Erin Lewber

Building strategy. Developing talent. Driving growth.That’s the work - inside Amazon and inside the careers of the women I support.At Amazon Business, I lead Account Management for a multi-billion-dollar portfolio, supporting Fortune 100–1000 customers. I manage a multi-layer team (leaders and ICs) and built global strategic account management strategy to close gaps in customer adoption and retention - creating a model now used worldwide.The work sits at the intersection of sales, consulting, and customer success:- solve complex customer problems- drive adoption and retention- build durable growth engines- develop high-performing teamsI’m consistently rated in the top tier of people managers at Amazon, based on daily team feedback.Outside of Amazon, I’m the founder of Erin Lewber Coaching - a boutique coaching firm supporting women in two key seasons:1) Career pivots + job search executionResume strategy, LinkedIn, interview prep, and momentum - supported by my coaching team.2) Executive advisory + strategic thinking partnershipFor women navigating complex career and leadership decisions - where getting it right matters. This is judgment-driven work, not templates or assessments. We lay the full situation on the table, pressure-test options, and move forward with clarity and confidence.If you’re navigating a pivot, promotion, or a decision that deserves real discernment, you’re in the right place.Focus areas: Sales leadership • Growth strategy • Strategic account management • Executive advisory • Leadership communication • Career pivots • Interview strategy • Women’s leadership

Head of Strategic Adoption, Sr. B2B Sales Leader

I lead a team of 12 to drive adoption of Amazon Business within AB's Fortune 1000 customer base.  

In this role, I've developed, launched, and scaled the Strategic Adoption role across Amazon Business.

If you're writing a cover letter that looks like an 𝘢𝘤𝘵𝘶𝘢𝘭 𝘭𝘦𝘵𝘵𝘦𝘳 (lots of words, paragraphs)... 
 
No one is reading it 
 
5 Tips for a cover letter that someone will actually read: 
 
𝟭. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘀𝗵𝗼𝗿𝘁 
Heavy half page. No one wants an actual letter (promise) 
 
Get to the point 
 
Say it in as few words as possible so the reader can get to the important stuff easily 
 
𝟮. 𝗕𝘂𝗹𝗹𝗲𝘁𝘀 & 𝗕𝗼𝗹𝗱 
Your reader is probably reviewing a ton of applications. 
 
Call the eye to your main/most important points, key technologies, or important results using bullet points and bold. 
 
𝟯. 𝗝𝗼𝗯 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 
This isn't the time to tell your reader *all the things*, you just need the most important ones. 
 
Research your role and share 3-5 bullet points that show you match the role's requirements 
 
𝟰. 𝗢𝗞 𝘁𝗼 𝗥𝗲𝗽𝗲𝗮𝘁 
It's absolutely OK to share highlights from your resume in your cover letter. 
 
Kind of like how stores hang a lot of signs when they want you to know about a sale. They don't keep the important stuff a secret. Neither should you. 
 
𝟱. 𝗗𝗼𝗻'𝘁 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲 𝘄𝗵𝗲𝗲𝗹 
In the world of cover letters and resumes, clean, simple, and easy to read is all you need. Less is more. 
 
𝗡𝗲𝗲𝗱 𝗮 𝗙𝗥𝗘𝗘 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵? 
https://lnkd.in/ejQcg-Ps
 
𝘗.𝘚. 𝘚𝘰𝘮𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘭𝘭 𝘴𝘢𝘺 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘯𝘦𝘦𝘥 𝘢 𝘤𝘰𝘷𝘦𝘳 𝘭𝘦𝘵𝘵𝘦𝘳. 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘳𝘪𝘨𝘩𝘵. 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘸𝘳𝘰𝘯𝘨. 𝘐'𝘮 𝘵𝘦𝘢𝘮 "𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘪𝘵 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘯𝘦𝘦𝘥 𝘪𝘵, 𝘵𝘩𝘢𝘯 𝘯𝘦𝘦𝘥 𝘪𝘵 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘪𝘵"

Head of Account Management, Amazon Business | Executive Advisory + Career Coaching for Women | Pivots, Promotions, High-Stakes Decisions

Open article: Free Template by erinlewber.com

Ever see that 200+ people applied to a job via LinkedIn?

And then decide not to apply?

Don't do that. Here's why:

If that "apply" button pushes you to an external site, then LinkedIn's "200 applicants" is really just a count of clicks.

That's right.

Try it. 

