Here's why:

If that "apply" button pushes you to an external site, then LinkedIn's "200 applicants" is really just a count of clicks.

That's right.

Try it. 

Find a job

Click apply

Go back to LinkedIn

Wait 60 seconds-ish

Refresh

Watch the number tick up by 1

Moral of the story?

Don't pull yourself out of the race because of a goofy number that probably isn't even accurate

P.S. If it's an 'easy apply', there's little friction to applying. What does that mean? Of those 200+ people applying, about 40-50% aren't even a fit right out of the gate. Just people 'shooting their shot'.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗢𝗞: 
"Can you tell me about the company culture?" 
𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 👇 
 
"Tell me about the last time your team celebrated something. What was it? How did you celebrate?" 
 
𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? 
 
You're asking a specific, situational question instead of a general/theoretical one. 
 
This requires your interviewer to answer with a specific (real) situation instead of a conceptual one. 
 
𝗧𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁? 
 
𝗬𝗼𝘂 𝗽𝗿𝗲𝘃𝗲𝗻𝘁 𝗹𝗮𝗺𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝘀𝗲: 
 
→ Oh, it's great! 
→ We're a really great team 
→ Everyone gets along. We're like a family! 
 
𝗜𝗻 𝗳𝗮𝘃𝗼𝗿 𝗼𝗳 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲: 
 
→ Do they celebrate stuff? 
→ How do they celebrate? 
→Does this align to how you like to celebrate? 
 
(Example: If you learn the team hits the bar every time something great happens...that may or may not be your thing) 
 
𝗕𝗼𝗻𝘂𝘀 𝗧𝗶𝗽: It is important to know the person's role in the team/hiring process when you ask things like this. 
 
If your interviewer is a manager from a partner team, asking them about their team's culture will likely be irrelevant to you. Ask a question like this of your future manager or future teammate. 
 
P.S. You can turn just about any question into a situational one like this - it doesn't have to just be this culture example :)

If you could change one thing about the interview process, what would it be?

𝗜'𝗹𝗹 𝗴𝗼 𝗳𝗶𝗿𝘀𝘁:

I'd like the organization to review their role, determine who the candidate needs to speak with (and why)... and then eliminate ANY interviewers or interview steps that aren't critical to making a hiring decision.

I see too many 5+ round interviews where a early to mid career candidate is speaking with the VP of something-or-another and two additional panels of 3+ people before they get hired.

𝗠𝘆 𝘁𝘄𝗼 𝗰𝗲𝗻𝘁𝘀 𝗼𝗻 𝗮𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀?

Micromanagement and inefficiency. Highlighted.

K...your turn

P.S. productive, not complain-ey...k?

Power phrases to add to your interview responses

(in no particular order)

"While preparing to speak with you today, I...."
"One thing I've come to realize is...."
"Something I've discovered about _______, is...."
"I learned that..."

What makes them power phrases?

They each show you've thought about a situation, event, or experience; you can pull a bunch of stuff together to create a single "aha!"

These types of realizations?

They lift and shift from job to job

And smart companies?

Of course they want someone who can do the job

But more importantly?

Smart companies hire people who can think, reflect, and learn.

Try these phrases on in your next interview.

Let me know how it goes.

Angela Snyder

Founder & Digital Content Manager

I drive engagement and growth through content, relationships, and branding | GTM | Digital marketer | Content creator | Community builder | Storyteller | Personal brand strategist | World traveler and obsessed dog mom 🐶

Hi, I’m Angela!👋🏻 I’ve been a writer for as long as I could hold a pencil. I’m happiest when I’m building relationships, empowering others, or cuddling with my dog, Elle Jae. I’ve explored 33 countries so far and am always planning my next adventure.✈️

My LinkedIn journey began in 2022 when I was looking for a career change. In just 6 months, I grew an organic following of 15,000, and within 3 years I had built a community of 50,000. My personal brand opened countless doors and ultimately gave me the confidence to leave corporate life and launch my own business in the summer of 2025.🥳

I started my career in education, teaching for 8 years and even helping establish an international school in the Netherlands, where I lived for 2 years. From there, I pivoted into tech, spending 3 years in various B2B SaaS marketing roles before taking the leap into entrepreneurship.

Now I help founders, executives, and small business owners turn LinkedIn into a growth engine by building authority, thought leadership, and visibility to scale their businesses.📈

LinkedIn changed my life. Today, I pay it forward by helping business leaders build their own brands rooted in storytelling and relationships through 1:1 coaching, ghostwriting, and team workshops.