Find a job

Click apply

Go back to LinkedIn

Wait 60 seconds-ish

Refresh

Watch the number tick up by 1

Moral of the story?

Don't pull yourself out of the race because of a goofy number that probably isn't even accurate

P.S. If it's an 'easy apply', there's little friction to applying. What does that mean? Of those 200+ people applying, about 40-50% aren't even a fit right out of the gate. Just people 'shooting their shot'.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗢𝗞: 
"Can you tell me about the company culture?" 
𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 👇 
 
"Tell me about the last time your team celebrated something. What was it? How did you celebrate?" 
 
𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? 
 
You're asking a specific, situational question instead of a general/theoretical one. 
 
This requires your interviewer to answer with a specific (real) situation instead of a conceptual one. 
 
𝗧𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁? 
 
𝗬𝗼𝘂 𝗽𝗿𝗲𝘃𝗲𝗻𝘁 𝗹𝗮𝗺𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝘀𝗲: 
 
→ Oh, it's great! 
→ We're a really great team 
→ Everyone gets along. We're like a family! 
 
𝗜𝗻 𝗳𝗮𝘃𝗼𝗿 𝗼𝗳 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲: 
 
→ Do they celebrate stuff? 
→ How do they celebrate? 
→Does this align to how you like to celebrate? 
 
(Example: If you learn the team hits the bar every time something great happens...that may or may not be your thing) 
 
𝗕𝗼𝗻𝘂𝘀 𝗧𝗶𝗽: It is important to know the person's role in the team/hiring process when you ask things like this. 
 
If your interviewer is a manager from a partner team, asking them about their team's culture will likely be irrelevant to you. Ask a question like this of your future manager or future teammate. 
 
P.S. You can turn just about any question into a situational one like this - it doesn't have to just be this culture example :)

If you could change one thing about the interview process, what would it be?

𝗜'𝗹𝗹 𝗴𝗼 𝗳𝗶𝗿𝘀𝘁:

I'd like the organization to review their role, determine who the candidate needs to speak with (and why)... and then eliminate ANY interviewers or interview steps that aren't critical to making a hiring decision.

I see too many 5+ round interviews where a early to mid career candidate is speaking with the VP of something-or-another and two additional panels of 3+ people before they get hired.

𝗠𝘆 𝘁𝘄𝗼 𝗰𝗲𝗻𝘁𝘀 𝗼𝗻 𝗮𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀?

Micromanagement and inefficiency. Highlighted.

K...your turn

P.S. productive, not complain-ey...k?

Power phrases to add to your interview responses

(in no particular order)

"While preparing to speak with you today, I...."
"One thing I've come to realize is...."
"Something I've discovered about _______, is...."
"I learned that..."

What makes them power phrases?

They each show you've thought about a situation, event, or experience; you can pull a bunch of stuff together to create a single "aha!"

These types of realizations?

They lift and shift from job to job

And smart companies?

Of course they want someone who can do the job

But more importantly?

Smart companies hire people who can think, reflect, and learn.

Try these phrases on in your next interview.

Let me know how it goes.

I help women corporate professionals and entrepreneurs to dress for success at work! Refine your brand image, feel confident, and attract premium career opportunities

I have helped over 500 women professionals and entrepreneurs advance in their careers by dressing for success at work.

Here is what makes working with me different: 

 #1  Organized Closet with a polished wardrobe ready to go, so you don't have to worry about your physical presentation and stress if you look good

 # 2 Create a powerful image that says you are a professional, trustworthy, respectable leader who commands authority in a workspace

 #3 Dress well for all kinds of work situations without having to spend hours of your time shopping

Recent client transformations: 

Client #1 Mallory is a corporate professional at a medium-sized tech company. She had no idea what her style was. But was worried I might suggest a trendy style that won't work for her. Within three weeks of working together, she attended a very important conference where she was presenting. She made a massive impression on her boss. The CEO asked her to represent the company, who bypassed 3 people in higher positions.


Client #2, Jaqueline, had a small wedding planning company. Before we started working together, Jacqueline worried that she would be forced to spend lots of money on her new wardrobe. Instead, we started with identifying Jaqueline's style profile while keeping her budget in mind. Her business grew so much that she got a book deal in September of 2022, and her calendar is booked for a year in advance.

Client 2 Lina is a Director at one of the Big State universities. Before we started to work together, She was worried that she would be forced to throw away most of her wardrobe. We incorporated some of her wardrobes and added new pieces that elevated her style. After 8 weeks, her confidence and image skyrocketed, and as a result, she was promoted to a Director position shortly after. 

To book your Personal Style Consultation click the link below.
https://calendly.com/basia1/stylingsession?month=2022-10&date=2022-10-07

A little bit more about me: 

Hi, my name is Basia Richard. For over 15 years, I've styled top celebrities in the business, like Selena Gomez, Sarah Hyland, and Irina Shayk.

I have created a powerful image that helped them position themselves on top of the industry, as a result bringing lots of work and business opportunities.

Because of my work, many powerful women in leadership asked me to help them create a signature style they desired.

I am originally from Poland, but I have lived in Los Angeles for the past 18 years. I am a mom of a 7-year-old daughter and 2 senior rescued cats. I have an amazing and very supportive husband of 20 years.

Basia Richard

My videos have been going viral on Instagram.

And it’s not by accident.

This year, I decided I won’t hold back my thoughts.

 I say what I see. I say what I believe.

That resonates deeply with many women.

And it also triggers others.

That’s normal.

We are not meant to agree on everything.

Different opinions are healthy. They move conversations forward.

But here’s what I find interesting.

There’s a way to disagree with strength and intelligence.

And there’s a way to disagree with hostility.

The difference says everything about how you carry yourself.

I’ve been called names. Accused of things that don’t reflect my intentions at all.

I delete those comments and move on.

Because my message is not for everyone, and it doesn’t need to be.

But I do think this:

The way you respond when you disagree reveals more about your leadership than the opinion itself ever will.

I build polished wardrobes for 6-figure + women professionals and entrepreneurs who want their clothes to reflect their career success, make them feel confident, and project the authority they’ve earned.

Women don’t need chocolates and flowers today.

We need:

• Equal pay and career growth opportunities.

• Workplace support for pregnancy and breastfeeding.

• Affordable, high-quality childcare.

• Access to education and career training.

• Mental health resources.

• Flexible career paths.

• Paid maternity leave.

Flowers and Chocolates are great

But do you know what’s better?

Basic Human Necessities.

Last week, my client attended a leadership presentation.

She wasn't a speaker.

But three different people asked her if she was presenting.

Not because they knew her.

Not because they saw her name on the program.

Simply based on what she was wearing.

That’s how fast people form assumptions in professional rooms.

They look for signals.

- Who looks like they belong on stage.
- Who looks like they are leading the room.
- Who looks like they are just attending.

And clothes send those signals instantly.

The interesting part?

The actual speaker dressed like one of many.

She was on stage but didn’t look like she belonged there.

My client was sitting in the audience, and people assumed she was presenting.

Clothes quietly move people up or down in the hierarchy of a room.

And sometimes the woman who looks like the authority isn’t even the one holding the microphone.

This is exactly what I help women in leadership with.

Dressing so that when you walk into the room, people immediately see you as the one in charge. 

Send me a dm with the word "image" and let's chat about how I can help elevate your professional wardrobe.

The most important lesson I learned while dressing celebrities had nothing to do with fashion. 

It was about positioning.

Years ago, when I was styling celebrities, I got a call from a publicist I knew. 

We had never worked together before.

She asked if I was available to dress her major client for the Emmys.

One of the lead actresses on a hugely popular TV show.

I was thrilled.

Then she said something that stopped me.

“She can’t wear black. Absolutely no black dresses.”

It was the first time anyone had told me to avoid a specific color. I was surprised, but I didn’t question it.

For the fitting, I didn’t bring a single black dress.

After the Emmys, I asked her why.

She said, “I have a harder time getting interviews for her if she wears black. She blends in on the red carpet. No one remembers black.”

This was a major actress on a nominated show.

 She had every reason to stand out.

And yet, her wardrobe was being used strategically to increase visibility, media coverage, and memorability.

That moment changed how I approach clothing.

Whether it’s a red carpet or a boardroom, the outcome you want should guide what you wear.

Do you want to look:

• Approachable but still clearly in charge?
 • Polished without fading into the background?
 • Established and credible at your level?
 • Modern without looking too trendy?

Every outfit communicates something before you say a word.

Your clothes are not just a look.

They are positioning.

Most women in power have the same three pieces in their closet.

They think they’re “professional.”

They’re not.

After over a decade of elevating leadership wardrobes, I can predict what I’ll find before the closet doors even open.

The safe stretch pants.

The “personality” top that’s slightly dated.

The butt-covering cardigan.

These pieces aren’t terrible.

They’re just quietly diluting authority.

And at a certain level, that matters.