Shoot me a message if you’d like to collaborate, or just swap travel stories and dog photos!🐾

Account Marketing Strategist

Areas: Account-Based Marketing (ABM), Content Marketing, Product Marketing, Email Marketing, Lead Generation, Sales Enablement

• Develops and executes strategic account marketing plans to drive client acquisition and revenue.
• Creates personalized and relevant messaging for outbound LinkedIn and email sequences.
• Collaborates with the revenue team to align marketing initiatives with account-based sales strategies.
• Builds and maintains strong relationships with key stakeholders and prospective clients.

When someone says they “checked out my profile” and then pitches me something completely unrelated to what I do.

Helping you build authority + influence on LinkedIn✨ Personal brand strategist + executive ghostwriter | LinkedIn coach, trainer + content creator | Turning expertise into visibility | World traveler & obsessed dog mom🐾

No alternative text description for this image

I’m 34, single, no kids.
Living in Charlotte with my dog.

And I work from home running my own business.

I’m a personal brand strategist, LinkedIn coach, and executive ghostwriter. I also create content for brand collaborations and train teams on LinkedIn and the power of personal branding.

I'm a solopreneur.🙋🏻‍♀️
I work 1:1 with all my clients.

I personally consult with and write for each one. Nothing gets delegated and no one gets passed off to someone else. When you work with me, you actually work with me.

And I love it. Because I've built something that's completely MINE.

Every client relationship, every piece of content, every strategy session has my fingerprints all over it.

That matters to me.

I have zero interest in scaling for the sake of it or building a team because that's what entrepreneurs are "supposed" to do.

I'm not building an empire. I'm building a life that I actually WANT to live.

To me, that’s what success and “making it” are all about.

2026 is my first full year in business. And I’m all in!! I’m so excited for what’s ahead.

Thank you for being part of my journey!🥹

And if you're curious about working together, shoot me a DM!

Helping you build authority + influence on LinkedIn✨ Personal brand strategist and executive ghostwriter | LinkedIn coach and content creator | Strategies that get you noticed | World traveler and obsessed dog mom🐾

Backstreet Boys at the Sphere concert ticket: $471
Flights to and from Vegas: $419
Hotel on the Strip: $153

Time-traveling back to the Millennium and feeling like a kid again for one night: PRICELESS🥹

Sooooo stoked for tonight!!!
(Drop your favorite BSB song below!)🎶

I’ve been keeping a pretty big secret.🤫 
But it’s about time I spill it.

I'm officially breaking up with the corporate world.💔

I’m betting on myself instead.

👆🏻I posted that message 24 weeks ago when I launched my new business, Angela Snyder Consulting.

I CANNOT believe how fast time has flown.
February 25th will be 6 months!🤯 

I started on LinkedIn 4 years ago and it’s completely changed my life.

What started as “let me just give this a try” turned into career opportunities, brand partnerships, speaking invites, and a business I get to run on my terms.

Now, I’m a LinkedIn coach and personal brand strategist helping founders, entrepreneurs, and execs grow their visibility and authority here on LinkedIn.

If you’ve followed along, supported, commented, shared, referred, or trusted me to help with your brand: thank you. Truly.

And if building your personal brand on LinkedIn is on your 2026 goals list, my DMs are open.

Let’s start building.✨

A few weeks ago, I thought I’d be lucky to make $75,000 in my first year of business.💰

But I ran the numbers again today, and realized that I may very well hit 6 figures if things keep going the way they have been.🥹

And that possibility just blows my mind.
It’s absolutely wiiiiild to me.

Especially as someone who left teaching with a master’s degree and 8 years’ experience earning $65K.

Who knew I could start my own business, work from home, and make a WHOLE LOT more?

✅ Fewer hours worked. No children talking back to you. No commute. More sleep.

When I switched careers, I broke into tech and increased my salary by 85%.

I then took a pay cut at my most recent director-level role, making $90K/year and working well over 50 hours a week. I was leading a team of 4.

I cried more than a couple of times in that role.

Now, I report to myself. Have no team to lead. Work when I want to work. No crying. 

…and most likely more money? UNREAL.🤯

I’ll run the numbers again in a few weeks, but just knowing this is possible is game-changing for me.

Because when I launched my own business less than 6 months ago, I had no idea how it would work out.

I wasn’t sure if it would work. If I could make real money. If I could scale it.

I told myself I’d give it 6 months and if it was failing, I’d call it quits and search for a W2 job.

Instead, I’m exceeding my own expectations. And I hit the 6-month mark tomorrow!

If there’s one thing I hope you take away from this post, it’s this: have wild expectations.

Then, SMASH them.🔥

I generated over 2,000,000 impressions and reached 735,000 people in 2025.

I didn't post every single day. I didn't post at the same exact time each day.