If you need help with taking your wardrobe to the next level, send me a dm and let's chat!

You’re not stuck because you lack options in your work wardrobe.

You’re stuck because replacing what you already bought feels like failure.

So you keep wearing pieces that are “fine.”

And every time you do, you feel slightly muted.

Slightly smaller.
Slightly less authoritative than you actually are.

You’ve poured time, money, energy, and emotion into your professional wardrobe…

-  The designer blazer you “should” wear
-  The corporate dresses you bought for that last promotion
-  The entire rack of black that feels safe and appropriate

And now, even when it’s clearly not positioning you at your level, you feel like you have to keep wearing it 

“I spent so much on this suit. I can’t just stop wearing it.”
“I built my whole closet around neutrals. I can’t change direction now.”
“This was expensive. It has to work.”

Here’s the reality 

Continuing to wear pieces that dilute your authority does not elevate your presence.

It just deepens the disconnect between who you are and how you show up.

You’re not being wasteful by letting go of what no longer reflects your level.

You’re being a smart leader who understands positioning.

You cannot justify a past purchase by ignoring your current frustration.
So here’s my question to you 🔥

If you were building your wardrobe today, for the role and visibility you have now…

Would you still choose that blazer?
That silhouette?
That color palette?

If not, you have your answer.

Your next level will require a different visual strategy.

DM “IMAGE” if you’re ready to stop honoring old investments and start dressing for the authority you already are.

Dressing professionally should not be the goal if you’re in a leadership role.

“Professional” works when you’re:

• entry level
• moving up the ladder
• required to follow a strict corporate dress code

But leadership is different.

At a senior level, your wardrobe is no longer about fitting in.

It’s about creating a strong visual presence that immediately signals authority, credibility, and decision-making power.

A leader’s wardrobe should be:

• branded
• consistent
• intentional

Something a typical professional outfit simply isn’t.

In today's video, I will tell you:

- the clear difference between a professional outfit and an executive style
-  what each one communicates about your role and decision-making power
- why leaders need consistency, not outfit-by-outfit decisions

Here is the link: https://lnkd.in/gmxiSuJP

Please stop saying, “I just want to look professional.”

That’s not the goal.

It’s the baseline.

When you search: "how to dress professionally", you’ll get the same formula every time:

- Black blazer + black skirt + black flats
- Beige trousers + black blazer
- Gray sheath dress + simple pumps

Yes, that’s professional.

But it’s also the same formula worn by entry-level employees, junior staff, and corporate uniforms.

And that’s where the problem starts.

At a certain point in your career, “professional” is no longer the goal.

You already run the team.
You lead the meetings.
You make the decisions.

Your wardrobe shouldn’t say "I work here."

It should say: I lead here.

Because the traditional definition of professional dressing was built around fitting in.

Leadership dressing works differently.

It allows space for a clear style identity.

For example:

- Romantic elements like florals, ruffles, or softer silhouettes
- Edgier pieces like leather, studs, or darker monochromatic looks
- Clean, classic outfits with sharp tailoring and minimal color

All of these can be professional.

But they communicate something much stronger than the standard corporate formula.

At a certain level in your career, your wardrobe isn’t about looking appropriate anymore.

It’s about having a clear visual identity that matches the level you operate at.

Because once you’re in leadership, blending in stops working in your favor.

If your wardrobe still looks entry-level but your career isn’t, this is exactly what I help my clients with. Send me a dm with the word “Image” and let's chat

I am always asked how to elevate a professional wardrobe.

This is what I say.

Go against the flow.

Because yes, you can wear what everyone else is wearing and be totally fine.

The risk is this:

• You blend into the background.
• You mix in with everyone else in the room.
• You look competent, but not necessarily like the decision-maker.

Fitting in is easy.

Standing out with intention, while still looking appropriate, is a strategy.

You can absolutely respect the dress code and still put your look together in a way that feels elevated and slightly “against the flow.” That subtle shift is what positions you on a different level.

That is what I teach my clients to do.

PS. If you are ready to take your wardrobe from looking professional to looking executive, send me a dm and let's chat

I sometimes get pushback from women who ask:

“What would you know about working in a male-dominated industry?”

Before I worked with women in leadership, I was a celebrity stylist working on major brand campaigns.

I worked with teams at Disney, OPI, Sears, K-Mart, Adidas, and Nintendo, just to name a few.

And every creative meeting?

- Mostly men.
- Production heads were men.
- Studio heads were men.
- Decision makers were men.

Yes, my direct clients were often women.

But the rooms where budgets were approved and campaigns were shaped were filled with men.

And I learned something very quickly.

I didn’t want to be seen as the lady with clothes.

I wanted to be treated as part of the creative force.

- As someone influencing direction.
- As someone creating impact.
- As someone whose opinion mattered

Because when you walk into a room where you’re outnumbered, you don’t get extra time to prove yourself.

The room makes a decision about you before you open your mouth.

And once you’re mentally categorized, it’s hard to undo it.

That’s not theory.

That’s lived experience.

And it’s exactly why I care so much about how women in leadership show up now.

Your wardrobe isn’t decoration.

It’s part of how your authority is processed.

--------------------

If your clothes still make you look like support staff instead of the decision maker, message me and let's chat!

If your look still reads entry level

Even though you’re the one leading the room

This is the shift I use to change it immediately

Contrast.

That’s what I teach my clients.

Having elevated pieces isn’t enough.

You have to put them together in a way that actually reads elevated.

If you need help with taking your professional wardrobe to the next level sned me a dm and let's chat!

You know what I see all the time?

Women who can close million-dollar deals…

But stand in front of their closet for 20 minutes trying to convince themselves an outfit is “fine.” 

Not good. Not powerful. Fine.

- They’ve bought quality pieces.
- The blazer was expensive.
- The trousers technically fit.
- The capsule was “well curated.”

But none of it was built around a defined image.

So every morning becomes a negotiation.

“Does this look senior enough?”
“Is this too much?”
“Is this too basic?”

That mental noise is exhausting.

And no one talks about that part.

It’s not about spending more money.

It’s about eliminating the doubt.

When your image direction is clear, getting dressed stops being a daily question mark.

It becomes automatic.

That’s the difference.

If you’re tired of second-guessing yourself every morning, 

DM me IMAGE and let's chat!

When you get to the next level of your career,

Your wardrobe should reflect it too.

It’s not just your resume or your responsibilities that evolve. 

Your image should evolve with them.

The problem?

Most of the women I speak to are still wearing the typical “corporate uniform.”

Yes, it’s easy.
Yes, it works on repeat.

But that safe, predictable look doesn’t position you as the woman who just stepped into the next level.

It keeps you looking safe

Not authoritative.

In this video, I walk you through:

- How to find your style when you get to the next level of your career
- The exact 3-step process I teach my clients to define an image that positions them with authority
- How to shift from looking professional to looking like the decision maker

Link to the video here: https://lnkd.in/ga32HJmK

Your wardrobe is either building your brand or making you blend in.

Even if you love leather and lace.

No matter what you love to wear, you can always incorporate it into your brand.

And that’s how you differentiate yourself from everyone else.

Last month, I had a client who loved lace, studs, and leather.

Something you don’t see too often in professional settings.

But like I said, you can wear almost anything you love if you know how to turn it into a look that includes the elements you’re drawn to and still appears polished and authoritative.

This is what I do for women who are done blending in.

Send me a message and let's chat about how I can help you create a visual brand through your wardrobe.

LinkedIn is full of conference outfits.

And I roll my eyes most of the time.

Don’t get me wrong. There are good outfits out there. 

But the majority are falling flat.

- I see too-casual denim looks.
- Flat black dresses.
- The typical “professional” outfits that feel safe… but forgettable.

Here’s the problem:

A conference is not a normal workday. It’s a visibility moment. And most women dress to be appropriate instead of dressing to be positioned.

In my latest video, I break down:

– The 3 major questions to ask yourself before you even open your closet, so you show up aligned with the level of the room

– What to wear depending on the type of conference, whether it’s an elevated corporate, more relaxed industry, or somewhere in between

– The key outfit decisions to make when you’re presenting, and what to avoid so you don’t visually shrink on stage

Here is the link: https://lnkd.in/gGBEDxsS

I work with women at a senior level and help them fix one thing that quietly holds them back at work.

Today I’m breaking this down for free, because once you see it, you can’t unsee it.

You know that feeling when you open your closet, see how much you own,
and still think: why does this not work?

Before you say, “But I buy good clothes,” yes.

This applies to you, too.

Here’s what’s actually happening.

If I watched you like a fly on the wall, I’d see the pattern immediately

- You add clothes when something comes up.
- A blazer for a big meeting.
- A dress for a conference.
- Shoes for one presentation.
- A top because it felt polished and right for your level.

You keep doing this over time.