I posted when stories and ideas popped into my head. I posted if I thought it would resonate with my audience. I only posted if I felt I was adding value in some way.

Some weeks, I wouldn't post at all. Some weeks, I'd post once or twice. Other weeks, I'd post a lot.

It depends on what comes to my mind and what feels natural. But I know it doesn't come easy or feel natural to everyone.

There's pressure to follow all the "rules": post daily, optimize your timing, stick to a content calendar, batch your content weeks in advance.

But quality beats quantity every time.
And sustainable beats burnout.

If posting every day works for you, great. If it doesn't, that's fine too. Find what does.

This is the approach I take with my own content, and it's the same philosophy I bring when helping my clients find their voice on LinkedIn.

At the end of the day, your best content comes from showing up as yourself. Anything on top of that is just a bonus.🎉

Absolutely no one:
8-year-old me: SHOW ME THE MEANING OF BEING LONELYYYYY📣

I attended a millennial mega church last week.
Consider my inner child healed.

If anyone needs me, I’ll be rewatching all the videos I took of the Backstreet Boys at the sphere until further notice.✌🏻

I started getting active on LinkedIn in 2022.
I had no idea what I was doing.😅

What started as “let me just give this a try” turned into career opportunities, brand partnerships, speaking invites, and even entrepreneurship.

4 years later, I’m a LinkedIn coach and personal brand strategist helping founders, entrepreneurs, and execs grow their visibility and authority on LinkedIn.

And I’m running my business on👏my👏own👏terms.👏

If you’ve followed along, supported, commented, shared, referred, or trusted me to help with your brand: THANK YOU.🥹

And if you’re interested in building your personal brand on LinkedIn, shoot me a message!

It’s never too late to start.💫
(I mean it!)

Here’s something I don’t see anyone talk about on LinkedIn.

But I know I’m not alone in this:

The fear of your company doing well.

Not because you don’t want to be successful. Not because you don’t want the clients. Not because you don’t want the freedom.

You want all of those things, so much. You really want to grow your business. You’re excited when you land a new client.

But, deep down, you’re scared of failure. You’re scared of something (or everything) going wrong. You’re scared you may in fact be an imposter (you’re not). 

So you procrastinate and put things off. You may even be tempted to self-sabotage before success ever gets the chance to prove you wrong.

You hold back. You underprice your services. You tell yourself you're "not ready yet" even though you absolutely are.

Because if you don't really try, you can't really fail.

But that fear doesn't go away when you hit your first milestone. Or your tenth. It just shapeshifts.

As an entrepreneur, you'll always feel a certain level of fear or uncertainty. The question is whether you'll let fear make your decisions.

Your business deserves better than to be held hostage by "what if."

And so do you!

Starting is the hardest part. Then, I hope you give yourself permission to actually succeed.

The clients are out there.
The opportunities are waiting.
And you're more ready than you think.🙌

HAPPY BAD BUNNY DAY TO ALL WHO CELEBRATE!!!🐰
(…my millennial heart is also stoked for Green Day!)

Excited to eat wings and root for the SEAHAWKS!!!🏈
(…honestly, I’m just rooting “against” New England🤣)

6 months ago, I launched my own business.
On August 25, 2025.🗓️

And I’m a big believer in building in public.
So here goes nothing!👇

4 years ago, I was just getting started on LinkedIn. I had less than 500 connections, an outdated profile, and NO IDEA what I was doing.😅

But I was determined to leave teaching and start a new career. So I did. 

I built my personal brand from scratch and it completely changed my life:
→ Grew to 15K followers organically in 6 months (54K+ in 4 years)
→ Landed 3 full-time job offers within 100 days of quitting teaching
→ Secured freelance work, podcast features, speaking gigs, and paid brand partnerships

Now, I’m running my own business with all inbound clients:
✔️ 7 speaking engagements
✔️ $33,000 in revenue
✔️ 3 live brand deals
✔️ 18 clients

If you would’ve told me a year ago that I’d be an entrepreneur, I would’ve said “nah.”

Looking forward to the next 6 months.
Anything is possible.

Thank you all soooo much for your support!!!🥹

———
Hey, I'm Angela👋🏻 I help founders and entrepreneurs grow their visibility, authority, and revenue on LinkedIn!

taplio

The Battle

Erin Lewber

Angela Snyder

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Performance ScoreErin Lewber's LinkedIn Performance

Performance ScoreAngela Snyder's LinkedIn Performance

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taplio

The Battle

Erin Lewber

Angela Snyder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erin Lewber's LinkedIn Performance

Performance ScoreAngela Snyder's LinkedIn Performance

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Performance ScoreErin Lewber's LinkedIn Performance