Individually, every piece is a good decision.

But together, your wardrobe has no direction.

So you still:
– struggle to put outfits together
– default to the same safe looks
– spend too much time getting dressed
– don’t consistently look like the decision-maker in the room

This is the part most women miss.

It doesn’t matter how many quality pieces you own

If they weren’t chosen to work together.

Just like it doesn’t matter how hard you work out
If your nutrition is working against you,

It doesn’t matter how much you invest in clothes
If you’re buying them one moment at a time.

That’s why one more blazer doesn’t fix it.
That’s why one more dress doesn’t fix it.

In my work, I don’t just tell you what to buy.

I built the structure first.

- We define how you need to be read at work.
- We identify what’s missing and what’s sabotaging cohesion.
- Then we add pieces that connect everything you already own.

That’s why my clients stop panic shopping.

That’s why their wardrobes finally work as a system.

And when you do this now instead of later, the shift happens fast.

Within weeks, not years, getting dressed becomes easy, repeatable, and intentional.

And your clothes finally support the level you’re already operating at.

-------------------------------------

This is what I help women in power with. Send me a dm and let's chat!

Most women I work with don’t look junior because they lack style.

They look junior because their wardrobe is still built for an earlier version of their career.

They did what they were supposed to do:

- They invested in better quality.
- They bought “the right pieces.”
- They upgraded here and there when something important came up.

And yet, when the stakes are high, they still default to the same few safe outfits.

Because their wardrobe doesn’t actually support their current role.

When your clothes don’t have a clear direction, you end up dressing to blend in instead of being read as the one in charge.

You earn attention instead of being assumed as the leader.

You second-guess instead of walking in already positioned as the leader.

This isn’t about needing bolder clothes or more shopping.

It’s about having a clear image strategy that matches your level, your authority, and the rooms you walk into now.

A full closet without a system will always keep you stuck in “professional” instead of leadership.

And that gap shows up long before you say a word.

If you’re done collecting good pieces and still not looking like the one in charge, send me a dm and let's chat on how I can help you take your wardrobe to the next level!

A client of mine recently updated her wardrobe without buying much new.

Within weeks, she was invited to speak on a panel and asked if she was part of the executive team.

At the same time, I see highly accomplished women with 15 to 20 years of experience still being visually positioned as support.

This is the disconnect no one talks about.

- Your resume has grown.
- Your responsibilities have expanded.
- Your title has evolved.

But your image has not evolved at the same pace.

You walk into meetings knowing you’ve outgrown how you currently present yourself.

You look around and realize you don’t visually stand apart.

You sense that your presence doesn’t fully reflect your level.

The natural reaction is to shop.

A sharper blazer.
Better basics.
Higher-quality pieces.

It feels strategic.

But nothing fundamentally changes.

Because the issue was never the quantity of clothing.

It’s clarity.

If your wardrobe still resembles the same corporate uniform as everyone else in the room, you visually blend in.

And when you blend in, you are perceived as part of the group, not necessarily the one leading it.

When a client tells me she got promoted, I don’t automatically celebrate.

I audit.

Does she look like the level she just stepped into?
Would someone recognize her authority before she starts speaking?
Or does she still need to prove it verbally?

This isn’t about style.

It’s about visual leadership positioning.

If you walked into your next board meeting and stayed silent for five minutes, would your appearance clearly signal that you are the decision-maker?

If the answer is not an immediate yes, that’s not a competence issue.

It’s an image clarity issue.

If this resonates, message me IMAGE and let's chat!

After seeing over 500 closets of women in leadership, you would think I’ve seen everything.

But I see the same things over and over.

- The typical “professional” wardrobe.
- The generic black and grey suits.
- Neutral pencil skirts.
- Beige or nude blouses.

Nothing terrible.

But also nothing that says this is the wardrobe of a woman in charge.

And when I edit my clients’ closets, those pieces are usually the first to go.

Not because they’re “bad.”

But because they’re:

• Dated and generic
• Off-fitting
• Entry-level looking

They belong in the wardrobe of someone trying to look professional for the first time.

Not someone leading the room.

In today’s video, I break down:

• The pieces I immediately remove from my clients’ closets
• Why they quietly make accomplished women look more junior than they are
• And what to replace them with so your wardrobe actually reflects your level

Here is the link: https://lnkd.in/egGGYbNR

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Basia Richard

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The Battle

Erin Lewber

Basia Richard

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erin Lewber's LinkedIn Performance

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